Ferrari Revenue Breakdown By Region and Country

Sports car. Pixabay Image.

This article presents Ferrari’s revenue breakdown by region and country. Ferrari’s revenue distribution spans across regions such as EMEA, Americas, Greater China, and Asia Pacific.

Let’s look at the revenue distribution results.

For other key statistics of Ferrari N.V., you may find more resources on this page: Ferrari key stats.

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Insight & Summary of Ferrari’s Revenue Breakdown By Region and Country

Ferrari’s total net revenue grew from €2,335M in FY2013 to €7,146M in FY2025 — roughly a 3.1x increase, or a ~10% compound annual growth rate. The expansion has been geographically broad, but the underlying mix has shifted materially: Italy’s structural weight has thinned, the Americas (led by the U.S.) has become the primary growth engine alongside Rest of EMEA, and Greater China has swung from a growth contributor to the portfolio’s most persistent source of softness.

• Rest of EMEA — the stable core. Rest of EMEA has been the largest region in every fiscal year, holding a 38%–47% share of total revenue throughout FY2013–2025 versus roughly one-third from Americas. Its growth has stayed positive nearly every year, punctuated by a marked acceleration in FY2023 (+18.7%) that pushed absolute revenue past €2.4bn and kept climbing to nearly €3.0bn by FY2025. This consistency — high base, still-positive double-digit growth in recent years — has made it the anchor of Ferrari’s revenue base even as its percentage mix has drifted down slightly from the high-40s to the low-40s.

• Americas — the rising engine, driven by the U.S. Americas’ share of total revenue rose from 23.0% in FY2013 to 31.5% in FY2025, with absolute revenue more than quadrupling (€536M → €2,253M). The acceleration is concentrated in the U.S. specifically: at the country level, U.S. revenue more than doubled in just six years (€867M in FY2019 to €1,981M in FY2025), and its share of total revenue climbed from 23.0% to 27.7% over the same window — making the U.S. the single largest disclosed country market and the clearest structural beneficiary of Ferrari’s shifting geographic base.

• Italy — shrinking relative weight, volatile growth. Italy’s revenue mix has fallen from 16.0%–18.6% in FY2013–2014 to 6.9%–7.4% in recent years, even though absolute revenue has grown modestly overall. Italy’s growth series is also the most volatile of any region (swings from -53.6% to +62.3% within consecutive years), consistent with a smaller, homologation- and timing-sensitive base rather than a change in underlying demand strength.

• Greater China — from growth driver to the weak spot. Mainland China, Hong Kong and Taiwan’s mix has been the most unstable in the dataset: from ~10% in FY2013 down to 5.5% (FY2020), a sharp rebound to 12.2% (FY2022) on post-pandemic catch-up, and back down to 6.9% by FY2025. At the country level, Mainland China alone has now posted three consecutive years of double-digit revenue declines (-10.1%, -18.6%, -20.2% in FY2023–2025), with its mix nearly halving from 10.5% (FY2022) to 4.4% (FY2025) — the single most persistent negative trend anywhere in the data.

• Rest of APAC — the quiet compounder. Rest of APAC is the only region with an unbroken run of positive growth across all thirteen years, expanding from €183M to €877M and lifting its mix from 7.8% to 12.3%. It has effectively offset a portion of Greater China’s volatility, providing a steadier secondary growth pocket in Asia-Pacific outside Mainland China.

• Germany and U.K. — steady, secondary contributors. Both countries have held relatively narrow, stable mix ranges since disclosure began (Germany 8.1%–8.6%; U.K. 8.6%–14.1%), with the U.K.’s share trending gently downward and Germany’s holding roughly flat — neither a major swing factor relative to the U.S. or Mainland China.

• Structural Takeaway: Structurally, Ferrari’s revenue base has rotated away from Italy and, more recently, away from Mainland China, toward Rest of EMEA and the U.S., which together now anchor growth. The notable changing trend to watch is twofold: first, total revenue growth itself has decelerated in each of the last three years (+17.2% in FY2023, +11.8% in FY2024, +7.0% in FY2025), even as Rest of EMEA and Americas remain healthy — suggesting the deceleration is being driven disproportionately by Greater China’s three-year losing streak rather than broad-based demand softening. Second, if Mainland China’s decline continues into FY2026, the U.S. and Rest of EMEA will need to keep compensating at a similar pace simply to hold total growth in positive territory, making Greater China’s trajectory the key swing factor for Ferrari’s near-term geographic growth profile.

The table below combines all key Ferrari’s regional revenue metrics into a single view for the latest three fiscal years.

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Revenue breakdown by region

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Revenue mix by region

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Revenue growth by region

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Revenue breakdown by country

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Revenue mix by country

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Revenue growth by country

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References and Credits

1. All financial figures presented were obtained and referenced from Ferrari N.V.’s annual and quarterly filings, which are available in Ferrari investor relations.

2. Pexels images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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