Ford Mustang. Pexels Image.
This article presents Ford Motor Company’s sales of trucks, SUVs, and cars in the U.S. The sales data presented represents only U.S. sales. In addition, the sales results are based on only the retail volumes.
You mya find out more information about how Ford measures its vehicle retail sales here: how Ford measures sales.
For other sales statistics of Ford Motor, you may find more information on this page: Ford key statistics.
Please use the table of contents to navigate this page.
Table Of Contents
Definitions And Overview
Insight & Summary of Observed Trends
Z1. Insight & Summary of Ford’s Vehicle Sales By Type In The U.S.
U.S. Sales Numbers
A1. Sales of Truck, SUV, and Sedan
U.S. Sales Mix
A2. Sales Mix of Truck, SUV, and Sedan
U.S. Sales Growth
A3. Sales Growth of Truck, SUV, and Sedan
Reference, Credits, and Disclosure
S1. References and Credits
S2. Disclosure
Definitions
To help readers understand the content better, the following terms and glossaries have been provided.
Vehicle Retail Sales: Vehicle retail sales refer to the number of vehicles sold directly to consumers through retail channels, such as dealerships.
Ford Motor defines its retail vehicle sales as sales primarily by dealers, sales to the government, and leases to Ford management, and is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.
This metric typically includes sales of new and used cars, trucks, and other types of vehicles. Vehicle retail sales provide insight into consumer demand and purchasing behavior in the automotive market.
Understanding vehicle retail sales is crucial for manufacturers, dealerships, and market analysts to assess the health and trends of the automotive market.
FAQs
To help readers understand the content better, the following FAQs have been provided.
Why are Ford’s sedan sales on the decline compared to truck and suv?
Ford Motor Company’s sedan sales have been declining compared to trucks and SUVs for several reasons:
- Market Demand: Consumer preferences have shifted significantly towards trucks and SUVs, which are perceived as more versatile and capable vehicles. This trend has been growing over the past decade.
- Profitability: Trucks and SUVs generally offer higher profit margins compared to sedans. Ford decided to focus on these segments to maximize profitability.
- Resource Allocation: The automotive industry is resource-intensive, requiring significant investment in production facilities, tooling, and supply chains. Ford chose to allocate its resources to growing segments like trucks and SUVs rather than the declining sedan market.
- Strategic Shift: In 2018, Ford announced it would phase out most of its sedan models in the U.S., including well-known models like the Fiesta, Fusion, and Taurus. The company decided to invest in its lineup of trucks, SUVs, and crossovers, which now make up the majority of its sales.
These factors combined have led to a significant decline in sedan sales for Ford, while trucks and SUVs have become the primary focus of their business strategy.
Insight & Summary of Ford’s Vehicle Sales By Type In The U.S.
The following analysis consolidates the trends observed across Ford Motor’s vehicle sales in the U.S. by type for the 2016–2025 period.
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Trucks: The Engine of Ford’s US Commercial Identity Trucks have been the primary volume driver and the single most important strategic asset in Ford’s US business throughout the dataset. From 1,078,000 units (FY2016) to 1,269,000 (FY2025) — with a FY2023–FY2025 average of 1,170,000 at 10.0% average annual growth — the truck segment has not only sustained absolute volume but has substantially increased its share of Ford’s total US retail sales from 41.2% (FY2016) to 57.6% (FY2025).
The F-Series franchise is the central pillar: consistently the best-selling vehicle in the United States for over four decades, it drives both the unit count and the per-unit economics that underpin Ford’s North American profitability. The pandemic-era dip to 1,103,000 (FY2020) and further to 955,000 (FY2022) during the semiconductor supply crisis represented demand-suppressed rather than structurally lost volume — the subsequent recovery to 1,082,000 (FY2023), 1,159,000 (FY2024), and 1,269,000 (FY2025) at +13.3%, +7.1%, and +9.5% respectively is the sharpest sustained recovery of any category in the dataset. Truck mix at 57.6% in FY2025 — the highest on record in this dataset — confirms that as Ford has retired passenger car models, trucks have absorbed a disproportionate share of the compositional shift.
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SUVs: Stable Growth With Moderate Mix Expansion SUV volume has grown modestly from 844,000 (FY2016) to 890,000 (FY2025), with the FY2023–FY2025 average of 877,000 units. Mix has expanded from 32.3% (FY2016) to 40.4% (FY2025), reflecting the combined effect of SUV volume stability and the collapse of the car category. Year-over-year growth has been muted in the most recent three years — +0.5%, +1.3%, +1.6% — suggesting the SUV segment is consolidating near its current level rather than driving incremental volume growth.
The 2016–2022 trajectory was actually negative in absolute terms during the pandemic period (750,000 in FY2020), before recovering; the recent stability around 865,000–890,000 reflects a portfolio that includes the Explorer, Bronco, Bronco Sport, Escape, Expedition, and Mustang Mach-E operating in a saturated mid-to-large SUV market. Unlike trucks, the SUV category benefits from a broader competitive landscape — Honda CR-V, Toyota RAV4, Hyundai Tucson, and Tesla Model Y all compete for the same consumer — which constrains Ford’s ability to take meaningful price or volume share in the aggregate.
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Cars: A Category in Terminal Decline, Now Effectively Irrelevant The car segment decline is the most dramatic structural data point in the dataset. From 694,000 units (FY2016) and 26.5% mix, car sales collapsed to 45,000 units (FY2025) and 2.1% mix — a 93.5% decline over nine years. The steepest annual contractions occurred in FY2019–FY2021 (-28.2%, -44.7%, -64.8%) as Ford phased out the Fusion, Fiesta, Focus, and Taurus from the US market in favour of trucks and SUVs.
By FY2022, car volume reached a functional floor of 48,000 units (2.6% mix), representing residual Mustang sports car sales plus whatever remaining sedan inventory existed. The stabilisation at 44,000–49,000 units (FY2022–FY2025) confirms that the Mustang — now effectively Ford’s only US passenger car — has found a consistent demand base of approximately 45,000–50,000 enthusiast buyers annually. The -1.7% average growth in FY2023–FY2025 reflects the normal annual volatility around a flat floor rather than any continued structural decline. For analytical purposes, cars are commercially irrelevant to Ford’s US retail volume and margin story and should be treated as a niche segment.
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Total Volume: Recovery Trajectory, Pre-Pandemic Peak Remains Distant Total US retail volume troughed at 1,864,000 units in FY2022 — the lowest point in the dataset — before recovering to 1,996,000 (FY2023), 2,079,000 (FY2024), and 2,204,000 (FY2025). The FY2023–FY2025 average of 2,093,000 units at 5.8% average annual growth is encouraging, but remains meaningfully below the FY2016 peak of 2,616,000 units.
The gap of approximately 400,000 units relative to the pre-dataset peak reflects the permanent structural change in portfolio composition: Ford has retired approximately 650,000 units of annual passenger car volume (from 694,000 to ~45,000) and replaced only a portion of that with incremental truck and SUV volume. The fact that total volume is recovering at all — to 2.2 million in FY2025 — is a testament to truck demand elasticity and the Bronco family’s contribution to the SUV base, but closing the full volume gap to pre-car-exit levels would require truck growth that the market can absorb.
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Structural Takeaway: Ford’s US vehicle sales by type tell a story of deliberate, irreversible portfolio simplification that has improved margin quality at the cost of absolute volume. The car segment’s effective elimination — from 694,000 units to a Mustang-only rump of ~45,000 — was Ford’s explicit strategic choice to exit margin-dilutive passenger car segments where it had no durable competitive advantage against better-resourced global rivals. The consequence is a US business that is now 97.9% trucks and SUVs by mix, and therefore deeply concentrated in the consumer preference categories that currently define American automotive demand: large-format, body-on-frame, and crossover vehicles.
Trucks at 57.6% of total mix and growing represent both the strength and the primary risk of this model. The strength is well-documented: the F-Series commands pricing power, brand loyalty, and per-unit economics that no sedan competitor can match. The risk is structural concentration: Ford’s US retail performance is now more sensitive to fuel price cycles, consumer credit availability, fleet demand shifts, and the progression of EV adoption in the full-size truck segment than at any point in its modern history.
If consumer preference structurally rotates away from full-size trucks — whether driven by energy prices, regulatory changes, or a competitive EV truck market — Ford has fewer volume buffers than it did when cars represented 26% of the mix. The SUV segment at 40.4% provides some diversification, but the 1.1% average growth rate in FY2023–FY2025 suggests it is a stable rather than growing share of the portfolio. The overarching conclusion is that Ford has made the correct short-to-medium term strategic call — trucks and SUVs generate superior returns per invested dollar — while accepting a longer-run optionality cost that the current volume recovery trajectory is only beginning to reveal.
The table below combines all key Ford’s U.S. vehicle sales metrics into a single view for the latest three fiscal years.
Ford’s U.S. Vehicle Sales by Type — Averages (FY2023–FY2025)
| Category | Average (FY2023–FY2025) |
|---|---|
| Sales Numbers (In Thousands) | |
| Trucks | 1,170 |
| SUVs | 877 |
| Cars | 46 |
| Total | 2,093 |
| Sales Mix (%) | |
| Trucks | 55.8% |
| SUVs | 41.9% |
| Cars | 2.2% |
| Total | 100.0% |
| Sales Growth (%) | |
| Trucks | 10.0% |
| SUVs | 1.1% |
| Cars | -1.7% |
| Total | 5.8% |
Ford’s Sales of Truck, SUV, and Sedan
How Ford measures its vehicle retail sales is available here: vehicle retail sales.
Ford’s U.S. Sales Numbers by Type — Averages (FY2023–FY2025) (In Thousands)
| Category | Average (FY2023–FY2025) |
|---|---|
| Trucks | 1,170 |
| SUVs | 877 |
| Cars | 46 |
| Total | 2,093 |
Ford’s Sales Mix of Truck, SUV, and Sedan
How Ford measures its vehicle retail sales is available here: vehicle retail sales.
Ford’s U.S. Sales Mix by Type — Averages (FY2023–FY2025)
| Category | Average (FY2023–FY2025) |
|---|---|
| Trucks | 55.8% |
| SUVs | 41.9% |
| Cars | 2.2% |
| Total | 100.0% |
Ford’s Sales Growth of Truck, SUV, and Sedan
How Ford measures its vehicle retail sales is available here: vehicle retail sales.
Ford’s U.S. Sales Growth by Type — Averages (FY2023–FY2025)
| Category | Average (FY2023–FY2025) |
|---|---|
| Trucks | 10.0% |
| SUVs | 1.1% |
| Cars | -1.7% |
| Total | 5.8% |
References and Credits
1. All vehicle sales data presented in this article were obtained and referenced from Ford’s car sales reports published in the company’s investor relation page: Ford’s Car Sales Reports.
2. Pexels Images.
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Disclosure
We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.
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