Tata Motors Vehicle Sales By Type And By Country

Tata Telcoline pickup. Flickr Image.

Tata Motors is a leading Indian multinational automotive manufacturing company that has been in operation for more than seven decades. The company was established in 1945 and has since grown to become one of the largest automotive companies in India, with a global presence.

Tata Motors is known for its innovative and technologically advanced vehicles, which include cars, trucks, buses, and other commercial vehicles. The company has a reputation for producing high-quality vehicles that are reliable, efficient, and affordable, making them a popular choice among consumers in India and worldwide.

With a strong focus on sustainability and social responsibility, Tata Motors is committed to creating a better future for all through its products and services.

This article presents the vehicle wholesale of Tata Motors. We will look at the results of the parent company and the subsidiaries.

Let’s take a look!

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Tata Commercial Vehicles: Tata commercial vehicles include small commercial vehicles & pickups (SCV & pickups), medium and heavy commercial vehicles, and intermediate light commercial vehicles and commercial vehicle passenger vehicles (CV passenger vehicles) manufactured under the Tata and Daewoo brands (and excludes vehicles manufactured under the Jaguar Land Rover brand).

Tata Passenger Vehicles: Tata passenger vehicles include passenger vehicles and utility vehicles manufactured under the Tata and Fiat brands (and excludes vehicles manufactured under the Jaguar Land Rover brand).

Jaguar Land Rover: Tata passenger vehicles include vehicles manufactured under the Jaguar Land Rover brand (and excludes vehicles manufactured under the Tata, Fiat, Daewoo and other brands).

In June 2008, Tata Motors acquired the Jaguar Land Rover business from Ford. Jaguar Land Rover is a global automotive business that designs, manufactures, and sells Jaguar luxury sedans, sports cars, luxury performance SUVs, and Land Rover premium all-terrain vehicles, as well as related parts, accessories, and merchandise.

Tata Daewoo: Tata Daewoo Commercial Vehicle Co. Ltd. (known as TDCV) is one of Korea’s leading commercial vehicle manufacturers. Its expansive portfolio of light, medium, and heavy-duty trucks is exported to over 90 countries.

In March 2004, Tata acquired TDCV. TDCV manufactures heavy, medium, and light vehicles, such as cargo trucks, dump trucks, tractor-trailers, and special-purpose vehicle mixers.

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Passenger Cars: Tata-branded passenger cars include the Tiago (compact), Tiago EV, and the Altroz (premium) in the hatchback category, and the Tigor, Tigor EV, Xpres T-EV (mid-size) in the sedan
category.

Jaguar-branded passenger cars include the F-TYPE two-seater sports coupe and convertible, the XF sedan, the XE sports saloon, the F-PACE Jaguar’s luxury performance SUV, the Jaguar E-PACE compact SUV, and the Jaguar I-PACE.

Utility Vehicles: Tata-branded utility vehicles include the Harrier, the Nexon, the Nexon (EV), Nexon EV Max, Punch, and Safari.

There are seven car lines under the Land Rover umbrella, encompassing the luxury brands Range Rover, Defender, and Discovery, including the Range Rover, the Range Rover Sport, Range Rover Velar, Range Rover Evoque, Defender, Discovery, and Discovery Sport.

SCV & Pickup: Tata Motors manufactures a variety of small Commercial Vehicles and pickup trucks (less than 3.5 tons).

This includes the Tata Ace, India’s first indigenously developed mini-truck, with a sub-1 ton payload with different fuel options (Diesel, CNG, Gasolene, EV), the Tata Intra (V10, V20, V30, V50) with varying options of payload and the Tata Yodha pickup range with single cab and double cab variants and 4X2 and 4X4 options including the 2-Ton payload variant.

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MHCV and ILCV: Tata Motors manufactures a variety of MHCVs and ILCVs, which include trucks, tractors, tippers, multi-axle vehicles and pickups with GVWs (including payload) of between 3.5 tons and 55 tons.

Tata Motors also provides fully built solutions for special applications like garbage compactors, containers, tankers, reefers, and diesel bowsers to customers and various government organizations, including solutions related to national defense. In addition, through TDCV, Tata Motors manufactures a wide array of trucks ranging from 215 horsepower to 560 horsepower, including dump trucks, tractor-trailers, mixers, and cargo vehicles.

Tata’s signature product is the Prima range of trucks, which are sold in India and South Korea and exported to several countries in South Asia, the Middle East, and Africa. The SIGNA range of new MHCV trucks launched in 2016 has been extended to several additional tractor and tipper variants.

Similarly, the newest addition to this portfolio—the Ultra range—now spans multiple tonnage points starting from 5-ton Light Commercial Vehicles (“LCV”) to 30-ton tractors.

CV Passenger Vehicles: Tata Motors manufactures a variety of passenger carriers, including buses. Its products include Magic Express, including an electric variant, a passenger variant for commercial transportation developed on the Tata Ace platform, and the Winger.

Tata also offers a range of buses, which includes the Semi Deluxe Starbus Ultra Contract Bus and the new Starbus Ultra. Its range of buses is intended for various uses, including intercity coaches (with air-conditioned and non-air-conditioned luxury variants), school transportation, and ambulances.

Tata also offers various electric buses in different configurations for every application.

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Global Vehicle Sales

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Tata Motors’ global vehicle sales topped 1.28 million units as of fiscal year 2023, up 24% over fiscal year 2022.

Tata Motors’ global vehicle sales have surpassed one million units for the first time in fiscal year 2022 after recovering significantly in post-pandemic periods.

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Jaguar Land Rover And Tata Motors Sales

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The definition of vehicle sales by Jaguar Land Rover can be found here: Jaguar Land Rover.

Tata Motors’ global sales can be categorized into two major segments: Jaguar Land Rover and Tata Motors.

That said, vehicle sales from Tata Motors are much higher than JLR’s, roughly three times higher in fiscal 2023.

As of fiscal 2023, Tata Motors’ global sales increased to a massive 963,000 units, while JLR’s global sales declined to 321,000 units.

A noticeable trend is that Tata Motors’ global vehicle sales have significantly increased since 2021, while JLR’s figures have decreased in the same period.

Investors interested in the detailed sales of JLR and Tata Motors may find more information on these pages: JLR Sales By Region And Tata Motors EV Sales.

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Jaguar Land Rover And Tata Motors Sales In Percentage

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As of fiscal 2023, vehicle sales from Tata Motors made up 75% of the company’s total vehicle volume, while Jaguar Land Rover contributed 25%.

A noticeable trend is that Tata Motors’ percentage figures have significantly increased over the years, from 55% in 2018 to 75% as of 2023.

On the other hand, Jaguar Land Rover (JLR) percentage figures have decreased from 45% in 2018 to 25% as of 2023.

It’s not a surprise to see Tata Motors overtaking JLR in terms of the share of sale volumes because it targets primarily the mainstream vehicle market, whereas JLR targets mainly the luxury market.

In short, Tata Motors delivers many more vehicles than JLR.

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Commercial And Passenger Vehicle Sales

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The definition of commercial and passenger vehicle sales can be found here: Tata Commercial Vehicles and Tata Passenger Vehicles.

As the chart above shows, Tata Motors sells much more passenger vehicles than commercial vehicles globally.

As of fiscal 2023, Tata Motors’ passenger vehicle volume topped 862,000 units versus 422,600 commercial vehicles.

Therefore, Tata Motors’ passenger vehicle volume is about twice that of commercial vehicles.

A noticeable trend is that Tata Motors’ vehicle sales in both segments have significantly recovered post-pandemic.

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Commercial And Passenger Vehicle Sales In Percentage

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Tata Motors’ passenger vehicle sales reached 67% of the company’s total wholesale volume in fiscal 2023, while commercial vehicle sales topped 33% in the same year.

The passenger vehicle percentage has slightly increased since fiscal 2018, whereas the commercial segment has decreased somewhat.

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MHCV, ILCV, SCV & Pickup, CV Passenger Vehicle Sales

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The definition of MHCV, IHCV, SCV & Pickup, and CV Passenger Vehicle can be found here: MHCV And ILCV, SCV & Pickup, and CV Passenger Vehicles.

The SCV & Pickup comprises the most sales under the commercial vehicle segment for Tata Motors. In fiscal 2023, this vehicle type contributed 200,000 units in wholesale volume to the company.

The MHCV came in second at 126,000 units in wholesale volume in fiscal 2023, while the ILCV formed 68,000 units in the same year.

Tata Motors sold only 28,000 vehicles under the CV Passenger Vehicle segment, the lowest among all vehicle types in comparison.

We can see that the sales volumes of all commercial vehicle types have significantly increased since fiscal 2021, after having a decline in the same year from 2020.

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MHCV, ILCV, SCV & Pickup, CV Passenger Vehicle Sales In Percentage

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Tata Motors’ SCV & Pickup comprised 47% of the company’s total commercial volume in fiscal 2023, the largest among all commercial vehicle types. However, this percentage was down significantly from the peak of 55% measured in 2021 over the past four years.

The MHCV and ILCV formed 30% and 16% of the total vehicle volume within the commercial vehicle sector in fiscal 2023, up considerably from 2020.

Tata Motors’ CV Passenger Vehicle contributed the lowest sales percentage to the company, at only 6.7% of the total commercial volume as of fiscal 2023.

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Passenger Cars And Utility Vehicle Sales

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The definition of Passenger Cars and Utility Vehicles can be found here: Passenger Cars and Utility Vehicles.

Under the passenger vehicle segment, Tata Motors’ utility vehicle category forms much higher sales than the passenger car category.

The chart shows that Tata Motors sold 637,900 utility vehicles in fiscal 2023 versus 224,500 passenger cars in the same year, which is about three times higher.

A noticeable trend is that the sales under the utility vehicle category have significantly soared in post-pandemic time, reaching an all-time high of over 600,000 vehicles in fiscal 2023.

On the other hand, Tata Motors’ passenger car sales have remained relatively flat in post-pandemic time, with sales in fiscal 2023 rising only 10% over fiscal 2021 versus 74% for the utility vehicle category for the same period.

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Passenger Cars And Utility Vehicle Sales In Percentage

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Tata Motors’ utility vehicle sales accounted for 74% of its total passenger vehicle volume in fiscal 2023, up significantly from 62% in 2018.

In contrast, Tata Motors’ passenger car sales accounted for 26% of its passenger segment volume in fiscal 2023, down considerably from 38% in 2018.

Therefore, the demand for Tata Motors’ utility vehicles appears much better than passenger cars.

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India And North America Vehicle Sales

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As shown in the chart above, Tata Motors delivers most of its vehicles in India. The figure came in at 931,000 vehicles in fiscal 2023, a jump of 34% over fiscal 2022 or 101% over fiscal 2021.

Therefore, India accounted for the bulk of Tata Motors vehicle sales, and the results have significantly risen since fiscal 2021.

On the other hand, North America was Tata Motors’ second biggest market in sales. The company sold 81,600 vehicles in North America in fiscal year 2023, up slightly from 79,000 units in fiscal year 2022.

On a long-term basis, Tata Motors’ car sales in India have significantly risen, whereas the results in North America are declining.

Since 2018, Tata Motors’ vehicle volume in India has risen by 50% versus a 40% decline in North America.

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India And North America Vehicle Sales In Percentage

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As of fiscal 2023, India accounted for 72.5% of Tata Motors’ total wholesale volume, making this country the largest market for the company.

North America was Tata Motors’ second largest market after India, with sales topping 6.4% of the company’s total wholesale volume in fiscal 2023.

A noticeable trend is that the sales percentages for India have significantly risen from 50.% to 72.5%, while the results in North America have decreased from 11.2% to 6.4%.

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Tata Daewoo Vehicle Sales

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The definition of Tata Daewoo can be found here: Tata Daewoo.

Tata Daewoo is a wholly-owned subsidiary of Tata Motors and is responsible for the sales and production of commercial vehicles in South Korea and internationally.

In most fiscal years, Tata Motor sells less than 10,000 commercial vehicles. However, the sales figures have significantly risen since 2021, reaching 9,500 vehicles as of 2023.

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Conclusion

Tata Motors’ global vehicle sales exceeded 1 million units in fiscal 2022 and rose to 1.3 million units in fiscal 2023.

Most of these sales came from India, the company’s largest market by vehicle volume. North America accounted for the second most sales after India for the company.

Tata Motors’ passenger vehicle segment accounts for most of its sales volume, with the utility vehicle category contributing to the bulk of the passenger vehicle sales volume.

In the commercial vehicle segment, the SCV and Pickup form most of Tata Motors’ commercial vehicle sales volume, accounting for 47% of its total commercial volume in fiscal 2023.

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Credits And References

1. All financial data presented in this article was obtained and referenced from Tata Motors’ Form 20-F, which is available in Tata’s SEC Filings.

2. Featured images in this article are used under Creative Commons licenses and sourced from the following websites: Jaguar’s logo and Tata Telcoline.

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Disclosure

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