Ford Revenue Per Car Sold In North America, Europe, China, Etc.

Ford Mustang. Pixabay Image.

This article presents the revenue per car of Ford Motor Company (NYSE: F).

Apart from having the consolidated results, we also explore Ford Motor’s revenue per car by region and revenue per car by segment.

The regions that will be discussed include North America, South America, Europe, China, the Middle East, Africa, Asia Pacific, etc.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Revenue Per Car: Revenue per car for Ford Motor, or any automotive manufacturer, is a financial metric that calculates the average revenue generated from each vehicle’s sale.

Ford’s revenue per car is calculated as the amount of automotive revenue divided by vehicle wholesale.

Here is the formula:

Revenue Per Car = Automotive Revenue / Total Vehicles Sold Worldwide

This figure offers insights into the company’s sales efficiency and vehicle pricing strategy. The actual revenue per car can fluctuate based on factors such as changes in vehicle prices, the mix of models sold, and overall sales volumes.

Ford Blue: Ford Blue is Ford’s legacy business responsible for developing and selling Ford and Lincoln internal combustion engines (“ICE”) and hybrid vehicles.

Besides developing and selling new vehicles, Ford Blue also produces and sells service parts, accessories, and digital services to retail customers. Iconic gas and hybrid vehicles developed under Ford Blue include the F-150, Bronco, and Mustang.

Ford Model e: Ford Model e is responsible for the development and sale of electric vehicles (EV).

Apart from EVs, Ford Model e also designs and creates digital vehicle technologies, including embedded software and all of Ford’s electric architecture.

Ford Model e operates in North America, Europe, and China.

Ford Pro: Ford Pro is responsible for the sale of Ford and Lincoln ICE, hybrid, and electric vehicles, service parts, accessories, and services to commercial, government, and rental customers.

Ford Pro focuses on fleet sales to customers with large orders, such as those from commercial sectors, government, and rental companies.

Ford Pro’s vehicles sold in North America include the Super Duty and the Transit range of vans. In Europe, Ford Pro’s flagship vehicles include the Ranger. Ford Pro operates primarily in North America and Europe.

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Revenue Per Car

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The definition of Ford’s revenue per car is available here: revenue per car.

On a consolidated basis, Ford’s revenue per vehicle totaled as much as $37,600 as of fiscal 2023, a record high and a rise of 7% over 2022.

Since fiscal 2017, Ford’s revenue per car has dramatically risen. Ford earned less than $25,000 per vehicle before fiscal 2017, but this figure has grown more than 50% over a period of 5 years.

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Revenue Per Car By Segment

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The definition of Ford’s segments is available here: Ford Blue, Ford Model e, and Ford Pro.

From the perspective of segment, Ford earned the highest revenue per vehicle under the segment Ford Model e, with revenue per vehicle topping $50,000 in fiscal year 2023. This figure was down considerably from the $55,200 reported in fiscal year 2022.

On the other hand, Ford earned the lowest revenue per vehicle under the segment Ford Blue, with revenue per vehicle topping just $35,000 in fiscal year 2023.

Ford Motor earned roughly $42,200 revenue per car under the segment Ford Pro. This figure increased by 12% over 2022.

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Revenue Per Car – North America

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in North America is calculated as the amount of North America automotive revenue divided by North America vehicle wholesale excluding unconsolidated affiliates.

Ford earned roughly $46,600 per car in North America as of fiscal 2022, up 6% over 2021. This figure is much higher than the consolidated result we saw in prior discussions and is probably the highest among all regions in Ford’s market.

Similar to the consolidated number, Ford’s revenue per car in North America has dramatically risen.

Since fiscal 2014, Ford’s revenue per vehicle in North America has grown by more than 60% before reaching a record number in fiscal 2022.

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Revenue Per Car – South America

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in South America is calculated as the amount of South America automotive revenue divided by South America vehicle wholesale excluding unconsolidated affiliates.

Ford’s revenue per car in South America has swung quite dramatically. For example, the revenue per vehicle in fiscal 2022 in South America totaled $37,300, a dramatic rise over that in fiscal 2021 and nearly tripled the figure in 2020.

Ford’s revenue per car in South America certainly has grown significantly in post-pandemic periods or the age of the EV.

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Revenue Per Car – Europe

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in Europe is calculated as the amount of Europe automotive revenue divided by Europe vehicle wholesale excluding unconsolidated affiliates.

Ford earned revenue of about $27,300 per vehicle sold in Europe in fiscal 2022, a decline of 7% over 2021 and one of the lowest among all regions in comparison.

Compared to America, the swing in Ford’s revenue per car in Europe has not been that dramatic.

Still, the figure is a rise over the long term.

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Revenue Per Car – MEA

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in the Middle East & Africa (MEA) is calculated as the amount of MEA automotive revenue divided by MEA vehicle wholesale excluding unconsolidated affiliates.

The data from the MEA region is only available up to fiscal 2019 because Ford has stopped publishing the data in this region after 2019.

That said, Ford Motor’s revenue per car in the Middle East and Africa regions topped $25,000 in fiscal 2019, up slightly from 2018.

Between 2014 and 2019, Ford’s revenue per car had increased by 11% in the Middle East and Africa regions.

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Revenue Per Car – China

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in China is calculated as the amount of China automotive revenue divided by China vehicle wholesale excluding unconsolidated affiliates.

The number of vehicle wholesale from unconsolidated affiliates in China is estimated at 90% of the total vehicle wholesale in this country.

That said, Ford’s revenue per car in China is probably the only region that sees a decline.

As of fiscal 2022, Ford earned revenue per car of $35,700 in China compared to $39,200 in fiscal 2021, down roughly 9% year-over-year.

Ford’s revenue per vehicle in China hit $67,500 in fiscal 2019, the highest figure ever measured since 2017.

Between 2017 and 2022, Ford’s revenue per car in China declined by 34% and is probably the only country that sees a decline in revenue per vehicle.

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Revenue Per Car – Asia Pacific

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in Asia Pacific is calculated as the amount of Asia Pacific automotive revenue divided by Asia Pacific vehicle wholesale excluding unconsolidated affiliates.

The revenue per car data for the Asia Pacific region is up to only fiscal 2019 because Ford has stopped breaking up the data after 2019.

All said, Ford managed to earn revenue per car of $25,000 in fiscal 2019, up slightly from 2018.

The Asia Pacific revenue per car also increased from $22,000 in 2017 to $25,000 in 2019.

Nevertheless, Ford’s revenue per car in the Asia Pacific, excluding China, is one of the lowest among all regions in comparison.

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Revenue Per Car – IMG

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This section is a legacy data as Ford no longer reports regional sales.

Ford’s revenue per car in the International Market Group (IMG) is calculated as the amount of IMG automotive revenue divided by IMG vehicle wholesale excluding unconsolidated affiliates.

The IMG covers all regions or countries not presented separately.

Ford earned roughly $32,600 in revenue per car within the IMG in fiscal 2022, up 7% from 2021.

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Conclusion

Ford earned the lowest revenue per car in the Middle East and the Asia Pacific, but that was in 2019.

Ford had the highest revenue per car in North America among all regions in Ford’s market.

Ford’s revenue per car rises in most regions except China.

Ford’s rising revenue per car can be attributed to a couple of reasons, one of which is inflation.

The other reason for Ford’s rising revenue per car can be due to the sales of more advanced and bigger vehicles such as trucks and SUVs.

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References and Credits

1. All financial figures presented in this article were obtained and referenced from Ford’s SEC filings, earning releases, quarterly and annual reports, investor presentations, etc., which are available in the following location: Ford shareholders page.

2. Pixabay Images.

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Disclosure

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