Ford Motor Company. Source: Flickr
Tesla and Ford Motor Company represent two distinct approaches to the automotive industry, with Tesla focusing exclusively on electric vehicles (EVs) and Ford balancing a portfolio that includes traditional internal combustion engine (ICE) vehicles, hybrids, and EVs.
Tesla’s success stems from its direct-to-consumer sales model, advanced battery technology, and strong branding as an industry disruptor. Ford, meanwhile, benefits from its legacy infrastructure, widespread dealership network, and extensive experience in manufacturing.
Despite the difference, both companies are investing heavily in EV technology, with Ford expanding its EV lineup (Mustang Mach-E, F-150 Lightning) and Tesla continuing to dominate the market with its Model S, 3, X, and Y.
In addition, both companies prioritize technological advancements, including autonomous driving, battery technology, and software integration. Tesla leads in AI-driven self-driving capabilities, while Ford is developing its own autonomous vehicle systems.
In this article, we will look at the research and development spendings of both companies.
Apart from the R&D absolute values, we explore several R&D ratios such as the R&D to revenue, R&D to costs and expenses, and R&D to profit.
Let’s look at the results!
Investors interested in the R&D spending of other companies may find more resources in the following pages:
R&D Comparison: Automotive
R&D Comparison: Semiconductor
R&D Comparison: Social Media & Software
R&D Comparison: Consumer Electronics
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
O2. Are companies with high R&D to revenue and profit ratio taking significant risk?
O3. What does a high R&D to expense ratio mean?
Insight & Summary of Observed Trends
Z1. Insight & Summary of Tesla and Ford’s R&D Comparison
Tesla vs Ford: R&D Statistics
R&D Spending
A1. R&D Spending and Growth
A2. Revenue, Profit, and Expenses
R&D Ratios
B1. R&D to Revenue Ratio
B2. R&D to Gross Profit Ratio
B3. R&D to Total Costs And OpEx Ratio
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
R&D To Revenue Ratio: The research and development expenses to revenue ratio is a financial metric that measures the amount of money a company spends on research and development (R&D) activities as a proportion of its total revenue.
This ratio assesses a company’s innovation investment and ability to generate new products and services. A high R&D expenses to revenue ratio may indicate a company investing heavily in research and development, which could lead to long-term growth and profitability. On the other hand, low R&D expenses to revenue ratio may suggest that a company is not investing enough in innovation and may struggle to compete in the market.
R&D To Expenses Ratio: The R&D to expenses ratio is a financial metric that measures the amount of money a company spends on research and development compared to its total expenses. It is calculated by dividing the company’s R&D expenses by its total expenses for a given period.
The higher the ratio, the more the company invests in research and development relative to its other expenses. Investors and analysts often use this ratio to evaluate a company’s commitment to innovation and potential for future growth.
Are companies with high R&D to revenue and profit ratio taking significant risk?
Yes, companies with a high R&D-to-revenue ratio are taking a significant risk. Investing heavily in research and development does not always guarantee success. There is always a risk that the company’s R&D efforts may not result in the development of a successful product or service.
However, companies willing to take this risk are often the ones most successful in the long run. By investing in innovation, they can stay ahead of their competitors and create new opportunities for growth and profitability.
What does a high R&D to expense ratio mean?
A high R&D-to-expenses ratio typically indicates that a company invests significant resources in research and development activities. This suggests that the company is committed to innovation and creating new products or services, which may help it to stay competitive in the long term.
A high ratio may also indicate that the company is pursuing disruptive technologies or new markets that require significant investment in R&D. However, a high R&D to expenses ratio may also suggest that a company is taking on more risk, as R&D projects may not always result in successful products or services.
Ultimately, the interpretation of a high R&D-to-expenses ratio will depend on the specific industry and market conditions in which the company operates.
Insight & Summary of Tesla and Ford’s R&D Comparison
The following analysis consolidates the trends observed across Tesla and Ford Motor in R&D comparison, consisting of R&D spending, growth, and several ratios for the 2014–2025 period.
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In absolute terms, Ford has consistently outspent Tesla on R&D throughout the period — entering at $6.2B in 2013 versus Tesla’s $0.2B and exiting at $9.4B in 2025 versus Tesla’s $6.4B. However, the convergence has been dramatic. Tesla’s R&D spending grew approximately 32x from 2013 to 2025, compounding at a rate that dwarfs Ford’s comparatively modest 52% cumulative increase over the same twelve years. Tesla’s R&D growth has been volatile but directionally aggressive, with standout acceleration years of 100% in 2014, 66% in 2017, 74% in 2021, and 43% in 2025 — interspersed with periods of deliberate moderation.
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Ford’s growth, by contrast, has been range-bound and largely incremental, with only one year of double-digit growth — the 17.5% increase in 2025 — and multiple years of outright decline, including a notable -9.8% contraction in 2019. At the current trajectory, Tesla’s absolute R&D spending will surpass Ford’s within the next one to two years, a structural crossover that would mark a definitive shift in the innovation investment balance between a legacy OEM and its most disruptive competitor.
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On a relative basis, the two companies present a study in contrasting R&D philosophies shaped by their respective revenue scale and cost structures. Tesla’s R&D-to-revenue ratio has compressed dramatically from 18% in 2015 to a trough of 3.8% in 2022, reflecting the leverage of rapid revenue scaling against a more slowly growing R&D base — before partially recovering to 6.8% in 2025 as R&D investment re-accelerated while revenue contracted slightly.
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Ford’s equivalent ratio has been considerably more stable, ranging between 4.3% and 5.6% — the hallmark of a mature industrial company managing R&D as a relatively fixed proportion of a large and stable revenue base. The R&D-to-total-costs ratio tells a similar story: Tesla’s ratio has oscillated more widely, while Ford’s has remained anchored in the 4.7–6.0% range, confirming the structural consistency of its R&D commitment relative to its broader cost envelope.
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The R&D-to-gross-profit ratio is the most revealing and analytically consequential metric in the comparison. Tesla’s ratio improved spectacularly from 69.7% in 2017 to a low of 15.0% in 2022 — driven by the extraordinary gross profit expansion of that period — before deteriorating back to 48.2% in 2025 as automotive gross profit compressed sharply. Ford’s ratio has been far more volatile and structurally elevated, ranging from 53.1% in 2022 to a peak of 222.6% in 2020 — the latter reflecting the near-collapse of Ford’s automotive gross profit during the pandemic year.
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The 2025 data introduces an extreme case: Ford’s automotive gross profit turned negative, rendering the R&D-to-gross-profit ratio meaningless and flagging a business under severe near-term profitability stress. The juxtaposition of Tesla at 48.2% and Ford at an effectively undefined ratio in 2025 encapsulates the broader competitive divergence — Tesla is navigating a cyclical margin compression from a position of structural profitability, while Ford’s R&D burden is being absorbed against an automotive gross profit base that, in 2025, has deteriorated to the point of elimination.
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For both companies, the R&D-to-gross-profit trajectory over the next two to three years will be a defining indicator of whether their respective technology investments are generating sustainable returns or simply consuming an eroding earnings base.
The table below combines all key Research and Development metrics into a single view for the latest three fiscal years.
R&D and Financial Consolidated Averages (2023–2025)
| Metric | Tesla | Ford |
|---|---|---|
| R&D Spending & Growth | ||
| R&D Spending ($ Billions) | $5.0 | $8.5 |
| R&D Growth Rate (%) | 28.3% | 6.7% |
| Financial Profile ($ Billions) | ||
| Revenue | $96.4 | $179.0 |
| Automotive Gross Profit | $14.9 | $9.7 |
| Total Costs & Expenses | $89.7 | $171.8 |
| R&D Ratios (%) | ||
| R&D to Revenue Ratio | 5.2% | 4.8% |
| R&D to Gross Profit Ratio | 34.2% | 36.5% |
| R&D to Total Costs Ratio | 5.5% | 5.0% |
Tesla vs Ford: R&D Spending and Growth
Average R&D Spending & Growth (2023–2025)
| Metric | Tesla | Ford |
|---|---|---|
| R&D Spending ($ Billions) | $5.0 | $8.5 |
| R&D Growth Rate (%) | 28.3% | 6.7% |
Tesla vs Ford: Revenue, Profit, and Expenses
Average Financial Profile ($ Billions) (2023–2025)
| Metric | Tesla | Ford |
|---|---|---|
| Revenue | $96.4 | $179.0 |
| Automotive Gross Profit | $14.9 | $9.7 |
| Total Costs & Expenses | $89.7 | $171.8 |
Tesla vs Ford: R&D to Revenue Ratio
The definition of R&D to revenue ratio is available here: R&D To Revenue Ratio.
Average R&D to Revenue Ratio (2023–2025)
| Metric | Tesla | Ford |
|---|---|---|
| R&D to Revenue Ratio | 5.2% | 4.8% |
Tesla vs Ford: R&D to Total Costs and Expenses Ratio
The definition of R&D to expenses ratio is available here: R&D To Expenses Ratio. The R&D to expenses ratio indicates the proportion of expenses allocated for research and development.
Average R&D to Total Costs and Expenses Ratio (2023–2025)
| Metric | Tesla | Ford |
|---|---|---|
| R&D to Total Costs Ratio | 5.5% | 5.0% |
Tesla vs Ford: R&D To Profit Ratio
With respect to the automotive gross profit, Ford Motor’s R&D expense eats up a greater portion of its automotive gross profit, as illustrated in the chart above.
Average R&D to Gross Profit Ratio (2023–2025)
| Metric | Tesla | Ford |
|---|---|---|
| R&D to Gross Profit Ratio | 34.2% | 36.5% |
References and Credits
1. All financial figures presented were obtained and referenced from Ford Motor and Tesla’s quarterly and annual reports published on the respective investor relations pages: Ford SEC Filings and Tesla Sec Filings.
2. Flickr Images.
Disclosure
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I would be very curious to know about how much of the $7.4B Ford spent in 2019 was on Battery Electric Vehicle Technology.
Good point! As far as I know, Ford didn’t disclose the breakdown in the financial statements. But i will try to find this out.