Jaguar Land Rover (JLR) Sales Volume (Wholesale) By Country

Jaguar XF. Flickr Image.

This article presents Jaguar Land Rover (JLR)’s vehicle wholesale volumes by country and region.

Do note that the wholesale numbers may differ from the retail-based car sales volumes. Also, JLR’s wholesale volumes exclude sales from unconsolidated affiliates such as the Chery Jaguar Land Rover China JV, while the retail sales numbers include them.

Let’s look at the results!

For your information, Jaguar Land Rover is a wholly-owned subsidiary of Tata Motors Group. Tata Motors Group is a leading global automaker based in Mumbai, India.

Investors interested in other key statistics of JLR may find more resources on these pages:

Wholesales

• JLR global wholesale volumes,
• Land Rover sales by model,
• Jaguar best selling car,
• Jaguar sales of all car models

Retail Sales

• JLR global sales and sales by country,
• Land Rover sales by model,
• Jaguar sales by model

Please use the table of contents to navigate this page.

Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:

• Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.

• Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.

• Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.

• Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.

• Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.

By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.

North America: North America includes the United States Of America, Canada, and Mexico.

In addition to these countries, North America encompasses several other nations and territories, including Central American countries (such as Guatemala and Honduras), island nations in the Caribbean (like Cuba and Jamaica), and Greenland, an autonomous territory within the Kingdom of Denmark.

China: China includes Hong Kong and Taiwan.

United Kingdom (U.K.): The United Kingdom (U.K.) is a sovereign country located off the northwestern coast of mainland Europe. It comprises four constituent countries: England, Scotland, Wales, and Northern Ireland.

Chery Jaguar Land Rover (CJLR): Chery Jaguar Land Rover (CJLR) is a 50:50 joint venture between the Chinese automaker Chery Automobile and the UK-based Jaguar Land Rover (JLR), which is a subsidiary of Tata Motors.

Established in November 2012, CJLR aims to produce Jaguar and Land Rover vehicles in mainland China1. The company’s first assembly plant is located in Changshu, Jiangsu, China, and it began production in October 2014.

CJLR focuses on manufacturing premium vehicles, including models like the Range Rover Evoque, Land Rover Discovery Sport, and various Jaguar models. The joint venture allows JLR to expand its presence in the Chinese market while leveraging Chery’s manufacturing capabilities.

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Insight & Summary of JLR’s Wholesale Volumes By Country and Region

The following analysis consolidates the trends observed across Jaguar Land Rover (JLR)’s vehicle wholesale volumes by country/region for the FY2019–FY2026 period.

• North America has emerged as JLR’s largest and most strategically critical wholesale market. North America wholesale volumes grew from 133,237 units in FY2019 to a peak of 128,988 in FY2025 — having contracted sharply to 93,759 in FY2021 before recovering strongly. The 3-year average of 107,155 units and a share of 28.9% make North America the dominant regional contributor by a meaningful margin. However, the FY2026 decline of -32.7% to 86,855 units is the sharpest single-year contraction for North America in the dataset, raising questions about whether this reflects a supply-side adjustment (JLR managing inventory) or a demand softening in a region that had been JLR’s most reliable growth engine. North America’s mix share has grown from 26.2% in FY2019 to 28.2% in FY2026, confirming its structural importance even through volume cycles.

• The United Kingdom has experienced a sustained and steep structural decline. U.K. wholesale fell from 118,753 units in FY2019 to 68,550 in FY2026 — a 42.3% reduction. The FY2022 trough of 57,193 was followed by a partial recovery to 82,432 in FY2025, but FY2026 resumed the downward trend at -16.8%. The 3-year average of 77,786 units represents approximately 65% of FY2019 volumes. U.K. mix share has compressed from 23.4% in FY2019 to 22.3% in FY2026, with a 3-year average of 21.1%. As JLR’s home market and the U.K.’s largest automotive employer, persistent wholesale weakness in this region carries strategic and political significance beyond the commercial metrics.

• Europe (excluding U.K.) has followed a similar pattern of decline with limited recovery. European wholesale volumes fell from 124,248 in FY2019 to 57,927 in FY2026, with a partial recovery peaking at 80,837 in FY2024. The 3-year average of 70,170 is 43.5% below FY2019 peak. Europe’s mix share has been broadly stable at 18–24% through most of the period, with a 3-year average of 18.9%. The FY2026 decline of -19.3% across Europe mirrors the global pattern and likely reflects a combination of macroeconomic headwinds (high interest rates, weak German and French consumer confidence) and JLR’s supply decisions.

• China (excluding CJLR) remains a structurally challenged market with declining momentum. China (direct wholesale, excluding the CJLR JV) peaked at 52,553 in FY2024, a recovery from the FY2022 trough of 41,416, before declining to 34,533 in FY2026 — a -26.8% annual contraction. The 3-year average of 44,757 units reflects a market that briefly stabilized before resuming its decline. The CJLR joint venture adds further context: CJLR volumes peaked at 65,279 in FY2021 and have since collapsed to 24,987 in FY2026 (-42.1% from FY2021). Total China volume (direct + CJLR) fell from 97,596 in FY2019 to 59,520 in FY2026, with a 3-year average of 81,183 — meaning China’s combined contribution to JLR’s global wholesale base has contracted by 39.0% over seven years. The structural challenges in China are well-documented: intense competition from domestic EV brands, luxury segment softening, and the uncertain future of the CJLR JV.

• MENA: A newly visible market with immediate headwinds. MENA was first disclosed as a separate category in FY2025 at 24,433 units (6.1% of global wholesale), declining to 20,068 in FY2026 (-17.9%). The 2-year average of 22,250 units and 6.3% mix share represent a modest but not insignificant regional contribution — comparable to approximately 6–7% of North America’s volume. The immediate YoY decline in FY2026 may reflect the same global wholesale reduction rather than structural market weakness.

• Structural Takeaway: JLR’s wholesale base is under pressure from multiple directions simultaneously in FY2026 — a rare and concerning pattern. North America, historically the stabilizing force, contracted -32.7%. Europe declined -19.3%. China accelerated its decline at -26.8%. The only stable market was the U.K., which declined a relatively moderate -16.8%. The 3-year average of 370,039 global wholesale units — against FY2019’s 507,895 — represents a structural volume loss of approximately 137,000 units or 27% of peak throughput. Whether this is attributable to deliberate supply management (protecting residual values and margins) or genuine demand weakness will define the investment thesis for JLR over the next two to three fiscal years.

The table below combines all key JLR’s wholesale volumes metrics into a single view for the latest three fiscal years.

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JLR Wholesale Volume Numbers: North America, UK, Europe, China, MENA, Others, and Total

JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales exclude CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

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JLR Wholesale Volume Mix: North America, UK, Europe, China, MENA, Others, and Total

JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales exclude CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

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JLR Wholesale Volume Growth: North America, UK, Europe, China, MENA, Others, and Total

JLR’s largest markets, by sales volume, are North America, the United Kingdom, Europe, and China. These four regions represent the top sales regions for Jaguar Land Rover. China’s sales exclude CJLR, a joint-venture between Chery and JLR. More information about CJLR is available here: CJLR.

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CJLR and Total China (include CJLR)

Chery Jaguar Land Rover (CJLR) is a 50:50 joint venture between the Chinese automaker Chery Automobile and JLR. You can find more information about CJLR here: CJLR.

CJLR plays a significant role in boosting Jaguar Land Rover’s (JLR) presence in China, delivering nearly as many vehicles as JLR itself. With the inclusion of sales from the joint venture CJLR, JLR’s overall performance in China surges substantially, as illustrated in the chart above.

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Credits And References

1. All sales data presented were obtained and referenced from JLR’s car sales reports published on the company’s investor relations page: JLR Investor Relation.

2. Flickr Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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