Ford Revenue By Segment – Ford Blue, Ford Pro, Ford Model-e, etc.

Ford truck off-road driving. Pexels Image.

This article details Ford Motor’s revenue breakdown by segment. Historically, Ford’s core business segments included Automotive (also referred to as Company Excluding Ford Credit), Ford Credit, and Mobility.

However, in fiscal year 2023, Ford Motor revamped these legacy segments. The new business segments now include Ford Blue, Ford Model e, Ford Pro, Ford Next, and Ford Credit.

The definitions of Ford’s new business segments are available here: Ford’s segments.

Let’s get started! You may find related statistic of Ford Motor on these pages:

• Ford revenue breakdown and consolidated profit margin,
• Ford profit margins by segment, and
• Ford revenue by country.

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Ford Blue: Ford Blue is Ford’s legacy business responsible for developing and selling Ford and Lincoln internal combustion engines (“ICE”) and hybrid vehicles.

Besides developing and selling new vehicles, Ford Blue also produces and sells service parts, accessories, and digital services to retail customers. Iconic gas and hybrid vehicles developed under Ford Blue include the F-150, Bronco, and Mustang.

Ford Model e: Ford Model e is responsible for the development and sale of electric vehicles (EV).

Apart from EVs, Ford Model e also designs and creates digital vehicle technologies, including embedded software and all of Ford’s electric architecture.

Ford Model e operates in North America, Europe, and China.

Ford Pro: Ford Pro is responsible for the sale of Ford and Lincoln ICE, hybrid, and electric vehicles, service parts, accessories, and services to commercial, government, and rental customers.

Ford Pro focuses on fleet sales to customers with large orders, such as those from commercial sectors, government, and rental companies.

Ford Pro’s vehicles sold in North America include the Super Duty and the Transit range of vans. In Europe, Ford Pro’s flagship vehicles include the Ranger. Ford Pro operates primarily in North America and Europe.

Ford Next: Ford Next, formerly called the Mobility, primarily includes expenses and investments for emerging business initiatives aimed at creating value for Ford in vehicle-adjacent market segments.

Ford’s Mobility was formerly responsible for developing autonomous driving technology, according to Ford Motor.

Ford Credit: Ford Credit, also known as Ford Motor Credit Company LLC, is the financial services arm of Ford Motor Company.

It primarily focuses on providing automobile financing for consumers and dealerships1. This includes financing for purchasing or leasing Ford and Lincoln vehicles, as well as offering commercial financing and lines of credit to dealerships.

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Why aren’t Ford Next (formerly Mobility) making any money?

Ford Next, previously known as Ford Mobility, is a newer segment within Ford Motor Company, focusing on next-generation technologies and innovations.

Since it’s still in the investment and development phase, it hasn’t yet reached profitability. The company is likely channeling significant resources into research, development, and scaling these innovative technologies, which can take time to generate revenue and become profitable.

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Revenue From Ford Blue, Ford Model e, Ford Pro, Ford Next, And Ford Credit

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Ford Blue, Ford Model e, Ford Pro, and Ford Next are new reportable segments introduced as part of a reorganization in fiscal year 2023. The definitions of Ford’s new segments are available here: Ford Blue, Ford Model e, Ford Pro, And Ford Next.

Ford Blue is the primary revenue generator for its parent company, Ford Motor. In fiscal year 2023, Ford Blue generated $102 billion, representing a 7% increase from the previous year. Since 2021, Ford Blue’s revenue has seen substantial growth, rising from $80.4 billion to $102 billion in three years.

Ford Pro, a division catering to commercial buyers and fleet sales, is another significant contributor to the company’s revenue. In 2023, Ford Pro generated $58.1 billion, marking an 18% increase from the previous year.

The division’s revenue has grown remarkably from $42.6 billion in 2021 to $58.1 billion in 2023, similar to the growth trajectory of Ford Blue.

Ford Model e earned $5.9 billion in revenue in fiscal year 2023 through the sales of electric vehicles and related components. This reflects significant growth for the segment, nearly doubling its revenue from 2021.

Ford Next did not generate any revenue in 2023, focusing on next-generation technologies and innovations, which are still in the investment and development phase.

Ford Credit, the financial services arm of Ford Motor Company, achieved a revenue of $10.3 billion in fiscal year 2023, the highest figure recorded in the past three years.

Over the last three years, Ford Credit’s annual revenue has remained relatively stable, averaging around $9.8 billion annually. This stability highlights the segment’s consistent contribution to the parent company’s overall revenue.

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Revenue From Ford Blue, Ford Model e, Ford Pro, Ford Next, And Ford Credit In Percentage

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Ford Blue, Ford Model e, Ford Pro, and Ford Next are new reportable segments introduced as part of a reorganization in fiscal year 2023. The definitions of Ford’s new segments are available here: Ford Blue, Ford Model e, Ford Pro, And Ford Next.

In fiscal year 2023, Ford Blue was the main driver of revenue for Ford Motor Company, accounting for 58% of the company’s total revenue. Over the past three years since 2021, the contribution ratio of Ford Blue to Ford Motor Company’s overall revenue has remained relatively stable.

This significant contribution highlights the strength of Ford Blue’s traditional automotive business, which continues to be a cornerstone of the company’s financial performance.

Ford Pro, which serves commercial buyers and fleet sales, contributed 33% of the company’s total revenue in the same period. Similarly, the contribution ratio of Ford Pro has remained solid, averaging around 32%, underscoring the increasing importance of commercial vehicle sales and services within Ford’s overall business strategy.

Ford Model e, the segment focused on electric vehicles and related components, contributed 3% to the company’s total revenue in 2023. Although a smaller share compared to Ford Blue and Ford Pro, this segment is poised for future growth as the market for electric vehicles expands.

Ford Next, previously known as Ford Mobility, did not generate any revenue in 2023, as it remains focused on developing next-generation technologies and innovations. This segment is still in the investment and development phase, and its contributions are expected to materialize in the long term.

Ford Credit, the financial services arm of Ford Motor Company, achieved a revenue contribution of 5.8% of the company’s total revenue in fiscal year 2023. This makes Ford Credit the third-largest revenue generator after Ford Blue and Ford Pro.

With a stable and growing revenue stream, Ford Credit continues to play a crucial role in supporting Ford’s overall financial health by offering essential financial services to consumers and dealerships.

In summary, Ford Motor Company’s diverse portfolio of segments, led by Ford Blue, Ford Pro, and Ford Credit, ensures a balanced approach to revenue generation.

While Ford Model e and Ford Next are still emerging contributors, their growth potential positions Ford well for future success in the evolving automotive industry.

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Revenue From Automotive, Ford Credit, And Mobility

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Historically, Ford’s business structure consisted of three main segments: Automotive, Ford Credit, and Mobility. However, in 2023, the company undertook a significant reorganization.

The Automotive segment was restructured into a single entity known as Company Excluding Ford Credit, which also encompasses the Mobility division. Concurrently, the Mobility segment was rebranded and renamed Ford Next to reflect its focus on next-generation technologies and innovations.

In fiscal year 2023, Ford’s automotive operations, now referred to as Company Excluding Ford Credit, achieved remarkable growth, earning $165.9 billion in revenue. This represents a significant increase from $149.0 billion in 2022 and $126.1 billion in 2021, showcasing the company’s strong recovery and market demand for its vehicles.

The revenue from Ford’s automotive segment had previously bottomed out at $115.9 billion in fiscal year 2020, due to the global economic impacts of the COVID-19 pandemic and other market challenges.

However, since then, the sales revenue has significantly rebounded, reaching an all-time high as of fiscal year 2023. This steady revenue growth underscores Ford’s robust performance, effective market strategies, and resilience in navigating economic fluctuations.

Ford Credit, a wholly-owned subsidiary providing vehicle financing and leasing services, plays a crucial role in the company’s financial ecosystem. Ford Credit generates approximately $10 billion in revenue annually, contributing $10.3 billion in sales to the company in fiscal 2023.

This consistent performance underscores Ford Credit’s importance in supporting automotive sales and offering financial solutions to consumers and dealerships.

Ford Mobility, currently known as Ford Next, focuses on next-generation technologies and innovations. Despite its strategic importance, it has not yet generated significant revenue.

In fiscal year 2022, Ford Next (then Mobility) generated only $100 million in sales. This reflects the ongoing investment and development phase of the segment, with future revenue contributions expected as new technologies are commercialized.

Ford Motor Company’s diversified revenue streams ensure financial stability and growth. The automotive segment remains the primary revenue driver, with Ford Credit providing essential financial support.

While Ford Next is still in the early stages of development, its focus on innovation positions the company for future success in the evolving automotive industry.

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Revenue From Automotive, Ford Credit, And Mobility In Percentage

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Historically, Ford’s business structure consisted of three main segments: Automotive, Ford Credit, and Mobility. However, in 2023, the company undertook a significant reorganization.

The Automotive segment was restructured into a single entity known as Company Excluding Ford Credit, which also encompasses the Mobility division. Concurrently, the Mobility segment was rebranded and renamed Ford Next to reflect its focus on next-generation technologies and innovations.

Ford Motor’s automotive segment is the largest revenue source for the company, consistently contributing more than 90% of the total revenue in all fiscal years, as depicted in the chart above. In fiscal year 2023, the automotive segment accounted for 94.2% of the company’s total revenue.

This significant contribution underscores the strong market demand for Ford’s vehicles and the segment’s vital role in the company’s financial performance.

Over the past eight years, the revenue contribution from Ford’s automotive segment has shown a slight but steady increase. This growth trajectory reflects the segment’s ability to adapt to changing market dynamics and consumer preferences while maintaining a diverse and appealing product lineup.

On the other hand, Ford Credit, the financial services arm of the company, contributes less than 10% of the total revenue. In fiscal year 2023, Ford Credit’s revenue contribution was only 5.8%.

While its contribution ratio has decreased somewhat over the past eight years, Ford Credit remains a crucial component of Ford’s overall business strategy.

Ford Credit generates roughly $10 billion in revenue annually, with a notable achievement of $10.3 billion in fiscal 2023. This consistent performance highlights Ford Credit’s role in supporting the company’s automotive sales by offering vehicle financing and leasing services to consumers and dealerships.

In conclusion, Ford Motor Company’s automotive segment continues to be the primary driver of revenue, contributing over 90% of the total revenue and demonstrating a steady growth trend.

Despite a decrease in its contribution ratio, Ford Credit remains an essential part of the company’s financial ecosystem, providing critical support through its financing and leasing services.

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Conclusion

Ford Motor Company’s new segments, established in fiscal 2023, highlight the company’s strategic approach to market demands and future growth.

While Ford Blue remains the cornerstone, contributing the majority of the revenue, Ford Model e and Ford Pro are emerging as significant segments with substantial growth potential.

Ford Model e aligns with the shift towards electric vehicles, and Ford Pro addresses the needs of commercial buyers, ensuring a balanced approach to Ford’s revenue generation and market presence.

In addition, the company’s diversified revenue streams ensure financial stability and growth, with the automotive segment leading the way and Ford Credit playing a supporting role in facilitating vehicle sales and maintaining customer relationships.

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Credits and References

1. All financial figures presented were obtained and referenced from Ford Motor’s annual reports published on the company’s investor relations page: Ford shareholders page.

2. Pexels Images.

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