Volkswagen
This article presents Volkwagen’s vehicle sales by region or country.
Let’s look at the numbers!
For other key statistics of Volkwagen, you may find more resources on these pages:
Sales
- Volkswagen global deliveries, sales, and production,
- Volkswagen vehicle sales and production in Germany,
Revenue
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Vehicle Sales Across Multiple Regions/Countries
Vehicle Sales Statistics
A1. Sales by Region/Country
A2. Sales Percentage by Region/Country
A3. Sales Growth by Region/Country
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Vehicle Sales: Vehicle sales comprise all deliveries of new vehicles by the Volkswagen Group to the independent dealer network, as well as sales to third-party importers and direct corporate customers.
Crucially, this figure represents a wholesale metric rather than a retail metric. It tracks the point at which the vehicle is sold by the manufacturer to an intermediary or a large-scale end-user, which is the stage where Volkswagen typically recognizes revenue.
Key Components
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Segment Inclusion: The total includes all brands within the Group’s portfolio, including Passenger Cars, Light Commercial Vehicles, and the Commercial Vehicles segment (trucks and buses).
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Joint Ventures: For regions like China, where Volkswagen operates through major joint ventures (e.g., SAIC-VW and FAW-VW), vehicle sales include the units produced and sold by these entities, even though they are accounted for using the equity method in financial statements.
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Geographic Distinction: Reporting is typically split between Germany (domestic) and Outside of Germany (international) to provide a clear view of home-market stability versus global expansion.
Summary of Vehicle Sales Across Multiple Regions/Countries
The following analysis consolidates the trends observed across Volkswagen Group’s regional vehicle sales, sales mix, and year-over-year growth data for the 2022–2024 period.
Strategic Insight: The Westward Pivot and Eastern Contraction
The most defining trend of the past three fiscal years is a structural rebalancing of the Group’s portfolio away from the Asia Pacific region and back toward the Western Hemisphere.
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Divergent Trajectories: While Europe and North America have successfully rebounded from 2022 lows, the Asia Pacific region has entered a sustained contraction phase. In 2022, Asia Pacific accounted for nearly 43% of the global sales mix; by 2024, this share had eroded to just under 35%. Conversely, Europe’s influence has surged, now commanding over 46% of total volume, effectively establishing it as the undisputed anchor of the Group’s performance.
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The Growth Engine Shift: The momentum has clearly shifted to the Americas. North America delivered the strongest average growth rate (10.7%) over the period, peaking with a massive 24.2% surge in 2023. South America, while smaller in absolute volume, emerged as the late-cycle leader, accelerating to 18.1% growth in 2024 even as other regions plateaued.
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Volume Resilience vs. Structural Headwinds: The decline in Asia Pacific (-12.7% in 2024) is not merely cyclical but indicative of intense competitive pressure from local EV manufacturers. However, the Group’s ability to offset this loss through robust performance in Europe (avg. ~4M units) and North America (avg. ~1M units) demonstrates a successful diversification strategy that prioritizes high-value markets over pure volume dominance.
Summary of Regional Performance (3-Year Average: 2022–2024)
The table below synthesizes the volume, market share, and growth velocity for each key region.
| Region | Avg. Volume (Units) | Avg. Sales Mix (%) | Avg. YoY Growth (%) |
|---|---|---|---|
| Europe | 3,956,000 | 44.07% | 4.63% |
| Asia Pacific | 3,461,000 | 38.70% | -3.63% |
| North America | 1,009,000 | 11.23% | 10.73% |
| South America | 535,000 | 5.97% | 6.73% |
| *Data encompasses fiscal periods 2022–2024. Averages are rounded to the nearest thousand units. | |||
Sales by Region/Country
The definition of Volkswagen’s vehicle sales is available here: Vehicle Sales.
| Region | 3-Year Average (Units) |
|---|---|
| Europe | 3,956,000 |
| Asia Pacific | 3,461,000 |
| North America | 1,009,000 |
| South America | 535,000 |
| Total Region | 8,961,000 |
| *Averages rounded to the nearest thousand units based on 2022–2024 data. | |
Sales Percentage by Region/Country
The definition of Volkswagen’s vehicle sales is available here: Vehicle Sales.
| Region | 3-Year Average Mix (%) |
|---|---|
| Europe | 44.07% |
| Asia Pacific | 38.70% |
| North America | 11.23% |
| South America | 5.97% |
| *Based on fiscal periods 2022–2024. | |
Sales Growth by Region/Country
The definition of Volkswagen’s vehicle sales is available here: Vehicle Sales.
| Region | 3-Year Average Growth (%) |
|---|---|
| North America | 10.73% |
| South America | 6.73% |
| Europe | 4.63% |
| Asia Pacific | -3.63% |
| Total Region | 1.93% |
| *Averages calculated from annual percentage changes in 2022, 2023, and 2024. | |
References and Credits
1. All financial figures presented were obtained and referenced from Volkswagen’s financial reports published on the company’s investor relations page: Volkswagen Investor Relations.
Disclosure
We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.
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