Tata Motors Sales By Country – India, North America, China, etc.

JLR Range Rover. Pexels Image.

This article presentes the vehicle sales by country and region of Tata Motors, with a specific focus on the company’s vehicle wholesale figures. It is important to note that vehicle wholesale numbers can vary significantly from retail sales. For a detailed definition of vehicle wholesale, please refer to: vehicle wholesale.

The coverage will include India, North America, China, Europe, and the United Kingdom (U.K.). Let’s take a look!

Investors looking for other statistics of Tata Motors may find more information on these page: Tata Motors market share, Tata Motors sales breakup by subsidiary, and Jaguar most popular models.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Wholesale: Vehicle wholesale refers to the sale of vehicles by manufacturers to dealerships, distributors, or other businesses that will then sell the vehicles to end consumers.

These transactions typically involve large quantities of vehicles and occur at a wholesale price, which is lower than the retail price paid by consumers.

Key Points:

• Manufacturers to Dealers: Manufacturers sell vehicles in bulk to dealerships or distributors.
• Wholesale Price: The price at which vehicles are sold to these intermediaries is lower than the retail price.
• Not Direct to Consumers: Wholesale transactions do not involve direct sales to the end consumer; instead, the vehicles are sold to businesses that will eventually sell them to consumers.

Vehicle wholesale can differ significantly from retail sales figures, as it tracks the movement of vehicles into the supply chain rather than directly into consumer hands.

Chery Jaguar Land Rover (CJLR): Chery Jaguar Land Rover (CJLR) is a 50:50 joint venture between the Chinese automaker Chery Automobile and the UK-based Jaguar Land Rover (JLR), which is a subsidiary of Tata Motors.

Established in November 2012, CJLR aims to produce Jaguar and Land Rover vehicles in mainland China1. The company’s first assembly plant is located in Changshu, Jiangsu, China, and it began production in October 2014.

CJLR focuses on manufacturing premium vehicles, including models like the Range Rover Evoque, Land Rover Discovery Sport, and various Jaguar models. The joint venture allows JLR to expand its presence in the Chinese market while leveraging Chery’s manufacturing capabilities.

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Sales In India, North America, And China

Tata-sales-in-India-North-America-China

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You can find the definition of vehicle wholesale here: vehicle wholesale. There is more information about the Chery Jaguar Land Rover joint venture here: Chery Jaguar Land Rover.

As depicted in the graph above, India has consistently been Tata Motors’ largest market, with sales hitting a record high of 949,000 vehicles in fiscal year 2024 — the highest level ever achieved by the company.

Additionally, Tata’s vehicle sales in India have shown a significant improvement in the post-pandemic period, rising from a low of 448,600 units in fiscal year 2020 to over 900,000 units in the most recent results. The impressive growth of Tata’s sales in India underscores the country’s robust economic recovery in the post-pandemic period.

Following India, North America and China stand as Tata Motors’ next largest markets. In fiscal year 2024, sales in these regions were nearly identical, with Tata Motors delivering 105,600 vehicles in North America and 102,700 vehicles in China, including those from Chery Jaguar Land Rover (CJLR).

Tata’s sales in North America and China were primarily driven by the Jaguar Land Rover subsidiary. For a complete sale statistics of Jaguar Land Rover, you may refer to this page: JLR sales by country.

While Tata’s vehicle sales in North America and China have been impressive over the past several years, they still pale in comparison to the explosive growth witnessed in India.

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Percentage Of Sales In India, North America, And China

Tata-sales-percentage-in-India-North-America-China

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You can find the definition of vehicle wholesale here: vehicle wholesale. There is more information about the Chery Jaguar Land Rover joint venture here: Chery Jaguar Land Rover.

Tata’s vehicle sales in India have continually constituted the largest share of the company’s global vehicle volume, as shown in the chart above.

In fiscal year 2024, 66% of Tata’s total vehicle volume came from sales in India. This ratio has remained relatively stable since fiscal year 2022 but has seen significant growth since fiscal year 2020.

On the other hand, North America and China each accounted for only 7% of the company’s sales. While this ratio has remained steady for China, it has notably declined for North America. As illustrated in the chart above, North America’s contribution was over 13% in fiscal year 2020 but decreased to just 7% by fiscal year 2024.

In summary, Tata Motors generated the majority of its sales from India, while North America and China each contributed only a small fraction.

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Sales Growth In India, North America, And China

Tata-sales-growth-in-India-North-America-China

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You can find the definition of vehicle wholesale here: vehicle wholesale. There is more information about the Chery Jaguar Land Rover joint venture here: Chery Jaguar Land Rover.

In fiscal year 2024, Tata Motors’ sales in North America surged by an impressive 29% year-over-year, outpacing the growth in other regions. During the same period, the automaker’s sales in China increased by 7% compared to the previous year, while sales in India experienced a modest growth rate of 2% year-over-year.

However, over the past three fiscal years, Tata Motors’ sales in India have seen a significantly higher growth rate compared to North America and China, averaging an impressive 29% annually between fiscal years 2022 and 2024. During the same period, North America experienced an average annual sales growth rate of 6%, whereas China faced a decline of 2.5%.

While Tata’s sales in India surged during the post-pandemic period, the growth has slowed significantly, with year-on-year sales growth decreasing to just 1.9% in the latest figures.

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Sales In Europe And The UK

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You can find the definition of vehicle wholesale here: vehicle wholesale.

As illustrated in the graph above, Tata Motors has delivered substantially fewer vehicles in Europe and the UK compared to its sales in India, North America, and China.

In fiscal year 2024, Tata Motors shipped 80,800 vehicles to Europe and 82,400 vehicles to the UK. Sales in these regions were primarily driven by the Jaguar Land Rover subsidiary. For a complete sale statistics of Jaguar Land Rover, you may refer to this page: JLR sales by country.

Although Tata’s sales in Europe and the UK have rebounded, they remain significantly lower than the levels recorded in the pre-pandemic period. For instance, Tata’s sales in Europe exceeded 100,000 vehicles in fiscal years 2019 and 2020. Similarly, Tata Motors recorded significantly higher sales in the UK before the COVID pandemic compared to the post-pandemic period.

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Percentage Of Sales In Europe And The UK

Tata-sales-percentage-in-Europe-and-UK

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You can find the definition of vehicle wholesale here: vehicle wholesale.

The chart above illustrates that Tata’s vehicle sales in Europe and the UK have accounted for almost the same share. In fiscal year 2024, each region contributed approximately 6% to the company’s total sales.

The sales contribution ratios have remained relatively steady over the past three years. However, they have significantly decreased since fiscal year 2020, nearly halving from 11% to 6%.

As mentioned earlier, vehicle sales in these regions were mainly driven by the Jaguar Land Rover subsidiary. The decline in sales contribution is somewhat anticipated due to the completely different market focus of the JLR segment.

For instance, Tata Motors has a strong presence in the Indian market, which has been experiencing significant growth in demand for passenger and commercial vehicles. On the other hand, JLR primarily targets the luxury car market, which can be more sensitive to economic fluctuations.

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Sales Growth In Europe And The UK

Tata-sales-growth-in-Europe-and-UK

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You can find the definition of vehicle wholesale here: vehicle wholesale.

Tata Motors has seen substantial sales growth in Europe and the U.K. since fiscal year 2023, as shown in the graph above. However, both regions experienced a significant decline in sales before fiscal year 2023. Consequently, the sales growth in Europe and the U.K. only began in fiscal year 2023.

In fiscal year 2024, Tata Motors’ sales in Europe grew 9% over the previous year while those in the U.K. increased by a staggering 33%. In fiscal year 2023, vehicle wholesale in both regions grew 14% and 9%, respectively.

Between fiscal years 2022 and 2024, Europe saw an average annual growth rate of 3%, whereas the U.K. experienced a slightly higher growth rate of 4%.

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Conclusion

Overall, Tata Motors’ sales performance has varied across regions, with the strongest growth observed in India and North America in recent years, while Europe and the UK have seen more modest recoveries.

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Credits And References

1. All financial data presented in this article was obtained and referenced from Tata Motors’ annual reports published in the company’s investors relation page: Tata’s Annual Reports.

2. Pexels Images.

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Disclosure

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