Ford Brand and Lincoln Brand Vehicle Sales — U.S. Market

Ford truck. Pexels Image.

This page presents Ford’s total U.S. vehicle sales, consisting of Ford brand and Lincoln brand vehicles.

The vehicle sales presented here represent Ford’s U.S. retail volumes.

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For other key statistics of Ford Motor, you may find more resources on this page: Ford Motor key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Retail Sales: Ford defines its vehicle retail sales as sales by dealers, sales to the government, and leases to Ford management, and is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.

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Insight & Summary of Ford’s U.S. Vehicle Sales By Brand

Ford’s U.S. vehicle sales have declined substantially over the past decade, but the two brands underlying that total — Ford and Lincoln — have followed meaningfully different paths, with Lincoln showing far greater year-to-year volatility despite representing a small fraction of total volume.

• Total U.S. Vehicle Sales: A Sharp Multi-Year Decline, Now Recovering Total Ford U.S. vehicle sales fell from 2,613,162 (2015) to a low of 1,864,464 (2022) — a 29% decline — before recovering to 2,204,124 by 2025. The steepest single-year drop occurred in 2020 (-15.6%), consistent with pandemic-driven disruption, but the broader decline was already well underway before that, with sales falling in six of the seven years from 2015 to 2022. The recovery since 2022 has been sustained and accelerating, with growth of 7.1%, 4.2%, and 6.0% in 2023-2025 respectively.

• Ford Brand: The Dominant Volume Driver, Mirroring the Overall Sales Pattern Ford brand vehicle sales, representing 95-96% of total volume in every year shown, has closely tracked the total sales pattern — falling from 2,511,935 (2015) to 1,780,978 (2022) before recovering to 2,097,256 by 2025. Given its overwhelming share of total volume, Ford brand’s trajectory is effectively the primary determinant of Ford Motor’s overall U.S. sales performance in any given year.

• Lincoln Brand: Consistently Smaller, But Considerably More Volatile Lincoln’s mix share has stayed within a narrow 3.9%-5.2% band throughout the entire period, but its year-over-year growth has swung far more dramatically than Ford brand’s in most years — including a 28.1% surge in 2024 (its strongest year in the dataset) following a -17.5% decline in 2021 (its weakest year). This volatility is a structural feature of Lincoln’s smaller sales base: proportionally similar unit changes translate into much larger percentage swings than they would for the higher-volume Ford brand.

• 2024: A Notable Divergence Between the Two Brands 2024 stands out as the year with the widest gap between Lincoln’s and Ford brand’s growth rates — Lincoln surged 28.1% while Ford brand grew a much more modest 3.1%, a 25-percentage-point divergence that’s the largest single-year gap between the two brands in the entire dataset. This suggests Lincoln-specific factors (such as new model launches or a shift in the luxury segment) drove disproportionate growth that year, separate from whatever supported Ford brand’s more modest gain.

• Structural Takeaway: Ford’s U.S. sales recovery since the 2022 trough has been broad-based across both brands, but Lincoln’s substantially higher volatility means its year-to-year contribution to overall growth is considerably less predictable than Ford brand’s steadier pattern. Given Lincoln’s mix share has remained essentially stable throughout the entire decade despite its volatile growth swings, the trend worth monitoring going forward is not whether Lincoln gains or loses share relative to Ford brand — which appears structurally anchored near 4-5% — but whether Lincoln’s growth volatility itself moderates, or whether swings like 2024’s 28.1% surge continue to be a recurring feature of the smaller brand’s sales pattern.

The table below combines all key Ford’s U.S. vehicle sales by brand metrics into a single view for the latest three fiscal years.

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Ford brand and Lincoln brand sales breakdown

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Ford brand and Lincoln brand sales mix

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Ford brand and Lincoln brand sales growth

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References and Credits

1. All financial figures presented in this article were obtained and referenced from Ford’s quarterly and annual reports published on the investor relations page: Ford shareholders page.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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