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This article explores Apple’s gross profit margin by product line, consisting of Products, Services, and Consolidated.
Let’s look at the details!
You may find other statistic of Apple Inc. in the following pages:
Sales
- Apple revenue breakdown by region,
- Apple revenue breakdown by country,
- Apple revenue breakdown by product line,
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Apple’s Gross Profit By Product Line
Gross Profit and Margin Statistics
A1. Gross Profit from Products, Services, and Consolidated
A2. Gross Profit Mix from Products, Services, and Consolidated
A3. Gross Margin from Products, Services, and Consolidated
A4. Gross Profit YoY Growth Rates
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Apple’s Fiscal Period: Apple’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.
An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters, which occurred in the first quarter of 2023.
Apple’s fiscal years 2025 and 2024 spanned 52 weeks each, whereas fiscal year 2023 spanned 53 weeks.
iPhone: iPhone is Apple’s line of smartphones based on its iOS operating system. The iPhone line includes iPhone 17 Pro, iPhone Air™, iPhone 17, iPhone 16, and iPhone 16e.
Mac: Mac is Apple’s line of personal computers based on its macOS operating system.
The Mac line includes laptops MacBook Air and MacBook Pro , as well as desktops iMac, Mac mini, Mac Studio, and Mac Pro.
iPad: iPad is Apple’s line of multipurpose tablets based on its iPadOS operating system. The iPad line includes iPad Pro, iPad Air, iPad, and iPad mini.
Wearables, Home and Accessories: Wearables includes smartwatches, wireless headphones and spatial computers.
Apple’s line of smartwatches, based on its watchOS operating system, includes Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3.
Apple’s line of wireless headphones includes AirPods, AirPods Pro, AirPods Max, and Beats products. Apple Vision Pro™ is the Company’s spatial computer based on its visionOS operating system.
Home includes Apple TV 4K, the Company’s media streaming and gaming device based on its tvOS operating system, and HomePod and HomePod mini, high-fidelity wireless smart speakers.
Accessories includes Apple-branded and third-party accessories.
Services: Apple’s Services segment include the following products:
Advertising
Apple’s advertising services include third-party licensing arrangements and the Company’s own advertising platforms.
AppleCare
Apple offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage or theft and loss, depending on the country and type of product.
Cloud Services
Apple’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers.
Digital Content
Apple operates various platforms, including the App Store , that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
Apple also offers digital content through subscription-based services, including Apple Arcade , a game service; Apple Fitness+ , a personalized fitness service; Apple Music , which offers users a curated listening experience with on-demand radio stations; Apple News+ , a news and magazine service; and Apple TV , which offers exclusive original content and live sports.
Payment Services
Apple offers payment services, including Apple Card , a co-branded credit card, and Apple Pay , a cashless payment service.
Insight & Summary of Apple’s Gross Profit By Product Line
The following analysis consolidates the trends observed for Apple’s gross profit by product line, profit mix, gross margin, and YoY growth rates for the 2017–2025 period.
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The data underscores a profound structural evolution in Apple’s profitability, driven by the remarkable performance of its Services division.
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Over the observed period (2017-2025), the gross margin for Services has relentlessly expanded, climbing from 55.0% in 2017 to an incredibly lucrative 75.4% by 2025. As a direct result, Services’ share of the overall gross profit mix has more than doubled, jumping from 20.4% to 42.2%.
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In contrast, while the hardware-driven Products segment remains the majority profit contributor in absolute dollars ($112.8 billion in 2025), its growth has plateaued, averaging a slightly negative YoY growth rate (-0.47%) over the last three years following its 2021 pandemic-era peak.
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Despite this hardware deceleration, the high-margin nature of Services has successfully elevated Apple’s consolidated financial profile. Total Gross Profit has surged to a record $195.2 billion in 2025, and the Total Gross Margin has expanded from a historical baseline of around 38% up to nearly 47%.
The table below combines all key revenue metrics, revenue mix, and growth rates into a single view for the latest three fiscal years.
Consolidated Gross Profit Metrics 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Gross Profit ($ Millions) | |
| Products Gross Profit ($ Millions) | $110,441.00 |
| Services Gross Profit ($ Millions) | $71,236.33 |
| Total Gross Profit ($ Millions) | $181,677.33 |
| Gross Profit Mix (%) | |
| Products Mix (%) | 60.93% |
| Services Mix (%) | 39.07% |
| Gross Margin (%) | |
| Products Gross Margin (%) | 36.83% |
| Services Gross Margin (%) | 73.37% |
| Total Gross Margin (%) | 45.73% |
| YoY Growth Rates (%) | |
| Products Growth (%) | -0.47% |
| Services Growth (%) | 13.77% |
| Total Gross Profit Growth (%) | 4.60% |
Gross Profit from Products, Services, and Consolidated
The definition of Apple’s segments is available here: Products segment consists of iPhone, Mac, iPad, and Wearables. Services segment is available here: Services.
Gross Profit by Segment 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Products ($ Millions) | $110,441.00 |
| Services ($ Millions) | $71,236.33 |
| Total Gross Profit ($ Millions) | $181,677.33 |
Gross Profit Mix from Products, Services, and Consolidated
The definition of Apple’s segments is available here: Products segment consists of iPhone, Mac, iPad, and Wearables. Services segment is available here: Services.
Gross Profit Mix 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Products Mix (%) | 60.93% |
| Services Mix (%) | 39.07% |
Gross Margin from Products, Services, and Consolidated
The definition of Apple’s segments is available here: Products segment consists of iPhone, Mac, iPad, and Wearables. Services segment is available here: Services.
Gross Margin 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Products Gross Margin (%) | 36.83% |
| Services Gross Margin (%) | 73.37% |
| Total Gross Margin (%) | 45.73% |
Gross Profit YoY Growth Rates
The definition of Apple’s segments is available here: Products segment consists of iPhone, Mac, iPad, and Wearables. Services segment is available here: Services.
Gross Profit YoY Growth 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Products Growth (%) | -0.47% |
| Services Growth (%) | 13.77% |
| Total Gross Profit Growth (%) | 4.60% |
References and Credits
1. All financial figures presented were obtained and referenced from Apple’s annual reports published on the company’s investor relations page: Apple Investor Relations.
2. Prexels Images.
Disclosure
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