Ford Lincoln SUV and Sedan Sales By Model – U.S. Market

Ford Mustang. Pixabay Image.

This page presents Ford Motor’s Lincoln brand vehicle sales by model, covering both SUVs and sedans.

The sales figures shown here are limited to the U.S. market and reflect retail volumes — deliveries from dealerships to end customers.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Retail Sales: Ford defines its vehicle retail sales as sales by dealers, sales to the government, and leases to Ford management, and is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.

Lincoln Nautilus: The Lincoln Nautilus is a two-row, five-seat midsize luxury SUV, sitting in Lincoln’s U.S. lineup above the compact Corsair and below the three-row Aviator and full-size Navigator. It’s Lincoln’s best-selling nameplate. The current (second) generation launched for the 2024 model year with a redesigned interior built around a distinctive 48-inch panoramic display that spans the dashboard, along with Ford’s BlueCruise hands-free driving system as standard equipment.

Powertrain: standard AWD paired with a 2.0L turbocharged 4-cylinder engine (250 hp, 275 lb-ft), and an 8-speed automatic transmission; a hybrid powertrain option is also available.

U.S. Pricing (2026 model year): the 2026 Nautilus is available in three trims: Premiere, Reserve and Black Label. Approximate MSRPs by trim (figures vary slightly by source and timing):

• Premiere (base): roughly $54,000–$56,000
• Reserve: roughly $63,000
• Black Label (top trim): roughly $77,000–$80,000

Kelley Blue Book’s Fair Purchase Pricing suggests a typical transaction range of about $51,400 to $72,100, and Edmunds notes the least-expensive Premiere trim comes to about $53,995 including destination charge.

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Insight & Summary of Ford’s Lincoln Brand SUV and Sedan Sales By Model

The following analysis consolidates the trends observed across Ford Motor’s Lincoln brand SUV and sedan sales by model in the U.S. for the 2016–2025 period.

• SUV Lineup: A Shifting Mix, but Stable Overall Volume Total Lincoln SUV sales grew from 70,978 units in 2016 to a peak of 106,868 in 2025, though the path wasn’t linear — volume dipped to 81,818 in 2023 before rebounding sharply (+28.1%) in 2024. The model mix shifted substantially over the period. Corsair and Nautilus together made up nearly 80% of SUV volume in 2016 (36.0% and 43.6% respectively), but by 2025 their combined share had fallen to about 56.5% as Aviator and Navigator gained ground. Aviator launched in 2019 and grew quickly to represent 22.8% of SUV mix by 2025, while MKT was phased out entirely by 2021, falling from a 5.7% share in 2016 to zero. Navigator held a relatively stable 15–24% share throughout, ending 2025 at 20.8%.

• Sedan Lineup: A Complete Wind-Down Lincoln’s sedan business tells a starkly different story. Total sedan sales fell from 40,746 units in 2016 to just 3,141 in 2021, and dropped to zero from 2022 onward — Lincoln has not sold a sedan in the U.S. for the past four years of this dataset. MKS was discontinued first, falling to zero by 2018. MKZ persisted longest among the three but still collapsed from 30,534 units (2016) to 1,681 (2021) before ending production. Continental saw a brief mix-share increase as the other two nameplates wound down — its share of sedan sales rose from 12.9% (2016) to 46.5% (2021) even as absolute volume fell — before it too was discontinued.

• Cross-Segment Comparison The contrast between the two body styles is unambiguous: SUVs are the entirety of Lincoln’s current U.S. product strategy, while sedans have been fully retired. In 2016, sedans still represented roughly 36% of Corsair-plus-Nautilus-equivalent volume; by 2025, sedans contribute nothing. This mirrors the broader industry-wide shift away from traditional sedans toward SUVs and crossovers, but Lincoln’s transition was unusually complete — rather than maintaining a reduced sedan presence, the brand exited the segment entirely.

• Structural Takeaway: Lincoln’s U.S. retail strategy is now fully SUV-dependent, with Aviator and Navigator increasingly offsetting Corsair and Nautilus’s declining mix share. Given the sedan lineup’s complete discontinuation and no signs of reintroduction in this dataset, Lincoln’s near-term sales trajectory will be driven entirely by SUV model mix shifts and overall SUV segment demand. The main variable to watch going forward is whether Corsair and Nautilus — Lincoln’s two highest-volume nameplates for most of the period — continue ceding share to Aviator and Navigator, or stabilize as the lineup matures.

The table below combines all key Ford’s Lincoln brand SUV and sedan sales metrics into a single view for the latest three fiscal years.

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Lincoln SUV Sales By Model

Lincoln’s best-selling SUV is the: Lincoln Nautilus.

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Lincoln SUV Sales By Model Mix

Lincoln’s best-selling SUV is the: Lincoln Nautilus.

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Lincoln Sedan Sales By Model

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Lincoln Sedan Sales By Model Mix

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References and Credits

1. All financial figures presented in this article were obtained and referenced from Ford’s SEC filings, earning releases, quarterly and annual reports, investor presentations, etc., which are available in the following location: Ford shareholders page.

2. Pixabay Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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