Land Rover Sales By Model – Top And Less Popular Models

Land Rover vehicles. Pexels Image.

This article presents Land Rover’s global vehicle sales and sales breakdown by model. For your information, Land Rover is a British brand focusing on producing luxury sport utility vehicles (SUVs) and off-road vehicles.

Known for their rugged performance and elegant design, Land Rovers are built to handle tough terrains while providing a comfortable and sophisticated driving experience. The brand offers a range of models, including the Defender, Range Rover, and Discovery, each catering to different needs and preferences, from hardcore off-roading to refined urban driving.

Land Rover has a strong focus on innovation and is going to have electric vehicles (EVs) in its lineup soon. The Range Rover Electric is one of the automaker’s latest developments. This all-electric model is designed to offer the same luxury and off-road capabilities as its combustion-engine counterparts, but with zero tailpipe emissions and enhanced performance.

The Range Rover Electric is currently undergoing rigorous testing in extreme conditions, such as the desert heat and the Arctic cold, to ensure it meets Land Rover’s high standards for durability and performance. It’s expected to be available for reservations starting in 2025.

The vehicle sales data presented in this article uses the wholesale numbers, which may differ significantly from the retail-based numbers. For a detail explanation of wholesale, please visit this section: vehicle wholesale.

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Investors looking for detailed sales statistics of Jaguar Land Rover can find more resources on these pages: JLR sales by country, Jaguar sales by model, and JLR global sales volume.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Wholesale: Wholesale for automobile companies refers to the sale of vehicles from manufacturers to dealerships, distributors, or other businesses, rather than to individual consumers. Here are some key points:

• Bulk Sales: Wholesale transactions typically involve the sale of multiple vehicles in large quantities, which allows manufacturers to move inventory more efficiently.
• Pricing: Wholesale prices are usually lower than retail prices because they do not include the additional costs associated with selling to individual consumers, such as marketing and dealership overhead.

• Distribution Channels: Automobile manufacturers often have established networks of dealerships and distributors who purchase vehicles at wholesale prices and then sell them to the end consumers.
• Inventory Management: Wholesale helps manufacturers manage their production schedules and inventory levels by ensuring a steady flow of vehicles to the market.
• Incentives: Manufacturers may offer incentives, such as volume discounts or financing deals, to encourage dealerships and distributors to purchase more vehicles.

By focusing on wholesale transactions, automobile companies can streamline their operations and ensure that their vehicles reach a wide market efficiently.

Land Rover Vehicle Lineup: Land Rover offers a diverse lineup of vehicles designed to cater to various driving needs, from luxurious urban commuting to rugged off-road adventures. Here’s an overview of their key models:

Range Rover Family

1. Range Rover: The flagship model known for its luxury, sophistication, and off-road capability.

2. Range Rover Sport: A sportier, more dynamic version of the Range Rover with enhanced performance.

3. Range Rover Velar: A sleek and stylish SUV that balances performance with contemporary design.

4. Range Rover Evoque: A compact luxury SUV that combines city-friendly dimensions with off-road prowess.

Discovery Family

1. Land Rover Discovery: A versatile SUV designed for both urban environments and challenging terrains, offering ample space for passengers and cargo.

2. Discovery Sport: A smaller, more agile version of the Discovery, perfect for families and adventurous outings.

Defender Family

1. Land Rover Defender: The ultimate off-road vehicle, known for its robustness, capability, and iconic design. It’s available in different body styles, including the Defender 90 and Defender 110.

Electric and Hybrid Models

1. Range Rover Electric: An upcoming all-electric model set to combine luxury with zero-emissions driving.

2. Plug-in Hybrid Electric Vehicles (PHEVs): Several Land Rover models offer PHEV variants, such as the Range Rover, Range Rover Sport, and the Defender, providing a blend of electric and traditional power.

Each of these models is designed with Land Rover’s commitment to luxury, innovation, and superior off-road capability in mind.

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Global Sales

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The definition of wholesale is available here: wholesale. Since fiscal year 2022, Land Rover’s global sales have seen remarkable improvement following the COVID period, as illustrated in the chart above.

In fiscal year 2024, Land Rover’s global wholesale increased to 351,700 vehicles, up from 278,500 units the previous year. This marks a year-over-year growth rate of 26%.

Land Rover’s global sales have shown a significant recovery in the post-COVID period. Since fiscal year 2022, Land Rover’s global wholesale has increased by 100,000 units, up 44%.

A key factor contributing to the recovery in Land Rover’s vehicle sales is the automaker’s launches of new model. For example, Land Rover’s introduction of the award-winning Land Rover Defender, has significantly boosted sales.

The Defender’s combination of off-road capability and modern luxury has resonated well with consumers, with sales reaching over 100,000 in fiscal year 2024.

In addition to the success of the Defender, there has been a resurgence in consumer demand for luxury vehicles, especially in key markets like China and North America. Land Rover’s robust and luxurious SUVs have significantly contributed to this demand, according to the company.

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Sales Of Defender, Range Rover Sport, And Range Rover

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The definition of wholesale is available here: wholesale. The Defender, Range Rover Sport, and Range Rover are Land Rover’s top-selling models. The definition of these models are available here: Land Rover vehicle lineup.

The Defender is one of Land Rover’s top-selling models, with sales topping 114,600 globally in fiscal year 2024. Land Rover sold 86,500 and 58,400 units of Defender in fiscal year 2023 and 2022, respectively.

Land Rover’s second-highest selling vehicle is the Range Rover. In fiscal year 2024, the company sold 70,400 units, marking a 30% increase (or 16,000 units) compared to the previous year.

For fiscal year 2023, Land Rover shipped 54,400 units of the Range Rover, up from 33,500 units in fiscal year 2022. Since fiscal year 2022, Land Rover has experienced a remarkable increase in sales for the Range Rover model, with sales nearly doubling over the course of two years.

Another top-selling model for Land Rover is the Range Rover Sport. In fiscal year 2024, Land Rover saw a notable increase in sales for this model, reaching 66,700 units — nearly double the number from the previous year. In fiscal year 2023, Land Rover sold just 37,400 units of Range Rover Sport, down slightly from 46,500 units in fiscal year 2022.

Despite selling nearly 67,000 units of the Range Rover Sport in fiscal year 2024, this figure remains well below the pre-pandemic high of 82,600 units achieved in fiscal year 2019. Although Land Rover’s worldwide sales of the Range Rover Sport have dropped considerably since fiscal year 2019, there was a significant recovery in fiscal year 2024.

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Sales Of Defender, Range Rover Sport, And Range Rover In Percentage

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The definition of wholesale is available here: wholesale. The Defender, Range Rover Sport, and Range Rover are Land Rover’s top-selling models. The definition of these models are available here: Land Rover vehicle lineup.

Land Rover’s sales of the Defender in fiscal year 2024 accounted for 33% of the global wholesale volume, an increase from 31% in the previous year. During the same period, the Range Rover Sport contributed 19% to the global wholesale volume.

In fiscal year 2024, the Range Rover, Land Rover’s flagship model celebrated for its unmatched luxury and sophistication, constituted about 20% of the company’s worldwide vehicle volume.

A notable trend is that the Range Rover Sport is the only model in this category with a decreasing sales contribution, falling from 23% in fiscal year 2019 to 19% in fiscal year 2024.

On the other hand, the Defender and the Range Rover have seen their sales contributions increase significantly since fiscal year 2019. For example, the Defender accounted for 0% of the global vehicle volume in fiscal year 2019. By fiscal year 2024, this figure had risen to 33%. Similarly, the Range Rover’s share increased from 16% five years ago to 20% in fiscal year 2024.

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Sales Growth Of Defender, Range Rover Sport, And Range Rover

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The definition of wholesale is available here: wholesale. The Defender, Range Rover Sport, and Range Rover are Land Rover’s top-selling models. The definition of these models are available here: Land Rover vehicle lineup.

Despite the unfavorable sales statistics for the Range Rover Sport, this model experienced the highest growth rate within its category, as depicted in the graph above.

In fiscal year 2024, the Range Rover Sport experienced an impressive year-over-year growth rate of 78%. Meanwhile, the Defender and the Range Rover saw growth rates of 32% and 30%, respectively, during the same period.

However, over the last three years, the average annual sales growth for the Range Rover Sport was only 13%. In contrast, the Defender and the Range Rover enjoyed significantly higher average growth rates of 30% and 27%, respectively, between fiscal year 2022 and 2024.

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Sales Of Discovery Sport, Discovery, Range Rover Evoque, And Range Rover Velar

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The definition of wholesale is available here: wholesale. The Discovery Sport, Discovery, Range Rover Evoque and Range Rover Velar are among Land Rover’s less popular models. The definition of these models are available here: Land Rover vehicle lineup.

The Discovery Sport, Discovery, Range Rover Evoque, and Range Rover Velar are considered less favorable models in Land Rover’s lineup. While they may not achieve the same sales figures as the more popular models like the Range Rover and the Defender, they still play an important role in offering diverse options to meet different customer needs and preferences.

That said, among Land Rover’s models, the Range Rover Evoque stands out as one of the top performers in its category. In fiscal year 2024, Land Rover delivered 34,900 units of the Range Rover Evoque, making it the highest-performing model among all compared in this section.

The Range Rover Velar ranks second among Land Rover’s highest-selling vehicles in this category. In fiscal year 2024, approximately 29,000 units of the Range Rover Velar were shipped.

The Discovery Sport and Discovery each recorded sales of approximately 18,000 units in fiscal year 2024. This places them as the least favorable models among those compared in this section.

A significant trend is that all models compared in this section have recorded significantly smaller sales volumes in the post-pandemic period. For example, the fiscal year 2024 results are significantly lower than the pre-pandemic highs achieved in fiscal years 2019 and 2020.

It’s quite disheartening to see that some models haven’t recovered in the post-pandemic period. For instance, the sales of the Discovery Sport continued to decline in fiscal year 2024. Similarly, the Range Rover Evoque and Range Rover Velar also observed a downward trend during the same period.

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Sales Of Discovery Sport, Discovery, Range Rover Evoque, And Range Rover Velar In Percentage

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The definition of wholesale is available here: wholesale. The Discovery Sport, Discovery, Range Rover Evoque and Range Rover Velar are among Land Rover’s less popular models. The definition of these models are available here: Land Rover vehicle lineup.

The Range Rover Evoque represented 10% of Land Rover’s global sales volume in fiscal year 2024, a notable decline from the 24% achieved in fiscal 2020.

Similarly, the Range Rover Velar has seen a decline in volume share over the past six years. Since fiscal year 2019, its share of Land Rover’s global sales has decreased from 17% to just 8%.

The Discovery Sport and Discovery each contributed only 5% to Land Rover’s global sales in fiscal year 2024, making them the least favorable models in this comparison. Both models also have experienced a significant reduction in their share of Land Rover’s global sales, decreasing by more than half since fiscal year 2019.

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Sales Growth Of Discovery Sport, Discovery, Range Rover Evoque, And Range Rover Velar

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The definition of wholesale is available here: wholesale. The Discovery Sport, Discovery, Range Rover Evoque and Range Rover Velar are among Land Rover’s less popular models. The definition of these models are available here: Land Rover vehicle lineup.

Although the Discovery may not be one of Land Rover’s highest-selling models, its sales growth is certainly one of the highest among all models compared in this section. In fiscal year 2024, the Discovery saw a growth rate of 37% year-over-year, the highest among all models compared.

the Discovery was the only model that saw an increase in sales in fiscal year 2024. Meanwhile, all the other models compared in this section experienced significant declines in sales.

For example, in fiscal year 2024, the Discovery Sport saw a 12% decline in sales compared to the previous year. The Range Rover Evoque experienced a 7% decrease in sales year-over-year, while the Range Rover Velar’s sales remained flat during the same period.

On average, the Discovery’s sales increased by 5% annually over the last three years, making it the only model to record an increase in average annual sales growth.

The Range Rover Evoque and Range Rover Velar recorded an average annual sales decline of 11% and 5%, respectively, over the last three years. The Discovery Sport faced the most significant decline, with an average annual decrease exceeding 16% during the same period.

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Conclusion

Overall, many Land Rover’s models saw reduced sales volumes in the post-pandemic period compared to pre-pandemic highs, with only the Defender showing consistent growth.

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Credits And References

1. All sales data presented in this article were obtained and referenced from JLR’s car sales reports published on this page: JLR Investor Relation.

2. Pexels Images.

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Disclosure

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