Apple Revenue By Region: Americas, Europe, China, Japan, and Asia Pacific

Apple’s products. Prexels Image.

This article analyzes Apple’s revenue by region, including the Americas, Europe, Greater China, Japan, and the Rest of Asia Pacific.

Let’s check out the numbers!

You may find other related statistic of Apple Inc. on the following pages:

Sales

• Apple sales revenue breakdown by category,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Apple’s Fiscal Period: Apple’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.

An additional week is included in the first fiscal quarter every five or six years to realign the Company’s fiscal quarters with calendar quarters, which occurred in the first quarter of 2023.

Apple’s fiscal years 2025 and 2024 spanned 52 weeks each, whereas fiscal year 2023 spanned 53 weeks.

Sales By Geographical Region: Net sales for geographic segments are generally based on the location of customers and sales through Apple’s retail stores located in those geographic locations.

Americas: Americas includes both North and South America.

Europe: Europe includes European countries, as well as India, the Middle East and Africa.

Greater China: Greater China includes China mainland, Hong Kong and Taiwan.

Rest of Asia Pacific: Rest of Asia Pacific includes Australia, New Zealand and those Asian countries not included in Apple’s other reportable segments.

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Insight & Summary of Apple’s Regional Revenue, Revenue Mix, and Growth Rates

The following analysis consolidates the trends observed for Apple’s regional revenue, revenue mix, and YoY growth rates for the 2017–2025 period.

• Overall, Apple’s total net sales demonstrate a resilient recovery following a minor contraction in 2023, culminating in strong positive growth by 2025.

• The Americas and Europe remain the undisputed foundational pillars of the company’s revenue, consistently capturing over 68% of the total revenue mix.

• Europe, in particular, has shown impressive momentum recently, steadily increasing its share of the total mix to reach a high of 26.7% in 2025.

• In contrast, Greater China is experiencing a distinct cooling period; it is the only region to post consecutive negative growth rates over the last three years, which has driven its overall revenue mix down from peak levels near 20% to just 15.5%.

• Meanwhile, the Rest of Asia Pacific stands out as the most consistently positive growth engine, showing uninterrupted positive year-over-year growth across the observed periods and steadily expanding its footprint.

• Japan exhibits higher volatility, characterized by sharp contractions in 2022 and 2023, followed by a robust double-digit rebound in 2025.

The table below combines all key revenue metrics, revenue mix, and growth rates into a single view for the latest three fiscal years.

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Total Net Sales

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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Revenue from Americas and Europe

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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Revenue from Greater China, Japan, and Rest of Asia Pacific

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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Revenue Mix from Americas and Europe

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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Revenue Mix from Greater China, Japan, and Rest of Asia Pacific

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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Revenue Growth from Americas, Europe, and China

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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Revenue Growth from Japan, Rest of Asia Pacific, and Total Net Sales

The definition of Apple’s regional revenue is available here: sales by geographical region, Americas, Europe, Greater China, and Rest of Asia Pacific.

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References and Credits

1. All financial figures presented were obtained and referenced from Apple’s annual reports published on the company’s investor relations page: Apple Investor Relations.

2. Flickr Images.

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Disclosure

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