The reason I am covering Beyond Meat (NASDAQ:BYND) in this article is that it is one of the most interesting companies in the world.
For readers who haven’t heard of Beyond Meat, it’s one of the fastest-growing companies in the United States and possibly in the world, offering a portfolio of revolutionary plant-based meat.
The company literally manufactures meat right out of its factories, but with plant-based protein instead of with animal-based meat.
According to Beyond Meat, its technology has enabled consumers to experience the same taste, texture and other sensory attributes of animal-based meat products as the company’s plant-based meat products, but minus all the hormones and antibiotics that are typically found in animal-based products.
The success of Beyond Meat’s breakthrough innovation and the variety of products has positioned the company to directly compete in the $1.4 trillion global meat industry.
That said, this article explores Beyond Meat’s revenue and briefly looks into the company’s different business channels and their respective sales.
Also, we will look at the projected growth of the company’s revenue based on the guidance provided on a quarterly and yearly basis.
Other than yearly and quarterly revenue, this article also dives into the topics of revenue breakdown by channel and by region (country) to see where Beyond Meat’s growth is headed in the United States as well as internationally.
Let’s read on!
Beyond Meat’s Annual Revenue And 2021 Outlook
First off, we will look at Beyond Meat’s annual revenue for the past 4 years from fiscal 2017 to 2021 to find out how the company’s sales have performed on a yearly basis.
Beyond Meat’s annual net revenues as shown in the above chart is the aggregate of net sales generated from all of the company’s distributing channels and is net of all promotions, rebates and discounts given to customers.
According to the chart, Beyond Meat’s annual revenue has been on an exponential growth from fiscal 2017 to 2021, recording year-over-year growth rates of 239% and 37% in 2019 and 2020, respectively.
Going forward, Beyond Meat is expected to generate as much as $513 million in net revenue in fiscal 2021, a year-on-year increase of roughly 26% compared to 2020.
The projected figure in fiscal 2021 is based on the company’s guidance provided in the 2Q 2021 earnings release in which Beyond Meat is expected to grow its net revenue to between $120 million and $140 million in the 3rd quarter of 2021, representing a year-on-year growth rate of between 27% and 48%.
Using the lower end of the guided growth rate for the 3rd quarter, Beyond Meat’s net revenue for the 4th quarter may come to about $133 million, or a total of $513 million by the end of 2021.
While Beyond Meat has suffered some minor setbacks in 2020 due to the pandemic, its opportunity ahead is massive.
According to the data from Fitch Solutions‘ macro research, the meat industry is the largest category in the food sector, generating an estimated sales of approximately $270 billion in the U.S. or $1.4 trillion globally in 2017 alone.
With a total annual sales of only $400 million in 2020, Beyond Meat’s sales in the US and the global meat industry represents less than 1% of the total market share.
With this in context, Beyond Meat’s growth story is just starting to unfold and there will be plenty of opportunities going forward, particularly in a world where consumers have become more health-conscious.
The growing awareness of the negativities associated with eating animal-based products, including climate change and diseases, will definitely help to bolster Beyond Meat’s expansion into the protein industry.
Beyond Meat’s Net Revenue (Quarterly)
From a quarterly perspective, Beyond Meat’s quarterly net revenue has also been on an exponential growth from 2018 to 2021, reaching a record high of $149 million in Q2 2021.
The 2Q 2021 quarter represents a year-over-year growth rate of a whopping 32% or 38% sequentially, making it the best quarter ever since 2020.
According to Beyond Meat, the company’s foodservice and restaurant segment have negatively been affected, 3Q and 4Q 2020 in particular, due mainly to the stay-at-home restrictions in not only the U.S. but also globally.
However, Beyond Meat saw its retail channel exploding in sales, primarily driven by panic buying as a result of the COVID-19 outbreak.
Going forward, Beyond Meat expects to generate $122 million in fiscal 3Q 2021 based on the lower end of the guidance, driven primarily by the recovery in the foodservice segment.
Using the same projection, Beyond Meat’s revenue is expected to arrive at $133 million by the 4th quarter, representing a year-on-year increase of 30%.
However, if COVID-19 infection rates continued to ravage the U.S. and abroad, Beyond Meat’s foodservice segment recovery may have to be put on hold, and this may negatively impact the foodservice channel revenue in the 2nd half of 2021.
Beyond Meat’s Net Revenue (TTM)
The TTM plot in the chart above depicts the long-term trend of Beyond Meat’s revenue growth.
From a TTM perspective, Beyond Meat’s net revenue has been rising and reached a record high of $454 million as of Q2 2021.
However, most of the revenue growth occurred in fiscal 2018 and 2019 where the growth rates were the most obvious.
In fiscal 2020, Beyond Meat’s TTM sales have slowed down quite substantially as reflected in the plateauing curve in the chart.
While revenue growth has stalled in 2020 on a TTM basis, Beyond Meat expects sales to recover in 2021, driven mainly by the recovery in the foodservice segment.
If the foodservice segment recovery were to materialize in the second half of 2021, Beyond Meat’s TTM revenue will move higher as shown in the chart above.
Besides, Beyond Meat’s CEO, Ethan Brown remains optimistic about the company’s future and will continue to press forward in providing consumers with great-tasting plant-based meats, made without the use of GMOs, bioengineered ingredients, hormones, antibiotics and cholesterol, according to its 2nd Quarter Earnings Release.
Beyond Meat’s Yearly Revenue Breakdown By Segment
Beyond Meat operates on 2 distributing channels, and they are:
As of 2Q 2021, Beyond Meat’s plant-based products are available in approximately 34,000 retail outlets and 34,000 foodservice locations in the United States alone.
Internationally, Beyond Meat’s distributing channels consist of 29,000 retail outlets and 22,000 foodservice locations according to the 2Q 2021 Investor Presentation slide.
In terms of revenue breakdown by distributing channel, Beyond Meat’s retail sales came to only $25 million in 2017 whereas its foodservice revenue was even lower at only $7 million in the same year.
However, Beyond Meat’s restaurant and foodservice revenue took off and grew more than 500% in 2018 alone to $37 million.
In the same year, its retail channel doubled in sales to $50 million.
By 2019, Beyond Meat’s restaurant and foodservice sales reached a whopping $153 million compared to only $145 million in sales from the retail channel.
While 2019 may have been a great year for Beyond Meat’s restaurant and foodservice sales, it was not the case in 2020.
In 2020, Beyond Meat’s foodservice revenue plummeted badly to only $106 million.
On the contrary, Beyond Meat’s retail sales reached a record high at more than $300 million by the 4th quarter of 2020 which was more than 3X the number of foodservice channel sales.
The surge in retail sales was driven primarily by panic buying in the 1st half of 2020.
On the other hand, restaurants and food service outlets were negatively disrupted when stay-at-home orders were enforced.
Beyond Meat’s Quarterly Revenue Breakdown By Segment
The chart above shows Beyond Meat’s revenue breakdown by distributing channels for the period from 2019 to 2021 on a quarterly basis.
This chart is similar to the annual plot which was seen in prior discussion but was broken down into quarterly data.
From a quarterly perspective, Beyond Meat’s sales from restaurant and foodservice had surged throughout 2019 and exceeded that of the retail segment by the 4th quarter.
However, the foodservice’s growth came to a screeching halt starting in 1Q 2020 and continued to decline in subsequent quarters.
According to the chart, Beyond Meat made only $13 million in sales from foodservice outlets in 2Q 2020, which was less than half the number reported a year ago.
While the foodservice revenue has improved to $44 million by the 2nd quarter of 2021, it was still significantly below its pre-pandemic level.
In contrast, Beyond Meat’s retail sales revenue continued to climb throughout 2020 although the COVID-19 pandemic was at its peak.
Sequentially, Beyond Meat’s retail sales continued to move higher in 2021, and was seen reaching more than $100 million in 2021 Q2 alone, the best quarter ever.
As mentioned, panic buying and freezer loading had been the root cause that has led to the surge in Beyond Meat’s retail revenue since 2020.
Although retail revenue was seen slightly declining in the 2nd half of 2020, Beyond Meat’s retail sales rose again in 2021 and reached a record high of $106 million in Q2 2021.
Beyond Meat’s Revenue Breakdown by Region (Yearly)
According to Beyond Meat’s financial statements, there are only two regions or countries being disclosed in terms of the breakdown of sales, and the regions are:
Prior to 2020, the sales from Canada were lumped together with that from the United States.
However, starting in 1Q 2020, Beyond Meat has put the sales from Canada under the International category, which is separately different from that of the U.S.
All told, Beyond Meat’s U.S. sales were seen surging to an all-time high of $325 million in 2020 compared to only $200 million reported in 2019.
International sales declined considerably to $82 million in 2020 compared to $98 million reported in 2019.
In terms of growth rates, Beyond Meat’s U.S. revenue grew 63% year over year in 2020 compared to a decline of 16.5% for International revenue in the same year.
Beyond Meat’s International sales grew more than 400% in 2019 as opposed to a decline in 2020.
Understandably, the decline in international sales has been largely driven by the negative impact of the COVID-19 pandemic on Beyond Meat’s supply chain.
While the company’s international revenue has declined substantially in 2020, it was not the case for its U.S. sales.
In fact, Beyond Meat’s U.S. sales defied the odds and pressed ahead to reach a record high of more than $300 million in 2020.
Beyond Meat’s Revenue Breakdown by Region (Quarterly)
The chart above shows Beyond Meat’s revenue breakdown by region or by country on a quarterly basis.
Let’s look at International sales first.
Internationally, Beyond Meat’s global revenue outside of the U.S. was seen peaking in 2019 4Q at $36.5 million.
Since then, the company’s international sales have been sliding in subsequent quarters towards its all-time low of $16 million reported in 3Q 2020.
In fiscal 2021, Beyond Meat managed to improve its international revenue to $48 million in Q2 2021, the best quarter ever for the company.
At this level of revenue, Beyond Meat’s international sales may be on a turnaround.
If COVID-19 infection rates continue to decline globally, this will further bolster Beyond Meat’s international sales.
Similarly, Beyond Meat’s U.S. sales have been trending higher since 1Q19, reaching a record high at $96.5 million in 2Q 2020.
In subsequent quarters, Beyond Meat’s revenues from the U.S. were seen tapering down and reached $77 million in the 4th quarter of 2020.
In 2Q 2021, Beyond Meat’s U.S. sales have surged again and reached a new high at $101 million.
Beyond Meat’s U.S. revenue seemed unstoppable, climbing year over year, despite experiencing the full brunt of the COVID-19 disruption in the U.S. food industry.
This scenario was most likely driven by the growth in the retail channel in the U.S.
All in all, the United States has been the largest sales market for Beyond Meat.
Beyond Meat’s Net Revenue Sequential Growth Rates (QoQ)
Sequentially, Beyond Meat has the most growth back in 2018 and 2019.
The company’s sequential growth was seen tapering down in most of the quarters in 2020, growing mostly in the high single-digit.
In 2021 Q1, Beyond Meat reported a quarterly growth rate of 38%, a record high since 2020.
Moving forward, Beyond Meat expects to see seasonality effects, especially within the retail channel, with revenue contribution from this channel tending to be greater in the 2nd and 3rd quarter of the year.
The reason is largely due to a greater demand for certain products during the summer grilling season.
Beyond Meat’s Net Revenue Year Over Year Growth Rates (YoY)
According to the chart above, Beyond Meat’s year-on-year growth looks significantly more impressive than the quarterly growth results.
For example, year over year growth rate in 2Q 2020 was a massive 68.5% as a result of the record-high net revenue of $113.3 million reported in the same quarter.
Nevertheless, year over year growth rate plunged to as low as 2.7% in 3Q 2020, due mainly to the freezer loading effect as mentioned in the prior discussion.
Beyond Meats year over year growth rates continued to stay low in Q4 2020 at only 3.5%, indicating that the freezer loading effect was still pretty much áffecting the company.
In fiscal 2021, Beyond Meat’s YoY growth rates rose significantly higher in 1Q and 2Q, and reported a massive figure of 31% in 2Q 2021, indicating that a turnaround is on the horizon.
Judging from the revenue growth over the past 3 years, Beyond Meat has been phenomenal in growing its sales both in the U.S. and the international market.
However, we are seeing revenue decline in the restaurant and foodservice channel as well as in international sales since the beginning of 2020, mostly due to the COVID-19 outbreak which has impacted the distributing channels.
Additionally, the closure of restaurants and stay-at-home orders have badly impacted Beyond Meat’s foodservice channel revenue.
Despite the setback, Beyond Meat has continued to invest and expand for the long-term, according to its CEO.
For Beyond Meat, the company just needs to do what it has been doing which is bringing out more product varieties and keep the world known for its innovative mission of making the world a more livable place.
References and Credits
1. All financial figures such as the revenue, revenue by region and revenue by segment in this article weew obtained and referenced from Beyond Meat’s financial reports available in Beyond Meat SEC filings.
Beyond Meat vs Impossible Buger
Plant-based meats are all the rage at the moment, with seemingly every restaurant offering either the Beyond or Impossible burger. There’s been a lot of discussion about how the two of them stack up against the real thing.
If you are a big fan of both the Beyond and Impossible burger and wanted to see how they compared to beef burgers when it came to taste, health and environmental impact (as well as a variety of other categories) …
Please head out to In-depth Guide to Plant-Based Meats.
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