General Motors U.S. Sales of Truck, Car, and SUV

The interior of a Hummer EV. Image by GMC.

This article presents General Motors (NYSE: GM)’s U.S. sales data, specifically focusing on trucks, SUVs, and sedans/cars.

The sales figures discussed are based on retail data provided by GM in its annual reports. Broadly, General Motors categorizes its U.S. vehicle lineup into three segments:

• Trucks
• Cars (or Sedans)
• SUVs (or Crossovers)

This breakdown provides a clear view of GM’s diverse offerings in the U.S. market. Let’s look at the sale umbers!

For other key statistics of General Motors, you may find more information on these pages:

Global Sales & Market Share

• Global sales and market share,

Wholesale

• Global wholesale and wholesale by segment: North America and International,

U.S. Sales & Market Share

• EV sales by model and EV market share,
• Market share of truck, car, and crossover,

Revenue

• Revenue streams: new and used vehicle sales, services, and more,

Profit Margin

• Profit margin breakdown: automotive, Cruise, and GM Financial,

Debt & Cash

• Financial health: total debt, payment due, and credit rating,
• Cash reserves and cash flow analysis,

GM China Statistics

• GM China: vehicle sales, revenue, profitability, and market share,

Comparison With Peers

• GM vs Ford: vehicle profit and margin comparison,
• GM vs Tesla & Ford: advertising and marketing budget,
• GM vs Tesla: R&D spending,

Other Statistics

• Inventory levels, inventory days and turnover ratio,
• Share buyback history,
• Asset analysis: receivables, property, etc.,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Retail Sales: General Motors’ retail sales refer to the transactions where General Motors (GM) vehicles are sold directly to consumers. This encompasses sales through dealerships or other channels that sell new and potentially pre-owned vehicles to individual buyers.

Retail sales are an important metric for the automotive industry, reflecting consumer demand and preferences for GM’s various brands and models. Industry analysts, investors, and competitors closely watch these sales figures as they provide insight into the company’s market performance, brand health, and operational success.

Market Share: General Motors’ market share is calculated by comparing the company’s vehicle sales to the total vehicle sales in the market over a specific period, typically on a quarterly or annual basis.

This calculation can be applied to various contexts, such as a particular country’s market, a region, or the global market. Here is the formula:

GM’s Market Share = {{GM’s Vehicle Sales} / {Total Market Vehicle Sales}} * 100%

This will give you General Motors’ market share as a percentage of the total market. For example, if General Motors sold 2 million vehicles in a year in the U.S., and the total U.S. vehicle sales were 15 million, GM’s market share would be:

GM’s Market Share = {{2,000,000} / {15,000,000}) * 100% = 13.33%

This calculation gives a snapshot of General Motors’ competitive position within the automotive market for the period in question. Market share is a crucial metric for assessing a company’s size, health, and competitiveness within its industry.

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Why is GM selling significantly fewer sedan cars?

General Motors (GM) has reduced its focus on sedan cars due to shifting consumer preferences and broader market trends. In recent years, there has been a significant increase in demand for SUVs, crossovers, and trucks, which offer more space, versatility, and perceived value compared to traditional sedans.

Additionally, GM and other automakers have been adjusting their lineups to align with these preferences, prioritizing vehicles that generate higher profit margins. Sedans, which have seen declining sales, are less profitable compared to larger vehicles.

GM’s pivot toward electric vehicles (EVs) has also influenced its strategy, as the company invests heavily in EV development and production.

This shift reflects a broader trend across the automotive industry, where sedans are becoming less prominent in favor of vehicles that cater to evolving consumer needs and preferences.

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Insight & Summary of GM’s Vehicle Sales in the U.S.

The following analysis consolidates the trends observed across GM’s retail sales in the U.S. for trucks, cars and SUVs for the 2014–2025 period.

• GM’s total U.S. vehicle sales declined from 2,935 thousand units in 2014 to a trough of 2,218 thousand in 2021 — a 24.4% contraction over seven years driven by a combination of the deliberate exit from sedan production, pandemic-related demand disruption, and semiconductor supply constraints that compressed available inventory.

• The recovery from the 2021 trough has been steady and consistent, with total U.S. sales climbing to 2,854 thousand units in 2025 — still approximately 3% below the 2014 peak, but directionally on a path toward full recovery. The 2025 result, with 5.5% growth, represents the strongest total U.S. volume growth since 2023’s post-constraint rebound of 14.1%, and confirms that GM’s domestic sales momentum is genuine rather than purely inventory-restocking driven.

• Trucks have been the defining growth story within GM’s U.S. product mix. Volume expanded from 1,113 thousand units in 2014 to 1,517 thousand in 2025 — a 36% cumulative increase — while the truck share of total U.S. sales grew from 37.9% to 53.2% over the same period. The 2025 truck volume of 1,517 thousand represents the highest level in the dataset, with growth accelerating to 9.7% — also the strongest annual truck growth in the period.

• This combination of record volume and accelerating growth confirms that GM’s truck franchise is not only resilient but actively gaining momentum, supported by the ongoing consumer shift toward light trucks and the competitive strength of the Silverado and Sierra platforms across both retail and commercial channels.

• The SUV segment has emerged as GM’s second structural growth pillar, expanding from 737 thousand units in 2014 to 1,280 thousand in 2025 — a 73.7% cumulative increase and the largest proportional volume gain of any segment over the period. SUV’s share of total U.S. sales has grown from 25.1% to 44.8%, making it the fastest-growing component of the mix in relative terms.

• The segment experienced significant volatility mid-period — contracting sharply in 2020 and 2021 due to supply constraints before rebounding strongly in 2023 with 31.2% growth — but the overall trajectory is clearly positive. By 2025, trucks and SUVs together represent 98% of GM’s U.S. sales volume, confirming the near-complete transformation of GM’s domestic product portfolio toward high-margin light truck formats and the effective abandonment of the passenger car market as a strategic priority.

• The sedan segment’s collapse is the starkest data series in the dataset. Volume declined from 1,085 thousand units in 2014 — then the largest segment by volume — to just 57 thousand in 2025, a 94.7% reduction over eleven years. The most severe single-year contraction was 2025 at -68.0%, reflecting the final discontinuation of remaining sedan nameplates. Sedan’s share of total U.S. sales compressed from 37.0% in 2014 to just 2.0% in 2025 — a near-complete exit from a segment that once defined GM’s domestic volume base.

• As previously noted, this is a deliberate strategic repositioning rather than a competitive failure, and its effect on GM’s overall profitability and margin structure has been accretive. The U.S. market’s rising share of GM’s global volume — from 29.6% in 2014 to 46.2% in 2025 — is a direct consequence of this domestic portfolio optimization toward trucks and SUVs, combined with the contraction of GM’s global footprint through exits from lower-margin international markets, collectively reflecting a more concentrated and higher-quality earnings base than the headline global volume figures might suggest.

The table below combines all General Motors’ U.S. retail sales metrics into a single view for the latest three fiscal years.

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GM’s Total U.S. Sales and Sales of Truck, SUV, and Sedan

The definition of GM’s retail vehicle sales is available here: retail sales.

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GM’s Sales Mix of Truck, SUV, and Sedan

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GM’s Sales Growth of Truck, SUV, Sedan, and Total U.S. Volume

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References and Credits

1. All sales figures presented were obtained and referenced from General Motors’ quarterly and annual statements published on the company’s investor relations page: GM Investor Relations.

2. Hummer EV image was obtained from GMC Hummer EV.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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