Stellantis South America Sales and Market Share

Maserati. Pixabay image.

Stellantis is a global automotive company in South America with a strong presence in Brazil, Argentina, Chile, Colombia, Peru, and Uruguay. The company was formed in January 2021 due to a merger between Fiat Chrysler Automobiles (FCA) and Groupe PSA.

Stellantis is now the fourth largest automaker in the world with a portfolio of 14 brands, including Jeep, Fiat, Peugeot, Citroën, Opel, and Vauxhall.

This article covers Stellantis’ vehicle sales and market share in South America, and its competitive position in this region versus other automobile companies. Let’s get started!

For other key statistics of Stellantis, you may find more resources on this page: Stellantis key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants, manufactured by joint ventures and third-party contract manufacturers, and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis vehicle wholesale.

South America: Stellantis’ South America includes Central America and the Caribbean islands.

Stellantis’ operations in South America include the manufacture, distribution and vehicle sales in South and Central America, primarily under the Fiat, Jeep, Peugeot and Citroën brands, with the largest focus of its business in Brazil and Argentina.

Stellantis’s manufacturing plants in South America are located in the main markets of Brazil and Argentina.

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Insight & Summary of Stellantis’ Sales, Market Share, and Competitive Position in South America

Stellantis’ South America business tells a story of sustained, substantial market share gains driven overwhelmingly by Brazil, even as the underlying sales volume growth has been considerably more volatile — and the FCA legacy data, visible only through 2020, provides a useful before-picture of just how much ground Stellantis has since gained.

• Total South America Sales: Strong Growth, With One Sharp 2020 Contraction Total South America sales grew from 717 thousand units (2019) to 995 thousand units (2025) — a 39% increase — but not without disruption: 2020 saw a sharp 17.3% contraction (consistent with pandemic-era demand shocks), followed by a strong 36.9% rebound in 2021. Growth since 2022 has been positive every year, though at a considerably more modest pace (1.5%–8.6%) than the 2021 rebound.

• Market Share: A Genuinely Remarkable, Sustained Climb Stellantis’ Total South America market share climbed from 16.6% (2019) to a peak of 23.5% (2023), before settling to 22.6% by 2025 — still nearly 6 percentage points above where it started. This is a clean, largely uninterrupted upward trend (with only a slight pullback in the final two years), and stands in sharp contrast to the more volatile sales-volume growth rate — meaning Stellantis has been consistently gaining share even in years when its absolute sales growth was modest, implying the broader South American auto market itself has grown more slowly than Stellantis specifically.

• Brazil vs. Argentina: Two Different Market Share Trajectories Brazil’s market share peaked earlier (32.9% in 2022) and has since declined for three consecutive years to 29.3% (2025), while Argentina’s market share has continued climbing throughout, reaching 30.5% by 2025 — meaning Argentina has now essentially caught up to and nearly matched Brazil’s market share, despite Brazil remaining the far larger market by sales volume (751 thousand vs. 177 thousand units in 2025). This divergence is worth flagging: Brazil’s mix share of Stellantis’ total South America sales actually dropped to 75.5% in 2025 (from 80.1% the prior year) even as Argentina’s sales grew sharply (52.6% in 2025 alone), suggesting a genuine shift in relative growth momentum between the two markets in the most recent year.

• Stellantis vs. Competitors in Brazil: A Widening, Then Narrowing Lead Stellantis expanded its Brazil market share lead substantially through 2022 (32.9%, more than double second-place Volkswagen and GM’s shares at the time), before declining for three straight years to 29.3% by 2025. Meanwhile, competitor dynamics shifted meaningfully: GM’s Brazil share fell sharply from 17.3% (2020) to just 10.8% (2025), while BYD emerged from having no meaningful presence to a real 4.4% share by 2025 — a genuinely new competitive entrant gaining ground quickly. Despite Stellantis’ recent three-year decline, it remains comfortably the largest single manufacturer in Brazil throughout the entire dataset.

• FCA Legacy Data: A Useful Before-Picture FCA’s Total South America market share ranged from 12.8% (2018) to 16.5% (2020) — meaningfully below where Stellantis (its successor entity following the 2021 merger with PSA Group) would climb to within just a few years. This comparison, while not a strict apples-to-apples continuation given the corporate restructuring, illustrates the scale of share gains achieved post-merger: Total South America share roughly 6-10 percentage points higher under Stellantis than under FCA’s last fully-disclosed years.

• Structural Takeaway: Stellantis has established a durable, substantial market share lead in South America, particularly in Brazil and increasingly in Argentina, though the most recent three years show a mild but consistent erosion in Brazil specifically even as Argentina continues gaining share rapidly. Given BYD’s emergence as a genuinely new competitive force in Brazil (0.8% to 4.4% share in just three years) and GM’s continued share erosion over the same window, the Brazil competitive landscape is undergoing real structural change that merits continued monitoring — Stellantis’ three-year share decline in Brazil specifically, even while its South America-wide position remains strong, suggests competitive intensity is increasing in its largest single market at a pace worth tracking closely going forward.

The table below combines all key Stellantis’ South America sales, market share, and competitive standing metrics into a single view for the latest three fiscal years.

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Vehicle sales breakdown in South America

A definition of Stellantis’ vehicle sales is available here: vehicle sales.

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Vehicle sales mix in South America

The definitions of Stellantis’ vehicle sales is available here: vehicle sales.

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Vehicle sales growth in South America

The definitions of Stellantis’ vehicle sales is available here: vehicle sales.

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New vehicle market share in South America

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Stellantis vs Competitors — new vehicle market share in Brazil

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FCA’s vehicle sales breakdown, mix, and market share in South America

Before the merger, Stellantis, formerly known as FCA or Fiat Chrysler Automobiles, had a market share of 16.5%, 13.9%, and 12.8% in South America in fiscal years 2020, 2019 and 2018, respectively.

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References and Credits

1. All financial figures presented were obtained and referenced from Stellantis’ annual reports (20-F) published on the company’s investor relations page: Stellantis Investor Relation.

2. Pixabay images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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