Volkswagen Sales Revenue Breakdown By Region

Volkswagen

This article presents Volkwagen’s sales revenue by region.

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For other key statistics of Volkwagen, you may find more resources on these pages:

Sales

• Volkswagen’s global vehicle deliveries, sales, and production,
• Volkswagen’s vehicle sales by segment,
• Volkswagen’s vehicle sales by region,

Revenue

• Volkswagen’s revenue by region,
• Volkswagen’s revenue by segment,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Hedges Sales Revenue: In the context of global automotive financial reporting, Hedges Sales Revenue represents the realized gains or losses from financial instruments—primarily currency forwards and options—used to manage foreign exchange risk.

For a multinational corporation like Volkswagen, vehicles are manufactured and sold across various global markets, creating exposure to numerous currencies. This line item ensures that the financial impact of currency volatility is accounted for within the revenue reporting structure.

Why It Matters to Executives and Analysts

• Provides transparency on how much of Volkswagen’s reported sales revenue is influenced by hedging activities.

• Helps distinguish between operational performance (actual car and service sales) and financial risk management outcomes.

• Demonstrates Volkswagen’s proactive approach to stabilizing revenue against external volatility.

• Ensures comparability across reporting periods by smoothing out currency or interest rate impacts.

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Europe, North America, South America, and Asia Pacific

The definition of Volkswagen’s Hedges Sales Revenue is available here: Hedges Sales Revenue.

Volkswagen’s regional revenue performance over the 2022–2024 fiscal cycle demonstrates a period of significant scale.

In the most recent fiscal year, Europe reached €194.1 billion, while North America and the Asia Pacific region contributed €67.7 billion and €44.1 billion respectively.

South America concluded the period at €19.0 billion, with Hedges Sales Revenue rounding out the results at €0.2 billion, bringing the total regional revenue to €324.7 billion.

The following table presents the average annual revenue in € billions for the latest three reporting periods:

The longitudinal data indicates a robust recovery and expansion phase following the 2020 contraction.

North America stands out as the primary growth engine, nearly doubling its revenue contribution since 2020 through aggressive market share capture in the premium and SUV segments.

While Europe remains the undisputed volume leader with consistent upward momentum, the Asia Pacific region has entered a period of stagnation and slight decline in the last two years, highlighting the competitive pressures of a rapidly maturing market.

Overall, the Group has successfully diversified its revenue streams, reducing volatility by balancing European stability with high-growth trajectories in the Americas.

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Europe, North America, South America, and Asia Pacific

The definition of Volkswagen’s Hedges Sales Revenue is available here: Hedges Sales Revenue.

Volkswagen’s regional revenue distribution reflects a shifting global footprint over the 2022–2024 period.

In the latest fiscal year, Europe maintained its position as the primary revenue driver at 59.8%, while North America concluded the period at 20.9%.

South America demonstrated a steady presence at 5.9%, contrasting with the Asia Pacific region, which ended the cycle at 13.6%. During this same timeframe, Hedges Sales Revenue remained marginally negative, finishing at -0.1%.

The following table outlines the average revenue contribution by category for the most recent three-year block:

The overarching trend across all observed periods reveals a strategic rebalancing of the Group’s global portfolio. While Europe remains the foundational core of the business, its relative share has stabilized following a slight dip in 2022.

The most significant growth trajectory is visible in North America, which has increased its revenue share by nearly four percentage points since 2019, reflecting the successful execution of localized “In the US, for the US” product strategies and a robust demand for the SUV and electric vehicle lineups.

Conversely, the Asia Pacific region has seen a persistent contraction in revenue share, primarily due to intensifying domestic competition and rapid electrification shifts in the Chinese market.

South America continues to serve as a high-growth emerging pillar, showing consistent year-on-year gains.

Overall, the data suggests a transition toward a more diversified revenue base, reducing historical over-reliance on the Asia Pacific market by capturing expanding value in the Western Hemisphere.

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Europe, North America, South America, and Asia Pacific

The definition of Volkswagen’s Hedges Sales Revenue is available here: Hedges Sales Revenue.

Volkswagen’s regional revenue growth trajectories show varied momentum across the 2022–2024 fiscal periods.

In the most recent fiscal year, South America achieved a growth rate of 11.1%, while Europe recorded a more modest increase of 3.3%.

Conversely, North America and the Asia Pacific region experienced contractions of -0.3% and -12.0% respectively, culminating in a total regional growth of 0.8% for the final period.

The following table summarizes the mean annual growth rates for the latest three reporting cycles:

The longitudinal data reveals a distinct pivot in global growth dynamics. Between 2021 and 2023, the Group leveraged a high-demand recovery phase in Western markets, with North America and South America acting as the primary engines of double-digit expansion. However, the 2024 results signal a cooling period as these markets reach a post-pandemic plateau.

The most critical trend is the sustained deceleration in the Asia Pacific region, which transitioned from a defensive growth position in 2020 to a significant double-digit contraction by 2024.

This decline reflects intensifying local competition and a shifting regulatory landscape in key markets like China.

While Europe provides a stabilizing influence with consistent positive averages, the overall “Total Region” growth flattening to 0.8% indicates that the Group is entering a consolidation phase where market share defense in the East must be balanced against the high-yield but maturing performance in the West.

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References and Credits

1. All financial figures presented were obtained and referenced from Volkswagen’s financial reports published on the company’s investor relations page: Volkswagen Investor Relations.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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