Jaguar Land Rover (JLR) Global Car Sales Volume

Automotive. Pexels Image.

This article presents Jaguar Land Rover (JLR)’s global wholesale and sales by segment. JLR is known for its two iconic brands: Jaguar and Land Rover.

For your information, Jaguar Land Rover is a British multinational automotive company specializing in the design, development, manufacture, and sale of luxury vehicles.

It is a subsidiary of Tata Motors, an Indian automotive giant. JLR has a strong commitment to innovation and sustainability, focusing on the development of electric and hybrid vehicles.

The sales volumes presented in this article are based on the wholesale numbers, which may differ from the retail-based numbers.

Let’s look at the details!

Investors interested in other key statistics of JLR may find more resources on these pages:

Wholesales

• JLR sales by country,
• Land Rover sales by model,
• Jaguar best selling car,
• Jaguar sales by models

Retail Sales

• JLR global sales and sales by country,
• Land Rover sales by model,
• Jaguar sales by model

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:

• Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.

• Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.

• Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.

• Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.

• Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.

By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.

Jaguar: This segment is renowned for its luxury sedans, sports cars, and SUVs. Jaguar vehicles are known for their sophisticated design, advanced technology, and high performance.

Notable models include the Jaguar XE, XF, F-PACE, and the all-electric I-PACE.

Land Rover: This segment is famous for its rugged and capable SUVs, which are designed for both on-road comfort and off-road adventures.

Land Rover vehicles are known for their durability, luxury, and off-road prowess. Popular models include the Range Rover, Range Rover Sport, Discovery, and Defender.

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Jaguar Land Rover Business Strategy

Jaguar Land Rover’s business strategy, known as “Reimagine,” focuses on transforming the company into a carbon net zero business by 2039. The strategy is built around several key pillars:

• Modern Luxury: Combining design philosophy with sustainability, innovation, and exceptional customer experience to create desirable luxury vehicles.

• Electrification: Committing to the electrification of both Jaguar and Land Rover brands, with Jaguar becoming entirely electric by 2025 and Land Rover introducing six pure electric variants by 2024.

• Sustainability: Driving responsible excellence across the company’s footprint, aiming to redefine the future of sustainability.

• Enterprise: Ensuring transparent and ethical supply chain practices to support the vision of exceptional brands and products.

• Transformation: Transitioning to an electric future for all brands, with plug-in electric hybrids acting as a stepping stone.

The Reimagine strategy also involves significant investments in electric, autonomous, AI, and digital technologies, with plans to achieve positive cash flow and double-digit EBIT margin by 2025.

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Global Vehicle Sales

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

JLR’s worldwide vehicle sales remained flat at 400,900 units in fiscal year 2025 compared to 401,300 units a year ago. In fiscal year 2022 and 2023, the company delivered 294,200 and 321,400 vehicles, respectively.

Despite a notable recovery in recent years, JLR’s vehicle sales remain significantly below their pre-pandemic highs, as shown in the chart above. For instance, JLR sold over 500,000 vehicles in fiscal year 2019, a milestone that has not been matched in subsequent years.

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Jaguar And Land Rover Vehicle Sales

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

In fiscal year 2025, JLR recorded impressive sales through its Land Rover division, totaling 374,000 vehicles — a significant achievement and a new record for the segment.

In stark contrast, sales through the Jaguar division amounted to just 26,900 units, highlighting the considerable disparity between the two segments.

While Land Rover achieved record-breaking sales during this period, the Jaguar division faced a sharp decline, hitting its lowest point in recent years.

Compared to fiscal year 2024, Jaguar’s sales dropped by 46%, underscoring the challenges and difficulties faced by this segment.

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Jaguar And Land Rover Vehicle Sales In Percentage

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

In fiscal year 2025, Land Rover’s sales reached a record-breaking 93% of JLR’s global wholesale volume, highlighting its dominant position within the company’s portfolio.

In contrast, Jaguar’s sales accounted for just 6.7% of the global wholesale volume during the same period.

Since fiscal year 2019, Land Rover’s contribution to JLR’s global sales has significantly increased, rising from 69.7% to the current 93%.

Conversely, Jaguar’s sales contribution has declined sharply over the same timeframe, falling from 30.3% in fiscal year 2019 to 6.7% in fiscal year 2025.

This shift underscores the growing reliance on Land Rover’s performance while illustrating the challenges faced by the Jaguar division.

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Total JLR, Jaguar And Land Rover Vehicle Sales Growth Rates

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JLR operates through two segments: Jaguar and Land Rover. The definitions of both segments are available here: Jaguar and Land Rover.

JLR’s consolidated worldwide vehicle sales remained flat in fiscal year 2025, a stark contrast to the significant 25% growth achieved in fiscal year 2024.

Jaguar’s wholesale vehicle sales suffered a dramatic decline in fiscal year 2025, plummeting by 46%, compared to a modest growth rate of 16% in the previous year. This sharp drop highlights the continued challenges faced by the Jaguar division.

In contrast, the Land Rover division maintained a positive trajectory with three consecutive years of growth since fiscal year 2023.

However, sales growth for Land Rover slowed significantly in fiscal year 2025, rising by just 6.3% compared to the robust 26% growth recorded in fiscal year 2024.

These figures reflect varying performances within JLR’s portfolio.

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Insight

JLR’s vehicle sales paint a picture of a company heavily reliant on the Land Rover division as its primary driver of growth.

While Land Rover continues to show strength, the sharp decline in Jaguar’s wholesales illustrates significant challenges within that segment, potentially stemming from market dynamics, brand perception, or competitive pressures.

The flat overall performance in fiscal year 2025 suggests that JLR may need to address the imbalance between its divisions, focus on revitalizing the Jaguar brand, and innovate to maintain momentum in a competitive automotive landscape.

The reliance on Land Rover underscores the importance of ensuring its sustained growth while tackling the difficulties faced by Jaguar.

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Credits And References

1. All sales data presented were obtained and referenced from JLR’s car sales reports published on the company’s investor relations page: JLR Investor Relation.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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