Walmart Membership Income Breakdown By Segment

Retail stores. Pexels Images.

This article presents Walmart’s membership and other income by segment. Walmart’s operating segments consist of three primary units: Walmart U.S., Walmart International, and Sam’s Club U.S.

Let’s take a look!

For other key statistics of Walmart, you may find more resources on these pages:

Revenue

• Revenue breakdown: net sales and membership & other income,
• Merchandise sales by segment: U.S., International, and Sam’s Club,
• Revenue by region: U.S. and International
• U.S. sales breakdown: grocery, merchandise, and healthcare

Other Revenue Streams

• eCommerce revenue: U.S., International, and Sam’s Club
• Fuel sales revenue and gasoline profit margin
• Membership revenue: trend, percentage, and growth

Profit Margin

• Profit margin breakdown: U.S., International, and Sam’s Club,

Other Statistics

• Capital expenditures breakdown,
• Comparable sales by calendar period,
• Total stores worldwide and locations breakdown by region,
• revenue per store

Comparison with Costco

• Walmart vs Costco: profit margin,
• Walmart vs Costco: U.S. and International profit,
• Walmart vs Costco: total stores and average store size,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Membership and Other Icome: Walmart’s membership and other income primarily includes membership fee revenue associated with the Company’s various membership offerings for customers and members across each reportable segment.

Membership fee revenue is recognized over the term of the membership, which are generally one year, although certain offerings are month-to month.

Membership fee revenue was $4.4 billion, $3.8 billion and $3.1 billion for fiscal 2026, 2025 and 2024, respectively. The 10-year trend of Walmart’s membership fee revenue is available in this post: Walmart revenue from membership fees.

Deferred membership fee revenue is included in accrued liabilities in the Company’s Consolidated Balance Sheets. Additionally, membership and other income includes items such as rental and tenant income, recycling income, and gift card breakage income.

Walmart U.S.: Walmart U.S. stands as the company’s largest segment, operating 4,605 stores across the United States, spanning all 50 states, Washington D.C., and Puerto Rico.

As a leading mass merchandiser of consumer products, Walmart U.S. serves customers under the “Walmart” and “Walmart Neighborhood Market” brands, as well as through its digital platform, walmart.com.

With a focus on convenience and integration, Walmart U.S. delivers a seamless omni-channel shopping experience by blending its physical retail locations with eCommerce services.

Nearly all stores offer same-day pickup and delivery options, including features like express delivery within 90 minutes, in-home delivery, and digital pharmacy services.

The Walmart+ membership program enhances this omni-channel approach, offering benefits such as unlimited free shipping with no minimum purchase, unlimited delivery from stores, fuel discounts, mobile Scan & Go capabilities, and exclusive perks for members.

Strategically, Walmart U.S. operates within three core merchandise categories: Grocery, General merchandise, and Health and wellness.

Walmart International: Walmart International ranks as the company’s second largest segment, operating 5,566 stores across 18 countries outside of the United States.

The segment functions through wholly-owned subsidiaries in Canada, Chile, China, and Africa (covering nations such as Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Eswatini, and Zambia), alongside majority-owned subsidiaries in India, and in Mexico and Central America (including Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua).

Walmart International spans diverse formats under two main categories: retail and wholesale. These include supercenters, supermarkets, warehouse clubs like the membership-only Sam’s Club, cash-and-carry stores, and robust eCommerce offerings via websites and mobile apps like walmart.com.mx, walmart.ca, flipkart.com, PhonePe, and others.

The division’s strategy revolves around “bringing Walmart to the world and the world to Walmart.” This means leveraging its global network and localized expertise to deliver affordable products and services, helping millions of customers and members save money and live better daily.

A seamless omni-channel shopping experience is a cornerstone of Walmart International’s approach, integrating physical retail stores with eCommerce. This includes pickup and delivery services across most markets, with same-day delivery as a prominent feature.

Marketplace expansions also play a significant role, opening doors to enhanced fulfillment and advertising services. Walmart International’s merchandising strategy mirrors the breadth and depth of Walmart U.S., ensuring customers access a wide variety of products.

Sam’s Club U.S.: Sam’s Club U.S. operates as a membership-only warehouse club with 600 locations across 44 states in the U.S. and Puerto Rico, alongside its online platform, samsclub.com.

Committed to offering a fast and seamless omni-channel experience, Sam’s Club U.S. integrates physical clubs with eCommerce solutions.

Members enjoy convenient services such as curbside pickup for contact-free shopping, the Scan & Go mobile checkout for skipping lines, and the innovative Just Go feature, introduced in fiscal 2025, which enables frictionless exits.

The club provides merchandise across four key categories: Grocery, General merchandise, Health and wellness, and Fuel.

Memberships come with added value, including a spouse/household card at no extra cost. Club members benefit from free curbside pickup for orders of $50 or more, while Plus members enjoy additional perks such as complimentary delivery-from-club, free shipping on $50+ orders, exclusive discounts, convenience features, and early access to shopping before regular hours.

Beginning in fiscal 2023, Sam’s Club U.S. launched a rewards program allowing members to earn Sam’s Cash on purchases, which can be redeemed for cash, used for future purchases, or applied toward membership fees.

Omni-Channel: Omni-channel refers to a strategy in commerce and customer engagement that provides a seamless and integrated experience across all channels, whether they are online, offline, or hybrid. It’s about making every interaction — from browsing products online to visiting a physical store—feel connected and consistent.

For example:

• In retail, omni-channel could mean a customer can browse products online, reserve an item on a mobile app, and pick it up in-store, all while receiving consistent information and support.

• In customer service, omni-channel ensures that whether a customer contacts a company via email, chat, phone, or social media, their inquiries and interactions are unified across these platforms.

The key idea is to break down silos between channels and prioritize the customer’s convenience. Businesses that adopt omni-channel approaches often see improved customer satisfaction and loyalty.

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Insight & Summary of Walmart’s Membership and Other Income By Segment

The following analysis consolidates the trends observed across Walmart’s membership and other income breakdown by segment for the 2023–2026 period.

• Walmart is actively pivoting toward high-margin alternative revenue streams, fundamentally transforming its profitability profile beyond traditional retail merchandise sales. Over the latest three periods, total membership and other income averaged $6,228 million, compounding at a strong 7.9% average growth rate.

• Walmart U.S. has notably overtaken Sam’s Club as the primary engine for this income pool, achieving a 38.4% average segment mix ($2,401 million average).

• Driven by aggressive expansions in digital advertising (Walmart Connect) and scaling Walmart+ memberships, the U.S. segment delivered an exceptional 13.2% average growth rate over the last three periods, highlighted by a massive 30.7% surge in 2025.

• Meanwhile, Sam’s Club U.S. continues to serve as a highly stable, foundational driver of membership fee income. Operating with deep consistency, it accounted for 36.9% of the mix ($2,300 million average) and maintained a robust 9.8% average growth rate, demonstrating excellent member retention and pricing resilience.

• In contrast, Walmart International experienced early volatility before stabilizing, averaging a slight contraction of 0.7% over the last three years to settle at a 23.9% revenue mix.

• Ultimately, this accelerated growth in domestic membership and advertising income provides Walmart with a highly accretive margin cushion, granting the enterprise unparalleled flexibility to aggressively reinvest in core retail price leadership.

The table below combines Walmart’s membership and other income by segment into a single view for the latest three fiscal years.

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Total Membership Income and Growth

Walmart’s segments consists of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For more information about Walmart’s membership and other income, you may refer to this section: Walmart’s membership and other income.

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U.S., International, Sam’s Club – Membership Income Numbers and Mix

Walmart’s segments consists of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For more information about Walmart’s membership and other income, you may refer to this section: Walmart’s membership and other income.

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U.S., International, Sam’s Club – Membership Income YoY Growth

Walmart’s segments consists of Walmart U.S., Walmart International and Sam’s Club U.S. The definitions of these segments are available here: Walmart U.S., Walmart International, and Sam’s Club U.S.

For more information about Walmart’s membership and other income, you may refer to this section: Walmart’s membership and other income.

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References and Credits

1. All financial figures presented were obtained and referenced from Walmart’s annual reports published on the company’s investor relations page: Walmart Investor Relations.

2. Pexels Images.

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Disclosure

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