Xiaomi Tablets Global Shipments and Market Share vs Peers

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This article presents the global shipment numbers and market share of Xiaomi’s tablets versus its peers such as Apple, Samsung, etc.

For your information, Xiaomi Corporation (HKEX: 1810) is a Chinese technology company founded in 2010 by Lei Jun and headquartered in Beijing. Most consumers outside of China associate Xiaomi with budget smartphones, but in reality the company has expanded its business scope well beyond that — in China it is already an established household and consumer electronics manufacturer, competing with and in many categories exceeding Haier and Midea.

Let’s look at the tablets shipment numbers!

Investors interested in other key statistics of Xiaomi may find more resources on these pages:

Sales

• Xiaomi EV delivery numbers,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Xiaomi Tablets: Xiaomi’s tablet lineup operates across two distinct tiers: the mainstream **Xiaomi Pad** flagship series and the more affordable **Redmi Pad** series targeting the mid-range market. The current Pad 7 family, launched in October 2024, represents the most fully developed version of Xiaomi’s tablet strategy to date.

The Xiaomi Pad 7 and Pad 7 Pro were initially unveiled on 29 October 2024 during Xiaomi’s product launch event in China, with the global launch taking place at MWC 2025 in March. Both models feature an 11.2-inch LCD display with 3.2K resolution (3200 × 1800 pixels), a 3:2 aspect ratio, and a 144Hz refresh rate — a format optimised for productivity with more vertical space for reading and multitasking compared to traditional widescreen tablets.

The two models are differentiated by their chipsets. The standard Pad 7 is powered by the Snapdragon 7+ Gen 3 on a 4nm process, paired with up to 12GB of LPDDR5X RAM and up to 256GB of UFS 4.0 storage, an 8,850mAh battery with 45W charging, and Wi-Fi 6E connectivity. The Pad 7 Pro steps up to the Snapdragon 8s Gen 3, with up to 12GB RAM and storage options up to 512GB. The Pro model also upgrades the charging to 67W and adds HDR10+ support with 900 nits of peak brightness. In China, the Pad 7 starts at CNY 1,999 (approximately $280), while the Pro starts at £449 in the UK.

Both tablets run Xiaomi HyperOS 2 based on Android 15, with standout ecosystem features including HyperConnect — which allows seamless app mirroring between Xiaomi phones and tablets — and Multi-Device Collaboration, enabling the tablet to function as a secondary display for laptops or pair with Xiaomi’s Smart Pen for digital note-taking.

The flagship of the current lineup is the Pad 7 Ultra, which makes a significant leap in both size and hardware. The Pad 7 Ultra features a 14-inch 3.2K OLED display with a 144Hz refresh rate, a 12,000mAh battery with 120W rapid charging, a 50MP rear camera, and a 32MP front camera. It is powered by Xiaomi’s own in-house Xring O1 processor built on a 3nm process — making it the first tablet to debut Xiaomi’s proprietary silicon, alongside the Xiaomi 15s Pro smartphone. The Xring O1 is a 10-core processor clocked at up to 3.9GHz with an Immortalis G925 GPU, capable of competing with current flagship chips such as the Snapdragon 8 Elite.

The software experience is a key differentiator across the lineup. The Pad 7 Pro supports a Workstation mode in which all apps open in floating windows that can be freely resized, delivering a desktop-like experience designed to boost productivity. The HyperConnect feature allows users to directly operate their phone from the tablet, use files from the phone, and even pin phone apps to the tablet for seamless use — including using the smartphone’s camera as the meeting camera during video conferences.

The Xiaomi Pad ecosystem is also supported by a growing range of accessories, including the Xiaomi Focus Keyboard and Focus Pen, positioning the lineup as a direct alternative to the iPad + Apple Pencil + Magic Keyboard combination at a substantially lower price point — a value proposition that has been central to Xiaomi’s share gains in the global tablet market.

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Insight & Summary of Tablets Global Sales and Market Share: Xiaomi vs Peers

The following analysis consolidates the trends observed across Xiaomi’s tablets global shipment numbers and market share for the 2024–2025 period.

• Apple’s dominance is structural and unchallenged, but the challenger tier is competitive and converging. Apple shipped 63.4 million tablets in 2025 — nearly equal to the combined shipments of the next four competitors — with a market share of 39.3% and a 2-year average of 39.0%. Its 11.4% growth in 2025 is above-market, confirming that iPads continue to attract both new buyers and upgrade demand. The 2-year volume average of 60.1 million units reflects a business that operates at a different scale from its peers: Apple’s tablet revenue per unit is also significantly higher, meaning its revenue share is materially larger than its volume share already implies.

• Samsung’s position is structurally weakening as challengers close the gap. Samsung shipped 26.7 million units in 2025, a -4.0% decline — the only major vendor with negative growth in the year. Its market share compressed from 18.8% in 2024 to 16.5% in 2025, a 230 basis point erosion in a single year. With Lenovo (13.2M), Huawei (12.0M), and Xiaomi (11.5M) all growing meaningfully, Samsung faces a multi-front challenge in the mid-to-premium Android tablet segment. Without a compelling product cycle response, Samsung risks losing its position as the clear number-two vendor within two to three years.

• Xiaomi and Lenovo are the fastest-growing players in the second tier, with broadly similar trajectories. Xiaomi grew 25.0% in 2025 to 11.5 million units, lifting market share to 7.1%. Lenovo grew 26.9% to 13.2 million units, reaching 8.1% share. Both companies are outpacing the market significantly — the global tablet market grew at approximately 10–12% in 2025, meaning Xiaomi and Lenovo are both gaining share at roughly 2x the market rate. For Xiaomi specifically, the tablet business benefits from ecosystem integration with its smartphones, smart home devices, and increasingly its EV platform — a flywheel dynamic that creates cross-sell opportunities not available to standalone tablet vendors.

• Huawei’s 12.1% growth reflects ongoing resilience despite semiconductor constraints. Huawei shipped 12.0 million tablets in 2025 (7.5% share), growing faster than Apple but below Xiaomi and Lenovo. Its performance is notable given the U.S. export restrictions that have constrained its chip sourcing and limited its addressable market largely to China and select emerging markets. Huawei’s tablet performance confirms that its domestic market position remains strong and that its HiSilicon chip alternatives are functionally viable for tablet-grade computing workloads.

• Structural Takeaway: The global tablet market in 2024–2025 is bifurcated between Apple’s dominant premium tier and a competitive, fast-consolidating Android tier where Xiaomi, Lenovo, and Huawei are all gaining at Samsung’s expense. Xiaomi’s 7.1% market share in 2025 — up from 6.2% in 2024 — is modest in absolute terms but directionally strong and consistent with a broader strategy of using hardware ecosystem breadth to deepen user engagement. For investors, the tablet segment is not a primary value driver for Xiaomi but it is an important component of the AIoT flywheel that underpins the company’s premium valuation multiple.

The table below combines all key Xiaomi’s tablets shipment and market share metrics into a single view for the latest three fiscal years.

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Tablets Global Shipments: Xiaomi vs Apple, Samsung, Lenovo, and Huawei

Xiaomi’s tablets lineup is available here: Xiaomi tablets.

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Tablets Global Market Share: Xiaomi vs Apple, Samsung, Lenovo, and Huawei

Xiaomi’s tablets lineup is available here: Xiaomi tablets.

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Tablets Global Shipments Growth: Xiaomi vs Apple, Samsung, Lenovo, and Huawei

Xiaomi’s tablets lineup is available here: Xiaomi tablets.

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Credits And References

1. All data presented in this article were obtained and referenced from Xiaomi’s quarterly and annual reports published on the company’s IR: Xiaomi Investor Relations.

2. Pixabay Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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