Walmart eCommerce Revenue: U.S., International, and Sam’s Club

Eggs. Pexels Images.

This article presents Walmart’s eCommerce revenue. Walmart’s online sales are divided into three primary units: Walmart U.S., Walmart International, and Sam’s Club U.S.

Let’s take a look!

For other key statistics of Walmart, you may find more resources in these pages:

Revenue

• Revenue by category: net sales and membership income,
• Membership and other income by segment: U.S., International, and Sam’s Club,
• Merchandise sales by segment: U.S., International, and Sam’s Club,
• Revenue by region: U.S. and International
• U.S. sales breakdown: grocery, merchandise, and healthcare

Other Revenue Streams

• Fuel sales revenue and gasoline profit margin
• Membership revenue: trend, percentage, and growth

Profit Margin

• Profit margin by segment: U.S., International, and Sam’s Club,

Other Statistics

• Capital expenditures breakdown analysis,
• Comparable sales by calendar period,
• Total stores worldwide and locations breakdown by region,
• revenue per store

Comparison with Costco

• Walmart vs Costco: profit margin,
• Walmart vs Costco: U.S. and International profit,
• Walmart vs Costco: total stores and average store size,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

eCommerce Revenue: Walmart’s eCommerce revenue refer to the sales generated through its eCommerce platforms, including its website and mobile app.

This encompasses a wide range of products and services, from groceries and household items to electronics and fashion, all available for delivery or pickup.

Walmart’s online sales have been a significant driver of its growth, with global eCommerce revenue surpassing $120 billion in the latest result.

Net Sales: Walmart’s net sales refer to the total revenue generated by the company through its retail and eCommerce operations after deducting returns, discounts, and allowances.

This figure excludes membership income and represents the core income from selling goods and services across its segments, including Walmart U.S., Walmart International, and Sam’s Club.

Net sales are a critical metric used to assess the company’s financial performance and operational effectiveness.

Walmart U.S.: Walmart U.S. stands as the company’s largest segment, operating 4,605 stores across the United States, spanning all 50 states, Washington D.C., and Puerto Rico.

As a leading mass merchandiser of consumer products, Walmart U.S. serves customers under the “Walmart” and “Walmart Neighborhood Market” brands, as well as through its digital platform, walmart.com.

With a focus on convenience and integration, Walmart U.S. delivers a seamless omni-channel shopping experience by blending its physical retail locations with eCommerce services.

Nearly all stores offer same-day pickup and delivery options, including features like express delivery within 90 minutes, in-home delivery, and digital pharmacy services.

The Walmart+ membership program enhances this omni-channel approach, offering benefits such as unlimited free shipping with no minimum purchase, unlimited delivery from stores, fuel discounts, mobile Scan & Go capabilities, and exclusive perks for members.

Strategically, Walmart U.S. operates within three core merchandise categories: Grocery, General merchandise, and Health and wellness.

Walmart International: Walmart International ranks as the company’s second largest segment, operating 5,566 stores across 18 countries outside of the United States.

The segment functions through wholly-owned subsidiaries in Canada, Chile, China, and Africa (covering nations such as Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Eswatini, and Zambia), alongside majority-owned subsidiaries in India, and in Mexico and Central America (including Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua).

Walmart International spans diverse formats under two main categories: retail and wholesale. These include supercenters, supermarkets, warehouse clubs like the membership-only Sam’s Club, cash-and-carry stores, and robust eCommerce offerings via websites and mobile apps like walmart.com.mx, walmart.ca, flipkart.com, PhonePe, and others.

The division’s strategy revolves around “bringing Walmart to the world and the world to Walmart.” This means leveraging its global network and localized expertise to deliver affordable products and services, helping millions of customers and members save money and live better daily.

A seamless omni-channel shopping experience is a cornerstone of Walmart International’s approach, integrating physical retail stores with eCommerce. This includes pickup and delivery services across most markets, with same-day delivery as a prominent feature.

Marketplace expansions also play a significant role, opening doors to enhanced fulfillment and advertising services. Walmart International’s merchandising strategy mirrors the breadth and depth of Walmart U.S., ensuring customers access a wide variety of products.

Sam’s Club U.S.: Sam’s Club U.S. operates as a membership-only warehouse club with 600 locations across 44 states in the U.S. and Puerto Rico, alongside its online platform, samsclub.com.

Committed to offering a fast and seamless omni-channel experience, Sam’s Club U.S. integrates physical clubs with eCommerce solutions.

Members enjoy convenient services such as curbside pickup for contact-free shopping, the Scan & Go mobile checkout for skipping lines, and the innovative Just Go feature, introduced in fiscal 2025, which enables frictionless exits.

The club provides merchandise across four key categories: Grocery, General merchandise, Health and wellness, and Fuel.

Memberships come with added value, including a spouse/household card at no extra cost. Club members benefit from free curbside pickup for orders of $50 or more, while Plus members enjoy additional perks such as complimentary delivery-from-club, free shipping on $50+ orders, exclusive discounts, convenience features, and early access to shopping before regular hours.

Beginning in fiscal 2023, Sam’s Club U.S. launched a rewards program allowing members to earn Sam’s Cash on purchases, which can be redeemed for cash, used for future purchases, or applied toward membership fees.

Omni-Channel: Omni-channel refers to a strategy in commerce and customer engagement that provides a seamless and integrated experience across all channels, whether they are online, offline, or hybrid. It’s about making every interaction — from browsing products online to visiting a physical store—feel connected and consistent.

For example:

• In retail, omni-channel could mean a customer can browse products online, reserve an item on a mobile app, and pick it up in-store, all while receiving consistent information and support.

• In customer service, omni-channel ensures that whether a customer contacts a company via email, chat, phone, or social media, their inquiries and interactions are unified across these platforms.

The key idea is to break down silos between channels and prioritize the customer’s convenience. Businesses that adopt omni-channel approaches often see improved customer satisfaction and loyalty.

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What drives the significant growth in Walmart’s online revenue?

Walmart’s online revenue growth is driven by several key factors:

• Omnichannel Strategy: Walmart leverages its extensive network of physical stores to support online sales through services like curbside pickup and same-day delivery.

• Technology Investments: Automation in fulfillment centers and advanced digital tools have enhanced efficiency and customer experience.




• Walmart Connect: The company’s advertising business has grown significantly, contributing to its eCommerce revenue.

• Membership Programs: Walmart Plus and Sam’s Club memberships provide additional value and convenience, boosting customer loyalty.

• Competitive Pricing: Walmart consistently offers lower prices, attracting cost-conscious consumers.

• Adaptability: The company has successfully navigated shifts in consumer behavior, especially during the pandemic, by expanding delivery services and partnerships.

These factors collectively contribute to the growth in Walmart’s online sales, reflecting its efforts to adapt to changing consumer preferences and market dynamics.

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Insight & Summary of Walmart’s e-Commerce Revenue

The following analysis consolidates the trends observed across Walmart’s e-commerce revenue for the 2019–2026 period.

• Walmart’s total e-commerce revenue scaled from $25.1B in 2019 to $150.4B in 2026, a six-fold increase over seven years that reflects one of the most consequential digital commerce transformations in large-format retail history. The two standout growth years were 2020 and 2021, at 58% and 64% respectively — pandemic-driven step-changes that permanently reset the e-commerce baseline across all three segments.

• Following that acceleration, growth normalized to the low double digits in 2022 and 2023 before re-accelerating to the 20–24% range from 2024 through 2026, suggesting that Walmart’s e-commerce momentum has restabilized at a structurally higher and more sustainable growth rate. Total e-commerce penetration as a share of net sales has risen from 4.9% in 2019 to 21.3% in 2026 — a trajectory that, if sustained, will make digital commerce a dominant channel within the Walmart ecosystem within the next several years.

• Walmart U.S. is the largest contributor in absolute terms, growing from $15.7B in 2019 to $99.6B in 2026 and consistently representing approximately 62–66% of total e-commerce revenue throughout the period. Its penetration rate has climbed from 4.7% to 20.6% of U.S. net sales — a meaningful shift that reflects the successful scaling of curbside pickup, home delivery, and marketplace offerings.

• Walmart International has been the highest-penetration segment, with e-commerce representing 27.4% of its net sales by 2026 — the most digitally advanced of the three on a relative basis. This reflects the composition of its retained international markets, particularly India through Flipkart and China, where digital commerce adoption rates are structurally higher than in North America. International’s share of total e-commerce revenue has modestly compressed from 26.7% to 23.8% over the period, not due to slower absolute growth, but because Walmart U.S.’s larger absolute base has expanded at a comparable pace.

• Sam’s Club U.S. is the smallest contributor in absolute terms at $15.0B in 2026 but has delivered the most consistent and balanced growth profile across the period — never experiencing the sharp deceleration seen in Walmart U.S. and International in 2022 and 2023, and maintaining growth rates between 17.9% and 24.0% in the four most recent years.

• Its e-commerce penetration of 16.1% of net sales by 2026, while the lowest of the three segments, has been expanding at a steady pace and reflects the growing adoption of scan-and-go, curbside, and delivery offerings within the warehouse club format. Sam’s Club’s share of total e-commerce revenue has remained range-bound at roughly 9–10%, consistent with its share of total net sales — suggesting that its digital and physical businesses are scaling in lockstep, which is a mark of operational coherence rather than digital underperformance.

The table below combines the Walmart’s e-commerce revenue, growth, and mix into a single view for the latest three fiscal years.

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Total eCommerce Revenue, Total Net Sales, eCommerce as % of Net Sales, YoY Growth

Walmart’s operating segments consist of Walmart U.S., Walmart International, and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For the definition of Walmart’s online revenue, you may refer to this section: eCommerce revenue.

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U.S., International, Sam’s Club – eCommerce Revenue, Net Sales, and eCommerce as % of Net Sales

Walmart’s operating segments consist of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For the definition of Walmart’s online revenue, you may refer to this section: eCommerce revenue.

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U.S., International, Sam’s Club – eCommerce Revenue Mix

Walmart’s operating segments consist of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For the definition of Walmart’s online revenue, you may refer to this section: eCommerce revenue.

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U.S., International, Sam’s Club – eCommerce Revenue YoY Growth

Walmart’s operating segments consist of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For the definition of Walmart’s online revenue, you may refer to this section: eCommerce revenue.

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References and Credits

1. All financial figures presented were obtained and referenced from Walmart’s annual reports published on the company’s investor relations page: Walmart Investor Relations.

2. Pexels Images.

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Disclosure

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