Netflix Streaming Revenue By Region — North America, Europe, Asia Pacific, etc.

Media. Pexels Image.

This page explores Netflix’s streaming revenue breakdown by region.

Netflix’s regions consist of four geographical locations, namely United States and Canada (UCAN), Europe, Middle East, and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC).

Let’s look at the results.

For other key statistics of Netflix, you may find more resources on this page: Netflix key stats.

Please use the table of contents to navigate this page.

Insight & Summary of Netflix’s Regional Streaming Revenue

Netflix’s revenue base has diversified meaningfully away from its home market over the past decade, with international regions — particularly EMEA and APAC — growing their share of total revenue substantially, even as UCAN remains the single largest contributor by a wide margin.

• UCAN: Still the Largest Region, But a Steadily Declining Mix Share United States and Canada’s mix share fell from 59.2% (2017) to 44.2% (2025) — a substantial and consistent decline, though it has stabilized somewhat in the most recent three years, holding within a narrow 44.2%-44.5% band since 2023. UCAN remains comfortably the largest single region by revenue ($19,957 million in 2025), but its declining relative weight reflects the broader diversification story playing out across the rest of the business.

• EMEA: The Clear Structural Winner, With Sustained Mix-Share Gains Europe, Middle East, and Africa has been the standout region in terms of mix-share growth, climbing from 21.0% (2017) to 32.1% (2025) — now firmly established as Netflix’s second-largest region and closing in on UCAN’s share over time. EMEA’s growth rate has also reaccelerated notably in the most recent two years (17.3% in 2024, 17.2% in 2025), a clear step up from 2022’s near-flat 0.5% growth, suggesting renewed momentum in this region specifically.

• APAC: The Fastest-Growing Region, With Consistently Strong Momentum Asia-Pacific’s mix share has more than doubled, from 5.1% (2017) to 11.8% (2025), and its growth rate has been the strongest of any region in the most recent three years (5.4%, 17.3%, and 21.3% in 2023-2025) — the only region to post accelerating growth in each of those consecutive years. This makes APAC the clearest ongoing growth story in the regional breakdown, even though it remains the smallest region by absolute revenue.

• LATAM: The Only Region With a Declining Mix Share in Recent Years Latin America is the sole region trending in the opposite direction of the broader diversification pattern — its mix share peaked at 14.6% (2017) and has declined steadily since, falling to 11.9% by 2025, its lowest level in the dataset. LATAM’s growth rate has also been the most modest of the four regions in 2023-2025, never exceeding 10.7% in any of those years, a notably slower pace than EMEA or APAC.

• Structural Takeaway: Netflix’s regional revenue mix has shifted decisively over the past decade, with EMEA and APAC both gaining substantial share at UCAN’s and LATAM’s expense — a genuine geographic diversification of the revenue base rather than uniform growth across all regions. Given APAC has now posted three consecutive years of accelerating growth while LATAM’s mix share continues to erode even as its absolute revenue keeps growing, the trend worth monitoring going forward is whether APAC’s momentum continues closing the gap with LATAM’s position as the third-largest region, and whether EMEA’s reaccelerated growth in 2024-2025 signals a durable shift back toward faster international expansion after 2022’s notable slowdown.

The table below combines all key Netflix’s regional streaming revenue metrics into a single view for the latest three fiscal years.

Back To Table Of Contents

Streaming revenue breakdown by region

Back To Table Of Contents

Streaming revenue mix by region

Back To Table Of Contents

Streaming revenue growth by region

Back To Table Of Contents

References and Credits

1. All financial figures presented here are obtained and referenced from Netflix’s annual and quarterly reports published on the company’s investor relations page: Netflix Investor Relations.

2. Pexels Images.

Back To Table Of Contents

Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

If you find the information in this article helpful, please consider sharing it on social media. Additionally, providing a link back to this article from any website can help us create more content like this in the future.

Thank you for your support and engagement! Your involvement helps us continue to provide high-quality, reliable content.

Back To Table Of Contents