Jaguar Land Rover (JLR) Global Sales And Sales By Country

Automotive. Pexels Image.

This article presents Jaguar Land Rover’s (JLR) global vehicle retail sales, providing detailed insights into sales distribution across countries and regions. JLR operates in diverse markets, with its primary focus on North America, Europe, the United Kingdom, and China.

Jaguar Land Rover (JLR) is a wholly-owned subsidiary of Tata Motors Group, a prominent global automobile manufacturer headquartered in Mumbai, India.

In addition to JLR, Tata Motors Group owns Tata Motors Limited (TML), an automaker also based in Mumbai. TML specializes in designing, manufacturing, and distributing a diverse range of vehicles, including both commercial and passenger cars, primarily catering to the Indian market.

Keep in mind that the vehicle sales data presented here is based on the retail sales data, which may differ from the wholesale-based sales numbers.

Additionally, the retail-based vehicle sales include the results from unconsolidated affiliates such as the Chery Jaguar Land Rover China JV.

Let’s look at the details!

Investors interested in other key statistics of JLR may find more resources on these pages:

Wholesales

• JLR global sales and sales by segment,
• JLR sales by country,
• Land Rover sales by model,
• Jaguar sales by models,
• Jaguar best selling car

Retail Sales

• JLR global sales and sales by segment,
• Land Rover sales by model,
• Jaguar sales by model

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Retail Sales: Vehicle retail sales refer to the total number of vehicles sold directly to individual consumers or businesses through dealerships or retail outlets.

These sales typically represent the final transaction stage in the distribution chain, where vehicles are purchased for end-use rather than for resale.

Retail sales data is often analyzed to understand consumer demand, market trends, and the overall performance of automotive companies.

Vehicle Retail vs Wholesale: The key difference between vehicle retail and wholesale lies in the nature of the transaction and the parties involved:

• Vehicle Retail Sales: These involve selling vehicles directly to end-users, such as individual consumers or businesses, through dealerships or other retail channels. Retail sales focus on the final purchase intended for personal use or organizational needs, and they provide insight into consumer demand.

• Vehicle Wholesale Sales: These transactions occur between manufacturers and distributors or dealerships. Wholesale sales typically involve bulk purchases where dealerships acquire inventory to sell to end-users. Wholesale data helps track manufacturer performance and supply chain dynamics, rather than direct consumer behavior.

In summary, retail sales represent final consumption, while wholesale sales reflect intermediary transactions within the distribution network.

North America: North America includes the United States Of America, Canada, and Mexico.

In addition to these countries, North America encompasses several other nations and territories, including Central American countries (such as Guatemala and Honduras), island nations in the Caribbean (like Cuba and Jamaica), and Greenland, an autonomous territory within the Kingdom of Denmark.

China: China includes Hong Kong and Taiwan.

United Kingdom (U.K.): The United Kingdom (U.K.) is a sovereign country located off the northwestern coast of mainland Europe. It comprises four constituent countries: England, Scotland, Wales, and Northern Ireland.

Chery Jaguar Land Rover (CJLR): Chery Jaguar Land Rover (CJLR) is a 50:50 joint venture between the Chinese automaker Chery Automobile and the UK-based Jaguar Land Rover (JLR), which is a subsidiary of Tata Motors.

Established in November 2012, CJLR aims to produce Jaguar and Land Rover vehicles in mainland China1. The company’s first assembly plant is located in Changshu, Jiangsu, China, and it began production in October 2014.

CJLR focuses on manufacturing premium vehicles, including models like the Range Rover Evoque, Land Rover Discovery Sport, and various Jaguar models. The joint venture allows JLR to expand its presence in the Chinese market while leveraging Chery’s manufacturing capabilities.

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Globla Retail Sales

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

Jaguar Land Rover (JLR)’s global vehicle retail volume reached 428,900 units in fiscal year 2025, roughly inline with the 431,700 units transacted in fiscal year 2024.

Compared to the 354,700 vehicles transacted in fiscal year 2023, JLR’s fiscal 2025 result represents an increase of more than 20%.

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Sales In the U.K. and North America

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

JLR’s vehicle retail volumes in the U.K. and North America have shown remarkable recovery since reaching their lowest levels in fiscal year 2023:

• United Kingdom: Retail sales in the U.K. grew modestly, climbing to 81,300 units in fiscal year 2025, up from 79,700 units in fiscal year 2024.

• North America: Retail volumes in North America demonstrated significant growth, reaching 120,300 vehicles in fiscal year 2025 — an impressive 26% increase compared to the 95,000 units sold in fiscal year 2024.

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Sales In Europe, China, and other countries

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

JLR’s vehicle retail volumes in Europe, China, and other regions have shown varied performance trends:

• Europe (excludes the U.K.): Vehicle retail sales in Europe declined to 71,600 units in fiscal year 2025, down from 78,300 units reported in fiscal year 2024.

• China: Retail volumes in China experienced a sharp downturn, reaching a record low of 83,700 vehicles in fiscal year 2025 — a 20% decrease compared to the 104,100 vehicles sold in fiscal year 2024.

• Other Countries: Retail sales in other countries hit their lowest point in 2023, totaling 50,400 vehicles. However, sales have rebounded significantly, climbing to 72,000 vehicles in fiscal year 2025 — an impressive increase of over 40% within two years.

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Percentage Of Sales In the U.K. and North America

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

JLR’s vehicle retail volumes in the U.K. and North America have contributed significantly to its global sales:

• United Kingdom: In fiscal year 2025, JLR’s retail sales in the U.K. accounted for 19% of its global retail volume, reflecting a modest increase from previous levels.

• North America: Retail sales in North America during fiscal year 2025 represented a notable 28% of JLR’s global retail volume, up from 22% in the prior year, marking the highest proportion over the past decade.

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Percentage Of Sales In Europe, China, and other countries

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

JLR’s vehicle retail volumes in Europe, China, and other regions have represented a significant portion of its global sales:

• Europe (excludes the U.K.):In fiscal year 2025, vehicle retail sales in Europe accounted for 17% of JLR’s global sales, a slight decrease from 18% in fiscal year 2024.

• China: JLR’s retail sales in China constituted 20% of its global volume in fiscal year 2025, marking a notable drop from 24% in the previous year.

• Other Countries: Retail volumes in other countries contributed 17% to JLR’s global sales in fiscal year 2025, remaining consistent with the levels reported in fiscal year 2024.

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Percentage Of Sales In Europe (including the U.K.), North America, and China

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

When combined with sales from the U.K., Europe represents a substantial share of Jaguar Land Rover’s global retail volumes.

In fiscal year 2025, Europe, including the U.K., accounted for 36% of JLR’s global vehicle sales, significantly exceeding North America’s 28% contribution.

During the same period, China comprised just 20% of JLR’s global retail sales.

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Sales Growth In the U.K., North America, Europe, and China

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JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales include CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

Over the past two years, beginning in fiscal year 2024, North America has been Jaguar Land Rover’s fastest-growing market, consistently achieving double-digit growth.

Despite this, JLR’s global retail volume experienced a slight decline of 0.7% in fiscal year 2025. Nevertheless, North America remained the strongest performing market during this period, with the YoY growth rate reaching 27%, the higest among all regions.

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Insight

North America stands out as the fastest-growing market, with consecutive double-digit growth rates over two years and contributing 28% to JLR’s global retail volume in fiscal year 2025 — a record high.

Europe, including the United Kingdom, continues to hold a substantial share, accounting for 36% of global retail sales. However, sales in Europe (excluding the U.K.) have declined slightly.

China has seen a significant downturn, with its contribution dropping to 20% of global retail sales, reflecting challenges in the region.

Overall, while JLR’s consolidated global retail volume declined slightly by 0.7%, its performance in North America offers a promising outlook amidst mixed results in other regions.

This indicates the company’s ability to leverage growth opportunities in key markets despite regional challenges.

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Credits And References

1. All sales data presented were obtained and referenced from JLR’s car sales reports published on the company’s investor relations page: JLR Investor Relation.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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