Land Rover Sale Volumes (Wholesales) By Model: Top and Less Popular Models

Land Rover vehicles. Pexels Image.

This article presents Land Rover’s global vehicle wholesale and wholesale breakdown by model.

Do note that the vehicle sales data presented here uses the wholesale numbers, which may differ significantly from the retail-based numbers. For a detail explanation of wholesale, please visit this section: vehicle wholesale.

For your information, Land Rover is a British brand focusing on producing luxury sport utility vehicles (SUVs) and off-road vehicles.

Known for their rugged performance and elegant design, Land Rovers are built to handle tough terrains while providing a comfortable and sophisticated driving experience. The brand offers a range of models, including the Defender, Range Rover, and Discovery, each catering to different needs and preferences, from hardcore off-roading to refined urban driving.

Land Rover has a strong focus on innovation and is going to have electric vehicles (EVs) in its lineup soon. The Range Rover Electric is one of the automaker’s latest developments. This all-electric model is designed to offer the same luxury and off-road capabilities as its combustion-engine counterparts, but with zero tailpipe emissions and enhanced performance.

The Range Rover Electric is currently undergoing rigorous testing in extreme conditions, such as the desert heat and the Arctic cold, to ensure it meets Land Rover’s high standards for durability and performance.

Let’s get into the details!

Investors interested in other key statistics of JLR may find more resources on these pages:

Wholesales

• JLR sales by country,
• JLR sales by segment,
• Jaguar best selling cars,
• Jaguar sales by models,

Retail Sales

• JLR global sales and sales by country,
• Land Rover sales by model,
• Jaguar sales by model

Please use the table of contents to navigate this page.

Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:

• Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.
• Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.

• Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.
• Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.
• Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.

By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.

Land Rover Vehicle Lineup: Land Rover offers a diverse lineup of vehicles designed to cater to various driving needs, from luxurious urban commuting to rugged off-road adventures. Here’s an overview of their key models:

Range Rover Family

1. Range Rover: The flagship model known for its luxury, sophistication, and off-road capability.

2. Range Rover Sport: A sportier, more dynamic version of the Range Rover with enhanced performance.

3. Range Rover Velar: A sleek and stylish SUV that balances performance with contemporary design.

4. Range Rover Evoque: A compact luxury SUV that combines city-friendly dimensions with off-road prowess.

Discovery Family

1. Land Rover Discovery: A versatile SUV designed for both urban environments and challenging terrains, offering ample space for passengers and cargo.

2. Discovery Sport: A smaller, more agile version of the Discovery, perfect for families and adventurous outings.

Defender Family

1. Land Rover Defender: The ultimate off-road vehicle, known for its robustness, capability, and iconic design. It’s available in different body styles, including the Defender 90 and Defender 110.

Electric and Hybrid Models

1. Range Rover Electric: An upcoming all-electric model set to combine luxury with zero-emissions driving.

2. Plug-in Hybrid Electric Vehicles (PHEVs): Several Land Rover models offer PHEV variants, such as the Range Rover, Range Rover Sport, and the Defender, providing a blend of electric and traditional power.

Each of these models is designed with Land Rover’s commitment to luxury, innovation, and superior off-road capability in mind.

Back To Table Of Contents

Insight & Summary of Land Rover’s Vehicle Wholesale Volumes By Model

The following analysis consolidates the trends observed across Land Rover’s vehicle wholesale volumes by model for the FY2019–FY2026 period.

• The Defender has undergone the most transformative trajectory in the dataset — from absent to dominant. Launched in volume in FY2021, the Defender grew from 53,039 units to 115,404 in FY2025 — a 117.6% increase in four years — before declining to 104,323 in FY2026 (-9.6%). With a 3-year average of 111,434 units and 32.7% mix share, Defender is now Land Rover’s highest-volume model by a substantial margin. Its rise from 0% mix in FY2019 to 34.6% in FY2026 is the most significant structural recomposition in the Land Rover portfolio’s recent history. The FY2026 decline appears to be in line with the broader Land Rover wholesale contraction (-19.4% total) rather than a Defender-specific demand issue — Defender’s -9.6% fall was the least severe decline among all models in FY2026, confirming its relative demand resilience. The Defender’s success has repositioned Land Rover from a predominantly Range Rover-dependent brand toward a more diversified premium SUV portfolio.

• Range Rover Sport has delivered the strongest growth of any established nameplate in recent periods. Range Rover Sport recovered from its FY2023 trough of 37,430 units to 79,862 in FY2025 (+113.4% from trough), driven by the new-generation model launched in mid-2022 which commands significantly higher pricing than its predecessor. The 3-year average of 71,982 units and 21.1% mix represent a near-doubling of contribution from its FY2022 levels (46,479 units, 19.0% mix). The FY2024 surge of +78.2% is the single-largest positive YoY growth rate for any Land Rover model in the dataset. FY2026 showed a -13.1% decline, but at 69,366 units Range Rover Sport remained the second-largest model by volume. Its 3-year average growth of 28.3% is the highest of any model, underscoring the success of the new-generation product.

• Range Rover (flagship) has grown steadily and now commands a structurally higher mix share. Flagship Range Rover wholesale volumes declined from 57,052 units in FY2019 to a trough of 33,520 in FY2022 — hit by supply constraints and the new-generation model transition — before recovering sharply to 76,715 in FY2025 and settling at 61,875 in FY2026. The 3-year average of 69,671 units (20.3% mix) compares favorably to its FY2019 base of 57,052 (16.1% mix), confirming that the flagship nameplate has grown both absolutely and in mix terms over the period. The FY2026 decline of -19.3% is consistent with the overall market pullback. Range Rover’s elevated pricing relative to all other models in the lineup means its volume contribution understates its revenue and margin contribution — it is disproportionately important to JLR’s financial performance.

• Discovery Sport has undergone the steepest structural decline of any active model. Discovery Sport peaked at 58,364 units in FY2019 (16.5% mix) and has contracted to just 10,454 in FY2026 (3.5% mix) — an 82.1% reduction in seven years. The 3-year average of 15,989 units is barely a quarter of its FY2019 peak. Discovery Sport’s decline reflects multiple compounding factors: aging product cycle, direct competition from the Defender’s expansion in its addressable size class, and Land Rover’s deliberate capital allocation toward higher-margin models. The FY2026 collapse of -46.6% in a single year suggests active destocking or production wind-down rather than organic demand deterioration alone.

• Range Rover Evoque has been the most volatile premium-compact contributor. Evoque surged 44.2% in FY2020 to 83,198 units — possibly reflecting pent-up demand from a late-FY2019 model launch — before declining steadily to 27,345 in FY2026. Its 3-year average of 35,497 units and 10.3% mix reflect a position under sustained pressure from Defender’s market expansion and the broader industry shift away from compact luxury SUVs in the premium segment. The FY2026 -38.2% decline is one of the sharpest in the dataset. Evoque’s future relevance depends significantly on its next model cycle timing.

• Range Rover Velar has been the quietest and most steady decliner. Velar peaked at 60,765 units in FY2019 and has declined every year since to 17,193 in FY2026 — a 71.7% total contraction. Its 3-year average of 23,330 units and 6.8% mix represent a model that occupies an increasingly narrow and contested position between Evoque and Range Rover Sport. Velar’s lack of a published next-generation successor raises questions about its long-term role in the lineup. The 3-year average growth of -15.3% is the second-worst decline in the dataset after Discovery Sport.

• Discovery (full-size) has stabilized at low volumes and remains a niche contributor. Discovery declined from 37,636 in FY2019 to 10,858 in FY2026 — a 71.2% reduction — with some volatility along the way including a FY2024 recovery (+36.7% to 18,190 units). The 3-year average of 14,494 units and 4.2% mix confirm it as a niche product in the current lineup. Discovery’s full-size, family-SUV positioning is increasingly squeezed between Defender (adventure/premium) and Range Rover (luxury) and represents a product line that would benefit from a clear strategic refresh.

• Structural Takeaway: Land Rover’s FY2024–2026 wholesale portfolio is defined by two clusters: the high-volume, growing segment (Defender, Range Rover Sport, Range Rover), which together represent approximately 74% of total wholesale at their 3-year average, and the declining legacy segment (Discovery Sport, Evoque, Velar, Discovery), which collectively represent approximately 26%. The FY2026 broad-based contraction across all models is the most significant near-term concern, but Land Rover’s product quality and brand positioning — particularly at the high end — remain intact. The trajectory of Defender and both Range Rover nameplates will determine whether Land Rover can return to the 350,000–400,000 unit range that characterized FY2024–2025.

The table below combines all key Land Rover’s wholesale volumes metrics into a single view for the latest three fiscal years.

Back To Table Of Contents

Land Rover’s Wholesale Volume Numbers: All Defender, Discovery, and Range Rover Vehicles, and Total Volume

The definition of wholesale is available here: wholesale. The Defender, Range Rover Sport, and Range Rover are Land Rover’s top-selling models. The definition of these models are available here: Land Rover vehicle lineup.

Back To Table Of Contents

Land Rover’s Wholesale Volume Mix: All Defender, Discovery, and Range Rover Vehicles, and Total Volume

The definition of wholesale is available here: wholesale. The Defender, Range Rover Sport, and Range Rover are Land Rover’s top-selling models. The definition of these models are available here: Land Rover vehicle lineup.

Back To Table Of Contents

Land Rover’s Wholesale Volume Growth: All Defender, Discovery, and Range Rover Vehicles, and Total Volume

The definition of wholesale is available here: wholesale. The Defender, Range Rover Sport, and Range Rover are Land Rover’s top-selling models. The definition of these models are available here: Land Rover vehicle lineup.

Back To Table Of Contents

Credits And References

1. All sales data presented in this article were obtained and referenced from JLR’s car sales reports published on this page: JLR Investor Relation.

2. Pexels Images.

Back To Table Of Contents

Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

If you find the information in this article helpful, please consider sharing it on social media. Additionally, providing a link back to this article from any website can help us create more content like this in the future.

Thank you for your support and engagement! Your involvement helps us continue to provide high-quality, reliable content.

Back To Table Of Contents