Pinterest Revenue By Region/Country (By Customer Address)

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This page presents Pinterest’s revenue distribution by country according to its customers’ billing addresses. The countries of interest are the U.S., Canada, Europe, and Rest of World.

Keep in mind that this revenue allocation differs from revenue disaggregated according to users’ geographic location when they perform a revenue-generating activity.

For revenue based on users’ geographic location when they perform a revenue-generating activity, you may find more information on this page: Pinterest revenue by country (based on users location).

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For other statistics of Pinterest, you may find more information on this page: Pinterest key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Revenue By Region (based on billing address): Revenue by region presented here is geographically apportioned based on Pinterest customers’ billing addresses.

For revenue based on users’ locations when they perform a revenue-generating activity, please visit this page: Pinterest revenue by country (based on users locations).

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FAQs

To help readers understand the content better, the following FAQs have been provided.

Why is Pinterest’s revenue concentrated in the U.S. market?

Pinterest’s revenue is heavily concentrated in the U.S. market due to several factors:

• High User Engagement: The U.S. has a significant portion of Pinterest’s active user base, with many users engaging regularly with the platform. This high engagement translates into more opportunities for revenue generation through ads and other monetized features.

• Advertising Demand: Advertisers in the U.S. are willing to invest heavily in targeted campaigns on Pinterest, as the platform provides access to a large and diverse audience. The U.S. market is particularly lucrative for digital advertising.




• Established Infrastructure: Pinterest has a well-developed advertising and business infrastructure in the U.S., making it easier to attract and retain advertisers.

• Cultural Fit: Pinterest’s focus on visual discovery and inspiration aligns well with U.S. consumer behavior, where users actively seek ideas for shopping, home improvement, fashion, and more.

• Economic Factors: The U.S. has a strong economy with high purchasing power, which encourages advertisers to spend more on reaching potential customers through Pinterest.

These elements combine to make the U.S. a dominant market for Pinterest’s revenue generation.

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Insight & Summary of Pinterest’s Revenue By Region/Country (By Customer Address)

The following analysis consolidates the trends observed across Pinterest’s regional revenue (based on customer address) for the 2018–2025 period.

• Total revenue grew from $756M in 2018 to $4,222M in 2025, a ~5.6x expansion over seven years. Growth was highly uneven across the period: a 52.3% surge in 2021 reflected accelerated monetization of pandemic-era engagement gains, followed by a sharp deceleration to 8.7% in 2022 as that tailwind faded. The more recent trajectory — 9.0% in 2023, 19.3% in 2024, and 15.8% in 2025 — reflects a healthier re-acceleration grounded in product and advertiser diversification rather than a one-time demand spike. The FY2023–2025 average of $3,641M at 14.7% blended annual growth signals a business operating at scale with sustained mid-teens expansion.

• U.S. (and U.S. & Canada) remains the dominant revenue base but its mix contribution has declined steadily from 92.2% (U.S. only, 2018) to 69.0% (U.S. only, 2025), a 23-percentage-point compression over the period. The U.S. & Canada combined metric, first reported in 2020 at $1,464M, reached $3,053M in 2025. The growth rate in this region has consistently trailed the consolidated average — 3.8% in both 2022 and 2023 — before recovering to 11.4% in 2025, suggesting the domestic market is maturing and that incremental growth is increasingly dependent on monetization improvement (ARPU) rather than user base expansion. The FY2023–2025 U.S. & Canada average of $2,714M at 10.6% growth confirms this directional softening relative to international markets.

• Europe has been the most consistent international growth contributor. Revenue grew from $192M in 2020 (first year of separate disclosure) to $779M in 2025, with growth rates ranging from 6.7% (2022) to a standout 100.6% in 2021. More importantly, the 2023–2025 growth rates of 22.1%, 19.9%, and 29.6% — all materially above total company growth — confirm that Europe’s monetization is still in a structurally earlier phase relative to the U.S., with meaningful runway ahead. Europe’s mix has expanded from 11.3% (2020) to 18.5% (2025), with the FY2023–2025 average settling at 17.1%.

• Rest of World is the smallest but fastest-growing region in relative terms, having expanded from $59M (2018) to $390M (2025). Its growth trajectory, however, has been highly volatile — a 125.6% surge in 2019, a -72.4% collapse in 2020 (likely a reporting reclassification tied to the introduction of separate Europe and Canada disclosures), and a 130.6% rebound in 2021. Normalizing for the 2020 anomaly, the 2022–2025 growth trend (51.2%, 59.8%, 49.9%, 27.8%) shows progressive deceleration from an admittedly elevated base. RoW now represents 9.2% of total revenue (2025), up from 2.2% in 2020 using the restated basis, and the FY2023–2025 average growth of 45.8% — though declining — remains by far the highest of any region. The question for this segment is whether Pinterest can sustain monetization momentum in markets where digital advertising ecosystems are less mature and ARPU remains structurally lower than in Western markets.

• Canada has been consistently reported only since 2020, accounting for a modest 3.3%–4.3% of total revenue throughout. Growth has been low-single-digit in most years, with the FY2023–2025 average of $131M at 5.4% growth positioning Canada as a stable but non-material contributor.

• Structural Takeaway: The structural trend is unambiguous — Pinterest is diversifying its revenue base away from U.S. dependence, with international now comprising ~31% of total revenue in 2025 (up from ~7.8% in 2018). Europe’s monetization convergence toward U.S. levels and RoW’s high-growth-but-low-ARPU trajectory are the two primary international levers available to management. The degree to which Pinterest can close the ARPU gap between its international users and its U.S. user base will be the primary determinant of whether the blended company growth rate can sustain mid-to-high teens beyond the FY2025 base.

The table below combines all key Pinterest’s regional revenue (by customer address) metrics into a single view for the latest three fiscal years.

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Pinterest’s Revenue from the U.S., Canada, Europe, and Rest of World

Pinterest apportions its revenue by region based on customers’ billing addresses. More information about Pinterest’s revenue according to customers’ billing addresses is available here: revenue by region.

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Pinterest’s Revenue Mix from the U.S., Canada, Europe, and Rest of World

Pinterest apportions its revenue by region based on customers’ billing addresses. More information about Pinterest’s revenue according to customers’ billing addresses is available here: revenue by region.

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Pinterest’s Revenue Growth from the U.S., Canada, Europe, and Rest of World

Pinterest apportions its revenue by region based on customers’ billing addresses. More information about Pinterest’s revenue according to customers’ billing addresses is available here: revenue by region.

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References and Credits

1. All financial figures presented were referenced and obtained from Pinterest’s quarterly and annual reports published on the company’s investor relations page: Pinterest Investor Relations.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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