Philip Morris International (PMI) is one of the world’s leading tobacco companies.
PMI develops, markets and sells not only cigarettes but also smoke-free products such as the IQOS blade and the associated heated tobacco units or HTUs.
Despite being a highly successful cigarette company, PMI is planning to replace its legacy cigarette business with a new category of smoke-free products, hoping to help smokers to transition to less harmful products.
While PMI is betting its future on the emerging non-combustible products, the company is still pretty much a cigarette company as of 2021.
As seen in this article, PMI’s 2021 cigarettes and HTUs shipment volume, PMI’s cigarette sales still account for as much as 87% of the company’s total sales volume as of Q3 2021 on a TTM basis.
Therefore, PMI is still mainly counting on its legacy cigarette business for sales and revenues.
In this article, we are going to look at Philip Morris International (PMI)’s top cigarette brands by market share.
Without further ado, let’s head out to the following topics!
PMI’s Top Cigarette Brands By Market Share
International cigarette market share (excluding China and the U.S.) is defined as total international cigarette sales volume as a percentage of total industry cigarette sales volume according to PMI’s earnings releases.
As shown in the chart above, Philip Morris International owned 6 out of the world’s top 15 international cigarette brands by market share in 2018 and 2019.
The top 6 cigarettes brands owned by PMI are Marlboro, L&M, Chesterfield, Philip Morris, Parliament and Bond Street.
However, Bond Street dropped off the chart in 2020 at less than 1% of the international cigarette market share.
Despite the setback in 2020, PMI still owned 5 out of the world’s top 15 international cigarette brands by market share in 2020.
In 2020, PMI’s Marlboro tops the chart at 9.5% of worldwide market share, a 0.5 percentage point decline from the prior year.
While Marlboro’s market share has slightly declined in 2020, it still managed to maintain a consistent market share above 9% in the last 3 years from 2018 to 2020.
Similarly, PMI’s L&M came in at a 3.7% international cigarette market share in 2020, a rise of 0.2 percentage points from 2019.
Since 2018, PMI’s L&M cigarette brand has slowly expanded its global market share, reaching a new high at 3.7% as of 2020.
Philip Morris International’s Chesterfield came in as the 3rd top brand within the company, notably at 2.2% of worldwide market share in 2020.
Philip Morris and Parliament were the 4th and 5th top brands for PMI, at 1.9% and 1.4% of global market share respectively.
A trend worth mentioning is that PMI’s Parliament international market share seems to have been sliding, reaching only 1.4% in 2020, a new low since 2018.
A declining trend also happened for Bond Street since 2018.
As a result, the cigarette brand has dropped off the chart in 2020 as one of the world’s top 15 cigarette brands, possibly due to a global market share of less than 1% in 2020.
In short, Philip Morris International still owned 5 out of 15 world’s top cigarette brands as of 2020 despite having Bond Street dropped off the chart in the same year.
Here is a summary of PMI’s top 5 cigarette brands by market share in the world in 2020: Marlboro, 9.5%; L&M, 3.7%; Chesterfield, 2.2%; Philip Morris, 1.9%; and Parliament, 1.4%.
References and Credits
1. All financial numbers in this article were obtained and referenced from PMI’s quarterly and annual statements which are available in PMI’s Reports And Filings.
2. Featured images in this article are obtained free and are used without any attribution from the following links: Pixabay
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