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This article explores Apple’s revenue by country, consisting of the United States, China, and other countries.
Let’s look at the details!
You may find other related statistic of Apple Inc. in the following pages:
Sales
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Apple’s Revenue By Country, Revenue Mix, and Growth Rates
Revenue Statistics
A1. Total Net Sales (All Countries Combined)
A2. Revenue from the U.S., China, and Other Countries
A3. Revenue Mix from the U.S., China, and Other Countries
A4. Revenue Growth from the U.S, China, and Other Countries
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Apple’s Fiscal Period: Apple’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.
An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters, which occurred in the first quarter of 2023.
Apple’s fiscal years 2025 and 2024 spanned 52 weeks each, whereas fiscal year 2023 spanned 53 weeks.
Sales By Geographical Region: Net sales for geographic segments are generally based on the location of customers and sales through Apple’s retail stores located in those geographic locations.
Greater China: Greater China includes China mainland, Hong Kong, and Taiwan.
Insight & Summary of Apple’s Revenue By Country, Revenue Mix, and Growth Rates
The following analysis consolidates the trends observed for Apple’s regional revenue, revenue mix, and YoY growth rates for the 2017–2025 period.
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The data illustrates a significant geographical shift in Apple’s revenue dependency.
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The United States acts as a highly stable foundation, consistently driving roughly 36% to 40% of total revenue over the nine-year span and demonstrating steady recovery following a slight contraction in 2023.
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Meanwhile, the Other Countries segment has emerged as the dominant growth engine. By consistently outpacing overall growth — culminating in a strong 10.0% YoY jump in 2025 — this segment has expanded its share from 43.7% in 2017 to nearly half of all Apple sales (48.1%) by 2025, highlighting the success of Apple’s expanding footprint in emerging markets.
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In sharp contrast, Greater China is experiencing a sustained cooling period. It is the only tracked region to report negative year-over-year growth for three consecutive years (2023–2025), which has effectively compressed its revenue mix from a historical high of near 20% down to just 15.5%.
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Despite the headwinds in China, Apple’s Total Net Sales show strong overall resilience, rebounding effectively from 2023 to reach record highs in 2025.
The table below combines all key revenue metrics, revenue mix, and growth rates into a single view for the latest three fiscal years.
Consolidated Country Revenue Metrics 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Total Net Sales | |
| Total Net Sales ($ Millions) | $396,827.00 |
| Revenue by Country ($ Millions) | |
| United States | $144,186.33 |
| Greater China | $67,962.67 |
| Other Countries | $184,678.00 |
| Revenue Mix (%) | |
| United States Mix (%) | 36.37% |
| Greater China Mix (%) | 17.17% |
| Other Countries Mix (%) | 46.50% |
| YoY Growth Rates (%) | |
| United States Growth (%) | 1.00% |
| Greater China Growth (%) | -4.57% |
| Other Countries Growth (%) | 5.20% |
| Total Net Sales Growth (%) | 1.87% |
Total Net Sales (All Countries Combined)
The definition of Apple’s regional revenue is available here: sales by geographical region and Greater China.
Total Net Sales 3-Year Average (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Total Net Sales ($ Millions) | $396,827.00 |
Revenue from the U.S., China, and Other Countries
The definition of Apple’s regional revenue is available here: sales by geographical region and Greater China.
Revenue by Country & Total Sales 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| United States ($ Millions) | $144,186.33 |
| Greater China ($ Millions) | $67,962.67 |
| Other Countries ($ Millions) | $184,678.00 |
Revenue Mix from the U.S., China, and Other Countries
The definition of Apple’s regional revenue is available here: sales by geographical region and Greater China.
Revenue Mix by Country 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| United States Mix (%) | 36.37% |
| Greater China Mix (%) | 17.17% |
| Other Countries Mix (%) | 46.50% |
Revenue Growth from the U.S, China, and Other Countries
The definition of Apple’s regional revenue is available here: sales by geographical region and Greater China.
Revenue Growth by Country 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| United States Growth (%) | 1.00% |
| Greater China Growth (%) | -4.57% |
| Other Countries Growth (%) | 5.20% |
| Total Net Sales Growth (%) | 1.87% |
References and Credits
1. All financial figures presented were obtained and referenced from Apple’s annual reports published on the company’s investor relations page: Apple Investor Relations.
2. Prexels Images.
Disclosure
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