Jaguar Land Rover (JLR) Global Car Sales Volume

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This article presents Jaguar Land Rover (JLR)’s global wholesale and sales by segment. JLR is known for its two iconic brands: Jaguar and Land Rover.

For your information, Jaguar Land Rover is a British multinational automotive company specializing in the design, development, manufacture, and sale of luxury vehicles.

It is a subsidiary of Tata Motors, an Indian automotive giant. JLR has a strong commitment to innovation and sustainability, focusing on the development of electric and hybrid vehicles.

The sales volumes presented in this article are based on the wholesale numbers, which may differ from the retail-based numbers.

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Investors interested in JLR’s other sales statistics may find more information on these pages: JLR sales by country and JLR sales by model.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:

• Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.
• Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.

• Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.
• Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.
• Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.

By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.

Jaguar: This segment is renowned for its luxury sedans, sports cars, and SUVs. Jaguar vehicles are known for their sophisticated design, advanced technology, and high performance.

Notable models include the Jaguar XE, XF, F-PACE, and the all-electric I-PACE.

Land Rover: This segment is famous for its rugged and capable SUVs, which are designed for both on-road comfort and off-road adventures.

Land Rover vehicles are known for their durability, luxury, and off-road prowess. Popular models include the Range Rover, Range Rover Sport, Discovery, and Defender.

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Jaguar Land Rover Business Strategy

Jaguar Land Rover’s business strategy, known as “Reimagine,” focuses on transforming the company into a carbon net zero business by 2039. The strategy is built around several key pillars:

1. Modern Luxury: Combining design philosophy with sustainability, innovation, and exceptional customer experience to create desirable luxury vehicles.

2. Electrification: Committing to the electrification of both Jaguar and Land Rover brands, with Jaguar becoming entirely electric by 2025 and Land Rover introducing six pure electric variants by 2024.

3. Sustainability: Driving responsible excellence across the company’s footprint, aiming to redefine the future of sustainability.

4. Enterprise: Ensuring transparent and ethical supply chain practices to support the vision of exceptional brands and products.

5. Transformation: Transitioning to an electric future for all brands, with plug-in electric hybrids acting as a stepping stone.

The Reimagine strategy also involves significant investments in electric, autonomous, AI, and digital technologies, with plans to achieve positive cash flow and double-digit EBIT margin by 2025.

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Global Vehicle Sales

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

JLR’s vehicle sales climbed to 401,300 units in fiscal year 2024 from 321,400 units a year ago, representing a year-on-year increase of 25%. The company delivered 294,200 and 321,400 vehicles in fiscal year 2022 and 2023, respectively.

Despite a notable recovery in recent years, JLR’s vehicle sales remain significantly below their pre-pandemic highs, as shown in the chart above. For instance, JLR sold over 500,000 vehicles in fiscal year 2019, a milestone that has not been matched in subsequent years.

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Jaguar And Land Rover Vehicle Sales

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

In fiscal year 2024, JLR achieved significantly higher sales through the Land Rover division, totaling 351,700 vehicles, as shown in the chart above.

On the other hand, JLR’s sales through the Jaguar division totaled only 49,600 units as of fiscal year 2024, a much lower figure than the Land Rover segment.

A significant trend is that the vehicle sales of both divisions have remarkably recovered since fiscal year 2022. For example, JLR’s sales in the Land Rover division were 44% higher in fiscal year 2023, equating to approximately 107,000 more vehicles, compared to 2022.

In contrast, JLR’s sales within the Jaguar division in fiscal year 2024 remained the same compared to 2022 but were 16% higher compared to 2023. JLR previously sold over 100,000 Jaguar vehicles annually. For example, Jaguar’s vehicle sales were 150,000 units in fiscal year 2019 and 126,000 units in fiscal year 2020. Again, these milestones have not been achieved in subsequent years.

The good news is that Land Rover’s vehicle sales in fiscal year 2024 have already recovered to pre-pandemic highs, as shown in the chart above.

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Jaguar And Land Rover Vehicle Sales In Percentage

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

Land Rover’s sales in fiscal year 2024 represented 87.6% of JLR’s global wholesale volume. On the other hand, Jaguar’s sales in fiscal year 2024 represented 12.4% of JLR’s global wholesale volume.

The sales contribution from Land Rover has risen from 69.7% in fiscal year 2019 to 87.6% as of fiscal year 2024. Conversely, the sales contribution from Jaguar has decreased from 30.3% in fiscal year 2019 to 12.4% as of fiscal year 2024. Therefore, the sales contribution from Land Rover has grown much faster than Jaguar.

There are several reasons why Land Rover’s vehicle sales have risen much faster than Jaguar’s.

A notable reason is the strong global demand for SUVs and off-road vehicles, which are Land Rover’s specialty. The SUVs and off-road vehicle segment has been growing significantly. In contrast, the luxury sedan market, which Jaguar targets, has been more competitive and slower-growing.

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Total JLR, Jaguar And Land Rover Vehicle Sales Growth Rates

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

Jaguar Land Rover’s vehicle sales have substantially increased since fiscal year 2023, as shown in the chart above. For example, sales of Jaguar vehicles grew 16% year-over-year in fiscal year 2024, while sales of Land Rover vehicles climbed 26%. The growth of JLR’s total vehicle sales came in at 25% in fiscal year 2024.

JLR’s vehicle sales growth in fiscal year 2024 was significantly better than that in 2023. For example, in fiscal year 2023, sales of Jaguar vehicles were 14% lower. On the other hand, sales of Land Rover vehicles were up 14% year-on-year in fiscal year 2023, which was much lower than the result in fiscal year 2024.

Between fiscal years 2022 and 2024, Jaguar’s vehicle sales experienced an average annual decline of 8%, while the average annual growth rate for Land Rover’s vehicle sales was 9%. The average annual growth rate for JLR’s total vehicle sales was 6.2% during the previous three fiscal years.

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Conclusion

To recap, Jaguar Land Rover’s vehicle sales have recovered significantly during the post-pandemic period. However, JLR’s fiscal year 2024 results are still well below the pre-pandemic highs.

Land Rover sold much more vehicles than Jaguar. In fiscal year 2024, Land Rover’s vehicle sales accounted for 88% of JLR’s global wholesale volume, while Jaguar’s vehicle sales accounted for 12% of JLR’s global wholesale volume.

Since fiscal year 2022, Land Rover’s vehicle sales have outpaced Jaguar’s, with average annual growth rates of 9% for Land Rover and a decline of 8% for Jaguar between fiscal years 2022 and 2024.

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Credits And References

1. All sales data presented in this article were obtained and referenced from JLR’s car sales reports which are available in JLR Investor Relation.

2. Pexels Images.

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Disclosure

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