Walmart Sales By Segment: U.S., International, and Sam’s Club

Grocery bag. Pexels Images.

This article presents Walmart’s revenue distribution by segment. Walmart’s operating segments consist of three primary units: Walmart U.S., Walmart International, and Sam’s Club U.S.

Let’s take a look!

For other key statistics of Walmart, you may find more resources on these pages:

Revenue

• Revenue breakdown: net sales and membership & other income,
• Revenue by region: U.S. and International
• U.S. sales breakdown: grocery, merchandise, and healthcare

Other Revenue Streams

• eCommerce revenue: U.S., International, and Sam’s Club
• Fuel sales revenue and gasoline profit margin
• Membership revenue: trend, percentage, and growth

Profit Margin

• Profit margin breakdown: U.S., International, and Sam’s Club,

Other Statistics

• Capital expenditures breakdown,
• Comparable sales by calendar period,
• Total stores worldwide and locations breakdown by region,
• revenue per store

Comparison with Costco

• Walmart vs Costco: profit margin,
• Walmart vs Costco: U.S. and International profit,
• Walmart vs Costco: total stores and average store size,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Net Sales: Walmart’s net sales refer to the total revenue generated by the company through its retail and eCommerce operations after deducting returns, discounts, and allowances.

This figure excludes membership income and represents the core income from selling goods and services across its segments, including Walmart U.S., Walmart International, and Sam’s Club.

Net sales are a critical metric used to assess the company’s financial performance and operational effectiveness.

Walmart U.S.: Walmart U.S. stands as the company’s largest segment, operating 4,605 stores across the United States, spanning all 50 states, Washington D.C., and Puerto Rico.

As a leading mass merchandiser of consumer products, Walmart U.S. serves customers under the “Walmart” and “Walmart Neighborhood Market” brands, as well as through its digital platform, walmart.com.

With a focus on convenience and integration, Walmart U.S. delivers a seamless omni-channel shopping experience by blending its physical retail locations with eCommerce services.

Nearly all stores offer same-day pickup and delivery options, including features like express delivery within 90 minutes, in-home delivery, and digital pharmacy services.

The Walmart+ membership program enhances this omni-channel approach, offering benefits such as unlimited free shipping with no minimum purchase, unlimited delivery from stores, fuel discounts, mobile Scan & Go capabilities, and exclusive perks for members.

Strategically, Walmart U.S. operates within three core merchandise categories: Grocery, General merchandise, and Health and wellness.

Walmart International: Walmart International ranks as the company’s second largest segment, operating 5,566 stores across 18 countries outside of the United States.

The segment functions through wholly-owned subsidiaries in Canada, Chile, China, and Africa (covering nations such as Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Eswatini, and Zambia), alongside majority-owned subsidiaries in India, and in Mexico and Central America (including Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua).

Walmart International spans diverse formats under two main categories: retail and wholesale. These include supercenters, supermarkets, warehouse clubs like the membership-only Sam’s Club, cash-and-carry stores, and robust eCommerce offerings via websites and mobile apps like walmart.com.mx, walmart.ca, flipkart.com, PhonePe, and others.

The division’s strategy revolves around “bringing Walmart to the world and the world to Walmart.” This means leveraging its global network and localized expertise to deliver affordable products and services, helping millions of customers and members save money and live better daily.

A seamless omni-channel shopping experience is a cornerstone of Walmart International’s approach, integrating physical retail stores with eCommerce. This includes pickup and delivery services across most markets, with same-day delivery as a prominent feature.

Marketplace expansions also play a significant role, opening doors to enhanced fulfillment and advertising services. Walmart International’s merchandising strategy mirrors the breadth and depth of Walmart U.S., ensuring customers access a wide variety of products.

Sam’s Club U.S.: Sam’s Club U.S. operates as a membership-only warehouse club with 600 locations across 44 states in the U.S. and Puerto Rico, alongside its online platform, samsclub.com.

Committed to offering a fast and seamless omni-channel experience, Sam’s Club U.S. integrates physical clubs with eCommerce solutions.

Members enjoy convenient services such as curbside pickup for contact-free shopping, the Scan & Go mobile checkout for skipping lines, and the innovative Just Go feature, introduced in fiscal 2025, which enables frictionless exits.

The club provides merchandise across four key categories: Grocery, General merchandise, Health and wellness, and Fuel.

Memberships come with added value, including a spouse/household card at no extra cost. Club members benefit from free curbside pickup for orders of $50 or more, while Plus members enjoy additional perks such as complimentary delivery-from-club, free shipping on $50+ orders, exclusive discounts, convenience features, and early access to shopping before regular hours.

Beginning in fiscal 2023, Sam’s Club U.S. launched a rewards program allowing members to earn Sam’s Cash on purchases, which can be redeemed for cash, used for future purchases, or applied toward membership fees.

Omni-Channel: Omni-channel refers to a strategy in commerce and customer engagement that provides a seamless and integrated experience across all channels, whether they are online, offline, or hybrid. It’s about making every interaction — from browsing products online to visiting a physical store—feel connected and consistent.

For example:

• In retail, omni-channel could mean a customer can browse products online, reserve an item on a mobile app, and pick it up in-store, all while receiving consistent information and support.

• In customer service, omni-channel ensures that whether a customer contacts a company via email, chat, phone, or social media, their inquiries and interactions are unified across these platforms.

The key idea is to break down silos between channels and prioritize the customer’s convenience. Businesses that adopt omni-channel approaches often see improved customer satisfaction and loyalty.

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Why is Walmart International struggling to grow sales?

Walmart’s International segment has faced stagnation due to a combination of strategic, operational, and market-specific challenges:

• Market Exits: Walmart’s decision to exit markets like the United Kingdom and Japan significantly reduced its international footprint. These exits were driven by challenges in competing with established local players and adapting to consumer preferences.

• Currency Fluctuations: In regions like Latin America and Asia, currency devaluation has impacted revenue when converted to U.S. dollars. This makes growth in local currency less visible in consolidated financial reports.




• Operational Costs: Rising general expenses, such as logistics and labor costs, have strained profitability in key markets. For example, in Mexico, general expenses jumped significantly higher, affecting net profit.

• E-commerce Competition: While Walmart has made strides in digital transformation, it faces stiff competition from local e-commerce platforms in international markets. This limits its ability to dominate online retail globally.

• Geographical Focus: Walmart’s international operations are concentrated in fewer high-growth markets, such as Mexico and China. While these regions show promise, they cannot fully offset stagnation in other areas.

Despite these challenges, Walmart continues to innovate through strategies like leveraging AI for product cataloging and expanding its advertising business.

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Insight & Summary of Walmart’s Sales By Segment

The following analysis consolidates the trends observed across Walmart’s merchandise sales breakdown by segment for the 2016–2026 period.

• Walmart U.S. remains the undisputed center of gravity for the enterprise, driving massive scale and reliable compounding growth.

• Over the latest three periods, the domestic segment generated an immense average of $462,402 million in merchandise sales, securing a commanding 68.6% of the total sales mix.

• Its consistent 4.7% average growth rate underscores formidable market share defense and pricing authority in an increasingly competitive retail landscape.

• While the U.S. segment provides the foundational volume, Walmart International has emerged as the portfolio’s primary growth engine following a period of strategic footprint optimization.

• International operations achieved a segment-leading 8.9% average growth rate over the last three years, structurally outpacing domestic growth and stabilizing at an 18.1% mix ($122,316 million average in merchandise sales).

• Meanwhile, Sam’s Club U.S. serves as a highly efficient, steady-state contributor, consistently maintaining a 13.3% revenue mix and generating an average of $89,811 million in merchandise sales with a moderate 3.3% growth rate.

• This balanced tripartite architecture enables Walmart to sustain a consolidated topline growth average of 5.3% on an ever-expanding base that now reliably exceeds $674 billion in net sales (merchandise sales) annually.

The table below combines Walmart’s total net sales and sales by region into a single view for the latest three fiscal years.

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Total Merchandise Sales and Growth

Walmart’s merchandise sales is characterized by its net sales. For more information about Walmart’s net sales, you may refer to this section: Walmart’s net sales.

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Walmart U.S., Walmart International, Sam’s Club U.S. – Net Sales and Mix

Walmart’s merchandise sales by segment consists of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

Walmart’s merchandise sales is characterized by its net sales. For more information about Walmart’s net sales, you may refer to this section: Walmart’s net sales.

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Walmart U.S., Walmart International, Sam’s Club U.S. – Net Sales Growth

Walmart’s merchandise sales by segment consists of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

Walmart’s merchandise sales is characterized by its net sales. For more information about Walmart’s net sales, you may refer to this section: Walmart’s net sales.

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References and Credits

1. All financial figures presented were obtained and referenced from Walmart’s annual reports published on the company’s investor relations page: Walmart Investor Relations.

2. Pexels Images.

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Disclosure

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