Pinterest Revenue By Region/Country (By User Location)

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This article covers Pinterest’s regional revenue based on users’ geographic location when they perform a revenue-generating activity.

This allocation differs from the revenue disaggregated by geography where revenue is geographically apportioned based on Pinterest’s customers’ billing addresses.

For revenue distribution according to Pinterest’s customers’ billing addresses, you may visit this page: Pinterest regional revenue (by customer billing address).

Let’s look at the details!

For other statistics of Pinterest, you may find more information on this page: Pinterest key stats.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Revenue By Region: According to Pinterest, Inc., revenue by region is geographically apportioned based on its estimate of the geographic location of its users when they perform a revenue-generating activity.

This allocation is consistent with how the company’s average revenue per user is determined.

For revenue based on customers’ billing addresses, please visit this page: Pinterest revenue by country (based on customers’ billing addresses).

Users Locations When They Perform Revenue-Generating Activities: From the perspective of social media companies, revenue based on users’ geographical locations when they perform revenue-generating activities refers to income derived from specific regions or countries where users engage in activities that directly generate revenue.

Here’s how this applies:

• Ad Revenue by Region: Social media platforms often sell targeted advertising, where advertisers pay based on user engagement (like clicks or views) within certain geographic areas. For instance, ad impressions in high-demand markets often yield higher revenue.

• Subscription Services: If users in specific locations subscribe to premium features or services, the platform can attribute that subscription revenue to those regions.

• In-App Purchases: Revenue from users purchasing digital goods, virtual currency, or services through the platform is tracked by their geographical location.

• Regional Campaign Performance: Platforms can evaluate how successful ad campaigns are in different regions and optimize revenue strategies accordingly.

This approach helps social media companies tailor their business strategies, focusing on high-performing regions or developing location-specific offerings to maximize profitability.

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FAQs

To help readers understand the content better, the following FAQs have been provided.

How does Pinterest earn revenue?

Pinterest generates revenue primarily through advertising, specifically with a model known as promoted pins. Promoted pins are advertisements placed by businesses that look similar to regular pins but are paid for to appear in more prominent positions on Pinterest, such as in search results, home feeds, or category pages, making them more likely to be seen by users. These ads can be targeted based on demographics, interests, and behaviors to reach specific audiences.

Additionally, Pinterest has introduced other revenue streams over the years, including shopping features that allow users to purchase products directly from pins, further leveraging its position as a discovery platform for users planning projects, hobbies, and purchases. This e-commerce integration provides another avenue for Pinterest to monetize its services by either taking a cut from sales made through the platform or charging businesses for enhanced shopping features.

Pinterest also periodically explores new features and services that could potentially open up additional revenue streams, staying responsive to user behavior and market trends.

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Insight & Summary of Pinterest’s Revenue By Region/Country (By User Location)

The following analysis consolidates the trends observed across Pinterest’s regional revenue (based on user location) for the 2021–2025 period.

• Total revenue on a user-location basis mirrors the consolidated financials — $2,578M in 2021 growing to $4,222M in 2025 — but the user-location lens provides a materially different regional attribution than the customer-address methodology, particularly for Rest of World. Whereas customer-address RoW reaches 9.2% mix by 2025, user-location RoW stands at only 6.5%, reflecting that a portion of advertising spend directed at international users is booked through agencies or clients domiciled in the U.S. or Canada. This gap is a meaningful signal for how Pinterest’s international monetization efficiency is actually developing at the user level.

• U.S. & Canada on a user-location basis contributed $2,133M in 2021 (82.7% mix), declining to $3,173M in 2025 (75.2% mix) — a 7.5-percentage-point mix compression over four years. Growth has been uneven: 8.3% in 2022, a near-stall at 6.0% in 2023, recovering sharply to 17.8% in 2024 before moderating to 10.0% in 2025. The 2023 deceleration is particularly notable given Pinterest’s heavy dependence on this region; it reflects the softness in the domestic digital advertising market that year rather than platform-specific share loss, given the concurrent recovery in 2024. The FY2023–2025 average of $2,835M at 11.3% growth positions the segment as a stable but decelerating contributor.

• Europe is the clearest structural growth story. Revenue expanded from $382M (14.8% mix, 2021) to $775M (18.4% mix, 2025), with YoY growth rates that have accelerated sequentially — 4.2% in 2022, 21.4% in 2023, 22.8% in 2024, and 30.7% in 2025. The 2025 acceleration to 30.7% is the highest in the dataset for Europe and signals that the region’s monetization is reaching an inflection point, driven likely by improving ad format adoption, performance advertising penetration, and ARPU convergence. The FY2023–2025 average of $617M at 25.0% growth makes Europe the highest-quality growth engine in the portfolio on a risk-adjusted basis — large enough to be meaningful, yet still well below its monetization ceiling.

• Rest of World is the smallest and most volatile region — $62M in 2021 (2.4% mix) growing to $274M in 2025 (6.5% mix). Growth rates have been high but erratic: 53.2% (2022), 31.6% (2023), 35.2% (2024), and 62.1% (2025). The re-acceleration to 62.1% in 2025 is striking given the low base, but absolute revenue of $274M remains modest relative to platform scale. The FY2023–2025 average of $189M at 43.0% growth reflects the geometric expansion off a small base rather than a structurally deep monetization cycle. The key forward question is whether Pinterest can close the ARPU gap in RoW markets, where user density is high but advertiser sophistication and digital ad infrastructure remain less developed than in Europe or North America.

• Structural Takeaway: The user-location data reinforces the international diversification trend visible in the customer-address view, but with lower absolute RoW attribution. The convergence of Europe’s growth acceleration and RoW’s compounding expansion suggests that international will represent a progressively larger share of incremental revenue — the FY2025 mix of 24.9% international (Europe + RoW) is up from 17.2% in 2021. If Europe sustains high-twenties growth and RoW continues its trajectory, international could plausibly represent 30%+ of total revenue within the next two to three years, fundamentally altering Pinterest’s geographic risk profile and its exposure to platform-specific versus macro-level advertising demand dynamics.

The table below combines all key Pinterest’s regional revenue (based on user location) metrics into a single view for the latest three fiscal years.

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Pinterest’s Revenue from the U.S., Canada, Europe, and Rest Of World

Pinterest apportions its revenue by region based on its estimate of users’ geographic location when they perform a revenue-generating activity. More information about Pinterest’s revenue by region is available here: revenue by region.

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Pinterest’s Revenue Mix from the U.S., Canada, Europe, and Rest Of World

Pinterest apportions its revenue by region based on its estimate of users’ geographic location when they perform a revenue-generating activity. More information about Pinterest’s revenue by region is available here: revenue by region.

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Pinterest’s Revenue Growth from the U.S., Canada, Europe, and Rest Of World

Pinterest apportions its revenue by region based on its estimate of users’ geographic location when they perform a revenue-generating activity. More information about Pinterest’s revenue by region is available here: revenue by region.

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References and Credits

1. All financial figures presented are referenced and obtained from the company’s quarterly and annual reports published on the company’s investor relations page: Pinterest Investor Relations.

2. Pixabay Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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