Jaguar Land Rover Car Sales Figures And Breakdown By Country

Jaguar XF. Flickr Image.

This article presents the car sales figures of Jaguar Land Rover (JLR).

For your information, Jaguar Land Rover is a wholly-owned subsidiary of Tata Motors Group.

Tata Motors Group is a leading global automaker based in Mumbai, India.

In addition to JLR, Tata Motors Group also fully owns Tata Motors Limited (TML), an automaker based in Mumbai, India that designs, manufactures, and distributes a range of vehicles, including commercial and passenger vehicles, targeting mainly the Indian market.

In this article, we will focus only on the car sales figures of Jaguar Land Rover.

Jaguar Land Rover was established in 2008 after being acquired by Tata Motors in the same year.

The Jaguar brand vehicles include the luxury Jaguar XE and Jaguar XF as well as the mainstream F-PACE SUV.

On the other hand, Land Rover produces popular models such as the Range Rover, Discovery, and Defender.

That said, this article presents not only the car sales numbers, but also the growth rates, sales volume by segment, and by region or country.

Apart from these, we also look at the best-selling vehicles of Jaguar and Land Rover.

Keep in mind that the vehicle sales figures presented in this article are on a wholesale basis and they are slightly different from the retail-based car sales numbers.

Also, the car sales numbers exclude those from unconsolidated affiliates such as the Chery Jaguar Land Rover China JV.

Without further wait, let’s go take a look!

Total Car Sales

Jaguar Land Rover total car sales

(click image to enlarge)

On a consolidated basis, Jaguar Land Rover delivered slightly more than 321,000 vehicles as of fiscal 2023, up 9% over fiscal 2022.

While car sales were up considerably in fiscal 2023, they have been on the decline since 2019 and only moved higher in the latest fiscal year.

Jaguar Land Rover used to deliver more than 500,000 vehicles back in fiscal 2019 but the company has yet to replicate the same result since then.

Over the past 5 years, Jaguar Land Rover’s car sales have declined by 37%, illustrating a slower-than-expected recovery even during the post-pandemic periods.

In short, Jaguar Land Rover’s vehicle sales have remained largely depressed and only recovered in FY2023 on a year-over-year basis.

Jaguar And Land Rover Sales Numbers

Jaguar Land Rover car sales by segment

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In terms of sales volume by segment, Land Rover’s car sales recovered for the first time in 5 years as of fiscal 2023 while Jaguar’s car sales continued to slide in the same period.

As seen in the chart, Land Rover’s car sales were up 14% in fiscal 2023, reaching nearly 279,000 vehicles.

On the other hand, Jaguar’s car sales were down 14% in fiscal 2023 and were at a 5-year low of 43,000 vehicles.

Although Land Rover’s vehicle volumes recovered in fiscal 2023, they were still down significantly from their prior highs.

For example, Land Rover’s car sales were still down 21% since fiscal 2019 despite the growth in the latest fiscal year.

Jaguar’s sales results were even worse.

Since fiscal 2019, Jaguar’s car sales have tumbled by a massive 72%, with no recovery ever recorded over the past 5 years.

Jaguar And Land Rover Sales In Percentage

Jaguar Land Rover car sales by segment in percentage

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From the perspective of percentages, Land Rover’s car sales account for 87% of the total volume while that of Jaguar accounts for only 13% of the total volume as of fiscal 2023.

A note worth pointing out is the rising percentage of Land Rover’s car sales and the decreasing percentage of Jaguar’s car sales over the years.

Since 2019, Land Rover’s percentage of sales has risen by 17 percentage points while that of Jaguar has tumbled by a similar figure.

Therefore, Land Rover has been the largest sales contributor in terms of vehicle volume and is much higher than Jaguar’s figure.

Sales In North America, UK, Europe, China, And Others

Jaguar Land Rover car sales by region

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North America has been the largest market for Jaguar Land Rover in terms of car sales volume.

In fiscal 2023, Jaguar Land Rover delivered nearly 82,000 vehicles in North America alone.

The European region (excluding the UK) comes in second in most fiscal years, at roughly 74,000 vehicle sales as of fiscal 2023.

Jaguar Land Rover shipped 62,000 vehicles in the UK alone in fiscal 2023 while delivering nearly 45,000 vehicles in China in the same period.

A trend worth pointing out is Jaguar Land Rover’s decreasing vehicle sales volume in most regions over the past 5 years.

The only region that reported a rise in car sales is China.

Since 2019, Jaguar Land Rover’s car sales in China have risen by 12% which is the best among all regions in the world.

Percentage Of Sales In North America, UK, Europe, China, And Others

Jaguar Land Rover car sales by region in percentage

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Jaguar Land Rover’s North America accounts for the highest percentage in terms of car sales volume, totaling 25.4% in fiscal 2023.

The company’s car sales percentage came in at 23.1% for the European region in fiscal 2023, the second-highest among all regions in the world.

The UK has remained at 19.3% as of fiscal 2023, only slightly above China’s 14%.

Most regions recorded a decline in terms of the percentage of car shipment volume over the past 5 years.

Again, the only region that reported a rise in the percentage of car sales is China.

As seen, Jaguar Land Rover’s percentage of vehicle sales in China has risen from 7.9% reported in fiscal 2019 to 14% as of fiscal 2023, nearly double the number over the past 5 years.

Jaguar And Land Rover Sales Growth

Jaguar Land Rover car sales by segment growth rates

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Jaguar Land Rover reported negative sales volume growth in most fiscal years.

The only period in which the company reported positive sales growth is fiscal 2023.

On a combined basis, Jaguar Land Rover’s car sales grew 9.2% in fiscal 2023 over the prior year.

From the perspective of segments, Land Rover’s vehicle shipment grew 14% year-over-year in fiscal 2023 while that of Jaguar declined 13.7% in the same period.

In short, Jaguar Land Rover’s car sales have slowly recovered and reported the best result as of fiscal 2023.

Sales Growth In North America, UK, Europe, China, And Others

Jaguar Land Rover car sales by region growth rates

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Similarly, Jaguar Land Rover reported positive sales growth only in fiscal 2023 for all regions in the world.

Prior to FY2023, Jaguar Land Rover’s car sales growth rates were largely in the red, illustrating the declining vehicle shipment volume in most regions.

In fiscal 2023, Jaguar Land Rover’s North America car sales grew only 2.9%, the lowest among all regions.

On the other hand, Jaguar Land Rover’s car sales growth rate in Europe (excluding the UK) topped 14.1% as of FY2023, the best among all regions in the world.

Jaguar Land Rover’s UK and China vehicle sales growth was nearly the same in fiscal 2023, at 8.7% and 8.5% respectively.

Jaguar Best Selling Vehicle

Jaguar’s best-selling vehicle in FY2023, FY2022, And FY2021.

	Jaguar F-Pace
	FY2023	FY2022	FY2021
Sales Volume	23,525	20,358	24,046
Sales Volume In Percentage	55.1%	41.1%	35.7%

The Jaguar F-Pace is a compact luxury crossover SUV and has been Jaguar’s best-selling vehicle consecutively for 3 years since fiscal 2021.

In fiscal 2023, Jaguar delivered roughly 23,500 units of F-Pace, the highest figure that has ever been reported over the past 3 years.

In terms of the percentage, the F-Pace accounts for a massive 55.1% of Jaguar’s total vehicle volume in fiscal 2023.

The huge percentage implies that more than half of Jaguar’s car sales volume actually came from the F-Pace alone.

More importantly, the percentage has been on the rise since 2021, indicating the growing importance of this model among all of Jaguar’s vehicle lineups.

Land Rover Best Selling Vehicle

Land Rover’s best-selling vehicle in FY2023, FY2022, And FY2021.

	Land Rover Defender
	FY2023	FY2022	FY2021
Sales Volume	86,518	58,419	53,039
Sales Volume In Percentage	31.0%	23.9%	18.9%

The Defender was Land Rover’s best-selling vehicle between fiscal 2022 and 2023.

In fiscal 2021, the Defender declined to the second spot but came back on top in fiscal 2022.

As of fiscal 2023, Land Rover sold a massive 86,500 units of Defender or roughly 31% of Land Rover’s total vehicle volume.

Therefore, roughly one-third of Land Rover’s vehicle sales volume came from the Defender alone.

Apart from the percentage, Land Rover Defender’s sales figures also have been on the rise since fiscal 2021, suggesting the growing popularity as well as the importance of this model to the company.

Conclusion

To recap, Jaguar Land Rover reported a total car sales volume of 321,000 vehicles as of FY2023, representing a rise of 9% from a year ago.

However, on a long-term basis, this figure was lower by 37% from fiscal 2019, indicating that the company so far has not been able to replicate its pre-pandemic results.

Credits And References

1. All sales data presented in this article were obtained and referenced from JLR’s car sales reports which are available in JLR Investor Relation.

2. Featured images in this article are used under creative commons licenses and sourced from the following websites: Jaguar XESV Project 8 – Los Angeles and Jaguar XF.

Disclosure

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