Stellantis North America Sales and Market Share

Pedestrians crossing. Pixabay image.

This article covers Stellantis’ vehicle sales and market share in North America, as well as its competitive position in the U.S. versus competitors.

The sales data presented here is based on Stellantis’ retail volume. The definition of how Stellan measures its vehicles sales and market share is available here: vehicle sales and market share.

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For other key statistics of Stellantis, you may find more resources on this page: Stellantis key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

North America Segment: The North America segment is one of Stellantis’ reportable segments.

Stellantis operates primarily in the U.S., Canada, and Mexico in the North American region. Its brand names in this region include Jeep, Ram, Dodge, Chrysler, Fiat, and Alfa Romeo.

Stellantis has manufacturing plants in the U.S., Canada, and Mexico in the North American region.

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants and vehicles manufactured by joint ventures and third-party contract manufacturers and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis vehicle wholesale.

Market Share: Stellantis said that the estimated market share data presented are based on management’s estimates of industry sales data, which use certain data provided by third-party sources:

• Canada – DesRosiers Automotive consultants,
• Mexico – INEGI (Government National Institute), and
• U.S. – Ward’s Automotive

Maserati excluded from volumes and market share.

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Insight & Summary of Stellantis’ North America Sales and Market Share

The following analysis consolidates the trends observed across Stellantis’s North America vehicle sales and market share vs peers for the 2018–2025 period.

• Volume Decline: Prolonged and Accelerating Stellantis’s total North America vehicle sales fell from 2.534 million units in 2018 to 1.466 million in 2025 — a 42% reduction over seven years. The decline was broad-based and persistent, interrupted only by a minor stabilisation in 2022–2023 before resuming its downward trajectory in 2024 (-14.3%) and 2025 (-4.1%). The U.S. has driven the majority of absolute volume loss, declining from 2.235 million units in 2018 to 1.260 million in 2025, as Stellantis has consistently ceded ground to better-positioned competitors across its core truck, SUV, and passenger car segments.

• Regional Mix: U.S. Dominance Stable, Mexico Gaining Despite the overall volume decline, Stellantis’s regional sales mix within North America has remained relatively stable — the U.S. consistently represents approximately 85–89% of total regional sales. The most notable compositional shift is Mexico’s growing share, rising from 2.9% in 2018 to 6.2% in 2025 as Mexican volume held relatively firm even as U.S. and Canadian volumes fell sharply. Canada’s share declined from 8.9% to 7.8%, reflecting steeper absolute volume losses than Mexico in recent years.

• Market Share: Structural Deterioration Across All Three Markets Stellantis’s market share has contracted in all three North American markets. The U.S. share fell from 12.6% in 2018 to 7.6% in 2025 — a 5.0 percentage point loss over seven years. Canada declined from 11.3% to 6.1%, and Mexico from 5.1% to 5.9%, the only market where share has shown any resilience. The pace of U.S. and Canadian market share loss has accelerated meaningfully since 2022, with the U.S. dropping 3.3 percentage points in the final three years alone (2023–2025). At 7.6% in 2025, Stellantis’s U.S. market share is at its lowest point in the dataset.

• Competitive Context: Falling Behind Every Major Peer The U.S. competitive data reveals the full scale of Stellantis’s relative decline. In 2018, Stellantis ranked third in U.S. market share behind GM (16.7%) and Ford (14.1%), ahead of Toyota (13.7%). By 2025, Stellantis has slipped to sixth place with 7.6%, now trailing GM (17.2%), Toyota (15.3%), Ford (13.3%), Hyundai/Kia (11.0%), and Honda (8.6%). Every competitor for which data is available has either maintained or grown its U.S. share over this period — GM, Toyota, Hyundai/Kia in particular.

  Stellantis is the only major OEM in the dataset whose U.S. market share declined consistently and substantially across the full period. The emergence of Subaru, Volkswagen, and Tesla as separately tracked competitors in 2023 — each carrying approximately 3–4% market share — further illustrates the fragmentation of the competitive landscape that Stellantis is navigating from a weakened position.

• Structural Takeaway: Stellantis’s North America trajectory is not a cyclical story — it is a structural one. Seven consecutive years of volume and market share decline, across all three national markets and against every tracked peer, points to product, pricing, or brand positioning issues that cannot be resolved through macro tailwinds alone. The U.S. share decline from 12.6% to 7.6% represents approximately 1.3 million units of annualised volume loss at 2018 market size — a significant revenue and margin impact that compounds with every passing year.

  Looking ahead, without a meaningful product cycle renewal targeting the mainstream U.S. truck and SUV segments where Stellantis has historically been competitive, further share erosion is the base case. Mexico offers modest stabilisation potential given its relatively resilient volume performance, but it is too small a market to offset U.S. and Canadian declines. The competitive environment will only intensify as Hyundai/Kia continues its North American push and as Tesla and other EV entrants mature their product portfolios.

The table below combines all key Stellantis North America sales and market share metrics into a single view for the latest three fiscal years.

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Vehicle Sales in the U.S., Canada, And Mexico

The definition of how Stellantis measures its new vehicle sales and market share is available here: new vehicle sales and market share.

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Vehicle Sales Mix in the U.S., Canada, And Mexico

The definition of how Stellantis measures its new vehicle sales and market share is available here: new vehicle sales and market share.

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Market Share in the U.S., Canada, And Mexico

The definition of how Stellantis measures its new vehicle sales and market share is available here: new vehicle sales and market share.

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Market Share vs Peers in the U.S.

The definition of how Stellantis measures its new vehicle sales and market share is available here: new vehicle sales and market share.

In fiscal year 2025, Stellantis secured the position of the sixth-largest automobile manufacturer in the U.S., holding a market share of 7.6%, as detailed in the chart above.

Stellantis’ primary rivals in the region include General Motors, Toyota, and Ford Motor — each demonstrating stronger market footholds. GM emerged as the clear leader, achieving the largest market share in the U.S. at 17.2% in 2025, highlighting its dominance across various vehicle segments.

Meanwhile, Ford Motor held the third spot, capturing a U.S. market share of 13.3% in 2025, supported by its robust lineup of trucks and SUVs, including its iconic F-Series.

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References and Credits

1. All financial figures presented were obtained and referenced from Stellantis’ quarterly and annual reports (Form-20F) published on the company’s investor relations page: Stellantis Investor Relations.

2. Pixabay images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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