Stellantis Global Sales And Sales By Country

Arrow made of Euro. Pixabay image.

Stellantis is a multinational automotive company formed in January 2021 through a merger between two major automakers, Fiat Chrysler Automobiles (FCA) and Groupe PSA.

With a global presence across more than 130 countries, Stellantis is one of the largest automakers in the world, producing a diverse range of vehicles under 14 different brands, including Peugeot, Citroen, Opel, Jeep, Chrysler, and Dodge, among others.

The company is committed to delivering sustainable mobility solutions and innovative technologies to serve its customers and reduce its environmental footprint.

This article presents Stellantis’ worldwide vehicle sales, vehicle sales by region and country, and growth rates.

For vehicle sales and market share of a specific region and country, you may find more detailed information on these pages: Stellantis North America, Stellantis Europe, Stellantis Middle East & Africa, Stellantis South America, Stellantis China, India & Asia Pacific, and Maserati sales.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants, manufactured by joint ventures and third-party contract manufacturers, and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis Vehicle Wholesale.

North America: Stellantis’ North American operations involve manufacturing, distributing and selling vehicles in the United States, Canada and Mexico, primarily under the Jeep, Ram, Dodge, Chrysler, Fiat and Alfa Romeo brands. Manufacturing plants are located in the US, Canada and Mexico.

Enlarged Europe: Stellantis’ European operations involve manufacturing, distributing and selling vehicles in Europe (which includes the 27 members of the European Union, the United Kingdom (“UK”) and the members of the European Free Trade Association).

Stellantis’ mainstream European brands include Citroën, Fiat, Opel, Peugeot, Vauxhall, and premium brands Alfa Romeo, DS and Lancia. Manufacturing plants are in France, Italy, Spain, Germany, the UK, Poland, Portugal, Serbia and Slovakia.

Middle East & Africa: Stellantis’ MEA operations involve manufacturing, distributing and selling vehicles primarily in Turkey, Algeria and Morocco under the Peugeot, Citroën, Opel, Fiat and Jeep brands.

Manufacturing plants are located in Morocco, Algeria and Turkey through a joint venture with Tofas-Turk Otomobil Fabrikasi A.S. (“Tofas”).

South America: Stellantis’ South American operations involve manufacturing, distributing and selling vehicles in South and Central America, primarily under the Fiat, Jeep, Peugeot and Citroën brands, with the largest focus of its business in Brazil and Argentina.

Manufacturing plants are located in the main markets of Brazil and Argentina.

China and India & Asia Pacific: Stellantis’ China and India & Asia Pacific operations involves manufacturing, distributing and selling vehicles in the Asia Pacific region (mostly in China, Japan, India, Australia and South Korea) carried out in the region through both subsidiaries and joint ventures, primarily under the Jeep, Peugeot, Citroën, Fiat, DS and Alfa Romeo brands.

Manufacturing plants are located in India and Malaysia through joint operation with India Fiat India Automobiles Private Limited (“FIAPL JV”) and wholly owned subsidiary Stellantis Gurun (Malaysia).

In China, Stellantis had a joint venture with GAC Fiat Chrysler Automobiles Co (“GAC-Stellantis JV”) until production ceased in January 2022. GAC JV filed for bankruptcy in November 2022.

Stellantis’ Citroën and Peugeot branded vehicles are manufactured in China by Dongfeng Peugeot Citroën Automobiles (“DPCA”) under various license agreements.

Maserati: Stellantis’ Maserati operations involve designing, engineering, developing, manufacturing, worldwide distributions and selling luxury vehicles under the Maserati brand. Design, engineering and manufacturing plants are located in Italy.

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Stellantis Business Model

Stellantis’ business model is centered around manufacturing and selling a wide range of vehicles across various brands and markets. Stellantis aims to leverage the strengths of both FCA and Groupe PSA to create a strong and competitive global automotive player.

The company’s portfolio includes well-known brands such as Jeep, Ram, Peugeot, Citroen, Opel, and Vauxhall, among others. Stellantis operates across various regions, including North America, Europe, South America, and Asia Pacific.

The company’s business model primarily focuses on producing and selling passenger cars, SUVs, and light commercial vehicles. In addition to its core automotive business, Stellantis invests in new technologies such as electrification, autonomous driving, and connected cars.

This aligns with the company’s vision to create sustainable mobility solutions that meet the evolving needs of customers and society.

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How Does Stellantis Market Its Vehicles

Stellantis markets its vehicles through a combination of traditional and digital marketing channels. The company uses a variety of advertising mediums, including television, print, and outdoor advertising, to reach potential customers.

Stellantis also participates in trade shows and events to showcase its vehicles and engage with customers. In addition to traditional marketing channels, Stellantis invests in digital marketing to reach a wider audience. The company has a strong presence on social media platforms such as Facebook, Twitter, and Instagram, where it shares updates about its vehicles and engages with customers.

Stellantis also uses targeted digital advertising to reach customers more likely to be interested in its vehicles. Stellantis has partnered with various e-commerce websites, such as Amazon and Alibaba, to sell its vehicles online. These partnerships provide Stellantis access to a larger customer base and enable customers to purchase vehicles online from the comfort of their homes.

Overall, Stellantis uses a multi-channel approach to marketing its vehicles, leveraging both traditional and digital channels to reach potential customers and provide them with a seamless buying experience.

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How Does Stellantis Sell Its Vehicles

Stellantis sells its vehicles through a combination of channels, including dealerships, online platforms, and direct sales. The company has a wide network of dealerships across various regions, where customers can purchase its vehicles and access after-sales services.

Additionally, Stellantis sells its vehicles through online platforms by partnering with various e-commerce websites, such as Amazon, Alibaba, and others. These platforms provide Stellantis access to a larger customer base and enable customers to purchase vehicles online from the comfort of their homes.

Additionally, the company has been exploring direct sales models, where customers can purchase its vehicles directly from the company. Stellantis creates virtual showrooms on these platforms that showcase the available models and configurations, allowing customers to explore the features and capabilities of the vehicles.

Overall, Stellantis uses multiple channels to reach its customers and provide them with a seamless buying experience.

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Global Vehicle Sales

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A definition of Stellantis’ vehicle sales is available here: vehicle sales.

Stellantis sells six million cars globally on average. This figure came to 6.2 million units in fiscal 2023, up 7% over 2022 but down 5% from 2021.

Stellantis’ global vehicle sales have dropped from 8 million in fiscal 2019 to 6 million in 2023.

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Growth Rates Of Global Vehicle Sales

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Stellantis experienced a decline of 20% in global vehicle sales in 2020, followed by a minor growth of 1.6% in 2021. However, its sales growth dipped again in 2022 but recovered to 6.9% in 2023.

Stellantis recorded a decline in its global vehicle sales by an average of 0.8% between fiscal years 2021 and 2023.

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Vehicle Sales In North America, Europe, MEA, South America, Asia, And Maserati

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The definitions of Stellantis’ vehicle sales are available here: vehicle sales. The definitions of regions are available here: North America, Enlarged Europe, Middle East & Africa, South America, China and India & Asia Pacific, and Maserati.

Stellantis’ largest markets were Europe and North America, with an average of 2.8 million cars sold in Europe and 1.9 million units sold in North America between 2021 and 2023. As of 2023, Stellantis’ sales in Europe landed at 2.7 million units, and it reached 1.8 million in North America in the same period. Stellantis has experienced a considerable decrease in vehicle sales in both regions.

On the other hand, Stellantis’ sales have significantly increased in South America and the Middle East & Africa, especially in the Middle East & Africa region, where sales have doubled since 2019. Stellantis sold 0.9 million vehicles in South America in 2023, almost a 30% increase in four years.

Stellantis had the lowest sales figures in the China and India & Asia Pacific segment, with only 0.2 million units sold in 2023. Unfortunately, the company has been struggling with poor sales in this region for several years.

Maserati sold roughly 30,000 vehicles in 2023, up slightly from 20,000 in 2022.

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Vehicle Sales By Region In Percentage

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The definitions of regions are available here: North America, Enlarged Europe, Middle East & Africa, South America, China and India & Asia Pacific, and Maserati.

Stellantis sold around 43.5% of its vehicles in Europe in 2023, which was the highest among all regions. However, the percentage has dropped by nine points since 2019, the most significant decline in any region over the last four years. This decrease indicates that Stellantis’ sales have decreased more significantly in Europe than in any other region.

The percentage of Stellantis vehicles sold in North America only dropped two points from 2019 to 2023, which is less severe than the decrease in Europe. Stellantis’ vehicle sales in North America in 2023 represent around 29% of its worldwide volume.

Stellantis has sold 14.5% of its vehicles in South America as of 2023, which is an increase of nearly six percentage points since 2019. Similarly, the Middle East & Africa region has seen a significant increase in sales contribution, with the ratio coming to 9.7% as of 2023, up considerably from the level in 2019.

Stellantis’ dismal sales in the China and India & Asia Pacific region means that the ratio could reach only 3.2% in fiscal 2023, the lowest of all regions.

Maserati’s sales represent less than 1% of Stellantis’ global vehicle volume, which is understandable as Maserati solely targets the luxury segment.

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Growth Rates Of Vehicle Sales By Region

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The definitions of regions are available here: North America, Enlarged Europe, Middle East & Africa, South America, China and India & Asia Pacific, and Maserati.

Stellantis experienced significant growth in the Middle East & Africa and South America while experiencing the worst growth in North America, China and India & Asia Pacific region.

Stellantis’ sales growth in the Middle East & Africa, and South America averaged 16.7% and 15.3%, respectively, between 2021 and 2023. On the other hand, Stellantis’ sales growth in North America and China and India & Asia Pacific averaged -4.9% and 0% between 2021 and 2023

Although vehicle sales growth in Europe was equally dismal, it experienced an increase of 3.8% in 2023, which was slightly better than North America and China and India & Asia Pacific. Stellantis’ sales growth in Europe averaged -4.1% between 2021 and 2023.

Maserati’s sales growth averaged 16.7% in the last three years.

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Conclusion

Stellantis is a global automaker that sells approximately six million vehicles worldwide. Its average global vehicle sales growth rate from 2021 to 2023 was -0.8%. The company’s largest market is Europe, followed by North America. However, it has the least vehicle sales in the China and India & Asia Pacific segment.

Stellantis has seen the highest sales growth in the Middle East & Africa and South America, while experiencing the lowest in North America and the China and India & Asia Pacific segment.

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References and Credits

1. All financial figures presented in this article were obtained and referenced from Stellantis’ quarterly and annual reports, SEC filings, investor presentations, press releases, etc., which are available in Stellantis Investor Relation.

2. Pixabay images.

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Disclosure

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