Ferrari Market Share Breakdown By Region

Sports car. Pixabay Image.

This article covers Ferrari’s market share breakdown by region within the Luxury Performance Car Industry and Enlarged Luxury Performance Car Industry.

Ferrari’s market share by region breakdown consist of:

• top 25 markets,
• top 22 markets,
• EMEA,
• Mainland China, Hong Kong, and Taiwan, and
• Rest of APAC.

Let’s look at the market share by region results.

For other key statistics of Ferrari N.V., you may find more resources on this page: Ferrari key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

How Ferrari’s market share is measured:

Ferrari’s market share data is based on units registered (in Brazil, Japan, Taiwan, United Kingdom, Canada, New Zealand, Germany, France, Switzerland, Italy, Poland, Hungary, Czech Republic, Spain, Sweden, Netherlands, Belgium and Austria) or sold (in USA, South Korea, Mainland China, Russia, Australia, Singapore and Indonesia).

Source: USA-US Maker Data Club; Brazil-JATO; Canada-JATO; Austria-OSZ; Belgium-FEBIAC; France-SIV; Germany-KBA; UK-SMMT; Italy-MIT; Netherlands-VWE; Poland-CEPiK; Hungary- Ministry of the Interior; Czech Republic-Cars Importers Association; Spain-TRAFICO; Sweden-BranschData; Switzerland-ASTRA; Mainland China-China Automobile Industry Association-DataClub & insurance data provided by CAM; Russia-AEBRUS; Taiwan-Ministry of Transportation and Communications; Australia-VFACTS-S; Japan-JAIA; Indonesia-GAIKINDO; New Zealand-VFACTS; Singapore-LTA, MTA (Land Transport Authority, Motor Trader Associations); South KoreaKAIDA;

Top 25 markets:

Ferrari’s market share data based on internal information for the 25 Top Countries (excluding Middle East countries) for Ferrari annual registrations and sales (which accounted for approximately 90% of the total Ferrari shipments in 2025).

Luxury Performance Car Industry:

Farrari identifies the Luxury Performance Car Industry to include all two-door luxury sports cars with power above 500 hp, and retail price above Euro 200,000 (Italian market price including VAT as reference) sold by Aston Martin, Audi, Bentley, Ferrari, Lamborghini, Maserati, McLaren, Mercedes Benz, Porsche and Rolls-Royce.

Ferrari is market leader in several countries, including Italy, France, Japan, Mainland China, Singapore and South Korea among others.

Enlarged Luxury Performance Car Industry:

With the Purosangue, Ferrari entered in a new segment of four-door and four-wheel drive high performance vehicles.

As a result, in addition to the Luxury Performance Car Industry historically considered, Ferrari also identified the Enlarged Luxury Performance Car Industry: a broader market segment which also includes high-riding four-door luxury performance cars offering more than 500 hp and priced in excess of Euro 200,000 (Italian market price including VAT as reference), mostly sold by the same aforementioned competitors with the addition of Land Rover.

With respect to the Enlarged perimeter, Ferrari maintains its leadership in Italy, France, Singapore and Japan among others.

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Insight & Summary of Ferrari’s Market Share Breakdown By Region

Ferrari discloses its market share across two increasingly distinct competitive frames: the long-standing Luxury Performance Car Industry (its traditional narrow peer set) and the newer, broader Enlarged Luxury Performance Car Industry (disclosed only from FY2023). Together, the two series show a company holding a large, generally stable share of its historic peer set while occupying a materially smaller — though improving — share of the wider competitive landscape.

• Luxury Performance Car Industry: a benchmark change, not a deterioration
  From FY2015 to FY2021, Ferrari tracked its share against a Top 22 Markets basis, which ranged from a low of 17% (FY2018) to a high of 26% (FY2021). Starting FY2022, Ferrari widened its aggregate benchmark to a Top 25 Markets basis, which has held in a tight 23%–25% band through FY2025 (3-year average: 24.0%). The two series don’t overlap in time, so the shift reads as a definitional broadening of the addressable market rather than a change in Ferrari’s underlying competitive position.

• Regional mix: Greater China leads, but has eased from its peak
  Mainland China, Hong Kong and Taiwan has been Ferrari’s strongest share region for most of the period, dipping to 19% in FY2020 before surging to a high of 43% in FY2023 — and has since eased to 36% in FY2025 (3-year average: 38.7%). Rest of APAC has shown a steadier upward drift, moving from the mid-20s earlier in the period to a consistent mid-30s share since FY2020 (3-year average: 35.7%). EMEA and Americas have been comparatively rangebound, averaging 22.7% and 20.3% respectively over the past three years, with EMEA showing more year-to-year variability.

• Enlarged Luxury Performance Car Industry: a wider lens, a smaller number
  Since FY2023, Ferrari has also disclosed its share of the broader Enlarged Luxury Performance Car Industry — a wider competitive set that dilutes its share across every region relative to the narrower industry definition. The gap is most pronounced in Greater China, where the 3-year average share nearly halves (38.7% narrow vs. 20.0% enlarged — a ~48% relative reduction, the steepest of any region), while Americas (20.3% vs. 12.3%) and Rest of APAC (35.7% vs. 22.3%) each decline by roughly 38%–39% in relative terms, and EMEA declines least, by about 30% (22.7% vs. 16.0%).

• Structural Takeaway: Structurally, Ferrari retains a large, largely stable share of its traditional performance-car peer set, while its position within the broader Enlarged competitive set — still a young disclosure series — is smaller but has been trending favorably: every region posted its highest Enlarged-industry share of the three-year window in FY2025 (Top 25 Markets 18%, EMEA 18%, Americas 14%, Greater China 21%, Rest of APAC 25%). That improvement is notable because it runs alongside the opposite move in the narrower industry view, where Greater China’s Top 25 Markets share continued easing in FY2025 (36%, down from the FY2023 peak of 43%). Taken together, this points to a changing trend worth monitoring: Ferrari’s edge within its narrowest peer set may be normalizing off a post-pandemic high in Greater China, even as its footing broadens gradually across the wider, newly disclosed competitive landscape.

The table below combines all key Ferrari’s market share breakdown by region metrics into a single view for the latest three fiscal years.

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Market share by region in the Luxury Performance Car Industry

Ferrari’s definitions of market share are available here:

• How Ferrari’s market share is measured,
• Top 25 markets,
• Luxury Performance Car Industry, and
• Enlarged Luxury Performance Car Industry.

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Market share by region in the Enlarged Luxury Performance Car Industry

Ferrari’s definitions of market share are available here:

• How Ferrari’s market share is measured,
• Top 25 markets,
• Luxury Performance Car Industry, and
• Enlarged Luxury Performance Car Industry.

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References and Credits

1. All financial figures presented were obtained and referenced from Ferrari N.V.’s annual and quarterly filings, which are available in Ferrari investor relations.

2. Pexels images.

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Disclosure

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