This article presents Philip Morris International (PMI)’s cigarette sales by brand name.
In this article, you will find out about the company’s top 10 cigarette brands by sales volume.
That said, only PMI’s cigarette sales volume is presented here.
As a result, the data in the following charts do not include the sales volume of HTUs or Heated Tobacco Units which are different from cigarettes and are only used in PMI’s proprietary IQOS blade.
Readers who are interested in Philip Morris International’s HTUs sales volume can find the information in this article – PMI’s Heated Tobacco Unit Sales Volume.
All told, let’s head out to the following topics!
Top 10 Cigarette Brands By Sales Volume
Let’s first look at Philip Morris International’s top 10 cigarette brands by sales volume which are shown in the chart above for the period from fiscal 2018 to 2020.
As seen, Marlboro had been PMI’s number 1 cigarette brand by sales volume between fiscal 2018 and 2020.
In fiscal 2020 alone, Marlboro cigarette sales clocked in at 233 billion units.
Despite selling more than 200 billion sticks, Marlboro cigarette sales have been on a decline and the 2020 figure was significantly lower compared to that of prior years.
The second-highest cigarette brand by sales volume was L&M or Liggett & Myers at 91 billion units in fiscal 2020.
L&M has been PMI’s second-highest brand by sales volume consecutively for 3 fiscal years since 2018.
Chesterfield was the 3rd highest cigarette brand by sales volume, with roughly 52 billion sticks being sold in fiscal 2020.
PMI’s smallest cigarette brand by sales volume was Next, clocking in at a sales volume of nearly 9 billion cigarettes in fiscal 2020.
Marlboro Shipment Volume
The yearly plot may not clearly present the long-term trend of Marlboro cigarette shipment volume.
Therefore, in this section, we will look at the data on a trailing 12-month or TTM basis which better reflects the long-term trend.
On a TTM basis, we can clearly see that Marlboro shipment volume has been on a decline as shown in the chart above.
As of fiscal 2021 3Q, PMI’s Marlboro sales total 235 billion units, down 3% from a year ago and was 11% lower from fiscal 3Q 2019.
In addition, we can also see that Marlboro sales declined the most in fiscal 2020, possibly due to the adverse impact of the COVID-19 pandemic.
While Marlboro’s sales volume has been declining, its sales have steadily recovered in fiscal 2021, starting in the 2nd quarter.
Therefore, it’s not the end of the world for Marlboro cigarette sales despite the downtrend all these years.
L&M Shipment Volume
Similarly, Philip Morris International’s L&M shipment volume also has been on a decline since fiscal 2018 as seen in the chart above.
L&M’s sales totaled only 86 billion units as of fiscal 3Q 2021 on a TTM basis, down 7% from a year ago.
Unlike the sales recovery seen in Marlboro in fiscal 2021, L&M cigarette sales seem to be getting worse in fiscal 2021.
The 3Q 2021 result was the lowest ever reported for L&M shipment volume.
Chesterfield Shipment Volume
While Chesterfield’s shipment volume has been on a decline since fiscal 2018, it bounced back in fiscal 2021 as shown in the chart above.
As of fiscal Q3 2021, PMI sold 56 billion units of Chesterfield on a TTM basis, a 6% higher compared to the same quarter a year ago.
Therefore, we are seeing a significant recovery in PMI”s Chesterfield sales volume in a post-pandemic world.
Philip Morris Shipment Volume
Philip Morris is a brand of cigarette marketed and sold by PMI’s throughout the world.
According to the chart, Philip Morris’ sales volume has been going downhill and looks to be setting an even worse result in the foreseeable future considering the downtrend of the plot.
As of fiscal 3Q 2021, PMI sold only 43 billion sticks of Philip Morris, down 9% from a year ago.
Despite the recovery in other brand names in fiscal 2021, Philip Morris does not seem to be doing so well even in a post-pandemic world.
Parliament Shipment Volume
Parliament is another brand of cigarette marketed and sold by Philip Morris International throughout the world.
As of fiscal Q3 2021, Parliament’s sales volume came in at nearly 40 billion units, a record quarter in fiscal 2021.
Therefore, we are seeing a significant recovery in Parliament’s cigarette volume in a post-pandemic world.
Sampoerna A Shipment Volume
Sampoerna A is a brand of cigarette marketed and sold mainly in Indonesia by Philip Morris International.
According to the chart above, Sampoerna A’s cigarette sales volume was deeply impacted by the COVID-19 restriction in fiscal 2020, with sales tumbling to multiple new lows at roughly 33 billion units in some of the quarters.
However, sales volume for Sampoerna A posed a comeback in fiscal 2021, starting in the 2nd quarter.
As of fiscal Q3 2021, PMI managed to ship 37 billion units of Sampoerna A on a TTM basis, representing a rise of 12% year on year.
Dji Sam Soe Shipment Volume
Another popular brand of cigarettes being marketed and sold by Philip Morris International in Indonesia is Dji Sam Soe.
According to the chart, Dji Sam Soe’s shipment volume has been on a decline since fiscal 2020, reaching a record low of only 23 billion sticks as of fiscal 3Q 2021 on a TTM basis.
The 3Q 2021 TTM result was down 17% from a year ago.
Prior to fiscal 2020, Dji Sam Soe’s sales volume was seen rising and hit more than 32 billion units in fiscal 4Q 2019 before starting to plummet in fiscal 2020 when the COVID-19 pandemic was about to begin.
Bond Street Shipment Volume
Bond Street was sold mainly outside of the U.S. by Philip Morris International.
As of fiscal Q3 2021, PMI shipped only 18 billion cigarettes of Bond Street, a record low, and was down as much as 30% from the same quarter a year ago.
Bond Street was the only cigarette brand that recorded a sales volume decline of as much as 30% in the last 3 years.
Lark Shipment Volume
Lark is marketed and sold in the U.S. and also internationally.
Lark is one of the smallest brands of cigarettes by sales volume at less than 20 billion units.
As of fiscal 3Q 2021, PMI shipped roughly 15 billion units of Lark on a TTM basis, down 5% year-on-year.
Also, Lark’s shipment volume has been on a decline and a recovery does not seem to materialize even in a post-pandemic world.
Of all Philip Morris International’s top cigarette brands, only 4 out of 9 were seen recovering in a post-pandemic world.
And these were Marlboro, Chesterfield, Parliament, and Sampoerna A.
The rest of PMI’s cigarette brands had only got worse in fiscal 2021 compared to 2020 in terms of sales volume.
While some of PMI’s cigarette brands have significantly recovered post-COVID period, they were still below their historical highs, putting the recovery to that of the pre-COVID period in doubt.
Therefore, it’s not a surprise to see that Philip Morris International’s total cigarette sales had reached a record low as of fiscal 2021.
References and Credits
1. All cigarette sales numbers in this article were obtained and referenced from PMI’s quarterly and annual filings available in Philip Morris International’s Reports And Filings.
2. Featured images in this article are obtained free and are used without any attribution from the following links: Pixabay
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