Volkswagen
This article presents Volkwagen Group’s vehicle sales by region, consisting of wholesale numbers generated from the following locations:
- Europe,
- North America,
- South America,
- Asia Pacific,
- Total Region
For your information, Volkswagen Group and Volkswagen AG refers to the same entity, with “Volkswagen AG” being the formal legal name of the parent company and “Volkswagen Group” being the common commercial name for the entire corporate conglomerate.
That said, let’s look at the sales results!
For other key statistics of Volkswagen, you may find more resources on this page: Volkswagen key stats.
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Volkswagen Group’s Sales Results By Region
Vehicle Sales Statistics
A1. Sales numbers by region
A2. Sales mix by region
A3. Sales growth by region
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Vehicle Sales: Vehicle sales comprise all deliveries of new vehicles by the Volkswagen Group to the independent dealer network, as well as sales to third-party importers and direct corporate customers.
Crucially, this figure represents a wholesale metric rather than a retail metric. It tracks the point at which the vehicle is sold by the manufacturer to an intermediary or a large-scale end-user, which is the stage where Volkswagen typically recognizes revenue.
Key Components
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Segment Inclusion: The total includes all brands within the Group’s portfolio, including Passenger Cars, Light Commercial Vehicles, and the Commercial Vehicles segment (trucks and buses).
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Joint Ventures: For regions like China, where Volkswagen operates through major joint ventures (e.g., SAIC-VW and FAW-VW), vehicle sales include the units produced and sold by these entities, even though they are accounted for using the equity method in financial statements.
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Geographic Distinction: Reporting is typically split between Germany (domestic) and Outside of Germany (international) to provide a clear view of home-market stability versus global expansion.
Insight & Summary of Volkswagen Group’s Sales Results By Region
Total sales are flattening out, but they now lean more heavily on Europe as Asia Pacific keeps shrinking.
Key Risk: Asia Pacific: Asia Pacific accounts for 79.5% of the 1,935 thousand fall in total sales since FY2019. It has declined in five of the last six years, to a period low of 3,000 thousand, and stands at 66.1% of its FY2019 level.
Support: Europe and South America: Europe, now 48.8% of sales, has recovered to 90.7% of its FY2019 level, and South America is at a period high. Since FY2023 their gains (up 237 thousand and 156 thousand) have covered most of Asia Pacific's 603 thousand loss.
Growth: Leadership Has Rotated: The FY2023 rebound lifted every region except Asia Pacific. By FY2025 only Europe and South America were still growing, with North America down 12.3% and Asia Pacific still falling. The total's decline narrowed from 3.5% in FY2024 to 0.2% in FY2025.
Structural Takeaway & Trend: Group volume now hinges on Europe holding up and Asia Pacific stabilizing. Europe and Asia Pacific together still make up 82.1% of sales, and nearly half of all volume rests on Europe alone.
Critical thresholds: a recovery in Asia Pacific sales above the FY2024 level of 3,147 thousand would confirm that the erosion has ended. A drop in Europe below its FY2023 level of 4,169 thousand would remove the main offset to Asia Pacific's decline and expose the total to further losses.
The table below combines all key Volkswagen’s sales by region metrics into a single view for the latest three fiscal years.
Volkswagen's Sales by Region Analysis — 3-Year Average (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Sales Numbers by Region in Thousands | |
| Europe | 4,260 |
| North America | 1,035 |
| South America | 596 |
| Asia Pacific | 3,250 |
| Total Region | 9,141 |
| Sales Mix by Region | |
| Europe | 46.6% |
| North America | 11.3% |
| South America | 6.5% |
| Asia Pacific | 35.5% |
| Total Region | 100.0% |
| Sales Growth by Region | |
| Europe | 8.3% |
| North America | 4.0% |
| South America | 11.3% |
| Asia Pacific | -6.1% |
| Total Region | 2.2% |
All sections cover FY2023–FY2025. Sales numbers are in thousands of vehicles, rounded to the nearest thousand; mix and growth averages are the simple average of the annual percentages, rounded to one decimal place (mix rows are rounded independently, so they may not add to 100.0%).
Sales numbers by region
View data as table
Volkswagen Sales Numbers by Region — All Metrics by Fiscal Year
| Fiscal Year | Europe | North America | South America | Asia Pacific | Total Region |
|---|---|---|---|---|---|
| 2019 | 4,856 | 956 | 607 | 4,538 | 10,957 |
| 2020 | 3,929 | 744 | 471 | 4,012 | 9,156 |
| 2021 | 3,727 | 805 | 503 | 3,540 | 8,575 |
| 2022 | 3,495 | 868 | 487 | 3,632 | 8,482 |
| 2023 | 4,169 | 1,078 | 513 | 3,603 | 9,363 |
| 2024 | 4,204 | 1,080 | 606 | 3,147 | 9,037 |
| 2025 | 4,406 | 947 | 669 | 3,000 | 9,022 |
The definition of Volkswagen’s vehicle sales is available here: Vehicle Sales.
Volkswagen's Sales Numbers by Region in Thousands — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Europe | 4,260 |
| North America | 1,035 |
| South America | 596 |
| Asia Pacific | 3,250 |
| Total Region | 9,141 |
Averages are the simple average of the annual values, in thousands of vehicles, rounded to the nearest thousand.
Sales mix by region
View data as table
Volkswagen Sales Mix by Region — All Metrics by Fiscal Year
| Fiscal Year | Europe | North America | South America | Asia Pacific |
|---|---|---|---|---|
| 2019 | 44.3% | 8.7% | 5.5% | 41.4% |
| 2020 | 42.9% | 8.1% | 5.1% | 43.8% |
| 2021 | 43.5% | 9.4% | 5.9% | 41.3% |
| 2022 | 41.2% | 10.2% | 5.7% | 42.8% |
| 2023 | 44.5% | 11.5% | 5.5% | 38.5% |
| 2024 | 46.5% | 12.0% | 6.7% | 34.8% |
| 2025 | 48.8% | 10.5% | 7.4% | 33.3% |
The definition of Volkswagen’s vehicle sales is available here: Vehicle Sales.
Volkswagen's Sales Mix by Region — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Europe | 46.6% |
| North America | 11.3% |
| South America | 6.5% |
| Asia Pacific | 35.5% |
| Total Region | 100.0% |
Mix averages are the simple average of the annual mix percentages, rounded to one decimal place; rows are rounded independently, so they may not add to 100.0%.
Sales growth by region
View data as table
Volkswagen Sales Growth by Region — All Metrics by Fiscal Year
| Fiscal Year | Europe | North America | South America | Asia Pacific | Total Region |
|---|---|---|---|---|---|
| 2020 | -19.1% | -22.2% | -22.4% | -11.6% | -16.4% |
| 2021 | -5.1% | 8.2% | 6.8% | -11.8% | -6.3% |
| 2022 | -6.2% | 7.8% | -3.2% | 2.6% | -1.1% |
| 2023 | 19.3% | 24.2% | 5.3% | -0.8% | 10.4% |
| 2024 | 0.8% | 0.2% | 18.1% | -12.7% | -3.5% |
| 2025 | 4.8% | -12.3% | 10.4% | -4.7% | -0.2% |
The definition of Volkswagen’s vehicle sales is available here: Vehicle Sales.
Volkswagen's Sales Growth by Region — Averages (FY2023–FY2025)
| Metric | 3-Year Average (FY2023–FY2025) |
|---|---|
| Europe | 8.3% |
| North America | 4.0% |
| South America | 11.3% |
| Asia Pacific | -6.1% |
| Total Region | 2.2% |
Growth averages are the simple average of the annual growth rates, rounded to one decimal place.
References and Credits
1. All financial figures presented were obtained and referenced from Volkswagen’s financial reports published on the company’s investor relations page: Volkswagen Investor Relations.
Disclosure
We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.
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