Stellantis Global Vehicle Sales and Sales By Region

Arrow made of Euro. Pixabay image.

This article presents Stellantis’ global vehicle sales and sales distribution by region and country.

The sales data presented here is based on the retail volume. For definition about how Stellantis measures its retail volume, you may find more information here: Stellantis retail sales.

Stellantis operates through five segments or regions, including North America, Enlarged Europe, Middle East & Africa (MEA), South America, China & India & Asia Pacific, and Maserati.

The definitions of these segments are available here: Stellantis’s segments.

For other key statistics of Stellantis, you may find more resources on this page: Stellantis key stats.

Let’s look at the sales results!

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants, manufactured by joint ventures and third-party contract manufacturers, and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis vehicle wholesale.

North America: Stellantis’ North American operations involve manufacturing, distributing and selling vehicles in the United States, Canada and Mexico, primarily under the Jeep, Ram, Dodge, Chrysler, Fiat and Alfa Romeo brands. Manufacturing plants are located in the US, Canada and Mexico.

Enlarged Europe: Stellantis’ European operations involve manufacturing, distributing and selling vehicles in Europe (which includes the 27 members of the European Union, the United Kingdom (“UK”) and the members of the European Free Trade Association).

Stellantis’ mainstream European brands include Citroën, Fiat, Opel, Peugeot, Vauxhall, and premium brands Alfa Romeo, DS and Lancia. Manufacturing plants are in France, Italy, Spain, Germany, the UK, Poland, Portugal, Serbia and Slovakia.

Middle East & Africa: Stellantis’ MEA operations involve manufacturing, distributing and selling vehicles primarily in Turkey, Algeria and Morocco under the Peugeot, Citroën, Opel, Fiat and Jeep brands.

Manufacturing plants are located in Morocco, Algeria and Turkey through a joint venture with Tofas-Turk Otomobil Fabrikasi A.S. (“Tofas”).

South America: Stellantis’ South American operations involve manufacturing, distributing and selling vehicles in South and Central America, primarily under the Fiat, Jeep, Peugeot and Citroën brands, with the largest focus of its business in Brazil and Argentina.

Manufacturing plants are located in the main markets of Brazil and Argentina.

China and India & Asia Pacific: Stellantis’ China and India & Asia Pacific operations involves manufacturing, distributing and selling vehicles in the Asia Pacific region (mostly in China, Japan, India, Australia and South Korea) carried out in the region through both subsidiaries and joint ventures, primarily under the Jeep, Peugeot, Citroën, Fiat, DS and Alfa Romeo brands.

Manufacturing plants are located in India and Malaysia through joint operation with India Fiat India Automobiles Private Limited (“FIAPL JV”) and wholly owned subsidiary Stellantis Gurun (Malaysia).

In China, Stellantis had a joint venture with GAC Fiat Chrysler Automobiles Co (“GAC-Stellantis JV”) until production ceased in January 2022. GAC JV filed for bankruptcy in November 2022.

Stellantis’ Citroën and Peugeot branded vehicles are manufactured in China by Dongfeng Peugeot Citroën Automobiles (“DPCA”) under various license agreements.

Maserati: Stellantis’ Maserati operations involve designing, engineering, developing, manufacturing, worldwide distributions and selling luxury vehicles under the Maserati brand. Design, engineering and manufacturing plants are located in Italy.

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FAQs

To help readers understand the content better, the following FAQs have been provided.

Why is Stellantis struggling with sales?

Stellantis has been facing several challenges that have contributed to its recent struggles with sales:

• High Prices and Quality Issues: Stellantis’ brands, particularly Jeep, have been criticized for high prices and quality problems. This has led to a decline in customer satisfaction and sales.
• Product Lineup: Some of Stellantis’ key models, like the Jeep Grand Cherokee and Gladiator, have seen significant sales declines. Additionally, the discontinuation of popular models like the Dodge Charger and Challenger has hurt overall sales.


• Inventory Surplus: Stellantis has been dealing with high inventories in North America, which indicates that their vehicles are not selling as expected. This has put additional pressure on dealers and the company’s financial performance.
• Leadership Changes: The early departure of CEO Carlos Tavares has left the company without its leader, adding to the uncertainty and challenges faced by Stellantis.
• Market Competition: Stellantis is falling behind its competitors like Ford and GM, who have managed to increase their sales while Stellantis has seen a decline.

These factors combined have created a challenging environment for Stellantis, leading to a significant drop in sales and profitability.

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Insight & Summary of Stellantis’ Global Retail Sales and Sales By Region

The following analysis consolidates the trends observed across Stellantis’s vehicle sales by region for the 2019–2025 period.

• Volume Decline: A Structural Contraction Stellantis’s total worldwide vehicle sales fell from 8.0 million units in 2019 to 5.6 million in 2025, a 30% reduction over six years with no sustained recovery in sight. The sharpest single-year decline occurred in 2020 (-20.0%), attributable to pandemic-driven demand disruption, but subsequent years offered only a partial and temporary recovery — 2023 showed a 6.9% rebound before contracting again by 8.1% in 2024 and a further 1.8% in 2025. The trajectory over the full period is one of structural volume loss rather than cyclical fluctuation, with each trough establishing a lower floor than the previous one.

• North America and Enlarged Europe: Simultaneous Erosion The two largest markets have declined in parallel and without meaningful offset. North America fell from 2.5 million units in 2019 to 1.5 million in 2025, a 40% contraction, while Enlarged Europe dropped from 4.2 million to 2.5 million over the same period, also a 40% decline.

  Combined, these two regions accounted for approximately 83.8% of total sales in 2019 and 71.4% in 2025 — their reduced share reflecting both absolute volume loss and a modest relative shift toward other regions. The 2024 performance was particularly weak in North America (-16.7%) and CIAP (-50.0%), compounding the structural headwinds from competition, model lineup gaps, and pricing strategy.

• South America and MEA: Partial Offset, Not Replacement South America has been the clearest bright spot in Stellantis’s regional portfolio, growing from 0.7 million units in 2019 to 1.0 million in 2025 — a 43% increase — and lifting its share of total sales from 8.8% to 17.9%. Middle East & Africa followed a similar directional path, growing from 0.3 million to 0.5 million and expanding its mix from 3.8% to 8.9%. Together, these two regions added approximately 0.5 million incremental units over the period. This partially offsets losses in North America and Europe but falls well short of compensating for the combined ~2.7 million unit decline from those two regions.

• CIAP: Marginal and Declining China and India & Asia Pacific has been the weakest performer in the portfolio. Sales contracted from 0.3 million units in 2019 to 0.1 million in 2025, and the region’s mix share fell from 3.8% to 1.8%. The 50% volume decline in 2024 alone signals that Stellantis has an extremely limited competitive footprint in the world’s largest automotive market. This is a structural disadvantage relative to competitors with meaningful China exposure.

• Maserati: Volatile and Shrinking Maserati’s volumes have been erratic and trend downward, peaking at 30,000 units in 2019 and 2023 before collapsing by 66.7% in 2024 to 10,000 units. The brand’s contribution to total sales is negligible in volume terms but carries disproportionate margin significance given its premium positioning. The 2024-2025 trajectory suggests an acute product cycle problem rather than gradual erosion.

• Structural Takeaway: Stellantis’s regional sales profile reveals a business losing volume in its two most important markets simultaneously, partially compensated by growth in lower-revenue-per-unit emerging markets. The mix shift toward South America and MEA sustains unit counts but likely compresses average transaction values and margins relative to what the same volumes would generate in North America or Europe.

  Looking ahead, total worldwide volumes are unlikely to recover meaningfully without a significant new product cycle in North America and Europe — the company’s two highest-value markets — and without any credible strategy for CIAP, the region’s competitive relevance in Asian markets will continue to erode. South America and MEA will continue to provide volume support but cannot anchor a recovery. Maserati’s performance will hinge entirely on new model introductions and whether the brand can recapture positioning it appears to have lost in 2024.

The table below combines all key Stellantis’s regional retail vehicle sales metrics into a single view for the latest three fiscal years.

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Vehicle Sales Numbers from North America, Europe, MEA, South America, Asia, and Maserati

The definitions of Stellantis’ vehicle sales are available here: vehicle sales. The definitions of Stellantis’ regions are available here: North America, Enlarged Europe, Middle East & Africa, South America, China and India & Asia Pacific, and Maserati.

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Vehicle Sales Mix from North America, Europe, MEA, South America, Asia, and Maserati

The definitions of Stellantis’ vehicle sales are available here: vehicle sales. The definitions of Stellantis’ regions are available here: North America, Enlarged Europe, Middle East & Africa, South America, China and India & Asia Pacific, and Maserati.

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Vehicle Sales Growth from North America, Europe, MEA, South America, Asia, and Maserati

The definitions of Stellantis’ vehicle sales are available here: vehicle sales. The definitions of Stellantis’ regions are available here: North America, Enlarged Europe, Middle East & Africa, South America, China and India & Asia Pacific, and Maserati.

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References and Credits

1. All financial figures presented were obtained and referenced from Stellantis’ quarterly and annual reports published on the company’s investor relations page: Stellantis Investor Relation.

2. Pixabay images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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