GM’s Chevrolet Sales By Model – U.S. Market

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This article presents GM’s Chevrolet (Chevy) sales by model within the U.S. market.

The sales results presented here represent deliveries from retailers to end customers, which is also refered to as retail volumes.

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For other key statistics of GM, you may find more resources on this page: General Motors key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Chevy Silverado: The Chevy Silverado 1500 is Chevrolet’s full-size, light-duty pickup truck, competing directly with the Ford F-150, Ram 1500, and its corporate cousin, the GMC Sierra 1500. It’s built for a wide range of buyers, spanning contractors and tradespeople who need a rugged workhorse to families and weekend adventurers who want a more upscale daily driver, and it’s offered across Regular Cab, Double Cab, and Crew Cab body styles.

For the 2026 model year, the Silverado 1500 starts at roughly $36,900 to $39,695 for the base Work Truck (WT) trim, depending on how destination charges are counted, following a price increase that added a higher freight charge and modest MSRP bumps across the lineup. Pricing then climbs through nine total trims — WT, Custom, LT, RST, Custom Trail Boss, LT Trail Boss, LTZ, High Country, and the off-road-focused ZR2 — topping out around $71,800 for a fully loaded ZR2. A popular mid-tier trim like the LT Trail Boss now runs about $62,195. All figures exclude tax, title, license, dealer documentation fees, and optional equipment, so actual transaction prices run higher; TrueCar data shows recent buyers paying an average of roughly 4% over MSRP on base configurations.

Under the hood, the Silverado 1500 offers four engine choices: a 2.7-liter turbo four-cylinder, a 5.3-liter V8, a 6.2-liter V8, and a 3.0-liter Duramax turbo-diesel, all paired with a 10-speed automatic. Properly equipped, it can tow up to 13,300 pounds and haul up to 2,280 pounds of payload, matching the Ford F-150’s max towing rating while offering a broader spread of powertrain options.

Equinox: The Chevy Equinox is Chevrolet’s compact SUV, sitting in the same segment as the Toyota RAV4, Honda CR-V, and Mazda CX-50. It’s one of GM’s best-selling nameplates, offered as a five-passenger crossover with a raised ride height in either front-wheel-drive or all-wheel-drive configurations, and it now also has a fully electric sibling, the Equinox EV, as part of Chevrolet’s broader EV expansion.

For the 2026 model year, the gas-powered Equinox starts at an MSRP of $28,600 for the base LT trim, rising to roughly $30,500 when all-wheel drive is added. The sportier RS and the outdoor-oriented ACTIV trims both start at $33,600. Including the destination charge, the cheapest configuration on the lot typically works out to around $28,800.

These figures exclude tax, title, license, dealer fees, and any optional equipment, so actual transaction prices will vary by dealer and region. Every trim runs on a turbocharged 1.5-liter four-cylinder engine producing 175 horsepower, paired with a CVT and front-wheel drive as standard, or an eight-speed automatic and 203 lb-ft of torque when all-wheel drive is selected.

Trax: The Chevy Trax is Chevrolet’s subcompact SUV, positioned as the brand’s entry-level crossover below the Trailblazer and Equinox in GM’s lineup. It’s a five-passenger, front-wheel-drive-only vehicle known for offering unusually generous interior space and cargo capacity for its class, competing against the Hyundai Venue, Nissan Kicks, and its own corporate cousin, the Buick Envista, while undercutting the price of sedans like the Toyota Corolla and Nissan Sentra.

For the 2026 model year, GM implemented a price increase effective December 2025, adding roughly $500 across the board through a combination of a base MSRP bump and a higher destination freight charge. As a result, the base LS trim now starts around $21,600 to $21,700 MSRP (roughly $23,500 including destination), while the 1RS and LT trims sit at about $23,100 to $24,995 depending on how destination charges are factored in, and the range-topping 2RS and ACTIV trims start near $25,300, or up to about $27,195 with destination included.

All five trims are powered by the same 1.2-liter turbocharged three-cylinder engine producing 137 horsepower and 162 lb-ft of torque, mated to a six-speed automatic transmission, with no all-wheel-drive option offered. Even after the price increase, the Trax remains one of the most affordable new vehicles sold in the U.S., trailing only the Hyundai Venue on sticker price.

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Insight & Summary of GM’s Chevloret Sales By Model in the U.S. Market

The following analysis consolidates the trends observed across GM’s Chevrolet sales in the U.S. for the 2019–2025 period.

• Total Chevrolet Volume: A V-Shaped Recovery Following a Multi-Year Decline Total Chevrolet sales fell from 1.96M units in 2019 to a trough of 1.44M in 2021 — a 27% decline driven by the pandemic and semiconductor shortage — before recovering steadily to 1.83M units by 2025, still roughly 6.6% below the 2019 peak. The recovery has been consistent since 2021, with positive growth in every subsequent year (5.6%, 13.0%, 1.8%, 4.7%).

• Silverado: The Unshakeable Volume Anchor Silverado has remained Chevrolet’s largest single model throughout the period by a wide margin, consistently representing 29-37% of total brand volume. Even during the broader 2020-2021 volume collapse, Silverado held up better than most other models, and its mix share actually peaked at 36.9% in 2021 precisely when total brand volume was at its lowest — underscoring the truck’s role as Chevrolet’s most resilient product. Silverado’s 2025 volume of 588,709 units is its highest level in the entire dataset.

• Equinox and Trax: Compact Crossover Strength, With Trax’s Remarkable Turnaround Equinox has remained the second-largest model by volume in most years, ending 2025 at 274,356 units (15.0% of mix) — its strongest year in the dataset. Trax’s trajectory stands out as one of the most dramatic in the analysis: after declining to just 26,597 units in 2022 (1.8% mix), it surged 311.3% in 2023 and a further 83.5% in 2024, reaching 206,339 units and 11.3% mix by 2025 — a complete reversal likely reflecting a major model redesign or relaunch.

• EV Transition: Bolt’s Discontinuation Offset by New Nameplates The Bolt EV/EUV, once Chevrolet’s primary affordable EV, grew steadily through 2023 (62,045 units) before collapsing to zero by 2025 — clearly discontinued. In its place, GM has introduced Blazer EV (22,637 units in 2025), Equinox EV (57,945 units, the strongest of the new EV nameplates), and BrightDrop 400/600 EV (4,971 units, a commercial van). Combined, these three new EV nameplates totaled roughly 85,500 units in 2025, not yet fully replacing Bolt’s peak volume but establishing a broader multi-model EV lineup.

• Passenger Car Exodus: Cruze, Impala, Sonic, Spark, and Volt All Discontinued Five passenger car nameplates — Cruze, Impala, Sonic, Spark, and Volt — all wound down to zero volume within the period, with Cruze and Volt disappearing by 2021, Impala and Sonic by 2022, and Spark by 2023. This reflects GM’s well-documented strategic exit from traditional sedan/compact car segments in favor of trucks, SUVs, and EVs. Malibu is the sole surviving traditional sedan, but its 2025 volume of just 10,026 units (down 91.5% from 2024) suggests it too may be approaching discontinuation.

• SUV Portfolio: Broad-Based Strength Across Traverse, Tahoe, Suburban, and Trailblazer The full-size and midsize SUV lineup — Traverse, Tahoe, Suburban, and Trailblazer — has shown consistent relative strength, collectively representing roughly 20-28% of total mix throughout the period. Traverse posted a strong 40.1% growth in 2025 to reach 148,278 units, its highest level since 2019, while Trailblazer has grown from a standing start in 2020 to over 100,000 units annually since 2023.

• Structural Takeaway: Chevrolet’s U.S. product portfolio has undergone a fundamental transformation over 2019-2025: a near-total exit from traditional passenger cars, a still-evolving multi-model EV strategy following Bolt’s discontinuation, and continued reliance on Silverado as the anchor volume and mix driver. Trax’s dramatic 2023-2025 turnaround demonstrates GM’s capacity to rapidly scale a refreshed or redesigned nameplate, while Malibu’s steep 2025 decline signals the likely final chapter for Chevrolet’s last traditional sedan.

  Looking ahead, the foreseeable trend is for Silverado, Equinox, and Trax to remain the primary volume drivers, continued EV nameplate scaling (particularly Equinox EV) as GM works to replace Bolt’s lost volume, and further SUV portfolio strength as the passenger car segment approaches full exit. Total Chevrolet volume is likely to continue its gradual climb toward — though perhaps not fully back to — 2019 levels, contingent on EV adoption pace and truck/SUV demand sustaining current momentum.

The table below combines all key GM’s Chevy sales by model in the U.S. into a single view for the latest three fiscal years.

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GM’s Sales Numbers of all Chevy Models and Total

GM’s best-selling Chevy models are : Silverado, Equinox, and Trax.

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GM’s Sales Mix of all Chevy Models and Total

GM’s best-selling Chevy models are : Silverado, Equinox, and Trax.

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References and Credits

1. All data presented were obtained and referenced from GM’s annual reports published on the company’s investor relations page: General Motors Investor Relation.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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