Amazon Net Sales By Segment — North America, Intl, and AWS

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This page presents Amazon.com, Inc.’s net sales by segment, consisting of North America, International, and AWS.

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For other statistics of Amazon.com, Inc., you may find more information on this page: Amazon key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Net Sales:

Net sales include product and service sales.

Product sales represent revenue from the sale of products and related shipping fees and digital media content where Amazon.com records revenue gross.

Service sales primarily represent third-party seller fees, which includes commissions and any related fulfillment and shipping fees, AWS sales, advertising services, Amazon Prime membership fees, and certain digital media content subscriptions.

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Insight & Summary of Amazon’s Net Sales By Segment

Every segment of Amazon’s business has expanded substantially since 2015, but the composition of that growth tells a more interesting story than the headline totals alone — AWS has quietly transformed from Amazon’s smallest segment into its fastest-growing and most consistently accelerating one.

• AWS: The Fastest-Growing Segment, Steadily Gaining Share Despite Remaining the Smallest AWS’s mix share has climbed almost continuously from 7.4% (2015) to 18.0% (2025), more than doubling its share of total net sales even though it remains the smallest of the three segments in absolute dollar terms. AWS’s growth rate has also been the most consistently strong of the three segments in the recent stretch: 13.3%, 18.5%, and 19.7% in 2023-2025 respectively — the only segment whose growth rate accelerated in each of those three years rather than fluctuating.

• North America: The Largest Segment, With Remarkably Stable Mix Share Over a Decade North America has remained the dominant segment throughout, growing from $63,708 million (2015) to $426,305 million (2025) — more than sixfold — yet its mix share has stayed in a surprisingly narrow 58.7%-61.5% band across the entire eleven-year period, ending 2025 at 59.5%, essentially the same level as where it started in 2015 (59.5%). This stability is notable: despite AWS’s mix share more than doubling and International’s mix share declining over the same period, North America’s relative weight within Amazon’s total net sales has been the most stable of the three segments.

• International: The One Segment With a Genuine Mix-Share Decline, Including an Outright 2022 Contraction International is the only segment whose mix share has trended downward over the period, falling from 33.1% (2015) to 22.6% (2025) — nearly a third smaller in relative terms. The segment also posted the only outright revenue decline in the entire dataset: International Net Sales fell -7.7% in 2022, the sole negative growth figure across all three segments and all eleven years. International’s growth has recovered since (11.2% in 2023, 8.9% in 2024, 13.3% in 2025), but its mix share has continued to erode even through that recovery, since North America and AWS have both grown faster in most of those years.

• Total Net Sales Growth: A Deceleration From the Early-2020s Peak, Now Stabilizing Total Net Sales Growth peaked at 37.6% in 2020 — clearly an outlier year — before decelerating sharply to 9.4% by 2022, its slowest pace in the dataset. Growth has since stabilized and modestly reaccelerated in the most recent three years (11.8%, 11.0%, 12.4%), suggesting the post-2020 growth normalization has largely run its course and Amazon has settled into a steadier low-double-digit growth cadence.

• Structural Takeaway: Amazon’s net sales composition has been gradually rebalancing toward AWS at International’s expense, while North America has functioned as the stable anchor holding roughly 60% of total net sales throughout the entire period regardless of what happened at the segment margins. Given AWS’s growth rate has accelerated for three consecutive years and now comfortably outpaces both North America and International, the segment mix is likely to continue shifting further toward AWS if this pattern holds — a trend worth monitoring closely given AWS represents a structurally different, higher-margin business than Amazon’s retail segments, meaning continued AWS mix-share gains would likely have a meaningfully positive effect on Amazon’s overall profitability profile even without any change in retail segment performance.

The table below combines all Amazon.com’s net sales by segment metrics into a single view for the latest three fiscal years.

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Net sales breakdown from North America, International, and AWS

Amazon’s net sales definition is available here: net sales.

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Net sales mix from North America, International, and AWS

Amazon’s net sales definition is available here: net sales.

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Net sales growth from North America, International, and AWS

Amazon’s net sales definition is available here: net sales.

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References and Credits

1. All financial figures presented were obtained and referenced from Amazon.com, Inc.’s quarterly and annual reports published on the company’s investor relations page: Amazon.com, Inc. Investor Relations.

2. Pexels Images.

Disclosure

We may use the assistance of artificial intelligence (AI) tools to produce some of the text in this article. However, the data is directly obtained from original sources (usually the annual and quarterly reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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