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PMI’s Top 5 Cigarette Brands By Market Share

Market share. Pixabay Image.

Philip Morris International (PMI) is one of the world’s leading tobacco companies.

PMI develops, markets and sells not only cigarettes but also smoke-free products such as the IQOS blade and the associated heated tobacco units or HTUs.

Despite being a highly successful cigarette company, PMI is planning to replace its legacy cigarette business with a new category of smoke-free products, hoping to help smokers to transition to less harmful products.

While PMI is betting its future on emerging non-combustible products, the company is still pretty much a cigarette company as of 2022.

As seen in this article, PMI’s 2022 cigarettes and HTUs shipment volume, PMI’s cigarette sales still account for as much as 87% of the company’s total sales volume as of Q3 2021 on a TTM basis.

Therefore, PMI is still mainly counting on its legacy cigarette business for sales and revenues.

In this article, we are going to look at Philip Morris International (PMI)’s top cigarette brands by market share.

Without further ado, let’s head out to the following topics!

Philip Morris International’s Top Cigarette Brands By Market Share Topics

1. Top Cigarette Brands By Market Share
2. Conclusion

PMI’s Top Cigarette Brands By Market Share

PMI's top 5 cigarette brands by market share

PMI’s top 5 cigarette brands by market share

* Cigarette brands market share data is obtained directly from PMI’s earnings release.
* Market share data excludes China and the U.S.
* PMI’s fiscal year begins on Jan 1 and ends on Dec 31.

International cigarette market share (excluding China and the U.S.) is defined as total international cigarette sales volume as a percentage of total industry cigarette sales volume according to PMI’s earnings releases.

As shown in the chart above, Philip Morris International owned 6 out of the world’s top 15 international cigarette brands by market share in 2018 and 2019.

The top 6 cigarette brands owned by PMI are Marlboro, L&M, Chesterfield, Philip Morris, Parliament and Bond Street.

However, Bond Street dropped off the chart in 2020 at less than 1% of the international cigarette market share.

Despite the setback in 2020, PMI still owned 5 out of the world’s top 15 international cigarette brands by market share.

In 2021, PMI’s Marlboro tops the chart at 9.5% of the worldwide market share, a figure that the company has held since 2020.

While Marlboro’s market share has slightly declined over the years, it still managed to maintain a consistent market share above 9% in the last 4 years from 2018 to 2021.

Similarly, PMI’s L&M came in at a 3.4% international cigarette market share as of 2021, a decline of 0.3 percentage points from 2020.

Since 2018, PMI’s L&M cigarette brand has slowly expanded its global market share, reaching a new high of 3.7% in 2020.

However, this figure has slightly dipped to 3.4% in 2021.

Philip Morris International’s Chesterfield came in as the 3rd top brand within the company, notably at 2.3% of worldwide market share in 2021.

Philip Morris and Parliament were the 4th and 5th top brands for PMI, at 1.7% of global market share respectively.

A trend worth mentioning is that PMI’s Parliament international market share seems to have been sliding, reaching only 1.4% in 2020, a new low since 2018.

Fortunately, this figure increased to 1.7% as of 2021, a record high in the past 4 years.

Similarly, a declining trend also happened for Bond Street in 2018 in which the market share hovered around 1.1% as of 2019.

As a result, the cigarette brand has dropped off the chart in 2020 as one of the world’s top 15 cigarette brands, possibly due to a global market share of less than 1% in 2020.

Since then, Bond Street has not been able to make a come back to being a PMI’s top cigarette brand by market share.


In short, Philip Morris International still owned 5 out of 15 world’s top cigarette brands as of 2021 despite having Bond Street dropped off the chart in 2020.

Here is a summary of PMI’s top 5 cigarette brands by market share in the world in 2021: Marlboro, 9.5%; L&M, 3.4%; Chesterfield, 2.3%; Philip Morris, 1.7%; and Parliament, 1.7%.

References and Credits

1. All financial numbers in this article were obtained and referenced from PMI’s quarterly and annual statements which are available in PMI’s Reports And Filings.

2. Featured images in this article are obtained free and are used without any attribution from the following links: Pixabay

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The content in this article is for informational purposes only and is neither a recommendation nor a piece of financial advice to purchase a stock.

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