GM’s Buick Sales By Model – U.S. Market

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This page presents GM’s Buick sales by model within the U.S. market.

The sales result presented here represents deliveries from retailers to end customers.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Encore GX: The Buick Encore GX is a subcompact crossover SUV manufactured by General Motors under its premium Buick brand. Introduced in 2019, the “GX” in its name stands for Grand Crossover, signaling that it is slightly larger, more spacious, and more premium than the original, now-discontinued base Buick Encore.

The Buick Encore GX spans a base price range of roughly $28,000 to $35,000, varying by configuration and model year.

Envision: The Buick Envision is a five-passenger, premium compact crossover SUV manufactured by General Motors. It is positioned in Buick’s lineup directly above the subcompact Encore GX and below the three-row Enclave. Like the Encore GX, it targets the “tweener” segment—offering a quiet, near-luxury driving experience with upscale features that rival premium brands, but at a price point closer to mainstream compact SUVs.

The pricing for the 2026 Buick Envision spans a range of $41,000 to $51,000 for its base MSRP (excluding an estimated $1,395 destination charge).

Envista: The Buick Envista is a sleek, entry-level subcompact crossover SUV that serves as the most affordable vehicle in Buick’s lineup. Introduced to replace traditional compact sedans, it stands out for its distinctive fastback or coupe-like sloping roofline, giving it a premium, athletic silhouette similar to luxury vehicles.

Despite being priced lower than the Encore GX, the Envista is actually longer overall, maximizing rear passenger legroom.

The 2026 Buick Envista is heavily praised by automotive analysts for its ultra-aggressive value positioning. Base Manufacturer’s Suggested Retail Prices (MSRP) span from roughly $26,500 to $31,500 (excluding an estimated $1,395 destination charge).

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Insight & Summary of GM’s Buick Sales In The U.S. Market

The following analysis consolidates the trends observed across GM’s Buick sales in the U.S. for the 2019–2025 period.

• Buick’s U.S. sales have recovered from a severe pandemic and restructuring trough to reach record levels — but the brand has fundamentally reinvented its product portfolio in the process, replacing sedans and entry models with crossovers at multiple price points. Total Buick U.S. sales fell from 206,926 units (2019) to a trough of 103,470 units (2022) — a 50.0% decline driven by the retirement of the Cascada, LaCrosse, and Regal nameplates and the chip-shortage-era supply constraints on its crossover lineup. The recovery to 167,030 (2023), 183,421 (2024), and 198,155 (2025) — with a 3-year average of 182,869 units — reflects Buick’s reinvention as a pure crossover brand in the U.S., now supported by four distinct crossover nameplates across price segments.

• The Encore — once Buick’s highest-volume single model at 102,402 units (49.5% mix) in 2019 — has been effectively discontinued in the U.S. market. Encore fell from 41,752 units (2020) to 20,072 (2021), 13,718 (2022), 5,887 (2023), 126 (2024), and zero units in 2025. The 3-year average of 2,004 units and 1.2% mix reflects the end-of-life phase. The Encore’s replacement is not a single direct successor but a portfolio strategy: the Encore GX occupies the compact crossover space Encore held while Envista captures the entry-luxury buyer Encore was attracting. The simultaneous entry exit of a model that sold over 100,000 units annually represents one of the largest single-model volume removals in GM’s recent U.S. history.

• The Encore GX has emerged as Buick’s volume anchor, averaging 59,972 units (33.1% mix) over 2023–2025 — the single most important model in Buick’s current portfolio. Encore GX was introduced in FY2020 at 44,841 units, grew to 71,247 (2021), contracted during 2022 chip shortages to 33,348, then recovered to 64,149 (2023), 58,239 (2024), and 57,528 (2025). The consistent 57,000–65,000 range in 2023–2025 indicates the model has reached a stable demand equilibrium in the compact premium crossover segment. At Encore GX pricing of approximately $28,000–$40,000, it occupies the sweet spot between mass-market crossovers and more expensive luxury options — the highest-volume position in the U.S. premium crossover market.

• The Envista’s emergence is the most strategically significant development in Buick’s recent U.S. portfolio — growing from 13,302 units in its first full year (2023) to 58,949 units in 2025. Envista grew 343.3% from 2023 to 2025 and has already achieved near-parity with Encore GX at 29.7% versus 29.0% mix in 2025. The 3-year average of 41,189 units (21.9% mix) understates the model’s current run-rate, as FY2023 was its launch year. Envista is positioned below Encore GX on price (starting around $24,000) as a true entry-level Buick crossover — providing the volume foundation that allows Enclave and Envision to maintain their higher-price, lower-volume positioning. Envista’s rapid ramp represents Buick’s answer to the sub-$30,000 luxury crossover demand that competitors including Acura, Infiniti, and Lincoln have not adequately served.

• Envision has demonstrated remarkable demand stability at approximately 44,000–47,000 units for three consecutive years, establishing it as Buick’s most consistent mid-range offering. Envision averaged 44,515 units (24.5% mix) over 2023–2025, with minimal year-over-year variation (44,281 → 47,340 → 41,924). This stability is notable given Buick’s broader portfolio volatility and reflects consistent demand in the mid-size premium crossover segment at pricing around $35,000–$50,000. Envision occupies the gap between Encore GX and Enclave — a critical price-tier position that prevents customer leakage to competitors when buyers outgrow the entry-level crossover but are not ready for the Enclave’s premium pricing.

• The Enclave — Buick’s largest and most expensive crossover — has shown cyclical volatility driven by supply constraints rather than fundamental demand deterioration. Enclave reached 51,156 units (24.7% mix) in 2019, fell to 26,400 in 2024 (its lowest point in the dataset), then recovered to 39,754 in 2025. The 3-year average of 35,188 units (19.4% mix) is below the 2019 and 2021 levels but represents a viable demand base for a three-row luxury crossover priced at $55,000–$70,000+. The 2024 decline likely reflects Enclave’s end-of-cycle position ahead of a generational refresh, while the 2025 recovery to 39,754 units signals renewed buyer interest.

• The sedan portfolio — Cascada (2019 closeout at 2,535 units), LaCrosse (discontinued 2020, 230 units sold in closeout), and Regal (2,484 units in 2020 closeout) — contributed meaningfully to 2019 volume but their exit was strategically necessary. Combined sedan/convertible volume of 20,139 units in 2019 (9.7% mix) had already been declining for years before the formal discontinuations. The successful replacement of this volume with crossover growth confirms Buick’s customer base was more attached to the Buick brand and price segment than to the specific body style — an important validation of the brand’s SUV pivot.

• Structural Takeaway: Buick’s U.S. portfolio in 2023–2025 is a four-model all-crossover lineup (Enclave, Encore GX, Envision, Envista) that is well-positioned across price tiers from $24,000 to $70,000+. The brand’s 3-year average of 182,869 units and trajectory toward 200,000 units by 2025 suggests the crossover pivot has succeeded commercially. The key watch item is Enclave’s next-generation refresh and whether Envista can sustain its rapid growth rate into 2026 as the initial launch enthusiasm normalises — sustained Envista growth above 55,000 units would position Buick to exceed 210,000 units annually, surpassing its pre-pandemic peak.

The table below combines all key GM’s Buick sales by model in the U.S. into a single view for the latest three fiscal years.

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GM’s Sales Numbers of all Buick Models and Total

Buick’s top-selling models are: Encore GX, Envision, and Envista.

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GM’s Sales Mix of all Buick Models and Total

Buick’s top-selling models are: Encore GX, Envision, and Envista.

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References and Credits

1. All data presented were obtained and referenced from GM’s annual reports published on the company’s investor relations page: General Motors Investor Relation.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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