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Facebook Daily Active Users (DAU) Vs Twitter, Snap And Weibo

Social media companies. Flickr Image.

The daily active users or DAUs are one of the most used and important metrics for social media platforms such as Facebook, Twitter, Pinterest, Snap, and Weibo.

The purpose of the DAU metric is to measure users’ engagement and activities on social media platforms.

As most social media companies depend on advertising revenue, the higher the DAU figure, the more revenue they will make.

For this reason, most investors will follow closely the DAU figures of Facebook, Twitter, Pinterest, Snap, and Weibo.

A decline in the DAU figure on a consistent basis will almost always spell disaster for these companies and hence, the stock prices.

Therefore, in this article, we are going to examine and compare the DAU metrics of Facebook, Snap, Twitter and Weibo.

For your information, Pinterest does not specifically publish a DAU figure.

Instead, Pinterest publishes the MAU or monthly active user metric which is shown in this article: Pinterest’s MAU comparison with that of Facebook and Weibo.

That said, only Facebook, Twitter, Snap, and Weibo publish DAU figures during their earnings calls.

So, let’s start with the topics below.

Table Of Contents

Consolidated DAU

A1. Wordwide Or Global DAU
A2. Snap, Twitter And Weibo’s DAU

DAU By Region

B1. North America DAU
B2. Europe DAU
B3. Asia Pacific DAU
B4. International DAU

DAU Growth Rates By Region

C1. Facebok DAU Growth Rates
C2. Snap DAU Growth Rates
C3. Twitter DAU Growth Rates
C4. Weibo DAU Growth Rates

Conclusion And Reference

S1. Conclusion
S2. References and Credits
S3. Disclosure

Wordwide Or Global DAU

Worldwide or global DAU

Worldwide or global DAU

(click image to expand)

* DAU figures are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s worldwide DAU does not include users on Instagram, WhatsApp, or other products.
* Snapchat went public only in March 2017 and hence, the DAU dated back to only fiscal 2016.
* Twitter’s DAU is available up to only Q2 2022 as the company has been taken private since Q3 2022.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

The worldwide or global DAU includes users from all geographical locations.

A first look at the chart above, it is very clear that Facebook is the king of social media platforms given the massive DAU figures.

Compared to Snapchat, Twitter, and Weibo, Facebook’s global DAU is way ahead of the pack.

As of 2023 Q2, Facebook garnered nearly 2.1 billion daily active users on its platforms on a global basis, a year-over-year increase of 5%.

While Facebook has long existed before other platforms came into the scene, its worldwide DAU is still on the rise.

Facebook’s DAU figure is at the extreme of the statistics given that nearly one-third of the world’s total population hops on its platform on a daily basis.

In contrast, other social media platforms seem to have lagged far behind Facebook in terms of daily active users (DAU).

For example, Snapchat, a social media platform with the second highest DAU number after Facebook, had only about 400 million daily active users as of Q2 2023, or about one-fifth of Facebook’s number.

The DAU figures were even smaller for Twitter and Weibo.

Snap, Twitter And Weibo’s Worldwide Or Global DAU

Twitter, Snap And Weibo's DAU

Twitter, Snap And Weibo’s DAU

(click image to expand)

* DAU figures are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Twitter’s DAU is available up to only Q2 2022 as the company has been taken private since Q3 2022.
* Snapchat went public only in March 2017 and hence, the DAU dated back to only fiscal 2016.
* Weibo’s Q2 2023 DAU figure is taken from Q1 2023 as the company has yet to release its Q2 result.
* Snap, Twitter, and Weibo’s fiscal year begins on Jan 1 and ends on Dec 31.

The previous chart may not clearly capture the global or worldwide DAU figures for Snap, Twitter, and Weibo as they are too small to be shown clearly.

Therefore, I have created another chart that explicitly shows Snapchat, Twitter, and Weibo’s global or worldwide DAU.

As shown in the chart above, Snapchat’s DAU leads both Twitter and Weibo’s DAU all these years.

As of fiscal 2023 Q2, Snapchat’s global DAU topped 397 million users while Weibo’s worldwide DAU came in at only 255 million.

Twitter’s DAU was last known in 2Q 2022 at 238 million before it was taken private.

Snapchat’s DAU grew 14% in fiscal Q2 2023 on a year-over-year basis.

North America DAU

North America DAU

North America DAU

(click image to expand)

* DAU figures are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s North America DAUs do not include users on Instagram, WhatsApp, or other products.
* Snap’s North America also includes Mexico, the Caribbean and Central America.
* Snap went public only in March 2017 and hence, the DAUs dated back to only fiscal 2016.
* Weibo does not break down its DAU figures by region.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

Again, with nearly 200 million daily active users, Facebook is the largest social media platform by active users in North America.

Snapchat came in 2nd at about 100 million active users in the North American region.

Snap Inc.’s 100 million active users are only half of Facebook’s figure for this region.

Twitter’s North America DAU was last known in fiscal Q2 2022 at 42 million users before it was taken private.

Facebook’s North America DAU grew only 2.5% in 2Q 2023 from a year ago.

Snapchat’s North America DAU also remained flat in the last several years.

Facebook has gained a large user base in the North American region.

For perspective, Facebook’s daily active users in the North American region made up nearly one-third of the region’s total population.

Europe DAU

Europe DAU

Europe DAU

(click image to expand)

* DAU figures are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s Europe DAUs do not include users on Instagram, WhatsApp or other products.
* Both Facebook and Snap’s Europe include Russia, and Turkey.
* Snap went public only in March 2017 and hence, the DAUs dated back to only fiscal 2016.
* Both Twitter and Weibo does not break down their DAU figures in Europe.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

In terms of daily active users in Europe, Facebook’s figure was more than 300 million and was much higher than Snapchat’s.

Snap had 92 million daily active users in Europe as of fiscal 2Q 2023.

Twitter and Weibo do not break down their Europe DAU figures.

Instead, Twitter lumps the data together with users categorized under the international region.

Facebook’s Europe DAU has remained flat in the last several years while Snap’s figures have slightly increased.

Therefore, Facebook was much more popular in Europe than Snap as more than 300 million active users logged on to its platforms on a daily basis.

Asia Pacific DAU

Asia Pacific DAU

Asia Pacific DAU

(click image to expand)

* DAU figures are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s Asia Pacific DAUs do not include users on Instagram, WhatsApp, or other products.
* Facebook’s fiscal year begins on Jan 1 and ends on Dec 31.

Snap, Twitter, and Weibo do not break down their DAUs figures for the Asia Pacific region.

Instead, Snap and Twitter lumped the data under the International region.

Therefore, I am assuming that the Asia Pacific DAUs for Twitter, Weibo, and Snap may not be substantially material.

That said, Facebook’s DAUs in the Asia Pacific are more impressive than the numbers recorded for North America and Europe.

In Q2 2023, Facebook’s Asia Pacific DAU clocked nearly 900 million, up 7% from a year ago.

While Facebook’s DAU growth in other regions may have slowed down, it’s not the case in the Asia Pacific.

As seen, Facebook’s DAUs growth rates in the Asia Pacific have continued to rise, albeit at slower rates in recent years.

Facebook may have more rooms to grow in the Asia Pacific region.

For perspective, Facebook’s 900 million daily active users in the Asia Pacific represent less than 20% of the total population in this area.

This ratio is much smaller than that of North America and Europe.

International DAU

International DAU

International DAU

(click image to expand)

* DAU figures are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* All companies’ International DAUs come from users outside of North America.
* Weibo does not break down its DAU figures by region.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

Internationally, Facebook’s daily active users topped nearly 1.9 billion as of fiscal 2Q 2023, a record high since 2016.

On the other hand, Snap’s international DAUs came to about 296 million in the same quarter, a much smaller figure compared to Facebook’s.

Twitter’s international DAU was last reported to be about 196 million when the company was still publicly traded.

Facebook, Snapchat, and Twitter have the best DAU growth outside of North America.

Facebook DAU Growth Rates

Facebook DAU Growth Rates By Region

Facebook DAU Growth Rates By Region

(click image to expand)

* YoY growth rates shown in the chart come from the author’s own calculation.

Facebook’s DAU growth rates in all regions have been on the decline.

For example, Facebook used to have up to 31% of DAU growth rates in the Asia Pacific region.

But this figure was down to only 6.6% as of Q2 2023.

Similarly, Facebook’s DAU growth rates in Europe used to be in the ballpark of 7.5%.

This figure tumbled to only 1.3% as of 2Q 2023, and similar growth rates were recorded in the last several quarters for the European region.

Facebook’s DAU growth in North America also has significantly declined and has been one of the lowest among all regions.

As of Q2 2023, this figure was reported to be only 2.5% compared to 1.0% reported a year ago.

Snap DAU Growth Rates

Snap Inc DAU Growth Rates By Region

Snap Inc DAU Growth Rates By Region

(click image to expand)

* YoY growth rates shown in the chart come from the author’s own calculation.

Snapchat’s DAU growth rates in all regions performed much better than that of Facebook.

As shown in the chart above, Snap’s DAU growth on a global basis topped more than 10% in most quarters and the number came in at 14.4% as of 2Q 2023.

Snap also recorded high single-digit DAU growth rates for the European region.

For example, Snap’s DAU growth rates for the European region came in at 9.3%, 12.2%, and 10.3%, respectively, for the last 3 quarters between 2022 and 2023.

Snap recorded DAU growth of only 2% for the North American region, the lowest among all regions and this figure has been on the decline.

Twitter DAU Growth Rates

Twitter DAU Growth Rates By Region

Twitter DAU Growth Rates By Region

(click image to expand)

* YoY growth rates shown in the chart come from the author’s own calculation.

Similarly, Twitter’s DAU growth rates in all regions also performed much better than that of Facebook.

For instance, Twitter’s International DAU recorded growth rates of 16%, 15.5%, and 12.7%, respectively, in the last 3 quarters of 2022, the best among all regions.

Twitter’s North America DAU growth rates were among the lowest but the number clocked 13.5% in 2Q 2022, which was much higher than prior rates.

Weibo DAU Growth Rates

Weibo DAU Growth Rates By Region

Weibo DAU Growth Rates By Region

(click image to expand)

* YoY growth rates shown in the chart come from the author’s own calculation.

As mentioned, Weibo does not break down its DAU figures by region.

Therefore, there is only one region to show which is on a global basis.

As seen in the chart, Weibo’s DAU growth rates also had been on the decline, logging in at 1.2% as of Q2 2023 and similar growth rates were recorded in the past several quarters, illustrating the significant decline of user growth.

Summary

Facebook leads the pack in terms of daily active users.

Facebook recorded much higher DAU numbers in all regions compared to Snap, Twitter, and Weibo.

In terms of DAU growth rates, Facebook recorded lower results compared to Snap and Twitter in all regions.

References and Credits

1. DAU figures for all companies discussed in this article were obtained and referenced from the respective financial statements which can be obtained in the following links:

a) Facebook Investor Relations
b) Snap Investor Relations
c) Twitter Investor Relations
d) Weibo Investor Relations

2. Featured images in this article are used under Creative Common Licenses and obtained from jclark and Jason Howie.

Disclosure

References and examples such as tables, charts, and diagrams are constantly reviewed to avoid errors, but we cannot warrant the full correctness of all content.

The content in this article is for informational purposes only and is neither a recommendation nor a piece of financial advice to purchase a stock.

If you find the information in this article helpful, please consider sharing it on social media and also provide a link back to this article from any website so that more articles like this one can be created in the future.

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