Ford Lincoln Car Sales By Vehicle Type – SUV And Sedan

Lincoln car. Pexels Image.

This article covers the vehicle sales of Ford Motor Company’s Lincoln brand, categorized by vehicle type, including SUVs and sedans.

For other sales statistics of Ford Motor, you may find more information on these pages:

• Ford global sales and worldwide market share,
• Ford global EV and U.S. EV sales by model, and
• Ford market share by region – North America, Europe, and China.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Retail Sales: Vehicle retail sales refer to the number of vehicles sold directly to consumers through retail channels, such as dealerships.

Ford Motor defines its retail vehicle sales as sales primarily by dealers, sales to the government, and leases to Ford management, and is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.

This metric typically includes sales of new and used cars, trucks, and other types of vehicles. Vehicle retail sales provide insight into consumer demand and purchasing behavior in the automotive market.

Understanding vehicle retail sales is crucial for manufacturers, dealerships, and market analysts to assess the health and trends of the automotive market.

Lincoln Vehicle Lineup: Ford Motor’s Lincoln brand is renowned for producing luxury vehicles that combine advanced technology, refined craftsmanship, and elegant design.

Lincoln’s vehicle lineup includes a range of SUVs and sedans that cater to customers seeking comfort, performance, and sophistication.

SUVs

1. Lincoln Navigator: A full-size luxury SUV offering spacious interiors, powerful performance, and advanced features. The Navigator is known for its bold design and exceptional comfort.
2. Lincoln Aviator: A mid-size luxury SUV that provides a blend of performance and luxury. The Aviator offers advanced technology, a refined interior, and a smooth driving experience.
3. Lincoln Nautilus: A mid-size luxury crossover SUV featuring a stylish design, advanced safety features, and a comfortable cabin. The Nautilus is designed for those who appreciate modern luxury.
4. Lincoln Corsair: A compact luxury SUV that delivers agility, comfort, and advanced technology. The Corsair is ideal for urban driving and offers a premium experience in a smaller package.

Sedans

1. Lincoln Continental: A full-size luxury sedan known for its elegant design, spacious interior, and advanced technology. The Continental offers a smooth and quiet ride, making it a popular choice among luxury sedan enthusiasts.
2. Lincoln MKZ: A mid-size luxury sedan that combines performance, style, and innovation. The MKZ features a sleek design, advanced safety features, and a comfortable interior.

Lincoln vehicles are characterized by their attention to detail, high-quality materials, and a commitment to delivering a luxurious driving experience. The brand’s focus on innovation and customer satisfaction has established Lincoln as a prominent name in the luxury automotive market.

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What is driving the sales decline of Ford Motor’s Lincoln vehicles in the U.S.?

Several factors are contributing to the decline in sales of Ford Motor’s Lincoln vehicles in the U.S.:

• Dealer Network Reduction: Lincoln has been actively reducing its dealer network to streamline operations and match supply with demand. In 2023, the number of Lincoln dealers in the U.S. dropped to just over 500, down from 637 in 2022 and 685 in 2021. This reduction in the number of dealerships has likely impacted the brand’s sales volume.
• Market Competition: The luxury vehicle market is highly competitive, with numerous established brands vying for market share. Lincoln faces stiff competition from other luxury automakers, which may be affecting its sales performance.
• Economic Factors: Economic conditions, such as inflation and rising interest rates, can influence consumer spending on luxury vehicles. Potential buyers may be more cautious about making high-value purchases during uncertain economic times.
• Product Lineup and Innovation: While Lincoln has introduced new models and updated existing ones, the brand may need to further innovate and expand its product lineup to attract more customers. The success of competitors’ new models and technological advancements can also impact Lincoln’s sales.
• Brand Perception: Consumer perception of the Lincoln brand plays a crucial role in its sales performance. Efforts to rebrand and reposition Lincoln as a modern luxury brand are ongoing, but changing brand perception takes time and consistent marketing efforts.
• Supply Chain Disruptions: Like many automakers, Lincoln has faced supply chain disruptions, including shortages of critical components such as semiconductors. These disruptions can lead to production delays and limited vehicle availability, affecting sales.
• Impact of Strikes: Labor strikes, such as the United Auto Workers (UAW) strike, have affected production at key plants, including those producing Lincoln vehicles. These strikes have led to inventory depletion and reduced sales.

Overall, a combination of these factors has contributed to the decline in sales of Lincoln vehicles in the U.S. Ford Motor Company is likely addressing these challenges through strategic initiatives, including dealer network optimization, product innovation, and marketing efforts to enhance brand perception and drive sales growth.

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Lincoln Vehicle Sales

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You may find more information about Ford’s Lincoln brand vehicles and sales definition here: Lincoln vehicle lineup and vehicle retail sales.

In fiscal year 2024, Ford’s sales of Lincoln brand vehicles surged to nearly 105,000 units, marking a significant year-on-year increase of 28%. This 2024 result represents the first sales increase for Lincoln vehicles since fiscal year 2019, breaking a prolonged period of declining sales.

To provide some context, Ford had not recorded any sales growth for its Lincoln vehicle lineup over the past five years. In fiscal year 2019, Lincoln vehicle sales peaked at 112,200 units. However, the years that followed saw a persistent decline in sales figures.

From 2019 to 2023, Ford experienced a steady decrease in Lincoln vehicle sales, culminating in a record low of 81,800 units in fiscal year 2023. This represents a 4-year decline of over 30,000 vehicles, or 27% lower than the peak figure of 112,200 vehicles sold in fiscal year 2019.

The impressive rebound in 2024, with sales climbing back to nearly 105,000 units, highlights a turnaround in the fortunes of Ford’s Lincoln brand. This resurgence can be attributed to various factors, including strategic marketing efforts, the introduction of new and refreshed models, and an overall improvement in consumer sentiment towards the luxury brand.

The return to growth in Lincoln vehicle sales reflects Ford’s commitment to reinvigorating its luxury lineup and adapting to changing market dynamics. As the company continues to innovate and introduce appealing new models, it is poised to build on this positive momentum and further strengthen the Lincoln brand’s market presence.

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Lincoln Vehicle Sales As A Percentage Of Total

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You may find more information about Ford’s Lincoln brand vehicles and sales definition here: Lincoln vehicle lineup and vehicle retail sales.

In fiscal year 2024, Ford’s Lincoln vehicle sales reached 105,000 units, accounting for roughly 5.0% of the company’s total U.S. retail volume. This percentage marks a notable increase from the 4.1% recorded in fiscal year 2023. In fiscal year 2022, Lincoln vehicles represented 4.5% of Ford’s total U.S. retail sales volume.

On average, from fiscal year 2022 to 2024, Ford’s U.S. sales of Lincoln vehicles constitute approximately 4.5% of the company’s overall U.S. retail volumes. This average underscores the luxury brand’s modest yet significant presence in Ford’s lineup.

The rise in Lincoln vehicle sales percentage in 2024 reflects the brand’s renewed appeal and strategic efforts to capture a larger share of the luxury vehicle market. The increase from 4.1% in 2023 to 5.0% in 2024 indicates a positive trend towards growth and consumer interest in Lincoln’s offerings.

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Lincoln SUV And Sedan Sales

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You may find more information about Ford’s Lincoln brand vehicles and sales definition here: Lincoln vehicle lineup and vehicle retail sales.

Ford’s sales of Lincoln brand vehicles are comprised of SUVs and sedans, with the majority of sales being SUVs, as depicted in the chart above.

Since fiscal year 2022, Ford has not sold any Lincoln sedans, with the last reported figure being 3,100 units in fiscal year 2021. This shift reflects the increasing market preference for SUVs over sedans.

In contrast, Ford’s sales of Lincoln SUVs surged to 104,800 units in fiscal year 2024, marking a 28% increase from the previous year and achieving a record high since fiscal year 2016.

This resurgence indicates a strong market demand for Lincoln SUVs and highlights the brand’s ability to capture consumer interest in the luxury SUV segment.

Prior to fiscal year 2024, sales of Lincoln SUVs peaked at 87,900 units in fiscal year 2019. However, the years following 2019 saw a persistent decline in SUV sales, reaching a low of 81,800 units in fiscal year 2023, an all-time low over the past five years.

This decline underscores the challenges Lincoln faced in maintaining its market presence during this period.

The significant surge in Lincoln SUV sales in fiscal year 2024 marks a turning point for the luxury brand, demonstrating a successful rebound and renewed consumer interest.

This growth can be attributed to various factors, including the introduction of new and refreshed models, strategic marketing efforts, and an overall improvement in brand perception.

As Lincoln continues to innovate and expand its SUV offerings, the brand is well-positioned to build on this positive momentum and further strengthen its market presence in the luxury vehicle segment.

The surge in SUV sales reflects the evolving consumer preferences and Lincoln’s ability to adapt and meet these demands with appealing and high-performance vehicles.

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Lincoln SUV And Sedan Sales In Percentage

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You may find more information about Ford’s Lincoln brand vehicles and sales definition here: Lincoln vehicle lineup and vehicle retail sales.

SUVs constitute the majority of vehicle sales within the Lincoln brand, as depicted in the chart above. Since fiscal year 2022, SUVs have accounted for 100% of Lincoln’s vehicle sales in the U.S.

In contrast, sales of Lincoln sedans have completely ceased since 2022. The last recorded share of sedans was 3.6% in fiscal year 2021. This marked the end of an era for Lincoln sedans, as the company decided to fully phase out its sedan lineup.

By focusing exclusively on SUVs, Lincoln has realigned its product strategy to meet the evolving consumer preferences that favor spacious, versatile, and luxurious vehicles.

The decision to concentrate on SUVs reflects the growing demand for this vehicle type and Lincoln’s commitment to providing high-quality, premium SUVs that cater to modern needs.

As a result, Lincoln’s lineup now includes popular models such as the Navigator, Aviator, Nautilus, and Corsair. These SUVs offer advanced technology, refined interiors, and powerful performance, attracting a diverse range of customers seeking luxury and functionality.

The strategic shift towards an all-SUV lineup has allowed Lincoln to streamline its offerings, enhance its market presence, and better compete in the luxury vehicle segment.

By focusing on SUVs, Lincoln aims to capitalize on the increasing popularity of these vehicles and continue delivering exceptional driving experiences to its customers.

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Conclusion

In summary, the surge in Lincoln SUV sales in fiscal year 2024 marks a significant turning point for the luxury brand, demonstrating a successful rebound and renewed consumer interest.

The strategic shift to an all-SUV lineup has allowed Lincoln to better meet evolving consumer preferences and strengthen its market presence in the luxury vehicle segment.

Overall, Ford’s Lincoln brand has shown resilience and adaptability, with a strong comeback in fiscal year 2024, driven by a focused strategy on SUVs and a commitment to delivering luxurious and high-performance vehicles.

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References and Credits

1. All vehicle sales data presented were obtained and referenced from Ford’s annual reports and U.S. monthly sales report published on the company’s investor relation page: Ford’s Financial Reports.

2. Pexels Images.

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