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Meta Revenue Breakdown By Region And User Geography

Meta’s Facebook. Img: Pixabay

This article presents Meta Platforms, Inc. (META) revenue by region or by user geography.

According to Meta Platforms, Inc., 2 types of revenue by region or by user geography are presented in the financial reports.

For example, Meta Platforms, Inc. presents a type of revenue that is geographically apportioned based on the company’s estimation of the geographic location of users when they perform a revenue-generating activity.

Another type of revenue by region presented is based on the addresses of users and is largely different from the revenue geographically apportioned based on the location of users.

That said, this article will present 2 types of revenue by region or by user geography as mentioned.

Apart from the revenue numbers that are presented, this article also shows the percentage of revenue by region with respect to the total revenue.

Investors who are interested in Meta’s revenue by business segment may visit this page here – Meta Revenue Breakdown By Segment.

Let’s start with the following topics.

Meta Revenue By Region

Meta revenue breakdown by region

Meta revenue breakdown by region

* Meta’s revenue breakdown by region is obtained directly from the company’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

As mentioned, Meta’s revenue by region can be recognized based on 2 conditions and they are the addresses or locations of users as shown in the diagram above.

While both types of revenues by region are largely different, they are divided into the same regions or countries as shown.

These regions or countries comprise the United States Of America, Canada, Europe, the Asia Pacific, and Rest Of World.

The European region includes Russia and Turkey.

The Rest Of World region includes Africa, Latin America, and the Middle East.

Let’s move on to look at the revenue figures below.

U.S. & Canada Revenue By Address

Meta's U.S. & Canada revenue by address

Meta’s U.S. & Canada revenue by address

* U.S. & Canada’s revenue by address is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

For the U.S. and Canada revenue by addresses of users, the chart above shows that the numbers have been on a rise since 2017 and topped as much as $51.5 billion as of 2021.

Meta’s U.S. and Canada revenue by address increased by 34% in 2021 from 2020.

In 2022, Meta’s U.S. and Canada revenue by address topped $36 billion in the 9 months that ended on 30 September 2022.

While the U.S. and Canada revenue has been on a rise in the last 6 years, the percentage of the North American region revenue to total revenue has been decreasing as shown in the chart.

As seen, Meta’s U.S. and Canada revenue made up only 43.7% of the total revenue in 2021, down more than 3 percentage points from 2017.

This ratio was even lower in 2022, reportedly at only 42.6% for the 9 months that ended on 30 September 2022, the lowest percentage that we have ever seen.

U.S. & Canada Revenue By Location

Meta's U.S. & Canada revenue by location

Meta’s U.S. & Canada revenue by location

* U.S. & Canada’s revenue by location is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

In terms of revenue based on the location of users, Meta’s U.S. and Canada revenue figures have been slightly higher than the revenue based on the addresses of users as shown in the chart above.

For example, in 2021, Meta’s U.S. and Canada revenue topped $55.6 billion compared to $51.5 billion reported in the same year for revenue based on the addresses of users.

Meta’s U.S. and Canada revenue by location increased by 33% in 2021 from 2020.

In 2022, Meta’s U.S. and Canada revenue by location topped $39 billion in the 9 months that ended on 30 September 2022.

Similar to the U.S. and Canada revenue by address, the U.S. and Canada revenue by location also has been on an increase since 2017 and was at its highest as of 2021.

Despite the growing revenue figures, the U.S. and Canada revenue by location has been on a decline with respect to the total revenue.

As seen, the percentage of the U.S. and Canada revenue to the total revenue totaled only 47% in 2021, down 2 percentage points from 2017, and was only 46.1% as of 2022 3Q.

U.S. Revenue By Address

Meta's U.S. revenue by address

Meta’s U.S. revenue by address

* U.S.’s revenue by address is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Meta breaks down the North American revenue into the U.S. and Canada.

Let’s first look at the U.S. revenue by address as shown in the chart above.

Meta’s U.S. revenue by address totaled $48 billion in 2021 and $33.8 billion for the 9 months that ended on 30 Sept 2022.

Meta’s U.S. revenue increased by 34% in 2021 from 2020.

Despite the growing revenue trend, Meta’s U.S. revenue made up only 41% of the total revenue and the ratio came down to 40% in 2022, the lowest ratio in the last 6 years.

In short, Meta’s U.S. revenue to total revenue ratio has been on a decline but the absolute value has on increasing since 2017.

Canada Revenue By Address

Meta's Canada revenue by address

Meta’s Canada revenue by address

* Canada’s revenue by address is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Meta’s Canada revenue made up only a small portion of revenue, reportedly at 2.7% in 2021 and 2.5% for the 9 months that ended on 30 Sept 2022.

While Canada revenue by address has been small, the amount has been on a rise since 2017 and totaled $3.2 billion as of 2021 and $2.1 billion in the 9 months that ended on 30 Sept 2022.

Meta’s Canada revenue increased by 45% in 2021 year-over-year, one of the best growth rates that has ever been seen.

Similar to the U.S. revenue, Meta’s Canada revenue percentage to total revenue also has slightly declined since 2017 and the ratio has declined from 3.3% in 2017 to only 2.5% as of 3Q 2022.

Europe Revenue By Address

Meta's Europe revenue by address

Meta’s Europe revenue by address

* Europe revenue by address is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Meta’s Europe revenue by address totaled $29 billion in 2021 and $19 billion as of 2022 Q3 for the 9 months that ended on 30 Sept 2022.

Meta’s Europe revenue by address increased by 45% in 2021 from 2020, also one of the best growth rates that has ever been reported.

Since 2017, Meta’s Europe revenue also has been on the rise and the ratio to total revenue has reportedly grown to 24.6% in 2021 but declined to 22.8% in 2022.

On a long-term basis, Meta’s Europe revenue by address to total revenue ratio has declined since 2017 from 24.9% to only 22.8% as of Q3 2022.

Europe Revenue By Location

Meta's Europe revenue by location

Meta’s Europe revenue by location

* Europe revenue by location is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Meta’s Europe revenue by location is not much different from the revenue by address as shown in the chart above.

In 2021, Meta’s Europe revenue by location came in at $29 billion while the amount totaled $18.7 billion in 2022 for the 9 months that ended on 30 Sept 2022.

Meta’s Europe revenue by location increased by 39% in 2021 from 2020 and by 194% from 2017.

While Europe revenue by location has grown over the years, the ratio to total revenue has remained roughly constant at roughly 24% as seen in the chart above.

However, the percentage of revenue to total revenue decreased to only 22.2% as of 2022 Q3.

On a side note, Meta’s Europe revenue was significantly less than that of the U.S. & Canada and the figure in 2021 was only about 56% of that generated in the North American region.

Asia Pacific Revenue By Address

Meta's Asia Pacific revenue by address

Meta’s Asia Pacific revenue by address

* Asia Pacific revenue by address is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Meta’s Asia Pacific revenue by address is almost comparable to that generated in the European region.

For example, in 2021, Meta’s Asia Pacific revenue by address topped $26.7 billion and $20.5 billion in 2022 for the 9 months that ended on 30 Sept 2022.

However, Meta’s Asia Pacific revenue by address varies by a very wide margin when compared with revenue of the same region but by location.

Unlike Meta’s revenue generated in North America and Europe, Meta’s Asia Pacific revenue has both increased in terms of absolute value and ratio to total revenue as shown in the chart above.

For example, Meta’s Asia Pacific revenue increased by 35% in 2021 from 2020 and by 238% from 2017.

While the ratio to total revenue has slightly declined in 2021 to 22.7%, the ratio has been growing since 2017 and totaled a record high at 24.3% as of 3Q 2022, illustrating the growing importance of the Asia Pacific region to the company.

Also, the percentage of the Asia Pacific revenue to total revenue has increased from 19.5% in 2017 to as much as 24.3% as of Q3 2022.

Still, Meta’s Asia Pacific revenue was significantly small when compared with that of the North American region.

In terms of percentage, Meta’s Asia Pacific revenue in 2021 was only about 52% or half of that generated in the U.S. & Canada.

Asia Pacific Revenue By Location

Meta's Asia Pacific revenue by location

Meta’s Asia Pacific revenue by location

* Asia Pacific revenue by location is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

As mentioned, Meta’s Asia Pacific revenue by location can vary by a very large margin when compared with that by address.

In 2021, Meta’s Asia Pacific revenue by location topped $21.7 billion compared to the $26.7 billion reported in the same year but recognized by address, a massive difference of $5 billion in revenue.

While Meta’s Asia Pacific revenue by location has been smaller, the revenue trend is similar and has been rising since 2017.

Similarly, the ratio of the Asia Pacific revenue to total revenue also has been increasing since 2017 and came in at 18.4% in 2021 and 20.7% as of Q3 2020, the highest ratio that has ever been seen.

Therefore, it does not matter whether Meta’s Asia Pacific revenue is recognized by address or by location, the trend is the same and that is on the rise and the rising trend applies to the ratio to total revenue.

The growing trend of the Asia Pacific revenue to total revenue ratio illustrates the growing importance of the Asia Pacific region for revenue growth for Meta.

Rest Of World Revenue By Address

Meta's Rest Of World revenue by address

Meta’s Rest Of World revenue by address

* Rest Of World revenue by address is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Rest of World revenue includes countries such as Africa, Latin America and the Middle East.

That said, the Rest Of World revenue based on the addresses of users came in at $10.6 billion in 2021 and $8.7 billion as of Q3 2022.

This particular region generates the least amount of revenue for Meta, only at 9% and 10.4% of total revenue in 2021 and Q3 2022, respectively.

While the revenue figure has been small, it has been growing in terms of absolute value and ratio to total revenue.

For example, Meta’s Rest Of World revenue based on addresses of users increased by 45% in 2021 from 2020 and by more than 200% from 2017.

In terms of the ratio to total revenue, the figures also have been on a rise, hitting 10.4% as of Q3 2022, the highest percentage that has ever been reported.

Rest Of World Revenue By Location

Meta's Rest Of World revenue by location

Meta’s Rest Of World revenue by location

* Rest Of World revenue by location is obtained directly from Meta’s financial reports.
* Meta’s fiscal year begins on Jan 1 and ends on Dec 31.

Meta’s Rest Of World revenue based on the locations of users has been almost the same as that based on the addresses of users.

As shown in the chart above, Meta’s Rest Of World revenue based on locations of users came in at $11.6 billion in 2021, the highest figure that has ever been reported for this region.

As of Q3 2022, Meta’s Rest Of World revenue by location totaled $9.3 billion and the respective percentage to total revenue came in at 11%, also the highest figure since 2017.

The growing trend of the revenue and the percentage to total revenue shows the growing importance of this region in revenue contribution for Meta Platforms, Inc.

Conclusion

In conclusion, Meta’s biggest revenue contribution came from the U.S. and Canada, notably at 44% of total revenue in 2021 and 43% as of 2022 Q3 for revenue based on the addresses of users.

The U.S. alone contributed 41% of total revenue in 2021 and 40% of total revenue as of 3Q 2022, making it the largest revenue contributor by percentage for Meta.

Europe and the Asia Pacific regions generate about the same portion of revenue for Meta, notably at 22% and 21%, respectively, as of 3Q 2022 for revenue based on the locations of users.

Meta’s Rest Of World revenue was the least among all the regions and totaled slightly more than $10 billion in 2021 or nearly 10% of total revenue for revenue based on the locations of users.

While Meta’s North American and Europe revenue has been on the rise, its percentage of revenue to total revenue has been on a decline.

On the other hand, Meta’s revenue in the Asia Pacific and Rest Of World regions has been increasing and the percentage of revenue to total revenue also has been on a growing trend, illustrating the growing importance of these regions in driving revenue growth in the future.

References and Credits

1. Meta Platform, Inc., financial figures are obtained from the company’s annual and quarterly reports which are available in Meta Investor Relations.

2. Image by Firmbee from Pixabay.

Disclosure

The content in this article is for informational purposes only and is neither a recommendation nor a piece of financial advice to purchase a stock.

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