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Jaguar is a British luxury car manufacturer known for producing high-performance vehicles with distinctive design and cutting-edge technology. The brand is renowned for its sports cars and elegant saloons, which combine sleek aesthetics with powerful engines and advanced engineering.
Jaguar has a rich history dating back to its founding in 1922, initially as the Swallow Sidecar Company. It became known as Jaguar after World War II.
The brand is now part of Jaguar Land Rover (JLR), a subsidiary of Tata Motors, an Indian automotive company. Jaguar continues to innovate with a focus on electrification, offering models like the all-electric Jaguar I-PACE, as well as their traditional lineup of luxury sedans, sports cars, and SUVs.
This article provides the statistics of Jaguar’s best-selling cars and top-selling models. The vehicle sales statistics provided are based on the wholesale figures. Let’s look at the details!
Investors interested in other statistics of Jaguar Land Rover may find more information on these pages: JLR sales by country, JLR global sales, and Jaguar sales by model.
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Best-Selling Model
A1. Best-Selling Car: Jaguar F-PACE
Second Best-Selling Model
A2. Second Best-Selling Car: Jaguar E-PACE
Third Best-Selling Model
A3. Third Best-Selling Car: Jaguar I-PACE
Summary And Reference
S1. Conclusion
S2. References and Credits
S3. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:
- Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.
- Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.
- Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.
- Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.
- Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.
By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.
Jaguar Vehicle Lineup: Jaguar’s vehicle models encompass a range of luxury cars that blend sophisticated design, advanced technology, and powerful performance. Here are some key models typically found in Jaguar’s lineup:
1. Jaguar XE: A compact luxury sedan that offers a dynamic driving experience with sporty handling and modern technology.
2. Jaguar XF: A mid-size luxury sedan known for its refined design, spacious interior, and a range of powerful engine options.
3. Jaguar XJ: A flagship full-size luxury sedan that combines elegant styling with cutting-edge features and a luxurious cabin. However, this model is no longer manufactured according to the FY2024 annual report.
4. Jaguar F-PACE: A luxury SUV that delivers performance, practicality, and a spacious interior, making it suitable for both urban and adventurous driving.
5. Jaguar E-PACE: A compact luxury SUV that offers sporty handling and contemporary styling, ideal for city driving.
6. Jaguar I-PACE: An all-electric SUV that provides an impressive range, exhilarating performance, and innovative technology.
7. Jaguar F-TYPE: A sports car available in coupe and convertible variants, known for its breathtaking performance, striking design, and thrilling driving dynamics.
Jaguar also focuses on integrating advanced infotainment systems, driver assistance technologies, and luxurious interior materials across its lineup.
Best-Selling Car: Jaguar F-PACE
Jaguar’s top-selling model in fiscal year 2024.
| Jaguar F-PACE | ||||
|---|---|---|---|---|
| FY2024 | FY2023 | FY2022 | FY2021 | |
| Sales Volume | 25,744 | 23,525 | 20,358 | 24,046 |
| As A Percentage Of Jaguar’s Total Volume | 51.9% | 55.1% | 41.1% | 35.7% |
| YoY Growth Rate | 9.4% | 15.2% | -15.0% | – |
The Jaguar F-PACE is a compact luxury crossover SUV and has been Jaguar’s best-selling vehicle consecutively for 4 years since fiscal year 2021.
Jaguar delivered 25,700, 23,500, and 20,400 F-PACE vehicles in fiscal year 2024, 2023, and 2022, respectively, as presented in the table above.
Jaguar’s sales of the F-PACE model have accounted for a significant portion of its total vehicle volume in most fiscal years, as shown in the table above. The percentage totaled 52%, 55%, and 41% in fiscal 2024, 2023, and 2022, respectively.
Jaguar’s F-PACE sales in fiscal year 2024 grew 9% year-over-year. The average annual growth rate of Jaguar F-PACE sales was around 3% between fiscal year 2022 and 2024.
Second Best-Selling Car: Jaguar E-PACE
Jaguar’s second top-selling model in fiscal year 2024.
| Jaguar E-PACE | ||||
|---|---|---|---|---|
| FY2024 | FY2023 | FY2022 | FY2021 | |
| Sales Volume | 9,193 | 6,116 | 11,890 | 16,925 |
| As A Percentage Of Jaguar’s Total Volume | 18.5% | 14.3% | 24.0% | 25.1% |
| YoY Growth Rate | 50.8% | -48.7% | -29.6% | – |
The Jaguar E-PACE is a compact luxury SUV designed to offer a blend of sportiness and practicality, with features typically found in larger SUVs. The Jaguar E-PACE was the second most popular model after the F-PACE, with sales volume reaching 9,200 units in fiscal year 2024.
Jaguar delivered 9,200, 6,100, and 11,900 E-PACE vehicles in fiscal year 2024, 2023, and 2022, respectively, as presented in the table above.
Jaguar’s E-PACE model has consistently accounted for a moderately high percentage of its total vehicle sales in most fiscal years, as shown in the table above. The sales percentage totaled 18.5%, 14.3%, and 24% in fiscal 2024, 2023, and 2022, respectively.
Jaguar’s E-PACE sales in fiscal year 2024 grew 51% year-over-year. The average annual growth rate of Jaguar E-PACE sales was approximately -9% between fiscal years 2022 and 2024. In other words, Jaguar E-PACE sales have been decreasing since fiscal year 2021.
Third Best-Selling Car: Jaguar I-PACE
Jaguar’s third top-selling model in fiscal year 2024.
| Jaguar I-PACE | ||||
|---|---|---|---|---|
| FY2024 | FY2023 | FY2022 | FY2021 | |
| Sales Volume | 5,421 | 6,290 | 8,808 | 14,262 |
| As A Percentage Of Jaguar’s Total Volume | 10.9% | 14.7% | 17.8% | 21.2% |
| YoY Growth Rate | -14.3% | -28.4% | -38.5% | – |
The Jaguar I-PACE is an all-electric luxury SUV that has garnered significant attention for its blend of performance, technology, and sustainability. The Jaguar I-PACE was the third highest-selling model after the F-PACE and E-PACE, with sales volume reaching 5,400 units in fiscal year 2024.
Jaguar delivered 5,400, 6,300, and 8,800 I-PACE vehicles in fiscal year 2024, 2023, and 2022, respectively, as presented in the table above.
The Jaguar I-PACE contributed 11% of the total vehicle volume in fiscal year 2024, as shown in the table above. The sales contribution of the Jaguar I-PACE has significantly declined over the last four years, dropping from 21.2% in fiscal year 2021 to 11% in fiscal year 2024.
The sales of Jaguar I-PACE in fiscal year 2024 decreased 14% year-over-year. The average annual decline rate for Jaguar I-PACE sales was approximately 27.1% between fiscal years 2022 and 2024. In other words, Jaguar I-PACE sales have been decreasing since fiscal year 2021.
Conclusion
To recap, Jaguar’s top-selling model in fiscal year 2024 was the F-PACE, with sales reaching 25,700 units.
Jaguar’s second most popular model in fiscal year 2024 was the E-PACE, with sales topping 9,200 units.
The Jaguar I-PACE was the company’s third top-selling car in fiscal year 2024, with sales totaling 5,400 units.
Credits And References
1. All sales data presented in this article were obtained and referenced from JLR’s car sales reports which are available in JLR Investor Relation.
2. Pexels Images.
Disclosure
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