Stellantis Europe Sales and Market Share

Euro. Pixabay image.

Stellantis has a strong presence in Europe, operating under several well-known brands such as Peugeot, Citroën, Opel, Vauxhall, Fiat, Alfa Romeo, and Jeep.

This article covers Stellantis’ vehicle sales and market share in Europe, as well as its competitive position in Europe versus its competitors.

Keep in mind that the vehicle sales data presented here is based on the retail sales volumes. You may find more information about how Stellantis measures its vehicle sales here: vehicle retail sales.

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For other key statistics of Stellantis, you may find more resources on this page: Stellantis key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Enlarged Europe: Stellantis defines the Enlarged Europe as Europe30 plus Other Europe.

The definition of Europe30 can be found here: Europe30.

Other Europe includes Eurasia (Armenia, Azerbaijan, Georgia, Kazakhstan, Moldova, Uzbekistan) and other Europe (Albania, Bosnia, Kosovo,
Malta, Montenegro, North Macedonia, Serbia and Ukraine).

Basically, Enlarged Europe is defined in the following equation:

Enlarged Europe = Europe30 + Other Europe

Europe 30: Europe 30 includes the 27 members of the European Union excluding Malta and including Iceland, Norway, Switzerland and UK.

Basically, Europe 30 is defined in the following equation:

Europe 30 = Europe 27 (excluding Malta) + Iceland + Norway + Switzerland + UK

Other Europe: Other Europe includes Eurasia (Armenia, Azerbaijan, Georgia, Kazakhstan, Moldova, Uzbekistan) and other Europe (Albania, Bosnia, Kosovo, Malta, Montenegro, North Macedonia, Serbia and Ukraine). Effective January 1, 2025, Israel and Palestine are reported within Enlarged Europe (prior periods have not been restated).

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants and vehicles manufactured by joint ventures and third-party contract manufacturers and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis vehicle wholesale.

Market Share: Stellantis said that the estimated market share data is derived from third-party industry sources (e.g. Agence Nationale des Titres Sécurisés (“ANTS”), Ministry of Infrastructure and Sustainable Mobility (“MIMS”) and ANFAC Spain) and internal information.

Maserati excluded from volumes and market share of the region. Leapmotor excluded from Stellantis volumes and market share of the region.

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Insight & Summary of Stellantis’ Europe Sales and Market Share

The following analysis consolidates the trends observed across Stellantis’s Europe vehicle sales and market share vs peers for the 2019–2025 period.

• Volume Decline: Persistent Across Nearly All Markets Stellantis’s Total Enlarged Europe vehicle sales fell from 4.210 million units in 2019 to 2.454 million in 2025 — a 41.7% reduction over six years. The pandemic-driven collapse of 2020 (-27.1%) was the sharpest single-year decline, but the recovery was incomplete and subsequent years saw further contraction in 2022 (-17.1%), 2024 (-5.0%), and 2025 (-4.8%). The only sustained positive year was 2023 (+5.6%), which represented a partial rebound rather than a structural recovery. France and Italy — the two largest markets and historically Stellantis’s strongest — have both declined by approximately 44% from their 2019 peaks. Germany has been relatively more resilient, posting positive growth in 2023 and 2024 before a pullback in 2025. Other Europe’s sharp drop in 2022 (-66.0%) reflects the disruption of Eastern European markets, likely related to the Russia-Ukraine conflict, followed by a partial recovery in subsequent years.

• Country Mix: Stable Concentration, Germany Gaining The internal composition of Stellantis’s European sales has remained broadly stable across the period, with France and Italy consistently accounting for over 40% of total Europe30 volume. Germany’s share has grown modestly from 12.3% in 2019 to 15.4% in 2025, reflecting relative outperformance. Spain’s share has declined from 9.6% to 8.7%, and the “Other” category — representing the remaining European markets — has compressed from 22.5% to 20.1%. Other Europe remains marginal at approximately 1% of total, though its share has edged upward to 1.3% in 2025 as post-conflict markets partially recover.

• Market Share: Structural Erosion Across All Geographies Stellantis’s market share has declined in every major European market across the full period. France fell from 37.2% in 2019 to 28.0% in 2025 — a 9.2 percentage point loss. Italy dropped from 40.1% to 28.7% (-11.4pp), Spain from 27.4% to 15.9% (-11.5pp), and UK from 16.7% to 12.1% (-4.6pp). Germany has shown relative stability, declining from 13.2% to 12.1%. The Total Europe30 market share contracted from 23.1% in 2019 to 16.0% in 2025, and Total Enlarged Europe from 20.6% to 15.1%. This is not cyclical share loss — it is structural, consistent, and accelerating across what were historically Stellantis’s strongest markets.

• Competitive Position vs Peers: Volkswagen Gaining, Stellantis Retreating The Europe30 competitive data reveals the full extent of Stellantis’s relative deterioration. Volkswagen Group’s market share increased from 24.5% in 2019 to 25.1% in 2025, consolidating its position as the dominant European OEM. Stellantis, which started the period essentially tied with Volkswagen at 23.1%, has fallen to 16.0% — a 7.1 percentage point gap reversal in six years. Renault has remained broadly stable at approximately 10-11%. Toyota has gained steadily from 5.1% to 7.0%, and Hyundai/Kia grew from 6.7% to 7.0% despite a mid-period dip. BMW and Daimler have also remained relatively stable. The “Other” category — which captures brands including Chinese entrants and EV specialists — expanded from 10.7% to 16.4%, suggesting structural fragmentation of the market that is disproportionately affecting incumbent volume brands.

• Pre-Merger Context: PSA and FCA’s Legacy Footprint In the three years prior to the Stellantis merger (2018-2020), PSA Group held approximately 15-16% of the Europe30 market and FCA approximately 6.0-6.5%, for a combined 21-23% that broadly aligned with where Stellantis started post-merger. The fact that post-merger Stellantis began at 22-23% and has declined to 16% suggests that the merger has not delivered the scale advantages and cost efficiencies that were expected to strengthen the combined entity’s competitive position. Volkswagen’s consistent 24-25% share across both the pre- and post-merger periods illustrates how a scale-advantaged competitor has maintained its position while Stellantis has lost ground.

• Structural Takeaway: Stellantis’s European trajectory mirrors its North American one: a business losing volume and market share simultaneously, across multiple geographies, without a visible inflection point. The scale of the share loss — from 23.1% to 16.0% in Europe30 over six years — is exceptional in magnitude and pace for a business of this size. France and Italy, where Stellantis has historically commanded dominant positions of 35-40% share, are now below 30% and trending lower. Looking ahead, further market share erosion in core Western European markets is the base case absent a significant product cycle renewal.

  The growing “Other” competitor bucket — which includes Chinese EV brands entering Europe with aggressive pricing — poses an additional structural threat to Stellantis’s volume brand portfolio (Citroën, Peugeot, Opel/Vauxhall, Fiat) that is not yet fully reflected in the current numbers. Germany’s relative resilience offers a small positive signal, but it is insufficient to offset the trajectory elsewhere. The foreseeable trend is continued share compression, particularly in France, Italy, and Spain, with total Europe30 share potentially approaching 14-15% within the next two to three years if current dynamics persist.

The table below combines all key Stellantis’ vehicle sales and market share metrics into a single view for the latest three fiscal years.

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Vehicle Sales in several European Countries

A definition of Stellantis’ new vehicle sales, Europe 30, Other Europe, and Enlarged Europe can be found here: vehicle sales, Europe 30, Other Europe, and Enlarged Europe.

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Vehicle Sales Mix in several European Countries

A definition of Stellantis’ new vehicle sales, Europe 30, Other Europe, and Enlarged Europe can be found here: vehicle sales, Europe 30, Other Europe, and Enlarged Europe.

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Vehicle Sales Growth in several European Countries

A definition of Stellantis’ new vehicle sales, Europe 30, Other Europe, and Enlarged Europe can be found here: vehicle sales, Europe 30, Other Europe, and Enlarged Europe.

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Market Share in several European Countries

A definition of Stellantis’ market share is available here: market share.

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Market Share in Europe vs Peers

A definition of Stellantis’ market share is available here: market share.

Stellantis has become the second largest automobile company in Europe30 after the merger in 2021, only behind Volkswagen. Compared to most competitors in Europe30, Stellantis’ market share in this region has led by a wide margin.

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Market Share in Europe before the Merger

Before the merger of PSA Group (Peugeot S.A) and FCA (Fiat Chrysler Automobiles), Stellantis’s market share in Europe was much smaller.

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References and Credits

1. All financial figures presented were obtained and referenced from Stellantis’ quarterly and annual reports (Form 20-F) published on the company’s investor relations page: Stellantis Investor Relatio.

2. Pixabay images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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