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This page presents Amazon.com, Inc.’s net sales attributed to countries that represent a significant portion of total net sales.
Amazon’s countries consist of the United States, Germany, the United Kingdom, Japan, and Rest of World.
Let’s dive in!
For other statistics of Amazon.com, Inc., you may find more information on this page: Amazon key stats.
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Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Amazon’s Net Sales Breakdown By Country
Net Sales By Country Results
A1. Net sales breakdown by country
A2. Net sales mix by country
A3. Net sales growth by country
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Net Sales:
Net sales include product and service sales.
Product sales represent revenue from the sale of products and related shipping fees and digital media content where Amazon.com records revenue gross.
Service sales primarily represent third-party seller fees, which includes commissions and any related fulfillment and shipping fees, AWS sales, advertising services, Amazon Prime membership fees, and certain digital media content subscriptions.
Net Sles By Country: According to Amazon’s annual reports, its net sales attributed to countries are primarily based on country-focused online and physical stores or, for AWS purposes, the selling entity.
Insight & Summary of Amazon’s Net Sales Breakdown By Country
Amazon’s net sales by country show a business that remains heavily concentrated in the United States, even as Rest of World has quietly become the fastest-growing geography over the past decade — a combination worth understanding as both a source of stability and a signal of where future growth is most likely concentrated.
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United States: The Overwhelming Anchor, With Remarkably Stable Mix Share The United States has remained Amazon’s dominant market throughout, growing from $70,537 million (2015) to $489,657 million (2025) — nearly sevenfold — while its mix share has stayed within a tight 65.9%-69.3% band across the entire eleven-year period, ending 2025 at 68.3%. This stability is notable given how much movement has occurred among the other geographies: despite meaningful mix-share shifts elsewhere, the U.S. has represented roughly two-thirds of Amazon’s total net sales in every single year shown.
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Rest of World: The Clear Structural Winner, Consistently Gaining Mix Share Rest of World is the standout performer among all five geographies — its mix share climbed steadily and almost without interruption from 6.9% (2015) to 15.0% (2025), more than doubling its relative weight within total net sales. Its growth rate has also been the strongest of any geography in the most recent three years (17.4%, 14.5%, and 14.5% in 2023-2025), consistently outpacing every other country or region shown, including the United States.
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Germany and the United Kingdom: The Only Two Geographies With an Outright Sales Decline Germany and the United Kingdom are the only two geographies in the entire dataset to post a negative growth year — both declined in 2022 (Germany -10.0%, United Kingdom -5.8%), the sole instances of outright revenue contraction across all five geographies and eleven years. Both have since recovered to positive growth in 2023-2025, but their mix shares tell a longer-run story of gradual decline: Germany fell from 11.0% (2015) to 6.4% (2025), and the United Kingdom fell from 8.4% (2015) to 6.0% (2025) — both nearly halved in relative terms over the period, even though neither has posted a second decline year since 2022.
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Japan: The Smallest and Most Consistently Declining Mix Share Among the Five Geographies Japan’s mix share has fallen the most consistently of any geography shown, declining in nine of the ten year-over-year comparisons available, from 7.7% (2015) to just 4.3% (2025) — now the smallest of the five geographies in relative terms, having overtaken neither Germany nor the United Kingdom in mix share at any point despite both of those markets facing their own declines. Japan’s growth rate has also generally lagged the other geographies, though it did post its strongest growth in the dataset in 2025 (12.0%), a meaningful acceleration from 5.4% the year before.
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Structural Takeaway: Amazon’s geographic sales composition has been gradually rebalancing away from Germany, the United Kingdom, and Japan and toward Rest of World, while the United States has functioned as the remarkably stable anchor holding roughly two-thirds of total net sales throughout the entire period regardless of what happened among the other four geographies. Given Rest of World’s growth rate has now outpaced every other geography for three consecutive years, and given Japan’s mix-share decline has been the most consistent of any market shown, the trend worth monitoring going forward is whether Rest of World’s momentum continues to widen the gap with the three established markets outside the U.S. (Germany, United Kingdom, and Japan), which together represented a shrinking share of Amazon’s international footprint even as Rest of World’s own share nearly doubled since 2015.
The table below combines all key Amazon.com’s net sales breakdown by country metrics into a single view for the latest three fiscal years.
Amazon.com’s Net Sales by Country — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Net Sales by Country | |
| United States | $441,103M |
| Germany | $41,448M |
| United Kingdom | $38,219M |
| Japan | $28,030M |
| Rest of World | $94,422M |
| Total Net Sales | $643,223M |
| Net Sales Mix by Country | |
| United States | 68.6% |
| Germany | 6.4% |
| United Kingdom | 5.9% |
| Japan | 4.4% |
| Rest of World | 14.7% |
| Total Net Sales | 100.0% |
| Net Sales Growth by Country | |
| United States | 11.2% |
| Germany | 11.0% |
| United Kingdom | 12.9% |
| Japan | 8.0% |
| Rest of World | 15.5% |
| Total Net Sales | 11.7% |
Averages cover FY2023–FY2025. Net sales rounded to nearest whole unit. Mix and growth rounded to one decimal place.
Net sales breakdown by country
View data as table
Amazon.com Net Sales by Country — All Countries by Fiscal Year
| Fiscal Year | United States | Germany | United Kingdom | Japan | Rest of World | Total Net Sales |
|---|---|---|---|---|---|---|
| 2015 | $70,537M | $11,816M | $9,033M | $8,264M | $7,356M | $107,006M |
| 2016 | $90,349M | $14,148M | $9,547M | $10,797M | $11,146M | $135,987M |
| 2017 | $120,486M | $16,951M | $11,372M | $11,907M | $17,150M | $177,866M |
| 2018 | $160,146M | $19,881M | $14,524M | $13,829M | $24,507M | $232,887M |
| 2019 | $193,636M | $22,232M | $17,527M | $16,002M | $31,125M | $280,522M |
| 2020 | $263,520M | $29,565M | $26,483M | $20,461M | $46,035M | $386,064M |
| 2021 | $314,006M | $37,326M | $31,914M | $23,071M | $63,505M | $469,822M |
| 2022 | $356,113M | $33,598M | $30,074M | $24,396M | $69,802M | $513,983M |
| 2023 | $395,637M | $37,588M | $33,591M | $26,002M | $81,967M | $574,785M |
| 2024 | $438,015M | $40,856M | $37,855M | $27,401M | $93,832M | $637,959M |
| 2025 | $489,657M | $45,900M | $43,212M | $30,688M | $107,467M | $716,924M |
Amazon’s net sales definition is available here: net sales.
Net Sales by Country — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| United States | $441,103M |
| Germany | $41,448M |
| United Kingdom | $38,219M |
| Japan | $28,030M |
| Rest of World | $94,422M |
| Total Net Sales | $643,223M |
Averages cover FY2023–FY2025. Net sales rounded to nearest whole unit. Mix and growth rounded to one decimal place.
Net sales mix by country
View data as table
Amazon.com Net Sales Mix by Country — All Countries by Fiscal Year
| Fiscal Year | United States | Germany | United Kingdom | Japan | Rest of World |
|---|---|---|---|---|---|
| 2015 | 65.9% | 11.0% | 8.4% | 7.7% | 6.9% |
| 2016 | 66.4% | 10.4% | 7.0% | 7.9% | 8.2% |
| 2017 | 67.7% | 9.5% | 6.4% | 6.7% | 9.6% |
| 2018 | 68.8% | 8.5% | 6.2% | 5.9% | 10.5% |
| 2019 | 69.0% | 7.9% | 6.2% | 5.7% | 11.1% |
| 2020 | 68.3% | 7.7% | 6.9% | 5.3% | 11.9% |
| 2021 | 66.8% | 7.9% | 6.8% | 4.9% | 13.5% |
| 2022 | 69.3% | 6.5% | 5.9% | 4.7% | 13.6% |
| 2023 | 68.8% | 6.5% | 5.8% | 4.5% | 14.3% |
| 2024 | 68.7% | 6.4% | 5.9% | 4.3% | 14.7% |
| 2025 | 68.3% | 6.4% | 6.0% | 4.3% | 15.0% |
Amazon’s net sales definition is available here: net sales.
Net Sales Mix by Country — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| United States | 68.6% |
| Germany | 6.4% |
| United Kingdom | 5.9% |
| Japan | 4.4% |
| Rest of World | 14.7% |
| Total Net Sales | 100.0% |
Averages cover FY2023–FY2025. Net sales rounded to nearest whole unit. Mix and growth rounded to one decimal place.
Net sales growth by country
View data as table
Amazon.com Net Sales Growth by Country — All Countries by Fiscal Year
| Fiscal Year | United States | Germany | United Kingdom | Japan | Rest of World | Total Net Sales |
|---|---|---|---|---|---|---|
| 2016 | 28.1% | 19.7% | 5.7% | 30.7% | 51.5% | 27.1% |
| 2017 | 33.4% | 19.8% | 19.1% | 10.3% | 53.9% | 30.8% |
| 2018 | 32.9% | 17.3% | 27.7% | 16.1% | 42.9% | 30.9% |
| 2019 | 20.9% | 11.8% | 20.7% | 15.7% | 27.0% | 20.5% |
| 2020 | 36.1% | 33.0% | 51.1% | 27.9% | 47.9% | 37.6% |
| 2021 | 19.2% | 26.3% | 20.5% | 12.8% | 37.9% | 21.7% |
| 2022 | 13.4% | -10.0% | -5.8% | 5.7% | 9.9% | 9.4% |
| 2023 | 11.1% | 11.9% | 11.7% | 6.6% | 17.4% | 11.8% |
| 2024 | 10.7% | 8.7% | 12.7% | 5.4% | 14.5% | 11.0% |
| 2025 | 11.8% | 12.3% | 14.2% | 12.0% | 14.5% | 12.4% |
Amazon’s net sales definition is available here: net sales.
Net Sales Growth by Country — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| United States | 11.2% |
| Germany | 11.0% |
| United Kingdom | 12.9% |
| Japan | 8.0% |
| Rest of World | 15.5% |
| Total Net Sales | 11.7% |
Averages cover FY2023–FY2025. Net sales rounded to nearest whole unit. Mix and growth rounded to one decimal place.
References and Credits
1. All financial figures presented were obtained and referenced from Amazon.com, Inc.’s quarterly and annual reports published on the company’s investor relations page: Amazon.com, Inc. Investor Relations.
2. Pexels Images.
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Disclosure
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