Apple’s products. Prexels Image.
This article analyzes Apple’s revenue by product category, including the iPhone, Mac, iPad, Wearables, and the Services segment.
Let’s check out the numbers!
You may find other related statistic of Apple Inc. on the following pages:
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Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Apple’s Revenue By Product, Revenue Mix, and Growth Rates
Revenue By Product
A1. Total Net Sales (All Products Combined)
A2. Revenue from iPhone and Services
A3. Revenue from Mac, iPad, and Wearables
Revenue Mix By Product
B1. Revenue Mix from iPhone and Services
B2. Revenue Mix from Mac, iPad, and Wearables
Revenue Growth
C1. Revenue Growth from iPhone Mac, and iPad
C2. Revenue Growth from Wearables, Services, and Total Net Sales
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Apple’s Fiscal Period: Apple’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.
An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters, which occurred in the first quarter of 2023.
Apple’s fiscal years 2025 and 2024 spanned 52 weeks each, whereas fiscal year 2023 spanned 53 weeks.
iPhone: iPhone is Apple’s line of smartphones based on its iOS operating system. The iPhone line includes iPhone 17 Pro, iPhone Air™, iPhone 17, iPhone 16, and iPhone 16e.
Mac: Mac is Apple’s line of personal computers based on its macOS operating system.
The Mac line includes laptops MacBook Air and MacBook Pro , as well as desktops iMac, Mac mini, Mac Studio, and Mac Pro.
iPad: iPad is Apple’s line of multipurpose tablets based on its iPadOS operating system. The iPad line includes iPad Pro, iPad Air, iPad, and iPad mini.
Wearables, Home and Accessories: Wearables includes smartwatches, wireless headphones and spatial computers.
Apple’s line of smartwatches, based on its watchOS operating system, includes Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3.
Apple’s line of wireless headphones includes AirPods, AirPods Pro, AirPods Max, and Beats products. Apple Vision Pro™ is the Company’s spatial computer based on its visionOS operating system.
Home includes Apple TV 4K, the Company’s media streaming and gaming device based on its tvOS operating system, and HomePod and HomePod mini, high-fidelity wireless smart speakers.
Accessories includes Apple-branded and third-party accessories.
Services: Apple’s Services segment include the following products:
Advertising
Apple’s advertising services include third-party licensing arrangements and the Company’s own advertising platforms.
AppleCare
Apple offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage or theft and loss, depending on the country and type of product.
Cloud Services
Apple’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers.
Digital Content
Apple operates various platforms, including the App Store , that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
Apple also offers digital content through subscription-based services, including Apple Arcade , a game service; Apple Fitness+ , a personalized fitness service; Apple Music , which offers users a curated listening experience with on-demand radio stations; Apple News+ , a news and magazine service; and Apple TV , which offers exclusive original content and live sports.
Payment Services
Apple offers payment services, including Apple Card , a co-branded credit card, and Apple Pay , a cashless payment service.
Insight & Summary of Apple’s Revenue By Product, Revenue Mix, and Growth Rates
The following analysis consolidates the trends observed for Apple’s revenue by product category, revenue mix, and YoY growth rates for the 2017–2025 period.
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The data reveals a structural transformation in Apple’s business model, defined by the aggressive and uninterrupted ascent of the Services segment.
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Services has nearly doubled its revenue mix from 14.3% in 2017 to 26.2% by 2025, consistently posting double-digit year-over-year growth. This software and subscription-based revenue provides a critical stabilization anchor against hardware cyclicality.
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While the iPhone remains the undisputed core of the ecosystem, its share of the total revenue mix has matured, stabilizing at approximately 50%. Its growth rates have moderated significantly compared to the 2018–2021 period but returned to a positive 4.2% trajectory in 2025.
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Conversely, the Mac and iPad categories demonstrate high volatility; both experienced significant contractions in 2023 and 2024 before showing renewed signs of recovery in 2025.
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Notably, the Wearables, Home and Accessories segment — once a primary growth catalyst — has entered a period of sustained cooling, recording three consecutive years of negative growth and a contracting revenue mix.
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Despite these hardware fluctuations, Apple’s Total Net Sales are rebounding from a 2023 dip, projected to reach a record $416.1 billion in 2025, driven largely by the high-margin, consistent performance of Services.
The table below combines all key revenue metrics, revenue mix, and growth rates into a single view for the latest three fiscal years.
Consolidated Product Metrics 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Total Net Sales | |
| Total Net Sales ($ Millions) | $396,827.00 |
| Revenue by Product ($ Millions) | |
| iPhone | $203,784.00 |
| Services | $96,842.33 |
| Mac | $31,016.33 |
| iPad | $27,672.33 |
| Wearables, Home and Accessories | $37,512.00 |
| Revenue Mix (%) | |
| iPhone Mix | 51.37% |
| Services Mix | 24.33% |
| Mac Mix | 7.83% |
| iPad Mix | 6.97% |
| Wearables, Home and Accessories Mix | 9.50% |
| YoY Growth Rates (%) | |
| iPhone Growth | 0.70% |
| Mac Growth | -4.13% |
| iPad Growth | -1.37% |
| Wearables, Home and Accessories Growth | -4.70% |
| Services Growth | 11.83% |
| Total Net Sales Growth | 1.87% |
Total Net Sales (All Products Combined)
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Total Net Sales 3-Year Average (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Total Net Sales ($ Millions) | $396,827.00 |
Revenue from iPhone and Services
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Revenue: iPhone and Services 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| iPhone ($ Millions) | $203,784.00 |
| Services ($ Millions) | $96,842.33 |
Revenue from Mac, iPad, and Wearables
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Revenue: Mac, iPad, and Wearables 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Mac ($ Millions) | $31,016.33 |
| iPad ($ Millions) | $27,672.33 |
| Wearables, Home and Accessories ($ Millions) | $37,512.00 |
Revenue Mix from iPhone and Services
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Revenue Mix: iPhone and Services 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| iPhone (%) | 51.37% |
| Services (%) | 24.33% |
Revenue Mix from Mac, iPad, and Wearables
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Revenue Mix: Mac, iPad, and Wearables 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Mac (%) | 7.83% |
| iPad (%) | 6.97% |
| Wearables, Home and Accessories (%) | 9.50% |
Revenue Growth from iPhone Mac, and iPad
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Revenue Growth: iPhone, Mac, and iPad 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| iPhone (%) | 0.70% |
| Mac (%) | -4.13% |
| iPad (%) | -1.37% |
Revenue Growth from Wearables, Services, and Total Net Sales
The definition of Apple’s products is available here: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.
Revenue Growth: Wearables, Services, and Total 3-Year Averages (2023–2025)
| Metric | 3-Year Avg. Value |
|---|---|
| Wearables, Home and Accessories (%) | -4.70% |
| Services (%) | 11.83% |
| Total Net Sales (%) | 1.87% |
References and Credits
1. All financial figures presented were obtained and referenced from Apple’s annual reports published on the company’s investor relations page: Apple Investor Relations.
2. Flickr Images.
Disclosure
We may utilize the assistance of artificial intelligence (AI) tools to produce some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.
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