Ford Sales By Country and Region: US, China, Canada, UK, Germany, and More

Ford Mustang. Pexels Image.

This article covers Ford’s vehicle sales (retail volumes) categorized by country, consisting of the U.S., China, Canada, United Kingdom, Germany, and more.

Apart from counties, we also provide an overview of Ford’s vehicle sales (retail volumes) categorized by region, including North America, Europe, South America, and ASEAN.

For other sales statistics of Ford Motor, you may find more information on this page: Ford key statistics.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Retail Sales: Vehicle retail sales refer to the number of vehicles sold directly to consumers through retail channels, such as dealerships.

Ford Motor defines its retail vehicle sales as sales primarily by dealers, sales to the government, and leases to Ford management, and is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.

This metric typically includes sales of new and used cars, trucks, and other types of vehicles. Vehicle retail sales provide insight into consumer demand and purchasing behavior in the automotive market.

Understanding vehicle retail sales is crucial for manufacturers, dealerships, and market analysts to assess the health and trends of the automotive market.

Europe 20: Europe 20 markets are United Kingdom, Germany, France, Italy, Spain, Austria, Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, and Switzerland.

Europe 20 excludes Russia and Turkey.

China Sales: China includes Taiwan. Ford’s sales in China include Ford brand and JMC brand vehicles produced and sold by the company’s unconsolidated affiliates.

Unconsolidated Affiliates: Unconsolidated affiliates are companies in which a parent company holds a significant, but not a controlling, interest.

Typically, this means the parent company owns between 20% and 50% of the affiliate’s voting shares. Because the parent company does not have full control over the affiliate’s operations, the financial results of unconsolidated affiliates are not fully included in the parent company’s consolidated financial statements.

Instead, the parent company accounts for its investment in unconsolidated affiliates using the equity method. This means the parent company’s share of the affiliate’s profits or losses is reported as a single line item in the parent company’s income statement, and the investment is adjusted accordingly on the balance sheet.

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FAQs

To help readers understand the content better, the following FAQs have been provided.

Why are Ford Motor’s vehicle sales in China on the decline?

Ford Motor’s vehicle sales in China have been on the decline due to several factors:

• Rise of Local EV Brands: The Chinese market has seen a significant surge in electric vehicle (EV) demand, with local brands like BYD, Geely, and Li Auto offering more affordable and advanced options compared to foreign automakers.
• Consumer Preferences: Chinese consumers have shown a strong preference for smaller vehicles, such as sedans and compact cars, which are less profitable for Ford compared to larger vehicles like trucks and SUVs.


• Joint Venture Challenges: Ford’s joint ventures with local Chinese automakers have faced complexities and inefficiencies, impacting overall sales performance.
• Government Subsidies: The Chinese government has heavily subsidized local EV production, making it difficult for foreign automakers to compete on price and market share.
• Economic Factors: General economic conditions and fluctuations in consumer spending in China have also played a role in the decline of Ford’s vehicle sales.

These factors combined have led to a challenging environment for Ford in the Chinese market, prompting the company to reevaluate its strategy and focus on exporting locally produced vehicles to other markets to offset losses in China.

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Insight & Summary of Ford’s Vehicle Sales By Country and Region

The following analysis consolidates the trends observed across Ford Motor’s vehicle retail sales by country and region for the 2015–2025 period.

• United States: The Undisputed Core The United States has been and remains Ford’s dominant market, accounting for approximately 2.1 million units on a FY2023–FY2025 average basis. The US volume trajectory tells a story of disruption and partial recovery: from 2.6 million units (2015–2017), volumes declined to a 2.0 million trough in FY2020 (COVID-19 demand suppression and plant shutdowns) before recovering steadily to 2.2 million by FY2025.

  The recovery has been supported by strong demand in Ford’s core trucks-and-SUVs franchise — the F-Series remains the best-selling vehicle in the US — while the EV transition (F-150 Lightning, Mustang Mach-E) added incremental volume in FY2022–FY2024 before facing demand softness. The US now accounts for approximately 65–70% of Ford’s total reported retail unit volume, a concentration that underscores both the brand’s North American strength and its limited diversification.

• China: The Most Consequential Decline in the Dataset China’s volume decline from 1.1–1.3 million units (FY2015–FY2016) to 0.4 million (FY2024–FY2025) is the defining competitive story in this dataset. Ford entered the Chinese market as a growth priority in the mid-2010s — 1.3 million units in FY2016 was the peak — but has experienced an accelerating retreat driven by the rise of domestic Chinese OEMs (BYD, SAIC, Changan, Geely), quality perception issues in certain local-joint-venture models, and a macro environment where foreign legacy brands are structurally losing market share to domestically-produced EVs and hybrids.

  The FY2023–FY2025 average of 0.4 million represents a 69% decline from the FY2016 peak — a collapse in absolute scale that is particularly significant given that China is the world’s largest automotive market by volume. Ford’s remaining China volume is primarily maintained through its Ford-Changan joint venture with a narrow model range, and there is no visible strategic catalyst for meaningful volume recovery.

• Canada and Europe: Stable But Modest Canada has maintained consistent volumes in the 0.2–0.3 million range throughout the period, reflecting a market with similar demographics and product preferences to the US (truck-oriented, strong F-Series demand). The UK (0.2M average FY2023–2025) and Germany (0.2M) represent Ford’s most significant European individual country markets, both holding broadly steady since FY2021 at reduced levels following the pandemic contraction and the broader consolidation of Ford’s European product portfolio (Ford exited passenger cars in Europe to focus on commercial vehicles and electrified SUVs). Italy, France, Turkey, and Australia each contribute approximately 0.1M units — individually minor but collectively relevant to Ford’s European and global presence.

• Smaller Markets: Structural Withdrawal Mexico, Brazil, Argentina, and India are all recorded at 0.0M in the FY2023–FY2025 period — indicating commercially insignificant remaining sales volumes. Mexico declined from 0.1M to effectively zero following Ford’s strategic decision to stop selling passenger cars there; Brazil followed a similar trajectory as Ford reduced its direct manufacturing presence; Argentina and India were always minimal. These near-zero entries reflect a deliberate portfolio rationalisation: Ford has concentrated manufacturing and commercial investment in markets where it has scale advantages (US, Europe commercial vehicles) rather than attempting to maintain a distributed global passenger-car presence.

• Regional Analysis (FY2015–2022) The regional data provides structural context: North America has been and remains the primary volume driver (2.2M average, FY2020–2022), with the regional decline from 3.0M (FY2015) to 2.2M (FY2022) driven by the COVID-period disruption and semiconductor shortages rather than structural demand loss. Europe 20 declined from 1.4M to 0.8M over the same period — partly pandemic, partly the deliberate portfolio restructuring away from passenger cars.

  China as a region mirrors the country data: from 1.2–1.3M (FY2015–2016) to 0.5M (FY2022), a 60%+ decline. South America contracted from 0.4M to 0.1M, consistent with market exits. ASEAN held at a stable 0.1M throughout — a small but consistent presence in Southeast Asian commercial vehicle markets. The regional data has not been published since FY2022, limiting comparative analysis to the country-level data for more recent periods.

• Structural Takeaway: Ford’s retail sales data tells the story of a company that has made a clear and largely irreversible strategic choice: to be a premium-positioned, North American-centric trucks-and-commercial-vehicles franchise with a declining but maintained European commercial vehicle presence, and essentially no remaining exposure to China or emerging markets. The choice eliminates diversification risk and concentrates capital behind the highest-margin products the company owns.

  It also eliminates recovery optionality in the world’s two largest long-run automotive growth markets — China and India — and creates a business whose revenue and unit volume is disproportionately sensitive to US consumer confidence, US fuel prices, US regulatory policy on trucks and EVs, and the pricing dynamics of a North American pickup truck segment where three major competitors (Ford, GM, Stellantis) are simultaneously investing in electrification at scale. The structural takeaway is not that Ford’s strategy is wrong — it may be the correct response to a constrained capital position and genuine competitive disadvantage in passenger-car segments globally — but that the margin of safety in a concentrated franchise is only as durable as the franchise itself.

The table below combines all key Ford’s vehicle retail sales by country and region metrics into a single view for the latest three fiscal years.

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Ford’s sales in the U.S., China, Canada, U.K., Germany, and more countries

The explanation of Ford’s vehicle retail sales is available here: vehicle retail sales.

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Ford’s Sales In North America, Europe 20, South America, and ASEAN

The definitions of Ford’s vehicle sales and Europe 20 are available here: retail sales and Europe 20.

Ford has stopped publishing vehicle sales data by region in its annual reports since fiscal year 2023. As shown in the chart above, the company’s vehicle sales are primarily derived from three key regions: North America, Europe 20, and China.

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References and Credits

1. All vehicle sales data presented were obtained and referenced from Ford’s annual reports published on the company’s investor relation page: Ford’s Financial Reports.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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