Stellantis Vehicle Sales And Market Share In Europe

Euro. Pixabay image.

Stellantis is a multinational automotive company formed in January 2021 by merging Fiat Chrysler Automobiles (FCA) and Peugeot S.A. The company is headquartered in Amsterdam, Netherlands.

It has a strong presence in Europe, operating under several well-known brands such as Peugeot, Citroën, Opel, Vauxhall, Fiat, Alfa Romeo, and Jeep. Stellantis is one of the largest automakers in Europe, with a market share of around 20% in 2022.

The company has a wide range of products, from small city cars to luxury SUVs. It invests heavily in electric and hybrid vehicles to meet the growing demand for sustainable mobility. Overall, Stellantis is a major player in the European automotive industry with a diverse portfolio of brands and a commitment to innovation and sustainability.

This article covers Stellantis’ vehicle sales, market share in Europe, and its competitive position in Europe versus its competitors.

Investors interested in Stellantis’ vehicle sales and market share in North America may find more information on this page: Stellantis US Sales And Market Share.

Let’s get started!

Please use the table of contents to navigate this page.

Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Enlarged Europe: Stellantis defines the Enlarged Europe as Europe 30 plus Other Europe.

The definition of Europe 30 can be found here: Europe 30.

Other Europe includes Eurasia (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Russia, Ukraine, Uzbekistan) and other Europe (Albania, Bosnia, Kosovo, Malta, Montenegro, North Macedonia and Serbia).

Basically, Enlarged Europe is defined in the following equation:

Enlarged Europe = Europe 30 + Other Europe

Europe 30: Europe 30 includes the 27 members of the European Union excluding Malta and including Iceland, Norway, Switzerland and UK.

Basically, Europe 30 is defined in the following equation:

Europe 30 = Europe 27 (excluding Malta) + Iceland + Norway + Switzerland + UK

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants and vehicles manufactured by joint ventures and third-party contract manufacturers and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis Vehicle Wholesale.

Back To Table Of Contents

Stellantis Business Strategy In Europe

Stellantis’ business strategy in Europe is centered around leveraging its diverse portfolio of brands to meet the needs of a wide range of customers.

The company aims to maintain and grow its market share by offering innovative, sustainable, high-quality products that meet consumers’ evolving needs. Stellantis invests heavily in research and development to stay ahead of the competition and to anticipate changes in consumer preferences and trends.

The company is also focused on expanding its presence in emerging markets and is committed to producing electric and hybrid vehicles to meet the growing demand for sustainable mobility.

Also, Stellantis’ European sales are largely weighted to passenger cars, with an estimated 65.0 percent of total vehicle sales in the small car segment (A and B segments) for 2022. This reflects the demand for smaller vehicles due to driving conditions prevalent in many European cities and stringent environmental regulations.

Therefore, Stellantis’ strategy in the European region also revolves around the small sedan segment to meet the demand for smaller vehicles in this region.

Additionally, Stellantis strongly focuses on operational efficiency and cost management to ensure sustainable profitability and long-term success.

Back To Table Of Contents

How Stellantis Distributes Its Vehicles In Europe

Stellantis sells its vehicles directly to independent and owned dealer entities located in most European markets and fleet customers (including government and rental).

In other markets and in segments where it does not have a substantial presence, it will have agreements with general distributors.

In 2021, Stellantis underwent a transformation process where it terminated its distribution contracts and consulted its networks about future distribution models. This process was initiated to prepare for implementing new distribution schemes, which are set to begin in July 2023.

Back To Table Of Contents

How Stellantis Provides Financing To Customers In Europe

Stellantis provides financing to European customers through its in-house financing arm, Stellantis Financial Services.

Through Stellantis Financial Services, customers can access various financing options, including loans and leasing, to purchase or lease new and used vehicles.

The financing arm also offers insurance products to customers, such as extended warranties and GAP insurance. Customers can apply for financing online or at Stellantis dealerships, and the financing terms are tailored to their individual needs and creditworthiness.

Stellantis Financial Services operates in several European countries, including France, Germany, Italy, Spain, and the United Kingdom.

Back To Table Of Contents

Vehicle Sales In Enlarged Europe

Stellantis-vehicle-sales-in-Enlarged-Europe

(click image to expand)

A definition of Enlarged Europe and vehicle sales can be found here: Enlarged Europe and vehicle sales.

Stellantis’ vehicle sales in Enlarged Europe reached 2.6 million units in fiscal 2022, down 17% over 2021.

Before 2022, Stellantis’ retail volume in Enlarged Europe was much higher. For example, the estimated vehicle sales in 2019 exceeded 4 million units, and roughly 3 million vehicles were sold in 2020.

Back To Table Of Contents

Vehicle Sales In Europe 30

Stellantis-vehicle-sales-in-Europe-30

(click image to expand)

A definition of Europe 30 and vehicle sales can be found here: Europe 30 and vehicle sales.

Stellantis’ retail volume in Europe 30 topped 2.5 million vehicles in 2022, down 17% year-over-year.

Stellantis’ vehicle sales in Europe 30 in 2019 were estimated at over 4 million units, while the company sold roughly 3 million vehicles in 2020 and 2021, which were much higher than the figure in 2022.

Back To Table Of Contents

Vehicle Sales In France, Italy, Germany, UK, And Spain

Stellantis-vehicle-sales-in-Europe-30-by-country

(click image to expand)

Stellantis’ biggest market in Europe 30 is France, with vehicle sales reaching 620,000 in fiscal 2022 in this country.

The second biggest market in Europe 30 for Stellantis is Italy. The company’s retail volume in this country topped slightly over half a million vehicles in fiscal 2022.

Germany contributed about 371,000 vehicles to Stellantis in fiscal 2022, making this country the third-largest market for the company in Europe.

The UK and Spain became Europe’s fourth and fifth largest markets for Stellantis, contributing about 268,000 and 213,000 vehicles to the company in 2022.

A noticeable trend is that Stellantis’ vehicle sales in most countries in Europe 30 are much lower in 2022 compared to prior years.

Back To Table Of Contents

Vehicle Sales In France, Italy, Germany, UK, And Spain In Percentage

Stellantis-vehicle-sales-in-Europe-30-by-country-in-percentage

(click image to expand)

France contributes about 24% of sales to Stellantis, while Italy contributes 21% of sales to the company.

Vehicle sales from Germany make up about 14.6% of Stellantis’ total retail volume in Europe.

Stellantis’ sales in the UK represent about 10.5% of its total Europe 30 retail volume, while Spain came in at 8.4% as of 2022.

Back To Table Of Contents

Market Share In Enlarged Europe

Stellantis-market-share-in-Enlarged-Europe

(click image to expand)

Stellantis has a total market share of 18.3% in Enlarged Europe in fiscal 2022, down slightly from the 19.3% in 2021.

Stellantis’ estimated % market share of 20.6% in Enlarged Europe in 2019 was the highest ever recorded over the past four years.

Back To Table Of Contents

Market Share In Europe 30

Stellantis-market-share-in-Europe-30

(click image to expand)

Stellantis’s market share in Europe 30 topped 19.7% as of 2022, down significantly from 22.1% in 2021.

Stellantis’s estimated market share in Europe 30 has decreased from 23.1% in 2019 to 19.7% as of 2022.

Back To Table Of Contents

Market Share In France, Italy, Germany, UK, And Spain

Stellantis-market-share-in-Europe-30-by-country

(click image to expand)

Stellantis’ market share in Europe 30 by country shows that its market share in Italy was among the highest for all countries in comparison. In 2022, the market share figure in Italy reached 36.3%, down slightly over 39% in 2021.

Stellantis registered a market share of 33.1% in France in 2022, its biggest market by sales volume in Europe.

Stellantis’ market share in Spain was also considerably substantial, considering that the figure reached 22.9% as of 2022.

Stellantis had a market share of 12.9% and 14.1% in Germany and the UK as of 2022, one of the lowest among all countries in comparison.

A noticeable trend is that Stellantis’ market share has significantly decreased in most countries in Europe 30 over the past four years.

Back To Table Of Contents

Market Share Vs Competitors In Europe 30

Stellantis-Europe-30-market-share-vs-competitors

(click image to expand)

Stellantis became the second largest automobile company in Europe 30 after the merger in 2021, only behind Volkswagen.

Compared to most competitors in Europe 30, Stellantis’ market share in this region leads by a wide margin.

For example, Stellantis’ market share of 19.7% in 2022 was much higher than that of its next closest competitor, Renault, which had a market share of only 10.1% in the same year. Therefore, Stellantis’ market share was nearly double Renault’s figure.

A noticeable trend is that the market share of Hyundai/Kia and Toyota in Europe 30 has steadily increased since 2019, while the results of other automobile companies have remained relatively flat. Some have even registered a decline in market share over the past four years.

Daimler, Ford Motor, and BWM had a market share of 6.5%, 6.5%, and 6.3%, respectively, in the European region.

Back To Table Of Contents

Market Share Before The Merger

Stellantis-market-share-in-Europe-before-the-merger

(click image to expand)

Before the merger of PSA Group (Peugeot S.A) and FCA (Fiat Chrysler Automobiles), Stellantis’s market share in Europe was much smaller.

For example, PSA Group had a market share of 14.4% in 2020 in Europe, while FCA’s market share in the European region came in at only 5.9% during the same period.

Although PSA Group’s market share in Europe was nowhere near Volkswagen’s market share of 25.4%, it was second only to Volkswagen. It was considered the second-largest automobile company by market share in Europe in that period.

On the other hand, FCA was much smaller as its market share in Europe was only 5.9% before the merger, the seventh largest in the European continent at that time.

Back To Table Of Contents

Conclusion

Stellantis’ market share in Europe has risen substantially after the merger, and it is now the second-largest automobile company in this region.

With a strong product portfolio that includes popular models such as the Peugeot 208, the Citroen C3, and the Jeep Renegade, Stellantis is well-positioned to continue growing its regional presence in Europe.

Back To Table Of Contents

References and Credits

1. All financial figures presented in this article were obtained and referenced from Stellantis’ quarterly and annual reports, SEC filings, investor presentations, press releases, etc., which are available in Stellantis Investor Relation.

2. Pixabay images.

Back To Table Of Contents

Disclosure

References and examples such as tables, charts, and diagrams are constantly reviewed to avoid errors, but we cannot warrant the total correctness of all content.

The content in this article is for informational purposes only and is neither a recommendation nor a piece of financial advice to purchase a stock.

If you find the information in this article helpful, please consider sharing it on social media and provide a link to this article from any website so that more articles like this can be created.

Thank you!

Back To Table Of Contents