Jaguar Sales Volumes (Wholesales) By Model: Best-Selling and Less Popular Models

Jaguar vehicles. Pexels Image.

This article presents Jaguar’s vehicle wholesale volumes by model.

Do note that the vehicle sales data presented here uses the wholesale numbers, which may differ significantly from the retail-based numbers. For a detail explanation of wholesale, please visit this section: vehicle wholesale.

For your information, Jaguar is a luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with headquarters in Whitley, Coventry, England.

Jaguar is part of Jaguar Land Rover (JLR), which is a subsidiary of Tata Motors, an Indian automotive company, since 2008. Jaguar’s lineup includes a variety of vehicles such as sedans (like the Jaguar XF), sports cars (like the F-TYPE), and SUVs (like the F-PACE and E-PACE).

Let’s get into the details!

Investors interested in other key statistics of JLR may find more resources on these pages:

Wholesales

• JLR wholesale volumes by country,
• JLR total wholesale volume and sales by segment,
• Land Rover sales by model,
• Jaguar best selling car,

Retail Sales

• JLR total retail sales and sales by country,
• Land Rover sales by model,
• Jaguar sales by model

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:

• Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.
• Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.

• Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.
• Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.
• Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.

By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.

Jaguar Vehicle Lineup: Jaguar’s vehicle lineup includes a variety of luxury and performance-oriented cars and SUVs. Here’s an overview of its current models:

SUVs:

1. Jaguar F-PACE: A mid-size luxury SUV that combines sporty handling with the practicality of an SUV. It offers a range of powerful engines and premium interiors.

2. Jaguar E-PACE: A compact luxury SUV with a sporty design, agile handling, and modern technology features.

3. Jaguar I-PACE: An all-electric SUV that boasts impressive performance, a sleek design, and a substantial electric range.

Sedans:

1. Jaguar XE: A compact luxury sedan that offers a dynamic driving experience, elegant design, and advanced technology.

2. Jaguar XF: A mid-size luxury sedan with a focus on performance and sophistication, available in both sedan and Sportbrake (wagon) variants.

Sports Cars:

1. Jaguar F-TYPE: A high-performance sports car available in coupe and convertible body styles, known for its powerful engines and stunning design.

Discontinued Models:

1. Jaguar XJ: A full-size luxury sedan that was renowned for its luxurious interiors and smooth ride. Production has been discontinued, but it remains an iconic model in Jaguar’s history.

Upcoming Models:

Jaguar is focusing on transitioning to an all-electric lineup, with plans to introduce new electric vehicles in the near future as part of its Reimagine strategy.

This lineup reflects Jaguar’s commitment to blending luxury, performance, and cutting-edge technology.

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Insight & Summary of Jaguar’s Wholesale Volumes By Model

The following analysis consolidates the trends observed across Jaguar’s vehicle wholesale volumes by model for the FY2019–FY2026 period.

• The Jaguar portfolio has collapsed from 153,755 wholesale units in FY2019 to just 6,501 in FY2026 — a 95.8% reduction in seven years. This is not a cyclical decline; it is a deliberate, accelerating wind-down of the legacy ICE (and first-generation BEV) lineup in preparation for the brand’s full repositioning as an ultra-luxury, fully electric marque. Every model has been run down to token volumes or eliminated entirely by FY2026, with FY2026 representing what is functionally the end of the Jaguar ICE era. The 3-year average of 27,641 units and average growth of -35.2% per year confirm the structural nature of this decline.

• F-PACE has been the last model standing — and even it is collapsing. The F-PACE crossover dominated the Jaguar lineup throughout the period: 50,885 units (33.1% mix) in FY2019, growing to a brief peak of 55.1% mix share in FY2023 as other models were discontinued. By FY2025 it still represented 50.6% of Jaguar’s total volume, but FY2026 saw a -64.0% decline to just 4,896 units — reflecting Jaguar’s decision to wind down F-PACE production ahead of the brand relaunch. The 3-year average of 14,741 units and mix of 59.3% overstate F-PACE’s current run-rate, which is now essentially token production. F-PACE’s dominance through FY2025 reflects Jaguar management’s strategy to concentrate remaining customer deliveries in the model most likely to maintain residual values.

• E-PACE was Jaguar’s volume workhorse but has been discontinued. E-PACE peaked at 42,539 units in FY2019 (27.7% mix) and has declined to just 59 units in FY2026 — effectively discontinued. It contributed meaningfully to Jaguar’s accessible pricing strategy but was inherently at odds with the brand’s intended ultra-luxury repositioning. The 3-year average of 4,268 units (10.9% mix) masks its near-complete run-down by FY2026.

• The I-PACE presents the most complex narrative in the dataset. As Jaguar’s sole BEV for much of the period, I-PACE maintained relatively stable volumes from FY2019 (14,486 units) through FY2022 (8,808 units) despite the broader Jaguar decline — suggesting that EV demand partially offset ICE model softness. Notably, I-PACE actually grew in FY2025 (+45.0% to 7,862 units) even as every other model collapsed, likely reflecting final pre-repositioning customer deliveries. FY2026 saw a -93.2% collapse to just 538 units as the model was phased out ahead of the new Jaguar BEV lineup. I-PACE’s trajectory — resilient longer than any ICE model, then abruptly terminated — is emblematic of the tension between sustaining the existing business and executing the brand transformation.

• XE and XF (sedans) have been the earliest casualties. The XE declined from 19,418 units in FY2019 to just 6 in FY2026 — functionally terminated. XF tracked similarly, falling from 14,522 to 465, with the FY2024 spike of 155.4% growth being purely a base-effect distortion from an extremely low FY2023 base (1,375 units). Both sedans have suffered not just from Jaguar brand weakness but from structural global demand shifts away from premium sedans toward SUVs — a headwind compounded by the brand’s deliberate capacity diversion to SUV models. The XJ, once Jaguar’s flagship limousine, was effectively terminated after FY2022 (34 units) and sold only 3 units per year in FY2024–2026.

• F-TYPE: A niche that survived longer than expected. The F-TYPE sports car declined from 7,701 units in FY2019 to 534 in FY2026, maintaining a 6–10% mix share through FY2023 before collapsing. F-TYPE’s relative resilience — it actually grew +12.4% in FY2023 when other models were declining — reflects the enduring demand for pure sports cars at price points where the Jaguar brand still commanded premium positioning. Its FY2026 volume of 534 units represents final production clearing rather than ongoing demand.

• Structural Takeaway: The Jaguar wholesale dataset is less a story of competitive dynamics and more a controlled demolition: a deliberate, systematic wind-down of an existing product portfolio to clear the runway for the brand’s BEV relaunch. Every model in this dataset is either terminated or approaching termination by FY2026. The 3-year averages — while arithmetically accurate — should be understood as transition-period metrics, not indicators of ongoing business activity. The next meaningful Jaguar wholesale data will come only when the new lineup (beginning with the GT Type 00) enters production, which JLR has indicated is expected in calendar year 2025–2026.

The table below combines all key Jaguar’s wholesale volumes metrics into a single view for the latest three fiscal years.

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Wholesale Volume Numbers: All Jaguar Car Models and Total Jaguar Volume

The definition of wholesale is available here: wholesale.

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Wholesale Volume Mix: All Jaguar Car Models and Total Jaguar Volume

The definition of wholesale is available here: wholesale. The E-PACE, F-PACE, and I-PACE are Jaguar’s top-selling models. The definition of these models are available here: Jaguar vehicle lineup.

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Wholesale Volume Growth: All Jaguar Car Models and Total Jaguar Volume

The definition of wholesale is available here: wholesale. The E-PACE, F-PACE, and I-PACE are Jaguar’s best-selling cars. The definition of these models are available here: Jaguar vehicle lineup.

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Credits And References

1. All sales data presented in this article were obtained and referenced from JLR’s car sales reports published on this page: JLR Investor Relation.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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