Maserati Global Vehicle Sales And Sales By Country

Maserati Granturismo. Pixabay image.

Maserati is an Italian luxury car manufacturer that produces high-performance sports cars and grand tourers. The company was founded in 1914 in Bologna, Italy, and has a long history of producing some of the world’s most iconic and sought-after vehicles.

Maserati’s cars are known for their distinctive style, advanced engineering, and powerful engines, making them a favorite among car enthusiasts and collectors alike.

This article presents Maseratis’ worldwide vehicle sales and vehicle sales by country or region. In addition to the sales numbers, we also explore the growth rates of Maserati’s global and regional sales.

Investors interested in Stellantis’ vehicle sales and market share in North America, South America, Europe, MEA, and the Asia Pacific may find more information on these pages: Stellantis North America, Stellantis South America, Stellantis Europe, Middle East & Africa, and Stellantis Asia.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

New Vehicle Sales: Stellentis defines its new vehicle sales as the sales of vehicles primarily by dealers and distributors or, directly by the company in some cases, to retail customers and fleet customers.

Sales include mass-market and luxury vehicles manufactured at Stellantis’ plants, manufactured by joint ventures and third-party contract manufacturers, and distributed under its brands. Sales figures exclude sales of vehicles that it contracts to manufacture for other OEMs.

While vehicle sales are illustrative of Stellantis’s competitive position and the demand for its vehicles, sales are not directly correlated to net revenues, cost of revenues, or other measures of financial performance in any given period.

For a discussion of Stellantis’ vehicle shipments that directly correlate to its Net revenues, Cost Of revenues, and other financial measures, you may visit this article: Stellantis Vehicle Wholesale.

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Maserati Business Strategy

Maserati’s business strategy is to produce high-end luxury sports cars that appeal to a niche market of affluent customers. They aim to differentiate themselves from other luxury car brands by emphasizing their Italian heritage, sleek design, and powerful performance.

Maserati’s strategy involves carefully selecting and developing new models, investing in innovative technology, and expanding its global reach through strategic partnerships and targeted marketing efforts. Additionally, they have been working on developing hybrid and electric vehicles to meet the demands of the changing automotive industry.

Overall, Maserati’s business strategy is centered around creating exclusive, high-quality vehicles that cater to the desires of their discerning clientele.

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How Maserati Distributes Its Vehicles

Maserati distributes its vehicles through a network of authorized dealerships worldwide. These dealerships are carefully selected and trained to provide customers with the highest service and expertise. Maserati also offers online tools to help customers locate their nearest dealership and explore the range of vehicles available.

Additionally, Maserati has a dedicated customer service team that can assist with any queries or concerns related to the purchase or ownership of a Maserati vehicle.

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How Maserati Provides Financing To Dealers And Customers

In Europe, depending on the country, Maserati provides dealer and customer financing access through joint ventures with BNPP PF or SCF.

In China, Maserati’s 100 percent owned captive finance companies, Stellantis Automotive Finance Co. Ltd and Stellantis Leasing Services Co. Ltd., provide dealer and retail financing and financial and operational leasing products.

In the U.S., JPMorgan Chase Bank provides retail financing. For other regions, Maserati relies on local agreements with financial service providers to finance Maserati brand vehicles for dealers and end customers.

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Global Vehicle Sales

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A definition of Maserati’s vehicle sales is available here: vehicle sales. Maserati’s global vehicle sales racked up to 26,700 vehicles in fiscal 2023 from 23,400 vehicles in 2022, up 14% year-over-year.

Since 2019, Maserati has sold over 20,000 vehicles annually, except for a drop to 17,200 units in 2020.

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Growth Rates Of Global Vehicle Sales

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Maserati’s global sales growth has recovered in post-COVID periods since fiscal 2020. It averaged 17.3% for the past three years. In 2023, Maserati’s global sales growth landed at 14%, a much better figure than -3.6% in 2022.

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Vehicle Sales In The U.S., Europe, China, Japan, And Other Countries

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The definition of Stellantis’ vehicle sales is available here: vehicle sales. The U.S. is Maserati’s largest market by sales volume. The company’s vehicle sales in the U.S. reached nearly 8,000 units in 2023, up 14% over 2022. On average, Maserati sells 7,500 vehicles annually in the U.S.

Maserati’s vehicle sales in Europe (only Italy, United Kingdom, Germany, and Switzerland) totaled 6,000 units in fiscal year 2023, up 11% over 2022. Since 2020, Maserati’s European sales have increased by over 130%. On average, Maserati sells 5,000 vehicles annually in Europe. A noticeable trend is that Maserati’s sales in Europe have surpassed sales in China since 2022, making Europe the company’s second-largest market by sales volume.

China is Maserati’s third-largest market by sales volume, reaching 4,400 vehicles in fiscal 2023. However, Maserati’s vehicle sales in China have significantly decreased over the past five years, from 6,400 units in 2019 to 4,400 in 2023, down over 30%. On average, Maserati sells 5,500 vehicles annually in China.

Maserati sells a significant number of vehicles in Japan, averaging over 1,300 annually. As such, Japan is the company’s fourth-largest market by retail volume. Maserati’s retail sales in Japan have considerably risen since 2020, from 893 units in 2020 to 1,700 units as of 2023, up nearly 90%.

In summary, Maserati’s vehicle sales have improved in various countries, particularly Europe and Japan, while sales have declined in China.

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Vehicle Sales In The U.S., Europe, China, Japan, And Other Countries In Percentage

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Maserati’s U.S. sales accounted for roughly 30% of its global vehicle volume in 2023. This ratio has remained relatively unchanged over the past five years.

On the other hand, Europe’s ratio came at 22.6% while China’s figure reached 16.4% in fiscal 2023, down significantly over 2022. Maserati’s Japan contributed only 6.5% of sales to its worldwide vehicle volume in 2023, up slightly over 2022.

Europe and Japan are the only countries and regions that have experienced a rise in sales contribution, while China’s results have significantly deteriorated.

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Growth Rates Of Vehicle Sales By Country And Region

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Maserati’s sales growth in Europe and Japan has significantly improved since 2021. On the other hand, Maserati’s sales growth in China has deteriorated dramatically since 2021.

On average, Maserati’s sales growth in the U.S. topped 17.7%, while the figure for Europe was a stunning 33% for the past three years. Maserati managed to grow its sales in Japan by an average growth rate of 25% between 2021 and 2023.

Maserati’s China registered an average growth rate of just 6.7% for the last three years, the lowest among all countries within the company’s market.

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Conclusion

Maserati’s global vehicle sales have remained strong post-COVID, with 2023 sales comparable to pre-pandemic levels.

Maserati’s vehicle sales in the U.S. have recovered to pre-COVID levels in 2023, while sales have surpassed pre-COVID levels in Europe and Japan.

Since the onset of COVID-19, Maserati’s sales in China have significantly declined, making it the only country where the luxury car brand has struggled to grow its sales.

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References and Credits

1. All financial figures presented in this article were obtained and referenced from Stellantis’ quarterly and annual reports, SEC filings, investor presentations, press releases, etc., which are available in Stellantis Investor Relation.

2. Pixabay images.

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Disclosure

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