Volkswagen.
This article presents Volkwagen Group’s sales revenue results by region, consisting of revenue numbers generated from the following geographical locations:
- Germany,
- Europe,
- North America,
- South America,
- Asia Pacific, and
- Total Region.
For your information, Volkswagen Group and Volkswagen AG refers to the same entity, with “Volkswagen AG” being the formal legal name of the parent company and “Volkswagen Group” being the common commercial name for the entire corporate conglomerate.
Let’s get into the details!
For other key statistics of Volkswagen, you may find more resources on this page: Volkswagen key stats.
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This dataset features the complete **Volkswagen sales revenue breakdown, mix, and historical growth metrics by geographical region**, matching the data visualized in this post.
.xlsx) and raw data (.csv) formats.🔒 Security Note: 100% clean data file. No macros embedded.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Volkswagen Group’s Sales Revenue Results By Region
Sales Revenue Statistics
A1. Sales revenue numbers by region
A2. Sales revenue mix by region
A3. Sales revenue growth by region
Conclusion And Reference
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Sales Revenue: Volkswagen’s sales revenue does not include the figures for the company’s equity-accounted Chinese joint ventures, according to its annual reports.
Hedges Sales Revenue: In the context of global automotive financial reporting, Hedges Sales Revenue represents the realized gains or losses from financial instruments—primarily currency forwards and options—used to manage foreign exchange risk.
For a multinational corporation like Volkswagen, vehicles are manufactured and sold across various global markets, creating exposure to numerous currencies. This line item ensures that the financial impact of currency volatility is accounted for within the revenue reporting structure.
Why It Matters to Executives and Analysts
-
Provides transparency on how much of Volkswagen’s reported sales revenue is influenced by hedging activities.
-
Helps distinguish between operational performance (actual car and service sales) and financial risk management outcomes.
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Demonstrates Volkswagen’s proactive approach to stabilizing revenue against external volatility.
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Ensures comparability across reporting periods by smoothing out currency or interest rate impacts.
Insight & Summary of Volkswagen Group’s Sales Revenue Results By Region
Group sales revenue has stalled just below its FY2024 peak, as gains in Germany and Europe/Other markets offset most of the sharp declines in Asia Pacific and North America.
Key Risk: Asia Pacific and North America: Asia Pacific revenue has fallen for three straight years to a period low of €38,154M, €13,289M below its FY2022 peak, and its share has dropped from 19.9% in FY2020 to 11.9%. North America opened a second front in FY2025, falling 11.4% to €60,001M.
Support: Germany and Europe/Other Markets: Germany and Europe/Other markets generated 63.5% of revenue in FY2025, the highest share of the period. Since FY2023 they added €16,599M, covering 83.6% of the €19,862M lost in Asia Pacific and North America.
Growth: Momentum Has Faded: Revenue rose 15.5% in FY2023, then stalled at 0.7% growth in FY2024 and a decline of 0.8% in FY2025. In FY2025 Europe/Other markets (7.2%) and Germany (1.4%) grew, South America was flat, and North America and Asia Pacific contracted.
Structural Takeaway & Trend: Volkswagen's revenue base is shifting toward Europe as Asia Pacific shrinks and North America weakens. With Europe/Other markets alone at a period-high 44.0% of revenue, group revenue now depends on Europe holding up.
Critical thresholds: Asia Pacific revenue back above its FY2024 level of €44,057M would confirm that the decline has ended. Europe/Other markets falling below its FY2024 level of €132,144M would remove the main offset and expose the total to further losses.
The table below combines all key Volkswagen’s regional sales revenue metrics into a single view for the latest three fiscal years.
Volkswagen's Sales Revenue by Region Analysis — 3-Year Average (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Sales Revenue Numbers by Region | |
| Germany | €61,497M |
| Europe/Other markets | €134,050M |
| North America | €65,207M |
| South America | €18,357M |
| Asia Pacific | €44,107M |
| Hedges sales revenue | -€267M |
| Total sales revenue from external customers | €322,951M |
| Sales Revenue Mix by Region | |
| Germany | 19.0% |
| Europe/Other markets | 41.5% |
| North America | 20.2% |
| South America | 5.7% |
| Asia Pacific | 13.7% |
| Hedges sales revenue | -0.1% |
| Total sales revenue from external customers | 100.0% |
| Sales Revenue Growth by Region | |
| Germany | 9.0% |
| Europe/Other markets | 10.6% |
| North America | 0.6% |
| South America | 7.1% |
| Asia Pacific | -9.4% |
| Hedges sales revenue | n.m. |
| Total sales revenue from external customers | 5.1% |
All sections cover FY2023–FY2025. Sales revenue is in millions of euros, rounded to the nearest million; mix and growth averages are the simple average of the annual percentages, rounded to one decimal place. Hedges sales revenue growth is shown as n.m. (not meaningful) because its base is close to zero and changes sign.
Sales revenue numbers by region
The definition of Volkswagen’s hedges sales revenue is available here: hedges sales revenue.
📊 Get Instant Access to This Dataset — Only $0.90
This dataset features the complete **Volkswagen sales revenue breakdown, mix, and historical growth metrics by geographical region**, matching the data visualized in this post.
.xlsx) and raw data (.csv) formats.🔒 Security Note: 100% clean data file. No macros embedded.
Volkswagen's Sales Revenue Numbers by Region — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Germany | €61,497M |
| Europe/Other markets | €134,050M |
| North America | €65,207M |
| South America | €18,357M |
| Asia Pacific | €44,107M |
| Hedges sales revenue | -€267M |
| Total sales revenue from external customers | €322,951M |
Averages are the simple average of the annual values, in millions of euros, rounded to the nearest million.
Sales revenue mix by region
The definition of Volkswagen’s hedges sales revenue is available here: hedges sales revenue.
Volkswagen's Sales Revenue Mix by Region — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Germany | 19.0% |
| Europe/Other markets | 41.5% |
| North America | 20.2% |
| South America | 5.7% |
| Asia Pacific | 13.7% |
| Hedges sales revenue | -0.1% |
| Total sales revenue from external customers | 100.0% |
Mix averages are the simple average of the annual shares of Total sales revenue from external customers, rounded to one decimal place.
Sales revenue growth by region
The definition of Volkswagen’s hedges sales revenue is available here: hedges sales revenue.
Volkswagen's Sales Revenue Growth by Region — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Germany | 9.0% |
| Europe/Other markets | 10.6% |
| North America | 0.6% |
| South America | 7.1% |
| Asia Pacific | -9.4% |
| Hedges sales revenue | n.m. |
| Total sales revenue from external customers | 5.1% |
Growth averages are the simple average of the annual growth rates, rounded to one decimal place. Hedges sales revenue growth is shown as n.m. (not meaningful) because its base is close to zero and changes sign (annual rates of -64.2%, -73.3% and -208.7% in FY2023–FY2025).
References and Credits
1. All financial figures presented were obtained and referenced from Volkswagen’s financial reports published on the company’s investor relations page: Volkswagen Investor Relations.
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Disclosure
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